• AI isn’t coming for your job, it’s coming for your justification

    AI isn’t coming for your job, it’s coming for your justification
    AI adoption is creating a clear divide among employees. Some see AI as a tool to increase their impact, while others see it as a threat to their role. So, where does the truth lie between these two mindsets? Let’s explore. AI doesn’t eliminate roles, it removes low-leverage work Over the past two years, we’ve seen a wave of layoffs often attributed to “AI replacing humans.” Among widely discussed cases, IBM openly stated that over 7,000 back-office roles may no lon
  • TNW Moves Its Flagship Conference to London

    TNW Moves Its Flagship Conference to London
    The Next Web (TNW) is making a bold move: its flagship conference is relocating to London, placing TNW’s main annual event at the centre of one of the world’s most powerful technology and investment ecosystems. The move marks a significant moment for TNW and signals a broader evolution of the brand’s global events strategy. A new concept: TNW Gathering Alongside the move to London, TNW is introducing a new global event concept: TNW Gathering. Designed as an intimate, invite-on
  • Beyond the click: How brands can influence visibility in AI-generated answers

    Beyond the click: How brands can influence visibility in AI-generated answers
    The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to answer directly. Tools like ChatGPT and Perplexity don’t send people browsing; they synthesise information from multiple sources and deliver a ready-made response inside the interface. For brands and publishers, this creates a new problem: what does visibility mean when nobody clicks

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