• Recruiting Women: Lessons From Major Sports League Sponsors

    Recruiting Women: Lessons From Major Sports League Sponsors
    Don't underestimate the power of the purse. That's what major sports league sponsors have learned from the data about women, their spending power, and their desire to tune into sports. And recruiters, it turns out, can learn a lot from how sports advertisers have begun to tap into female consumer markets.Super Bowl and NFL sponsors have recently made concerted efforts to advertise to female fans, and three other sports leagues – the NBA, MBL, and NHL – have ...
  • 3 Things to Do When Your Jobs Ads Don't Get Enough Responses

    3 Things to Do When Your Jobs Ads Don't Get Enough Responses
    Research from ManpowerGroup shows that talent shortages in the U.S. are easing, with 32 percent of employers finding it hard to fill vacancies in 2015, down from 40 percent in 2014.However, the U.S. is not out of the woods yet. Plenty of professional and industrial areas ...
  • The Death of the Cover Letter?

    The Death of the Cover Letter?
    Have you heard the rumors? They say that everything important about your career is listed within the pages of your resume. Why would you possibly want to waste your time putting together a cover letter these days?Applying online is easy. All you need to do is upload your resume and click submit. If you're qualified, the company will call you. Right?Wrong. As you can imagine, this couldn't be further from ...

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