• How Figma Designed a Visually Striking Config Conference

    Every year, our Brand Studio team faces an exciting challenge: creating a visual language for Config, Figma’s annual user conference. The goal? Develop a visual identity that feels like a distinctive, standalone experience while staying true to Figma’s overall brand. This experience needs to resonate with an audience of thousands of designers, developers, and product teams who join us in person and tune in virtually. It’s not just about the marquee moments like the opening
  • Mindful time tracking

    Balance is a slightly different time management tool. It requires you to manually clock on and off and urges you to take breaks, which may help you develop a better work/life balance.
  • Tech Trends vs. User Expectations in Digital Banking

    What would an iPhone look like if one of the banks designed it? The modern banking executive faces a pervasive challenge: how to innovate effectively in a rapidly evolving digital landscape. They are increasingly drawn to the allure of cutting-edge technologies─from AI and blockchain integration to cloud-based infrastructure and open banking APIs. However, when creating digital financial products and services, this tech-driven focus might overlook the essential component of the user experi
  • The Role of Personality in User Experience

    This article explores more practical strategies and best practices for designing with personality in mind. We’ll cover key approaches to personality-based design, specific practices for each of the Big Five personality traits, case studies of successful implementations, and challenges to consider in this exciting field. We’ll also introduce the concept of “personalityzation” — a specific approach to adapting user interfaces based on personality traits.
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