Advertising news

• Former UM Government Lead Brett Elliott Joins Multicultural Outdoor

  03-08-2026 23:55 via bandt.com.au
  
  Multicultural Outdoor (MCO) has appointed Brett Elliot as managing director, a newly created leadership role to support founder and CEO Ronnie Navani. Elliott will oversee the day-to-day management of the business and help drive its commercial growth, partnerships and national network expansion outside of New South Wales and Victoria. He brings more than two decades […]
  
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• Kyle Sandilands Joins Karl Stefanovic To Flip The Script On ‘Bully’ Label

  03-08-2026 05:09 via bandt.com.au
  
  Kyle & Karl get together for joint venting session.
  
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• Unlockd Calls Time On ‘Painful’ 8-Year ‘Fight For Justice’ Against Google

  03-08-2026 05:08 via bandt.com.au
  
  Unlockd's legal odyssey comes to an end. And sadly, it didn't reach Ithaca.
  
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• Ex-TikTok Exec Julia Wyatt Joins Snap As Head Of Marketing

  03-08-2026 05:06 via bandt.com.au
  
  Wyatt joins Snapchat and becomes the world's coolest person in the eyes of her teenage niece.
  
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• Publishers Welcome News Bargaining Changes But Will It Reach Independent Media?

  03-08-2026 05:05 via bandt.com.au
  
  The News Bargaining Incentive is back! And god we're excited.
  
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• Domain’s New Campaign Sells Buyers On Virtual 3D Home Tours Via Howatson+Co

  03-08-2026 04:46 via bandt.com.au
  
  There's a new 3D way to view properties. Though sadly real estate agents will likely remain insufferable.
  
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• TV Ratings (31-7 to 2-8/2026): The Voice Edges The Block In Launch Thriller

  03-08-2026 04:38 via bandt.com.au
  
  Seven’s The Voice launch has edged past Nine’s The Block on the launch night of two of Australian TV’s most popular programs. Tones And I joined Seven’s singing contest as a ‘secret’ fifth coach that allows selected artists a second chance. This provided another crack for busker and youth worker Red Roy, who will now […]
  
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• Sopha Dopha’s Glassons Return Is A ‘Full-Circle’ Moment

  03-08-2026 04:34 via bandt.com.au
  
  B&T's second-favourite influencer after Princess Honeybelle stars in this new campaign.
  
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• ‘Distinct & Ambitious Growth Plans’: Mecca’s Next Phase After Myer

  03-08-2026 04:26 via bandt.com.au
  
  B&T hack heads to Mecca to investigate its split from Myer. Returns disappointed after realising it isn't the bingo hall chain.
  
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• Droga5, Publicis Top July’s New Business Winner Podiums

  03-08-2026 04:17 via bandt.com.au
  
  They're here and they're hot! It's July's new business winners.
  
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• QMS NZ Relaunches ‘The Victoria’ In Auckland’s Midtown

  03-08-2026 04:10 via bandt.com.au
  
  Do you live in Auckland? Do you love billboards? Consider this an early Christmas pressie.
  
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• Julius Marlow Taps AFL’s Isaac Quaynor To Front New Campaign

  03-08-2026 04:10 via bandt.com.au
  
  After realising that Julius Marlow isn't a person, Quaynor said he was cock-a-hoop to sign with the brand.
  
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• Could Omnicom’s New Media Agency Be Called ‘Hearts United’?

  03-08-2026 04:08 via bandt.com.au
  
  Omnicom has registered trade marks for a new agency name, perhaps providing a clue about the brand identity of the newly-merged Hearts & Science and Mediahub. Although the ‘Mediahub’ brand and agency will be retained in Australia, in other markets Mediahub will merge with stablemate Hearts & Science, taking on a new brand identity. That […]
  
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• Amazon’s Ad Sales Surges 26% On Back Of Sponsored Products, Live Sport

  03-08-2026 02:44 via bandt.com.au
  
  Amazon’s advertising business is growing faster than the majority of its competitive set due to demand for sponsored product listings and broadening its inventory through Prime Video, live sports, Twitch and its wider display network. Advertising revenue climbed 26 per cent year on year to $19.8 billion in the July quarter, outpacing Amazon’s overall revenue […]
  
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• Matt Raso Joins Australian Telco Brands More & Tangerine As Head Of Brand & Content

  03-08-2026 02:31 via bandt.com.au
  
  His first order of business will be concluding the argument of whether a tangerine is more like an orange or mandarin?
  
