IT Executive news

• IDG Contributor Network: 5 things to consider before launching a thought leadership team

  11-04-2019 21:05
  The idea is this: get a group of experts on a team, then offer their knowledge to customers and prospects as a value-added service. It’s influencer marketing writ large and it can burnish your brand.  What could possibly go wrong?Plenty, as it turns out. Having managed several such teams, I am now helping two clients—a software startup and a consulting firm—formalize their thought leadership functions. Both will admit it’s harder than it looks.What is thought leader
  
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• Google ready to step up its enterprise presence

  11-04-2019 17:46
  Last year I wrote a blog post questioning whether Google was ready to become a mainstream enterprise vendor. As I pointed out in that post, Google has danced around enterprise for years but has never been able to establish itself as a “go-to vendor.”  CIOs I talk to define their company around certain vendors in different technology areas. They might say they are an “Amazon shop” in the area of cloud or “Microsoft shop” with respect to collaboration
  
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• CISA certification guide: Certified Information Systems Auditor explained

  11-04-2019 12:00
  The Certified Information Systems Auditor (CISA) certification validates your knowledge for information systems auditing, assurance, control, security, cybersecurity and governance. Offering by the Information Systems Audit and Control Association (ISACA), the credential is designed for IT and IS auditors who are tasked with evaluating an organization’s information systems to identify any issues or potential security threats. This globally recognized certification is one of the few certif
  
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• 7 ways predictive analytics can improve customer experience

  11-04-2019 12:00
  It's a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction.To read this article in full, please click here(Insider Story)
  
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