Advertising news

• Omnicom Media Group Australia Deepens Partnership With The T!LT Agency in Canberra

  04-10-2023 06:06
  
  Omnicom Media Group Australia (OMGA) has announced today that it has deepened its strategic partnership with The T!LT Ag...
  
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• B&T TV: Mindshare’s Maria Grivas On Losing, Keeping & Winning Clients

  04-10-2023 03:24
  B&T TV is back with a bang and, this time, the imposter-in-chief Chris Taylor is joined by Maria Grivas, CEO of Grou...
  
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• Seven Reveals SXSW House And Speaker Line-up

  04-10-2023 03:20
  
  Located in the heart of the SXSW Sydney precinct in Sydney’s Tumbalong Park, Darling Harbour, Seven House will h...
  
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• PubMatic’s Jason Barnes On Activate: “It’s Definitely Not A DSP”

  04-10-2023 03:00
  Here, B&T's chatting with PubMatic's Jason Barnes. Well, more politely nodded when we weren't understanding stuff.
  
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• New WPP & Shopify Partnership Will Help Clients Scale Quickly

  04-10-2023 02:56
  WPP today announced the launch of a global partnership with Shopify to bring the full value of Shopify’s platform to e...
  
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• Spotify Challenges Audible With Launch Of Premium Audiobooks

  04-10-2023 02:55
  Spotify is entering the audiobook market with the launch of Premium Audiobooks –  a catalogue of 150,000 audiobo...
  
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• Adam Ballesty Joins Crown As CMO To Breathe “Optimism & Joy” Into Brand

  04-10-2023 02:47
  
  We're unsure if money launderers & illegal bikie gangs read B&T, but Adam Ballesty has joined Crown as its new CMO.
  
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• Tuesday TV Ratings: MKR Crowns Winners But Misses Out To The Block

  04-10-2023 02:28
  
  MKR done and dusted for another year, meaning Australian TV now completely absent of any French people whatsoever.
  
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• The Woolmark Company Calls Time On Misleading Product Names

  04-10-2023 02:26
  
  The Woolmark Company launches new ‘Filter by Fabric’ initiative to end confusion surrounding misleading and ...
  
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• Haymes Paint Shop And Tiacs Team Up For Tradies Mental Health

  04-10-2023 02:16
  
  Haymes Paint Shop and not-for-profit mental health support service TIACS (This Is A Conversation Starter) are partnering...
  
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• Go Behind The Screens With Samsung Ads At The Next B&T Breakfast Club!

  04-10-2023 02:02
  B&T's Breakfast Club comes with a top speaker line-up. It doesn't come with a 'Don't You (Forget About Me)' soundtrack.
  
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• Deakin University Launches New Sustainability Campaign Via SICKDOGWOLFMAN

  04-10-2023 02:02
  Partnering with Melbourne independent, SICKDOGWOLFMAN, Deakin University has launched a new sustainability campaign, ‘...
  
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• BETC Paris Reimagines Boring Corporate Stock Images For Office Design Firm Morning

  04-10-2023 01:54
  
  Sad offices, fake smiles, lack of diversity … It was time to challenge visual representations of corporate offices...
  
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• Sparrow On The B&T Awards Live Judging: It’s A Day Of Inspiration

  04-10-2023 01:46
  
  Over my 40+ year career, I have judged heaps of award shows both here and abroad. It is incredibly time-consuming and af...
  
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• Nearly Half Of Aussies Say There Aren’t Enough Live Music Venues

  04-10-2023 01:29
  
  Almost half of Australians believe they are under-serviced when it comes to live music venues in their local area, new...
  
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• Darrell Lea Unwraps New Packaging Design Via SLIK

  04-10-2023 01:18
  Independent creative agency SLIK has brought a new sense of joy to Darrell Lea, one of Australia’s oldest and loved co...
  
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• 10 Days Till The Australian Commercial Radio Awards

  04-10-2023 01:14
  The countdown is on for the biggest ACRAs yet, as the 34th annual Australian Commercial Radio Awards celebrates the mile...
  
