• Tuesday Tune-Up #461

    Tuesday Tune-Up #461
    Twitter rolls out disappearing tweets, called Fleets
    There has been plenty of buzz around the global launch of ‘Fleets’ on Twitter in the last week, the disappearing messaging feature that sits right at the top of the timeline in a row of Stories-like bubbles. You can use Fleets to share text, respond to others’ tweets, or post videos with the same background colours. You can also respond to others’ Fleets by tapping on one and sending a direct message to the cr
  • Tuesday Tune-Up #460

    Tuesday Tune-Up #460
    Instagram redesigns its home screen, adding Reels and Shop tabs
    Instagram’s home screen has had a makeover, adding Reels and Shop tabs. The Reels tab directs users to watch and create shortform videos, while the Shop tab will surface personalised recommendations, as well as editors’ pics curated by the shop channel, shoppable videos, and new product collections. This is the first major design change that Instagram has made in years, an indication of the app’s prioriti
  • What if gaming is social media?

    What if gaming is social media?
    When you think of somewhere where people spend time online engaging in their passion, and doing it with a like-minded community, you’d probably think of social media.But this is equally applicable to gaming.Gaming isn’t a sector, category, or even a media channel. Gaming is social media; a network of people all focused on doing something they enjoy and sharing their interests with others.
    But while social media is considered to compromise people from broad demographics, gamers are st
  • Get in the game: Brands need to pay attention to the Among Us phenomenon

    Get in the game: Brands need to pay attention to the Among Us phenomenon
    Among Us became Autumn’s biggest meme and one of the most talked-about games in the industry. Our Senior Research & Insight Executive Saad Abukhadra and Senior Editor Brett Phipps explain what it’s all about, and how brands can get involved.
    Among Us is, quite literally, among us. The prevalence of the indie smash is such that it’s now reached the corridors of US politics. Democrat Rep. Alexandria Ocasio-Cortez has not only jumped on the hype train, but started her own Twit
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  • Tuesday Tune-Up #459

    Tuesday Tune-Up #459
    Huge revenue and user growth in Facebook’s third quarter report
    There is no sign of Facebook’s fanbase diminishing any time soon, with the platform’s third quarter report displaying an astonishing increase in revenue and user growth. Despite a notable ad boycott and a complex election cycle, the company reported a 22 percent year-over-year increase in revenue to $21.2 billion, as well as a 12 percent increase in profit to $8 billion. User growth remained in double dig
  • Why marketers need to understand culture in gaming communities

    Why marketers need to understand culture in gaming communities
    Gaming was often considered to be a solitary pastime by outsiders. It has traditionally suffered from the stereotype that it’s populated by middle-aged men, alone in their parents’ basements, or pasty teens who are reluctant to get off the sofa into the great outdoors.However, according to our 2020 Global Digital Report, more than four in five internet users around the world play video games every month, which would equate to a global gaming community of more than 3.5 billion pe
  • Social Media Statistics Australia – October 2020

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Do you know your audience? How research aids consumer discovery

    Do you know your audience? How research aids consumer discovery
    In the latest post in our global series examining socially-led research, We Are Social Sydney’s Head of Research & Insight Michael Batistich examines why connecting with your audience requires knowing who they are beyond superficial demographics, and how brands can get this right.
    Knowing what your audience wants and expects from you as a brand is key to success. When physical touchpoints become less common within modern-day marketing, it is harder to understand your audience if you&rs
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  • Wednesday Wrap-Up #458

    Wednesday Wrap-Up #458
    Snap sees shares jump after beating Q3 expectations
    Last week, Snap saw its share price jump from $28 to just shy of $34 per share (a nearly 20% increase) in after-hours trading, after beating analyst expectations on both revenue and earnings per share for Q3. The company delivered $679m in reported revenue, smashing Wall Street’s expectations of $555m; which represents 52% year-over-year growth. User growth was up 4% to 249m daily active users from the 238m reported at the
  • Wednesday Wrap-Up #457

    Wednesday Wrap-Up #457
    Social media users are growing at the fastest rates we’ve seen: The latest Digital Statshot is out now
    Our new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite – is live, and it shows that, now more than ever, connected tech continues to play an important role in various aspects of people’s everyday lives.
    Included amongst the findings contained within the report is that more than 4 billion people around the world now use
  • Social media users pass the 4 billion mark as global adoption soars

    Social media users pass the 4 billion mark as global adoption soars
    More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day.
    The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.
    However, social media isn’t the only aspect of digital that’s delivering impressive numbers.
    The new Digital 2020 October Global Statshot Report – produced in partnership with Hoot
  • Thursday Tune-Up #456

