Advertising news

• Industry Super Campaign Warns ‘Stop. Check. Keep Your Super In Safe Hands’

  31-07-2026 02:25 via bandt.com.au
  
  A new consumer education campaign by Industry Super Australia is launching on 31 July 2026, warning superfund members to be alert when served up a click-bait style ad or cold called about their retirement savings, urging them to: Stop. Check. Keep your super in safe hands. The campaign is designed to help members recognise high-pressure […]
  
  Read more

• The Agentic AI Asymmetry Dilemma — A Wake-Up Call for the Whole Ecosystem

  05-08-2026 22:25 via bandt.com.au
  
  In Part One I introduced the Agentic AI Asymmetry Dilemma: the structural gap between agencies building proprietary AI and publishers optimising for systems they can’t see. In Part Two I turned to advertisers, arguing the same asymmetry runs through that relationship, and that cost cutting is the wrong response to a capability problem. This piece […]
  
  Read more

• Teads Sues Google Over Alleged Ad Tech Monopoly

  05-08-2026 04:36 via bandt.com.au
  
  Teads takes Google to court. And we can't see this one playing out like an episode of Judge Judy.
  
  Read more

• KFC Offers Free Food To Posties After Aus Post Sacking Controversy

  05-08-2026 04:24 via bandt.com.au
  
  KFC gets behind postie after being sacked by jobsworth bosses. And we're here for it.
  
  Read more

• Advertisement

• Canva Cuts Revenue Forecast Following AI Cost Blowout

  05-08-2026 04:08 via bandt.com.au
  
  Canva brought in 'just' $921.9 million in the quarter. However will it manage.
  
  Read more

• Akcelo & Speed Win Colonial First State’s Creative & Media Accounts

  05-08-2026 03:53 via bandt.com.au
  
  After a brief hiatus, Speed has swiped the account back. With some pace you could imagine.
  
  Read more

• Research: Majority Of Aussies Using CTV To Stream Live Content

  05-08-2026 03:27 via bandt.com.au
  
  According to a new study, almost 90 per cent of Australians are using CTV to stream their live content. The research, conducted by Magnite Research, is titled ‘Inside the Live Experience: Live Viewing Behaviour and Ad Engagement in Australia’, and looks at how live streaming has evolved beyond sport into a mainstream, multi-genre viewing environment […]
  
  Read more

• Paramount’s Growth In Streaming Offsets Decline In TV Ad Sales

  05-08-2026 03:24 via bandt.com.au
  
  Streaming spares the blushes of 10News+.
  
  Read more

• Advertisement

• AWARD School State Finalists Announced

  05-08-2026 03:19 via bandt.com.au
  
  Few rooms are trendier, cooler & more creative than AWARD School shows. And our presence didn't dampen the vibes even marginally.
  
  Read more

• Compass Studio Adds Budgy Smuggler & Others To Client Roster

  05-08-2026 03:10 via bandt.com.au
  
  Compass Studio adds a selection of brands to the roster. And seeks bigger venue for Christmas do as a result.
  
  Read more

• Mars Turns Nostalgic Homemade Favourite Into Snack With New Mars Bar Slice

  05-08-2026 03:03 via bandt.com.au
  
  Did we write this in exchange for tasty treats? Perhaps.
  
  Read more

• TBWA Refreshes Global Brand Identity

  05-08-2026 02:38 via bandt.com.au
  
  TBWA gives its brand a zhoosh.
  
  Read more

• Indian Comms Firm Lands In Australia Under Media Mantra Global Banner

  05-08-2026 02:38 via bandt.com.au
  
  Indian PR firm sets up shop in Hunters Hill. Which might be the most exciting thing to happen in the suburb for some time.
  
  Read more

• Swisse Calls For Honest Chat Around Women’s Health In Campaign Via Clemenger BBDO

  05-08-2026 02:30 via bandt.com.au
  
  Great work from Swisse and Clems on an important and oft-overlooked topic.
  
