Advertising news

• Research: Majority Of Aussies Using CTV To Stream Live Content

  05-08-2026 03:27
  
  According to a new study, almost 90 per cent of Australians are using CTV to stream their live content. The research, conducted by Magnite Research, is titled ‘Inside the Live Experience: Live Viewing Behaviour and Ad Engagement in Australia’, and looks at how live streaming has evolved beyond sport into a mainstream, multi-genre viewing environment […]
  
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• YouTube’s New Shorts Threshold Could Make Monetisation ‘A Serious Ask’ For Aussie Creators

  11-08-2026 04:10
  
  YouTube's making creators sing harder for their suppers. Here's hoping none tear a vocal chord.
  
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• ‘Everyone’s Dirty Secret’: Mischief & Wonder Co-Founders On Selling Risky TV

  11-08-2026 04:06
  
  Mischief & Wonder co-founders channel James Bond in this press shot. B&T leaves the interview shaken and stirred.
  
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• TV Ratings (10/8/2026): The Blockheads Get Stuck Into Family Bathroom Week

  11-08-2026 04:02
  
  Similar to the hacks of B&T who seem to get stuck in bathrooms quite frequently. All thanks to some poor food choices.
  
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• The Most Expensive Document In Marketing Is The One Nobody Opens

  11-08-2026 03:55
  
  For many years I ran insights teams, which mostly meant I was the person other people came to when they needed to know something about their category and needed it yesterday. I was the human search engine sitting on top of a very expensive document. It worked, sort of. Running insights for Asahi across ANZ, […]
  
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• The Talent Pulse: What Olympians Can Teach Us About Careers In Advertising

  11-08-2026 03:43
  
  The career of a professional athlete can be short lived. In this column, Talent Run chief runner and industry headhunter Amy Lee reflects on what the industry’s talent can learn from Olympians. Earlier this year, I attended my cousin Bruno’s wedding. He married an Olympian. The wedding guest list read like the Australian swim team. […]
  
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• Southern Cross Media Group’s Ad Revenue Drops 4.8% In ‘Soft Market’

  11-08-2026 03:43
  
  Southern Cross' numbers are in! B&T whipped out the calculator to try to make sense of it all.
  
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• I Skipped Cannes For Slovenia. Here’s What Australia’s Crisis Communicators Need To Know

  11-08-2026 03:34
  
  Who needs the Croisette when you have the Balkans, we ask!
  
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• SafetyCulture Rebrands To Mitti

  11-08-2026 03:31
  
  It's only a small change, but SafetyCulture assures you its mighty.
  
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• Geely EX2 Makes Its Australian Debut At The Cutaway In Barangaroo

  11-08-2026 03:05
  
  Geely Auto Australia launched the  Geely EX2 electric car in Australia at Sydney’s The Cutaway, Barangaroo on Wednesday 5 August. The Geely EX2 launch was the first commercial launch event to be held at The Cutaway and the first specialised auto industry car launch. Proposed and produced by Bastion, a member of Geely’s Agency Village, […]
  
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• Content Summit Adds National Awards Program For 2027

  11-08-2026 03:02
  
  It's just what you all needed - more awards. Though these ones are in Brisbane, which makes a nice change.
  
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• Nine Appoints Leigh Terry To Board

  11-08-2026 02:57
  
  Nine Entertainment has appointed experienced media agency leader Leigh Terry to its board. Terry brings more than 25 years of leadership experience and most served as the APAC chief executive for IPG Mediabrands (now Omnicom Media), where he led a workforce of more than 5,000 people across 16 markets. He has also served as Omnicom […]
  
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• Submit Your Session Ideas For Cairns Crocodiles 2027!

  11-08-2026 02:56
  Do you have a big idea? Let us know! And yes, we'll even consider submissions about AI...
  
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• Nature Promotes Lizi Pritchard And John Crowley To Partner

  11-08-2026 02:47
  
  Strategic advisory firm Nature has promoted Lizi Pritchard and John Crowley to partner, effective immediately. Pritchard joined Nature seven years ago as part of the launch of the Sydney office. Alongside growing and leading some of Nature’s largest client partnerships, she has guided the business to become and subsequently be recertified as a Certified B […]
  
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• Nature Promotes Lizi Pritchard & John Crowley To Partners

  11-08-2026 02:47
  
  Nature appoints two new partners. And they brought their own hedges for the photo shoot.
  
