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• The Daily Scoop: Another university struggles to handle Israel-Hamas fallout

  16-10-2023 17:00
  
  Plus: “Taylor Swift: The Eras Tour” extends Swiftie cultural mayhem, some popular places are banning influencers.The Israel-Hamas war has put a major spotlight on the University of Pennsylvania. The school faces scrutiny for  delayed communications on the current war and its response to a Palestinian literary festival held right before Yom Kippur, the New York Times reported. University President Liz Magill gave a long-awaited statement on Oct. 15 addressing both situations.
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• Crisis communications lessons from Harvard’s response to attack in Israel

  16-10-2023 13:00
  
  And a look at one college that met the moment.
  Nearly a week later, organizations of all descriptions are still struggling to find words to respond to the unfolding tragedy in Israel and Palestine.
  Universities find themselves in a unique position. As academic and community centers, many have an obligation to offer empathy and clarity in an uncertain time. As leaders of diverse groups of students and faculty, they must balance safety, free speech and support. 
  And sometimes all those compet
  
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• The secret to building a personal brand? Letting your personality shine.

  16-10-2023 12:00
  
  Be your own publicist.Public relations professionals are good at getting the word out about other people, brands and initiatives. But some might find it hard to give that same time, attention and energy to their own personal brands.
  A steady cadence of posts that highlight your own work wins on social media can boost your career and grow your professional sphere of influence. But be careful not to venture too far into the obnoxious category with incessant posting and over-the-top bragging across
  
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• Crafting ethical guardrails for your ‘smart AI intern’

  16-10-2023 12:00
  
  Miri Rodriguez, a senior storyteller at Microsoft, sees a chance to blaze a new trail when it comes to creating ethical guardrails around AI.
  Generative AI is a tool. Like a calculator or a hammer, it is morally neutral.
  But when humans get involved, so does morality. We can choose to use those tools to brainstorm new campaign ideas, calculate our donations to charity or build a house.
  Equally, we can choose to use those tools in a way that compromises data, slashes budgets or destroys a wall.
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