Fashion news

• Must Read: Reformation Files for IPO, Aesop Queer Library Returns

  26-06-2026 18:00 via fashionista.com
  These are the stories making headlines in fashion on Friday.Reformation Files for IPOLos Angeles-based womenswear brand Reformation has filed for an initial public offering, seeking to capitalize on $507.1 million in 2025 revenue. The company, backed by private equity firm Permira since 2019, has built a successful direct-to-consumer and retail model around contemporary fashion. This IPO filing signals a trend as luxury consumption weakens, and elevated design at accessible prices is gaining sha
  
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• Gemi: A Hand-Care Brand Delivering K-Beauty-Inspired Sanitizer Serums

  26-06-2026 17:00 via fashionista.com
  HQ: San Francisco, CA
  Founders: Hau Yeung and Erin Choi
  Social:Instagram
  Category: Hand Care
  E-comm:gemibeauty.comPrice Range: $12-$60
  Hero Product:Hand Sanitizer + Serum ($12)
  Stockists:Amazon, Anthropologie, Hart
  PR Representation: Avant Collective
  How to get in touch: [email protected] StoryLaunched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care, fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sa
  
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• Weekly Drop Watch: Cuyana x Faherty, Reformation x Umbro, Crown Affair x Ilia and More

  26-06-2026 16:00 via fashionista.com
  Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.Fashion LaunchesCuyana x FahertyCuyana and Faherty launched a collaboration titled “Two Coasts, One Summer,” that brings together "Cuyana’s signature polish with Faherty&rsq
  
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• How to Style Capri Pants, According to Fashion Experts

  26-06-2026 14:45 via fashionista.com
  Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.When I saw capris trending again, on the likes of L.A. cool girls Kendall Jenner and Hailey Bieber, my first thought was Kelly Kapowski and Jessie Spano roaming the halls of Bayside High. (Yes, I'm a "Saved by the Bell" kind of millennial.) But then I got a simple black pair and started incorporating them into my 2026 wardrobe to surprising delight. It turns out, we don't need to be afraid of t
  
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• The Los Angeles-Based Label Making 'Anti-Fashion Fashion'

  26-06-2026 14:00 via fashionista.com
  Growing up in Crestone, Colorado, a small mountain town with a population of 200, you could say designer Ella Mae wasn't exactly raised in a style hub. Yet, at 5 years old she already knew she was destined to become a fashion designer. "I always felt like I was too big for Crestone," she tells Fashionista. "I always wanted to make crazy outfits. I was just so obsessed with fashion for as long as I can remember." She'd show up to school — in her class of two people — wearing bold
  
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