• Are Logos Becoming Irrelevant in Modern Branding?

    Are Logos Becoming Irrelevant in Modern Branding?
    Logos are no longer the sole defining element of a brand, as dynamic branding, AI personalization, and social media dominance challenge their relevance. While still valuable as anchors of identity, logos must evolve into adaptable, integrated tools to thrive in today’s fluid and experience-driven branding landscape.
  • ASML rebounds from DeepSeek hit, expects AI advance to boost demand for chips

    ASML rebounds from DeepSeek hit, expects AI advance to boost demand for chips
    Shares in ASML have bounced back from the hit inflicted by DeepSeek’s AI advances. Celebrating the results, ASML predicted that the sudden emergence of low-cost models will boost demand for the firm’s semiconductor machines. The company’s stock price rose by over 10% on Wednesday after the Dutch business reported impressive orders for its chip-making equipment. The tools produce the most advanced semiconductors in the world — and ASML is the only company that manufacture
  • Looking to the future: New jobs popping up for developers in the coming years

    Looking to the future: New jobs popping up for developers in the coming years
    From 2013 to 2023, the number of ICT specialists in the EU increased by 59.3% according to Eurostat. In that period, most of these tech workers were found in Germany, which provided employment for 21.5% of the EU’s ICT specialists—unsurprising when you consider the fact that the country is home to a myriad of high-tech companies and organisations such as SAP, Siemens, Bosch, and Audi. France had the second largest share at 13.8%, with Italy and Spain representing 9.9% and 9.6% respe

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