• 4 Tips for Creating Successful Content Around a Trending Topic

    There is an endless number of topics that start trending, either on a periodic basis or as cultural events occur. The Super Bowl, a rise in cryptocurrency price, Christmas flight travel volume, the Stranger Things finale — the list goes on. Content marketers can capitalize on these by creating material that readers are craving.So, how do you know if you can leverage these topics as they arrive to the news cycle? There are a few rules of thumb to ...
  • Are You Being Ageist Against Young Interviewers?

    As a career strategist, I often come to the defense of older workers who experience ageism. However, I don't talk enough about "reverse ageism" — in other words, how older job seekers treat younger interviewers during the process.Some older job seekers have told me they have a hard time taking younger interviewers seriously. Their arrogance is clear as they talk about their interviewing experiences.Let's Reverse the Situation...
  • Retain Your Top Employees by Being a Great Leader

    As the unemployment rate in the US continues to hover around 4 percent, finding and keeping quality employees is becoming more difficult. However, it is not impossible.To retain great employees, it is imperative to first be a great leader. Studies show that an employee's relationship with their supervisor can significantly influence their commitment to ...

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