• EU’s green tech funding plans divides bloc over global subsidy race

    EU’s green tech funding plans divides bloc over global subsidy race
    The EU’s new green tech funding plan has sparked concerns about an escalating global subsidy race. The initiative was launched in response to the US’ Inflation Reduction Act. The act provides $369 billion of subsidies for green technologies, largely through tax credits for products “made in America.” The incentives have triggered fears that EU companies will be enticed to redirect investment and production to the US. Critics claim the measures amount to protectionism tha
  • EU’s green tech funding plan divides bloc over global subsidy race

    EU’s green tech funding plan divides bloc over global subsidy race
    The EU’s new green tech funding plan has sparked concerns about an escalating global subsidy race. The initiative was launched in response to the US’ Inflation Reduction Act. The act provides $369 billion of subsidies for green technologies, largely through tax credits for products “made in America.” The incentives have triggered fears that EU companies will be enticed to redirect investment and production to the US. Critics claim the measures amount to protectionism tha
  • How to market… without a marketing department

    How to market… without a marketing department
    How do you set your company apart from other brands? How do you sell people a product they’re not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative Officer at Oatly, has an answer to all these questions. In 2012, together with CEO Toni Petersson, Schoolcraft began to transform a 30-year-old maker of oat drinks into a worldwide movement devoted to promoting a more sustainable lifestyle. We caught up with Schoolcraft at TNW 2022

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