  Read more

• IAB Australia Launches Free AI Impact Assessment tool

  05-08-2026 02:26 via bandt.com.au
  
  Are the robots coming for your job? This tool won't tell you. But it might help you fight them off.
  
  Read more

• System1 Hires Kimberly Bastoni For Global Chief Commercial Officer Role

  05-08-2026 02:23 via bandt.com.au
  
  System1 gets a new sales boss. And says she's already relishing the arguments with creatives.
  
  Read more

• TorchMedia Adds Parramatta Light Rail To Transit Portfolio

  05-08-2026 02:17 via bandt.com.au
  
  Given the Eels' performance this season, this might be the only good news out of Parramatta in a while.
  
  Read more

• Interepid Travel Inspires The Next Gen Of Travellers With New Global Campaign

  05-08-2026 02:13 via bandt.com.au
  
  Next thing you know the bludgers take 6 weeks off work.
  
  Read more

• VMO & Vicinity Centres Renew ‘Foundational’ Partnership

  05-08-2026 02:03 via bandt.com.au
  
  VMO and Vicinity Centres renew their vows. Not that the marriage needed a shot in the arm, of course.
  
  Read more

• Busch Celebrates Farmers With Baleboards

  05-08-2026 02:00 via bandt.com.au
  
  To be clear, Busch has not put sandwich boards on former Welsh football star Gareth Bale.
  
  Read more

• ‘An Easy Yes’: Cadbury & MCoBeauty Swap Aisles In Brand Collab At Woolworths

  05-08-2026 01:56 via bandt.com.au
  
  Anna Wintour shudders as chocolate and beauty brands collaboration.
  
  Read more

• The Glendronach Celebrates 200 Years With Immersive Whisky Foraging Trail Via Today The Brave

  05-08-2026 01:40 via bandt.com.au
  
  If you need any convincing to get into experiential - it's for the free whisky.
  
  Read more

• Stratco Puts Full Orchestra In Shed For New Campaign Via NATION

  05-08-2026 01:40 via bandt.com.au
  
  Where's the inflection point between a shed and light aircraft hanger? We reckon this is toeing the line.
  
  Read more

• DuluxGroup Seals Howatson+Company As Its Creative Agency Of Record

  05-08-2026 00:17 via bandt.com.au
  
  Howatson+Company has been appointed by DuluxGroup as the creative agency of record for Dulux Australia, expanding a relationship that has already included creative duties for Selleys, Yates and Seasol International. The independent agency has been brought on to lead the next chapter for the Dulux brand, with a remit spanning strategy, creative and production. “Dulux […]
  
  Read more

• WPP’s IGNIT!ON: Finding The Brightest Sparks

  04-08-2026 04:57 via bandt.com.au
  
  WPP has found a novel new way to explain what a media agency is to unsuspecting students.
  
  Read more

• WPP Media’s IGNIT!ON: Finding The Brightest Sparks

  04-08-2026 04:57 via bandt.com.au
  
  WPP has found a novel new way to explain what a media agency is to unsuspecting students.
  
  Read more

• Report: Qantas In Talks With Accenture To Outsource Roles Including Some Marketing Functions

  04-08-2026 04:40 via bandt.com.au
  
  Qantas in 'early discussions' on offshoring. Denies it's been involved in any talks about Jetstar flights landing on time.
  
  Read more

• Porter’s Paints Appoints The Project Agency To Lead PR

  04-08-2026 04:35 via bandt.com.au
  
  If The Project Agency gets a new office paint job we know why!
  
  Read more

• Porter’s Paints Appoints The Project Agency As First-Ever PR Partner

  04-08-2026 04:35 via bandt.com.au
  
  If The Project Agency gets a new office paint job we know why!
  
  Read more

• Caloundra RSL Reminds Aussies There’s ‘So Much More’ To The RSL Than A Feed Via Tide Productions

  04-08-2026 04:34 via bandt.com.au
  
  Come for the chips but stay for the cheap schooners and the flashing lights of the brickie's laptop
  
  Read more

Follow @Advertising_AU on Twitter!