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• 7NEWS To Host 1 Hour Indigenous Voice Special

  04-10-2023 01:12
  
  As the nation prepares to vote on an Indigenous Voice to Parliament on October 14, 7NEWS Spotlight will broadcast a li...
  
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• Taika Waititi Saves The Day In Cheeky Tourism New Zealand Campaign

  04-10-2023 01:04
  Taika Waititi, well known New Zealand born filmmaker and actor is helping promote tourism in new content created by Tour...
  
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• Aimee Buchanan, Ricky Chanana And More To Star In Adland’s First Ever Industry Pantomime

  04-10-2023 01:00
  
  Nicole Bence, Peter Horgan and Aimee Buchanan are amongst the first industry executives to be named in the superstar cas...
  
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• Robert Downey Jr Tackles A Killer Clown In Very Funny Stuff For Online Software Firm Aura

  04-10-2023 00:44
  
  A-list Hollywood stars playing in the advertising space is hardly anything new, but hats off to cybersecurity software f...
  
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• Sophie Lander Leaves cummins&partners After Just Over A Year

  04-10-2023 00:05
  
  Sophie Lander has left cummins&partners as the firm’s national managing director. “After a massive 14 mo...
  
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• EAT Unveils Vision To Make Ageism A Non-Issue For The Next Generation

  03-10-2023 23:59
  
  The Experience Advocacy Taskforce (EAT) is calling for the media and advertising industry to take immediate action and w...
  
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• EAT Unveils Vision To Make Adland Ageism A Non-Issue For The Next Generation

  03-10-2023 23:59
  
  B&T abhors ageism on every level. Although listening to the whole "Stones VS Beatles" thing can be a little tiresome.
  
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• Indie Full Service Agency Apparent Makes Three Senior Hires

  03-10-2023 23:56
  
  Independent full service agency, Apparent, continues to strengthen its integrated offering with the appointment of three...
  
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• Roy Morgan: Aussies Shopping Around For Their Insurance As Cost Of Living Bites

  03-10-2023 23:40
  
  New data from Roy Morgan shows as Australians have faced increasing cost of living pressures over the last two years few...
  
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• KFC Opens First Ever Secret Nightclub With Aussie Producer Luude

  03-10-2023 23:07
  
  When it comes to iconic pairings, there aren’t many that beat a night out on the town and a delicious KFC feed on the ...
  
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• SMI Data: Women’s World Cup Gives August Ad Spends A Handy Kickalong

  03-10-2023 22:57
  
  Australia’s media agency market received a further boost from the FIFA Women’s World Cup in August, with SMI’s...
  
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• Hearts & Science Feeling Good About New Client Win

  03-10-2023 07:48
  Hearts & Science has been appointed media agency for Cleaver’s Organic, part of one of Australia’s leading ...
  
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• B&T Awards The Work: Best Digital Campaign Sponsored By Twitch

  03-10-2023 05:54
  
  It’s hard to believe digital was once an outlier category. Then, we reasoned, such was its ubiquity there was no p...
  
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• The Best Clients Are The Ones That Don’t Know What They Want

  03-10-2023 05:13
  Ben Skelsey (lead image) is APAC managing director at global creative consultancy Huge. In this guest post, Skelsey take...
  
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• B&T Awards The Work: Programming Data Driven Marketing

  03-10-2023 03:46
  
  Gone are the days where the ECD chose which exotic location he (and yes it always was a he) wanted to go.
  
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• Heinz Delivers Masterclass In Reactive Marketing After Viral Taylor Swift Photo

  03-10-2023 03:34
  
  Heinz has given brands everywhere a masterclass in reactive marketing after it responded to a picture of Taylor Swift ea...
  
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• Youi Launches A Full Brand Refresh With New Campaign

  03-10-2023 03:19
  Sadly, it would appear the woman who saved $54 at Youi & bought new boots has got to the great ad graveyard in the sky.
  
