• Are Younger Shoppers Driving the Next Wave of Growth in Private Brands?

    Are Younger Shoppers Driving the Next Wave of Growth in Private Brands?
    The latest Power of Private Brands 2026: Consumer Trends report highlights an important trend shaping the future of grocery retail: younger generations are leading the private brand movement and helping redefine what store brands mean to shoppers. Now more than ever, private brands are increasingly viewed as trusted, high-quality products that meet consumers’ needs for value, taste, convenience and innovation.

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