    Thursday Tune-Up #456
    Instagram turns 10!Yep, you’ve been popping a Valencia filter on your selfies for an entire decade. Instagram are celebrating the milestone with the launch of a suite of new features, including a private “Stories Map”, which offers a retrospective of Stories you’ve shared over the past three years, custom app icons for your customised home screen, and two new anti-bullying features.Our Global Head of Cultural Insights, Lore Oxford, reflected on Instagram’s achieveme
  • The next decade of Instagram

    The next decade of Instagram
    Last week, Instagram marked its 10th birthday – a decade which has seen the platform transform from a humble photo-sharing app into a social networking service with over one billion active users.
    To mark the occasion, our Global Head of Cultural Insights Lore Oxford penned this piece for The Drum, contemplating what the next 10 years might hold for the platform.
    If 2020 has taught us anything, it’s that the lives, habits and routines of the global population can change in a matter of
  • Creating social content that slaps: How Research & Insight helps

    Creating social content that slaps: How Research & Insight helps
    In this latest post in our global series examining socially-led research, We Are Social Toronto’s Director of Research & Insight Devon Vipond and Editorial Director Jaclyn Lacroix look at how research and measurement helps brands identify and optimize content.
    Creatively, there was nothing conspicuous about it.
    An egg. Literally, an egg. Sitting on a white background. With a caption that began with, “Let’s set a world record…”
    View this post on Instagram
    Let&rs
  • Tuesday Tune-Up #455

    Tuesday Tune-Up #455
    Cross-app communication introduced for Messenger and Instagram
    Facebook will soon begin rolling out new functionality that will allow Instagram and Messenger users to communicate across apps, and will also bring a host of Messenger-inspired features to the Instagram inbox. The new messaging experience will offer users the ability to change their chat colour, react with any emoji, watch videos together, set messages to disappear and more. To support this move, Facebook has also added a
  • Livestream shopping: How brands can harness this latest phenomenon

    Livestream shopping: How brands can harness this latest phenomenon
    Livestream shopping has taken China by storm. First practised by e-commerce platforms back in 2016, this year it proved an invaluable bridge across the gap between goods suppliers and consumers during the peak of lockdown caused by COVID-19. Over the country’s latest annual shopping festival on July 1, livestream shopping generated US$449.5m in sales on one day, alone.With content fronted by an influencer – often a celebrity – promoting a product, it might seem like the reinven
  • Social Media Statistics Australia – September 2020

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Wednesday Wrap-Up #454

    Wednesday Wrap-Up #454
    The US Federal Court pauses Trump’s TikTok ban
    President Trump’s nation-wide ban on TikTok will not go into effect this week as scheduled, following a ruling by the US Federal Court on Sunday. The exact details of this ruling are yet to be announced, due to the sensitive material included in the government’s motion, but a deal reached between by both parties last weekend was believed to have resolved the standoff. Last weekend, a federal magistrate judge in San Franci
  • Tuesday Tune-Up #453

    Tuesday Tune-Up #453
    Things become clearer for the future of TikTok 
    President Trump has reportedly given his “blessing” to a deal between TikTok, Oracle, and Walmart, prompting a one-week delay from the Commerce Department on TikTok’s ban. The deal, which is yet to be finalised, would see Oracle become a ‘Trusted Tech Partner’, hosting all US user data, while both Oracle and Walmart would take part in a TikTok Global pre-IPO financing round – in which they can take up t
  • How social thinking can evolve brands’ approach to research

    How social thinking can evolve brands’ approach to research
    Research has changed since social media has taken off. It’s now far more agile, dynamic and can speed up the decision-making process by closing the loop of optimization. In this post, the first in a series examining socially-led research, our Global Chief Strategy Officer Mobbie Nazir and Head of Research & Insight, Paul Greenwood, look at how research methodologies and techniques have developed with the influence of social media.In 2008, the likes of Facebook and YouTube were gaining
  • Tuesday Tune-Up #452

    Tuesday Tune-Up #452
    Oracle is TikTok’s “trusted tech partner” for the US
    Enterprise provider Oracle has reportedly won the bidding war for the US operations of TikTok, according to The Wall Street Journal. However, instead of an outright sale, Oracle will be helping to run TikTok’s US operations with its own cloud technologies as a “trusted tech partner.” The news came just hours after Microsoft revealed its bid was rejected by TikTok owner, ByteDance.It’s not clear sk
  • Wednesday Wrap-Up #451

    Wednesday Wrap-Up #451
    There’s an ACCC inquiry for that
    The Australian Competition and Consumer Commission has launched an inquiry into how Google and Apple run their Android and iOS app stores, with a focus on the transparency surrounding how tech giants prioritise their own products, what effect this has on competition, fees charged to others businesses on the app stores, how apps are ranked and whether processes are in place to protect people from harmful apps.It comes as the ACCC is finalising a mandatory co
  • Wednesday Wrap-Up #450