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• Amazon’s Global Media Account Goes To Pitch

  03-10-2023 03:19
  
  Move over Taylor Swift or Kamahl at your local RSL, Amazon's global media pitch just became the hottest ticket in town.
  
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• Strength To Give Launches “There’s No One Like Me” National Brand Campaign, Via Supersolid

  03-10-2023 03:00
  
  The Australian Bone Marrow Donor Registry has released its first campaign for its public-facing brand, Strength to Give,...
  
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• Urgent Campaign ‘Another One Fights the Dust’ Calls Tradies To Fight Against Silica Dust Via Ogilvy

  03-10-2023 02:51
  
  To coincide with the start of National Safe Work Month, Australia’s lung health charity, Lung Foundation Australia, is...
  
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• Who’s In The Money This Month? Find Out With B&T’s Best Performing Agencies!!

  03-10-2023 02:48
  Every month, B&T rounds up the biggest new business winners in the creative and media worlds. This time out, there ...
  
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• Monday TV Ratings: The Block Beef Helps Nine To A Win

  03-10-2023 02:44
  
  The drama continued to escalate on Nine’s The Block last night, with this year’s mean girls finally turning ...
  
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• Network 10’s Rod Prosser Gives B&T The Scoop On All-New Gladiators

  03-10-2023 02:24
  Last month it was revealed that Network 10 is bringing back the iconic show, Australian Gladiators after a 12 year hiatu...
  
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• 90s Hit Show Gladiators Returns To TVs On Channel 10

  03-10-2023 02:24
  Network 10 brings back the iconic show, Australian Gladiators after a 12 year hiatus. The competition television program...
  
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• Are You Paying Attention? Yahoo & Amplify Intelligence Partner In Programmatic Buying Market First

  03-10-2023 02:01
  On Friday, Yahoo held a private, press-only upfronts session in Sydney where the adtech and publishing firm told attende...
  
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• Kellogg’s Australia Rebrands To Kellanova

  03-10-2023 01:54
  
  Kellogg’s, the food giant behind household brands such as Coco Pops, Crunchy Nut, and Sultana Bran, has rebranded as K...
  
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• Amex Study: Aussies Adopting Savvy Spending Hacks To Sustain Travel, Dining & Luxury Shopping

  03-10-2023 01:46
  
  American Express’ latest global Trendex has found Australians across all generations are adopting creative spending st...
  
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• Elon Musk’s X Sued By Ad Firm Over Trademark Infringement

  03-10-2023 01:14
  
  X, the social media platform formerly known as Twitter, has been hit with another challenge. This time it’s a laws...
  
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• Jimmy Rees Brings His Comedic Charms To New Audible Campaign Via Emotive

  03-10-2023 00:40
  
  Much like Taylor Swift, cinnamon, Harold from Neighbours and Christmas generally, is Jimmy Rees universally loved?
  
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• Comedian Jimmy Rees Appears In Hysterical Audible Campaign

  03-10-2023 00:40
  
  Australian entertainer, comedian and social creator Jimmy Rees has joined up with Audible to inspire Australians to ‘...
  
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• Nielsen Probed Grand Final Fans – Pies Supporters Are “Affluent”, Penrith Fans Love Cruising!

  03-10-2023 00:39
  
  The respective AFL and NRL grand finals were run and won over the weekend with arguably Brisbane the biggest loser, with...
  
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• Nielsen Probed Grand Final Fans – Pies Supporters Are “Affluent”, Penrith Fans Love A Cruise!

  03-10-2023 00:39
  
  New data reveals the likes of the grand final supporters. And it's tissues for Broncos & Lions fans after the weekend.
  
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• Nielsen Probed Grand Final Fans – Pies Fans Are “Affluent”, Penrith Fans Love Cruising!

  03-10-2023 00:39
  
  The respective AFL and NRL grand finals got run and won with arguably Brisbane the biggest loser, with both the Lions an...
  
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