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Who knew paint could make people so emotional? Apparently, paint brand Kilz, which ran away with the voting this week to take top honors as the US Creative Work of the Week.
Kilz took paint ads to an emotional level with the new campaign for its line of primers, which lay the foundation for the best paint jobs. The lead spot, ‘Reveal’, shows different groups of people being walked into recently painted rooms, then seeing the delight on their faces as their ‘dream rooms’ a

Impossible Foods, the maker of the Impossible Burger, has shuttered its Los Angeles office, prompting its executive creative director, Sasha Markova, to leave the business.
The plant-based food brand located Markova and its in-house creative team to LA in early 2018. However, it recently made the decision to move the operation back to its headquarters in Redwood City, California, so its creatives could work more closely with its strategy, product development, marketing and communications teams.

Hinge brands itself as the dating app that's 'designed to be deleted'. 
Justin McLeod, founder and chief executive officer of Hinge, said the goal is to create an entertaining but ultimately effective user experience that takes people off the app and out on dates.
"We don't use advertising...because that would be pretty antithetical to the way that we work," said McLeod. "If you run ads, then you need people to spend a lot of time on your platform so that you get a lot of ad impressions, an

Appetite Creative was asked by Nestle to celebrate and highlight the diversity of Kit Kat's flavours. To make it a talked-about brand with a campaign that stands out from the rest. This Kit Kat case study is a perfect example of why the four-finger wafer crisp bar is such a household name.
Background
The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp chocolate bar was launched in London. Initially created by Rowntree’s of York and

Ubisoft today announced it’d be giving away Assassin’s Creed Unity away for free, as a tribute to the damaged Notre-Dame and to give gamers “the chance to experience the majesty and beauty of the cathedral” in the wake of the fire. Unity, which is set during the French Revolution and stars a rebellious aristocrat-turned-Assassin named Arno, features a painstaking replica of Notre-Dame — a recreation so thorough that it could be a valuable resource to the Frenc

Coinbase, one of the longest serving exchanges in the cryptocurrency ecosystem, is expanding its services across Latin America and Southeast Asia. As a result of the expansion, cryptocurrency enthusiasts in Argentina, Mexico, Peru, Colombia, Chile, India, Hong Kong, South Korea, Indonesia, the Philippines, and New Zealand will now be able to access the company’s crypto-to-crypto trading services. The expansion means Coinbase is now available to customers in 53 countries. In December last

An international team of scientists recently unveiled a new CRISPR-based tool capable of shredding long portions of targeted DNA strands. The new technique provides advantages over previous methods and could potentially lead to a cure for viral diseases such as herpes and hepatitis-C. The new tool is called Type I CRISPR-Cas3. It’s a long-range DNA targeting and editing tool – it can delete longer sections of DNA than its predecessor, the Type II CRISPR–Cas9. The “Type I

It’s a sunny weekend and I’m standing in a queue inside a Brooklyn warehouse. There are dozens of people around me…waiting.  My boredom is palpable, closely followed by irritation and disbelief — compounded by the realization that I will have to go through this repeatedly, should I wish to get value out of the experience. 
 
You might assume that I am lining up for food at Smorgasburg in Williamsburg, Brooklyn, but no, I am attending an (expensive) ev

A million-dollar scavenger hunt for Bitcoin commenced just a few days ago, but it only took minutes for one ingenious hacker to complete the first stage without actually going anywhere. Satoshi’s Treasure is an alternate reality game urging players to work together to find private keys hidden in real-world locations. Clues are distributed periodically via a newsletter. Inspired by Ready Player One, the game features leaderboards to show which teams are closest to collecting the prize

It is not just ​changing consumer behaviour or the relentless pace of technology, the challenges agencies face are rife - from fighting for talent and budgets to over demanding clients asking for services not accounted for or contracted. Not to mention the changing relationship between brands and agencies leading to the in-housing trends, where brands such as Honda, Ford, and Vodafone are taking large portions of their marketing operations in-house to drive better efficiencies. How can age

To generate greater visibility of its helpline and services, Campaign Against Living Miserably (CALM) has launched a campaign that aims to shatter the stigma of reaching out. 
For those who experience suicidal thoughts, opening up to another and asking for help is not easy. For this reason, many people suffer in silence, feeling they are alone in the world.
Accoring to Calm, suicide is the biggest killer of men under 45 in the UK. Driven by the integral role helplines play in

