• Tropicana Billboard Powered by Oranges

    Tropicana “Natural Energy” billboard in Paris glows with warm light powered by hundreds of real oranges carefully arranged in a grid. DDB France and Tropicana built a unique, fully functional billboard powered entirely by oranges. Thousands of real oranges connected with copper and zinc spikes formed a massive multi-cell battery. After three months of testing, […]
  • Social media is dood. Lang leve social media

    Social media is dood. Lang leve social media
    Column – Er hangt iets raars in de lucht als je door social media scrolt. Alles ziet er clean uit. Te clean. Content is gelakt, maar leeft niet. Merken zijn aanwezig, maar niet voelbaar. Creators...

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