    Wednesday Wrap-Up #450
    Facebook threatens to block Australians from sharing news over ACCC media laws
    Facebook has threatened to block Australians from sharing news content ifthe ACCC’s landmark proposal to make digital platforms pay for news content becomes law.
    The managing director of Facebook Australia & New Zealand, Will Easton, said in a blog post on Tuesday that “Facebook products and services in Australia that allow family and friends to connect will not be impacted by this decision” and
  • Social Media Statistics Australia – August 2020

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Burger King, Twitch and understanding online communities

    Burger King came under fire this week for an ill-advised campaign that saw it hijacking Twitch streams with ad messages in exchange for small donations. Drawing on lessons from our Twitch campaign with Uber Eats earlier this year, UK Executive Creative Director Gareth Leeding and Senior Editor Brett Phipps look at what went wrong, and how brands can get platforms like Twitch right.
    Usually the darling of the marketing world due to its clever print ads, Burger King apparently has a lot to learn a
  • Everything you need to know about Instagram Reels

    Everything you need to know about Instagram Reels
    Instagram Reels recently launched globally. Here, our New York Senior Strategist Briel Waxman shares her thoughts on the feature.
    What is Reels?
    Instagram, owned by Facebook, has a tendency to add features that are clearly inspired by their competitors. Reels is their interpretation of TikTok’s video based platform, which offers a suite of library sounds and editing effects that can be used to make quick videos. Instagram has made Reels available in-feed, on Stories, and is currently the f
  • Wednesday Wrap-Up #449

    Wednesday Wrap-Up #449
    Instagram launches QR codes globally
    Following the feature’s initial launch in Japan last year, Instagram is now making QR codes available to all users globally. Scannable via all supporting third-party camera apps, the idea is that businesses will be able to print individual QR code and have customers scan it to open their account.Instagram brings suggested posts to your feed
    Instagram is adding ‘suggested posts’ to your news feed. These posts, made up from accounts you don&rs
  • Think Twitch is just for gamers? Think again

    Think Twitch is just for gamers? Think again
    Twitch is one of the world’s most underrated platforms. Marketers pay little attention to it, but it’s stealthily creeping up on the big guns of social media. Firstly, it’s huge. It accounted for 65% of the market share of streamed gaming hours in Q1 2020 (3.1bn hours, compared to YouTube Gaming’s 1.1bn) and broke its own record in Q2 with more than 5bn hours streamed. At any given moment, 1.5 million people are tuned in to Twitch, and over the course of a day, it at
  • Tuesday Tune-Up #448

    Tuesday Tune-Up #448
    The Great Messenger Unification Begins
    Facebook has been busily working on the back-end of plans to unify the messaging platforms across its suite of apps, allowing cross-messaging among Messenger, Instagram, and WhatsApp. Looks like the first step will be the merge of Facebook and Instagram messaging. Twitter releases a revamped API V2
    The API is the framework that lets devs build third party apps on top of the existing Twitter infrastructure. The old version was built in 2012, and na
  • What brands need to do before pitching tent in Animal Crossing

    What brands need to do before pitching tent in Animal Crossing
    Amidst the chaos of 2020, Animal Crossing: New Horizons, representing a shining beacon of positivity, has undoubtedly become part of today’s culture.For those who aren’t familiar, Animal Crossing is a popular social simulation video game series created by Nintendo. The latest title in the series, Animal Crossing: New Horizons, launched in March 2020 for the Nintendo Switch in the midst of the global pandemic. In New Horizons players build their community from the ground up on a deser
  • Tuesday Tune-Up #447

    Tuesday Tune-Up #447
    TikTok sale not a done deal just yet
    Microsoft is continuing to explore a deal with TikTok’s parent company, ByteDance, which would see the tech giant own and operate TikTok in the US, Australia, New Zealand and Canada.
    As with everything in 2020, however, it doesn’t seem like it’s a done deal just yet. Stories are continuing to emerge of TikTok challenging President Donald Trump’s executive order and potentially “filing a federal lawsuit challenging the order as so
  • Putting comms and culture at the heart of everything

    Putting comms and culture at the heart of everything
    Since the World Health Organisation declared the coronavirus crisis an official pandemic on March 11th, the world of work has changed dramatically. Many of us have experienced working from home for the first time, while others have had to juggle work with the responsibilities of becoming a stay at home parent almost overnight. Some of us have even been unexpectedly taken out of the workforce altogether, albeit temporarily.However, one thing that has been incredible to see over the last few month
  • Tuesday Tune-Up #446