Have you seen the speaker lineup for TNW2019? We have over 350 experts sharing their knowledge on the future of tech at TNW Conference. Don’t miss them speak – get your tickets now and check out the official schedule to learn what they’ll talk about. To celebrate this outstanding number, I’ve put together an itinerary of some of the best keynotes on the first day of the event! Explore our various tracks of content with this diverse schedule: 10:20 – Guy Kawasaki, M

Black holes are long-time superstars of science fiction. But their Hollywood fame is a little strange given that no-one has ever actually seen one – at least, until now. If you needed to see to believe, then thank the Event Horizon Telescope (EHT), which has just produced the first ever direct image of a black hole. This amazing feat required global collaboration to turn the Earth into one giant telescope and image an object thousands of trillions of kilometers away. As stunning and groun

Artificial intelligence offers us an opportunity to amplify service and the integration of technology in everyday lives many times over. But until very recently, there remained a significant barrier in how sophisticated the technology could be. Without a complete understanding of emotion in voice and how AI can capture and measure it, inanimate assistants (voice assistants, smart cars, robots and all AI with speech recognition capabilities) would continue to lack key components of a personality

The Drum Design Awards 2019 nominees have been decided by a panel of industry experts and we can now reveal who has made the shortlist. 
According to Bow and Arrows' creative partner and founder and member of the judging panel, Natasha Chetiyawardana, there was a real difference in how the big  brands play against the own brand and smaller start ups. 
She said: "You could see how big brands are really having to fight, how they were really going bigger, pushing on their equity

There was a time when the only thing the majority of people subscribed to on a regular basis was a magazine, and later a handful of ‘essential’ lifestyle products: satellite TV, a mobile phone, contact lenses. Then came Netflix and Amazon Prime Video and suddenly the whole concept of subscriptions as a business model was blown wide open into the mainstream.
Today there is virtually no product type that cannot be ordered via subscription and delivered to our door on a regularity of ou

Welcome to CHEAP, our series about things that are good, but most of all, cheap. CHEAP! When we started CHEAP, it had a simple premise: finding a great deal, no matter the cost. And, well, we’ve just found the deal to top all deals. Say hello, one and all, to a baby T-Rex skeleton – (arguably) the only one in existence! Yes, it might set you back $2.95 million, but you’ll be the only person in the world to own one. Surely that’s worth it. So, what sorta specs does this b

WikiLeaks has raised more than 30,000 worth of Bitcoin since Julian Assange‘s confronting arrest last week. In the six days following Hard Fork’s original report, a touch over 6 BTC ($31,800) has been sent to WikiLeaks‘ public address, spread across 299 donations. Contributions in prominent altcoin Zcash (the only other cryptocurrency WikiLeaks accepts) also increased, with 16.25 ZEC ($1,100) sent since last Thursday. Until his arrest, its Zcash address had been mostly unused.

Distil Networks today published its 2019 Bad Bot Report, which looks at the current state of automated web traffic, both good and bad. The paper highlights some startling figures, including that bots accounted for 37.9 percent of all online traffic during 2018. This is a admittedly a startling number, but it actually represents a welcome decrease on last year’s figures. This decrease can be found across legitimate bot traffic (like, for example, the scrapers travel sites use to identify f

The Drum Mobile Awards 2019 finalists have been revealed.
As one of the most engaging marketing platforms, mobile is constantly evolving to meet consumer demand for content, with that campaigns are ever evolving and breaking the mould. The industry is swiftly catching up on what mobile can offer to help brands create meaningful experiences to consumers, said judge and vice president of demand EMEA at adsquare GmbH, Vincent Tessier.
He said: “I was particularly impressed by n

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. Th

Marking 150 years since the birth of its founder Sir Henry Wood, BBC Proms has launched its 2019 season that presents one of its most diverse programs to date. 
With Wood's mission to bring "the best classical music to the widest possible audience" at the heart of its 2019 program, BBC Proms can boast an eclectic roster of musical talent that transverses Afropop to jazz, from hip-hop to pizzica.
Taking place between 19 July and 14 September, BBC Proms 2019 hopes to

Carrefour is betting big on distributed ledger tech. The french supermarket behemoth wants to track 20 percent of all of its in-house products on the blockchain by the end of 2019. The retailer already uses the technology to track 20 out of its 300 Carrefour-branded products across the supply chain, but it plans to add about 40 more goods to the list over the coming months, Carrefour blockchain program director Emmanuel Delerm told Hard Fork. The company’s blockchain pilots are currently

