• 3 critical App Store Optimization mistakes you’re overlooking

    3 critical App Store Optimization mistakes you’re overlooking
    When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known as App Store Optimization (ASO), has since been a vital aspect of many digital and mobile marketing strategies. Compared to
  • What will we do when diseases reach space?

    What will we do when diseases reach space?
    In an effort to mitigate damage from COVID-19 here on Earth, people worldwide are practicing social distancing, attempting to limit the spread of the disease. However, space is extremely tight on space stations, and the first lunar and Martian colonies are also likely to house occupants in close quarters. Disease in space has been affecting astronauts for decades. So, how will we respond to epidemics in space when they inevitably occur. Since the dawn of the human exploration of space, ill
  • The distorted idea of ‘cool’ brain research is stifling psychotherapy

    The distorted idea of ‘cool’ brain research is stifling psychotherapy
    ‘There is always a well-known solution to every human problem – neat, plausible, and wrong.’ From Prejudices (1920) by H L Mencken There has never been a problem facing mankind more complex than understanding our own human nature. And no shortage of neat, plausible, and wrong answers purporting to plumb its depths. Having treated many thousands of psychiatric patients in my career, and having worked on the American Psychiatric Association’s efforts to classify psychiatri

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