• Peloton’s response to Sex and the City is suspiciously perfect ‘fastvertising’

    Peloton’s response to Sex and the City is suspiciously perfect ‘fastvertising’
    The Sex and the City reboot was always going to grab attention, but few expected an exercise bike to steal the spotlight. In the premiere of And Just Like That, a Peloton made a cameo that sent stocks in the company tumbling by 11%. ***SPOILER ALERT*** Carrie’s husband, Mr Big, dies from a heart attack after a 45-minute Peloton class. Peloton’s first public reaction came in the form of a statement, which blamed the death on Mr Big’s “extravagant lifestyle” of &ldqu
  • The Trevor Project shows how even the simplest AI can help save lives

    The Trevor Project shows how even the simplest AI can help save lives
    At least one LGBTQ+ youth between the ages of 13 and 24 attempts suicide every 45 seconds. That’s not the kind of problem you’d usually try to solve with artificial intelligence. Machines aren’t smart enough to take the mental health crisis head-on. Sure, AI-powered therapy bots can be very effective when it comes to augmenting human counseling sessions or reinforcing cognitive behavioral therapy instructions. But, when it comes to mental health crises, there’s no substi
  • 3 startups every EV hipster should know, before they make it big

    3 startups every EV hipster should know, before they make it big
    The EV space is growing so fast that it’s simply impossible to keep track of all the companies making their way within the industry. And while a number of them might never make the headlines, there’s a bunch of “underdogs” we should definitely keep an eye on. Mullen Automotive Mullen has been a minor player in the US-based motor industry since 2014, but within the past couple of years it has been surely making big strides towards electric vehicles. In November, the compa
  • Self-driving AI is not just for cars — it’s coming to ebikes too

    Self-driving AI is not just for cars — it’s coming to ebikes too
    In the hype around getting our cars to drive us around, it’s easy to forget that Advanced Driver-Assistance Systems (ADAS) have a higher function – to radically improve road safety, by reducing the number of accidents.  Recently, this intention has transitioned to ebikes. As our bikes become small (ok, pretty small) data centers on wheels, their ability to monitor our surroundings becomes a catalyst for companies creating technology that provides cyclists with some of the safet
  • Advertisement

  • Wearable fitness trackers aren’t as useless as you think

    Wearable fitness trackers aren’t as useless as you think
    Wearable fitness trackers will be on many Christmas shopping lists this year, with a vast range of devices (and an ever-increasing number of features) hitting the market just in time for the festive season. But what does the latest research say about how effective they are? Fitness trackers are trendy Currently, about one in five Australians own one of these wearables, and about a quarter use a mobile app or website to monitor their activity levels and health. And sales are predicted to grow ov
  • The Log4j bug exposes a bigger issue: Open-source funding (Updated)

    The Log4j bug exposes a bigger issue: Open-source funding (Updated)
    Update (December 14 ,2021): We’ve updated this article with information about the new Log4j version release, along with new exploit vectors, and risks related to all Java versions. While you were watching the F1 title decider between Max Verstappen and Lewis Hamilton or excited for the Succession finale, companies running the internet were scared shitless. You might not have noticed it because services like Twitter, Facebook, Gmail, and smaller ones all stayed up. But a bug in an ope
  • The Log4j bug exposes a bigger issue: Open-source funding

    The Log4j bug exposes a bigger issue: Open-source funding
    While you were watching the F1 title decider between Max Verstappen and Lewis Hamilton or excited for the Succession finale, companies running the internet were scared shitless. You might not have noticed it because services like Twitter, Facebook, Gmail, and smaller ones all stayed up. But a bug in an open-source tech called Log4j was (and still is) causing panic amongst the infosec community across the world. While the bug has affected billions of devices, and companies are scrambling to appl
  • Australia’s police linking DNA with ancestry could be a privacy nightmare

    Australia’s police linking DNA with ancestry could be a privacy nightmare
    The Australian Federal Police recently announced plans to use DNA samples collected at crime scenes to make predictions about potential suspects. This technology, called forensic “DNA phenotyping”, can reveal a surprising and growing amount of highly personal information from the traces of DNA that we all leave behind, everywhere we go – including information about our gender, ancestry, and appearance. Queensland police have already used versions of this approach to identify a
  • Advertisement

  • ‘Slaughterbots’ are a step away from your neighborhood — and we need a ban

    ‘Slaughterbots’ are a step away from your neighborhood — and we need a ban
    If you’re concerned about killer robots in the military, brace yourself for their arrival in civilian hands. AI weapons will soon spread from battlefields to city streets, campaigners have warned, unless new global rules are imposed on the tech. A UN conference this week can alleviate the fears. In a  Geneva meeting that starts today, delegates will debate banning weapons that target people without “meaningful human control.” Activists, however, are pessimistic about
  • Founder to founder: A guide to scaling a startup

    Founder to founder: A guide to scaling a startup
    When Henrik Gebbing and I founded Finoa in our shared apartment in Madrid back in 2018, little did we realize that within just three years we’d have team members across the globe with plans for exponential growth in the works. Obviously, the way we ran things when it was just a handful of us would never suffice now. Scaling our business has meant overcoming some tough challenges in order to build a sustainable organization. The biggest question I’ve heard from other founders is, &ld

Follow @NewsWebDesign on Twitter!