Big tech is broken. From Uber’s sexual harassment scandal to Mark Zuckerberg’s Congressional testimony and Elon Musk’s Twitter meltdown, tech disillusionment is definitely starting to set in for many people. It’s a shift that’s perceptible everywhere. Last month, at SXSW — normally an unabashed celebration of new tech — Elizabeth Warren, one of Big Tech’s biggest enemies, was one of the main speakers.   A growing number of people in the indus

US authorities have arrested three men after taking down a dark web drug ring which laundered $2.3 million in cryptocurrency. Chester Anderson and co-conspirators Jarrette Codd, and Ronald Maccarty were indicted for operating storefronts on the dark web that sold and shipped hundreds of thousands of counterfeit Xanax tablets and other controlled substances to buyers across 43 US states. As part of the crackdown, investigators seized “the largest quantity of pills in New Jersey State

It’s been a little over a week since everyone was yelling about Lush switching ‘off’ social. The sky is falling! Lush is abandoning social media! Social media for brands is over! Anti-social brands are the future!
To be clear, in its own words, Lush never once said it was completely shutting down its social channels. Specifically, it said it was switching 'UP' social. Changing tack. Shifting strat. From an organic approach (one that doesn't put media money in the pockets of the

After the turmoil and almost paralysing uncertainty of the politics around Brexit this year, the IPA Bellwether report for Q1 2019 comes as something of a surprise. Despite the mayhem that engulfed Westminster and dominated most news cycles in the run-up to when Britain was scheduled to leave the EU on 29 March, UK advertisers actually invested more in advertising in the first three months of the year than during the same period last year. And Q1 2019 is the three-month period immediately follow

The best Burger King ads are characterized by a provocative tone of voice, tongue-in-cheek humor and unflinching social commentary. As McDonald’s cheeky younger brother, the burger brand relishes any opportunity to publicly grill both competitors and celebrities alike – yes Kanye, we are talking about you. 
This list looks at Burger King’s most sizzling advertising burns, from the most daring to the emboldening. Here’s our top 10.
 
‘Burn that Ad’ (2

A new campaign created by 72andSunny Amsterdam on behalf of Axe has introduced a new word to the English language: ‘bathsculinity’ – the concept of being confident in yourself inside and outside of the bathroom.
Conveying this concept to US audiences via a series of short films starring actor and comedian Lil’ Rel Howery the men's  grooming brand wants to reduce the pressure on young men to conform with past concepts of masculinity. Instead, the tongue-in-c

Apple has promoted its ‘Shot on iPhone’ campaign for a while, and while it has produced some stunning still photos and compelling videos, the latest effort goes bigger – much bigger.
To celebrate the intensity, color, action and vibrancy of our world, Apple is upping the ante on mobile-shot videos with ‘Don’t Mess With Mother,’ an action-packed ode to the globe in time for Earth Day.
The sheer power of Mother Nature is shown in up-close action with scenes one

It’s a long-held belief that the best jobs, pay and access to new opportunities are found in London – particularly in the creative industries. The lure of this and the heritage of Adland means that many fresh graduates are itching to make it in the big smoke. However, it’s not always the case anymore – regional agencies are producing brilliant work and attracting top talent. &nb

If you want to find out how our weed experiment went, watch the video above. It tracks the entire journey from start to finish – and you’re gonna want to see how it ends. The video above is pretty much all about weed. The article, less so. It looks more at the Smart Garden 9 hardware itself, but is just as fun. I promise. Cool! So, uh, what is it? As the name suggests, it’s a smart garden. But what actually is that? Basically, it’s a device that lets you grow plants

Twitter has switched from a passive to a proactive stance on offensive tweets by beginning a process of pre-emptively deleting tweets deemed to be abusive, ending its reliance on citizen sheriffs to weed out bad actors.
New algorithms and tools mean Twitter can now intercept an estimated 38% of all abusive tweets which were subsequently taken down, a marked improvement on the year before when the service was entirely reliant on member tip-offs of abusive tweets.
Between January and March, 1

In a surprise move, Apple and Qualcomm finally agreed to end their long-term beef, and sign a six-year license agreement deal. Apple will also pay an undisclosed amount to the chipmaker as part of the settlement. Hours after this announcement, Intel said that it’s exiting mobile 5G modem market, paving way for a Qualcomm–modem powered iPhone in the future: Intel Corporation today announced its intention to exit the 5G smartphone modem business and complete an assessment of the