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• Fast 10: Ant Melder On Why Your Ideas Should Make You Cringe

  11-08-2026 02:25
  
  With a career spanning some of Australia’s leading agencies and campaigns, Ant Melder has established himself as a creative leader with a knack for turning strong ideas into distinctive work. Now co-founder and creative partner at independent creative agency Cocogun, he brings decades of experience across McCann, Saatchi & Saatchi, M&C Saatchi, DDB and Host/Havas. […]
  
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• The Growth Distillery Releases Entertainment Nation 2026 Research

  11-08-2026 02:11
  
  Three-quarters of Aussies say entertainment is "central" to their lives. The other 25% presumably very taken with tumbleweeds.
  
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• Pandora Suspends Giant Pearl Over Westfield Sydney In New Campaign

  11-08-2026 01:56
  
  Pandora has taken its new Wonders collection beyond the jewellery counter, suspending a giant pearl in Westfield Sydney as part of a national media campaign. Working with dentsu media and Scentre Group BrandSpace, the piece was supported with visual merchandising and digital SmartScreens and SuperScreens throughout the centre and a Westfield-led retail consumer promotion. The […]
  
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• Hellions Makes A Cases For Putting Your Coffee To Work In New dc Coffee Campaign

  11-08-2026 01:43
  
  Sadly, dc Coffee has nothing to do with the Beltway.
  
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• Dc Coffee And Hellions Make A Case For Putting Your Coffee To Work

  11-08-2026 01:43
  
  Melbourne specialty coffee roaster dc Coffee is switching Aussies on with a new brand platform and integrated campaign created in partnership with independent creative agency Hellions. Built under dc’s creative platform ‘Fuel Your Creativity’, the campaign reminds people coffee is a stimulant that isn’t just there to be enjoyed, but to be used to your […]
  
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• New Geelong Live Music & Performance Venue Gets Bold Identity Via 3Scoops

  11-08-2026 01:38
  
  Need to repent for your artistic sins? Consider this new venue your salvation.
  
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• Dentsu Creative Takes Nib Back To The 80s For New Health Campaign

  11-08-2026 01:28
  
  Dentsu Creative has launched the first campaign for nib’s new ‘Health Covered’ brand platform, using nostalgia to make health insurance more relatable for Australians. The new brand platform marks a return to nib’s core role: helping Australians feel confident they have the right cover when it matters. Through a series of films, Australians are shown […]
  
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• ‘We’re Going Back 20 Years’: Jasmine Bedir & Kate O’Loughlin Urge Industry To Keep Pushing For Women’s Equality

  11-08-2026 01:24
  
  Jasmine Bedir, the CEO of marketing and advertising agency Innocean and Kate O’Loughlin, the group strategy director of media agency Wavemaker, have highlighted the risk of Australia’s advertising industry falling behind on gender equality, warning that progress could quickly be undone unless the industry continues creating opportunities for women, supporting the next generation and pushing […]
  
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• ‘We’re Going Back 20 Years’: Jasmin Bedir & Kate O’Loughlin Urge Industry To Keep Pushing For Women’s Equality

  11-08-2026 01:24
  
  The push for gender equality has gone back 20 years. Sadly the same doesn't seem to be happening for house prices.
  
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• Agency Bosses To Front Ad Council Business & Agency Leadership Course

  11-08-2026 01:22
  
  Want to know how to run an agency? You could do worse than asking this lot.
  
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• Raja Is (Partially) Wrong: Marketing Doesn’t Need A Reset, It Needs A Better Argument

  11-08-2026 01:00
  
  There is a serious conversation to be had about advertising effectiveness, and the industry probably does not have enough of them, argues Bench Media co-founder and CEO Ori Gold. Former Mastercard marketing chief Raja Rajamannar recently pushed that conversation hard at the Marketing Association of Australia’s RESET conference. As reported by B&T, he cited research […]
  
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• ‘Offensive & Defensive’: Nielsen’s DoubleVerify Deal Could ‘Reinvent’ Measurement But Questions Arise On Independence

  10-08-2026 05:04
  
  Nielsen and DoubleVerify could tie the knot. But will anyone be objecting at the wedding?
  
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• ‘98% Of Ads Are A Waste Of Money’: Raja Rajamannar Says Marketing Needs A Reset, Slams YouTube ‘Blackmail’ & Dumb Money

  10-08-2026 04:50
  
  Unless you're advertising on B&T, Rajamannar quickly clarified.
  
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• Weekend TV Ratings (7-9/8/2026): Vinnie Gibaldi Wins MasterChef

  10-08-2026 04:36
  
  MasterChef served up its grand finale over the weekend and the viewers ate it up.
  
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• Weekend TV Ratings (7-9/8/2026): MasterChef Crowns Vinnie Gibaldi

  10-08-2026 04:36
  
  MasterChef served up its grand finale over the weekend and the viewers ate it up.
  
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