Fashion news

• Must Read: Etsy Launches 'Shop Other Jeffs' Campaign Ahead of Prime Day, L'Oréal to Acquire Indian Beauty Startup Innovist

  18-06-2026 18:00 via fashionista.com
  These are the stories making headlines in fashion on Thursday.Etsy Launches 'Shop Other Jeffs' Campaign Ahead of Prime DayAhead of Amazon's Prime Day sales event, Etsy launched a marketing campaign titled "Shop Other Jeffs," which spotlights non-billionaire Etsy sellers named Jeff. The platform estimates that there are more than 5,000 sellers named Jeff on Etsy, including pottery maker Jeff Brown and woodworker Jeff Zabriskie. Etsy has also released a limited-edition collection of "Sho
  
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• Rashi World: An Australian Swimwear Brand Prioritizing Sun Protection

  18-06-2026 17:00 via fashionista.com
  HQ: Bondi Beach, Australia
  Founder: Anna Feller
  Social:Instagram
  Category: Swimwear
  E-comm:rashiworld.comPrice Range: $155 - $355
  Hero Product:Short-Sleeved Crop Tee ($195)
  PR Representation: Lucky Chalm
  How to get in touch: [email protected] StoryFounded in 2025, Rashi World was born in Bondi Beach's coastal rhythm yet inspired by a global mindset. Championing fashionable sun protection, each piece offers UPF 50+ coverage, blocking 98% of harmful UV rays, which in Austral
  
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• Livestreams Set to Shape the Next Era of Beauty Shopping

  18-06-2026 16:00 via fashionista.com
  There's a new contender in the beauty shopping landscape: Global livestreaming is slowly becoming a notable sales channel for cosmetics and skin-care brands, according to McKinsey's State of Beauty 2026 report, released on Thursday.Shoppable, real-time videos are attracting consumers thanks to their merging of entertainment, product discovery and commerce. This format is of course most popular on TikTok, the fastest-growing beauty retailer in the U.S. market (sales on the platform have rise
  
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• Indie Sun-Care Brands React to New FDA-Approved SPF Filter: 'It's About Damn Time'

  18-06-2026 14:45 via fashionista.com
  America's sun-care market has long trailed behind its global counterparts (especially Europe and Asia's expansive SPF innovations), but now, we're one step closer to slathering on better sunscreen. Surprisingly, some good news came out of Washington, D.C. last week: On June 9, the U.S. Food and Drug Administration (FDA) officially approved bemotrizinol (BEMT) as a permitted sunscreen active ingredient. It's a major win for stateside SPF fans (and, frankly, anyone with skin), as it marks the firs
  
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• The Designer Behind Alex Mill Loves The Row and This Shirt You Don't Have to Iron

  18-06-2026 14:00 via fashionista.com
  Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.Alex Mill Creative Director Somsack Sikhounmuong has spent most of his career inventing trends, setting the standards for what it means to be stylish and generally setting the tone for how coo
  
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