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• Australian Press Council Chair Bronte Adams Steps Down

  03-08-2026 02:26 via bandt.com.au
  
  The chair of The Australian Press Council, Bronte Adams, has stepped down from her role due to personal reasons. Dr Adams, who has served as the APC chair since December, announced last week that she needed to devote more time to care for her elderly mother, whose health has recently declined. “It has been a […]
  
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• Parramatta Mission & 3rdspace Take Aim At Sydney’s Housing Crisis With ‘The Unliveable Listings’

  03-08-2026 02:15 via bandt.com.au
  
  Parramatta Mission are doing some important work for homelessness week.
  
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• TikTok Trends: My Netflix Doco, Five Things Worth The Money & Yellow Text

  03-08-2026 02:06 via bandt.com.au
  
  Each month on B&T, Fabulate’s product and marketing director, Lucy Ronald, breaks down what’s trending on TikTok – and more importantly, why it matters. Just when we thought the internet couldn’t possibly come up with another way to overshare… July said, just wait. This month, everyone suddenly had a Netflix documentary in the works, Beyoncé […]
  
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• WOM Network Rebrands As Upriva

  03-08-2026 01:58 via bandt.com.au
  
  Let's hope the team isn't up a river without a paddle.
  
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• Optus Says ‘Yes’ To Momentum For Retail Network Brief

  03-08-2026 01:58 via bandt.com.au
  
  Optus has added the independent strategic creative agency Momentum to its agency roster following a competitive pitch. Momentum will deliver activations across Optus’ national retail network, including major product launches, to bring high-impact brand moments directly to customers at the point of purchase. Momentum joins an agency village that includes Droga5, Accenture Song, Apparent and […]
  
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• Kidney Health Australia Unveils Comedic Campaign Via Good One

  03-08-2026 01:50 via bandt.com.au
  
  Kidney Health Australia 'takes the piss' out of you taking a piss.
  
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• Alpine Resorts Victoria Launches ‘Let Winter In’ Campaign Via Disegno

  03-08-2026 01:50 via bandt.com.au
  
  Alpine Resorts Victoria has launched a new campaign inviting people to stop escaping winter, and start experiencing it instead, via creative agency Disegno. The statewide campaign unites Victoria’s alpine resorts under a single category platform designed to rebuild emotional connection with the season while inspiring visitation across the state’s snow destinations. Rather than positioning the […]
  
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• Spaceship Crash Lands In Pool In Budget Direct’s Latest ‘Insurance Solved’ Campaign Via 303

  03-08-2026 01:48 via bandt.com.au
  
  Nikki Osborne stars in latest Budget Direct campaign. Albo, we understand, declined to be involved after their last run-in.
  
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• MiQ Launches Planning Tool That Combines Linear TV, Streaming, OTT & YouTube

  03-08-2026 01:22 via bandt.com.au
  
  MiQ has launched a screens planner tool that combines linear, streaming, OTT and YouTube data in one view. Unified Screens Planner is designed to unify cross-screen planning and offer scenario testing, channel mix optimisation and accurate measurement for marketers. The new proprietary tool, created in-house by MiQ developers, provides screens planning in one single ecosystem, […]
  
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• Having A Crack: Niche is Everything — Why Specialisation Is The Most Underrated Growth Strategy In Australia

  03-08-2026 00:30 via bandt.com.au
  
  In the third instalment of Having a Crack, Simon Davies unpacks how spotting a gap in pharmaceutical advertising, and committing fully to it, became the making of his agency. Most businesses try to serve everyone. And most businesses are average at all of it. I made a different decision. I went deep into one industry […]
  
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• Uniting NSW.ACT Wins Campaign Category TechDiversity Awards

  03-08-2026 00:26 via bandt.com.au
  
  Uniting NSW.ACT won the Campaign of the Year trophy at the 2026 TechDiversity Awards in Sydney, with B&T on the ground to hand over the trophy. The church-based not-for-profit’s ‘Buddy’ saw it deliver an AI assistant co-designed with frontline care workers that turned admin into voice-to-text case notes, giving carers back the hours that matter […]
  
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