    Tuesday Tune-Up #446
    Facebook reports growth in revenue and users in Q2
    During its Q2 earnings call last week, Facebook reported revenue of $18.7 billion, up 11 per cent year-on-year, and said it is expecting revenue growth for the third quarter of about 10 per cent. The platform also shared that monthly users across all apps (Facebook, Messenger, WhatsApp and Instagram) also increased by 0.15 billion in Q2, now standing at 3.14 billion. The figures represent a 12 per cent annual growth in both DAU and MAU.Micr
  • A celebration of our global creativity in 2020

    A celebration of our global creativity in 2020
    Even though the last few months have been a challenge for all of us, I’m really proud of our teams for making some of our best ever work. As we look ahead to the second half of 2020, I wanted to pause to reflect on the year so far.We’ve made LGBT+ focused initiatives for IKEA and written a love letter from Guinness to the Six Nations. We caused a stir by bringing Global Pride to Animal Crossing. Have taken Audi fans on a four-hour-long soothing road trip from the comfort of their own
  • Social Media Statistics Australia – July 2020

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Wednesday Wrap-Up #445

    Wednesday Wrap-Up #445
    Facebook make it a lil bit easier to live stream your video chat
    If a tech company is nailing it, you can bet cash money that Facebook are working on a way to replicate the feature in their ecosystem. During The Great Lockdown, Zoom has become ubiquitous with video calling, so naturally Facebook are chasing that audien$e. In late April Facebook launched Messenger Rooms, a VC platform positioned as a competitor to Houseparty.  This week, Facebook have connected Rooms to their exist
  • Australia leads the way with transparency for influencer marketing

    Australia leads the way with transparency for influencer marketing
    The world has moved past influencer marketing just being a phase or a box to tick in a marketing plan. Many brands now have influencer and ambassador engagement as a cornerstone of their marketing, with increased spend and emphasis being placed on these tastemakers to disrupt brand communications and deliver strong business results. Brands have experienced a big shift in channel engagement, throughout COVID-19 in particular, and our research shows that the average Instagram engagement with the t
  • Wednesday Wrap-Up #444

    Wednesday Wrap-Up #444
    Elon Musk, Barack Obama and Kanye West embroiled in Twitter Bitcoin scam
    The title might be a tad misleading, sure, but Twitter went into meltdown last week as the accounts of multiple companies and high-profile individuals were hacked with a bitcoin scam netting the culprits over $120,000 USD. A number of high-profile accounts, including Apple and Bill Gates, were compromised in one of the most widespread and confounding breaches the platform has ever seen. Twitter went into the harshest lockdo
  • Digital use around the world in July 2020

    Digital use around the world in July 2020
    The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing Coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives.
    Lockdowns may have been lifted across many countries, but many of the new digital behaviours that people adopted during confinement have endured, resulting in meaningful increases in various kinds of digital activity.
    For context, Akamai reports that global internet traffic has grown by
  • More than half of the people on Earth now use social media

    More than half of the people on Earth now use social media
    The new Digital 2020 July Global Statshot report from Are Social and Hootsuite reveals that – for the first time – more than half of the world’s total population now uses social media.
    DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population.
    Put simply, this means that more people now use social media than do not.This milestone is all the more impressive when we consider that most social media compa
  • Unprecedented? Webinar Series

    Unprecedented? Webinar Series
    If headlines have told us anything during the first half of 2020, it’s that we’re living in unprecedented times. But how unprecedented are they really? What aspects of this experience have been felt by generations before us? And how much will they really shape people, behaviour and culture moving forwards?
    Hosted by Chief Strategy Officer, Mobbie Nazir and Global Head of Cultural Insights, Lore Oxford, Unprecedented? is a new webinar series from We Are Social’s global network.
  • The rise of realism over perfection on social media

    The rise of realism over perfection on social media
    Over the past few years, Instagram has risen to become arguably the most influential social platform in the Western world. With its success, a certain kind of aesthetic has become the norm – the Insta life.
    The gap between real life and the polished portrayal of one’s self on Instagram is something we’re all aware of, but the impact of seeing other people’s perfect lives played out in our feeds can be emotionally draining nonetheless.
    Then, enter 2020 – the year tha
  • Tuesday Tune-Up #443

    Tuesday Tune-Up #443
    TikTok pulls out of Hong Kong market
    TikTok has confirmed that it will shortly cease operations in Hong Kong, following the recent passage of China’s broad new national security law for Hong Kong, enabling authorities to limit political dissent. Facebook, Google, Twitter, Telegram and WhatsApp have also temporarily halted all government data requests from Hong Kong while they review the new law and its sweeping legal implications.WhatsApp for Business announces a number of new features&nbs
  • Tuesday Tune-Up #442

    Tuesday Tune-Up #442
    Facebook changes its algorithm to prioritise original reporting
    Facebook is working with academic experts and news publishers to change the way news stories are ranked in its feed. While content from news sources that users or their friends follow will still make up the majority of stories, where there are many sources, the story with original reporting (the one which broke the story, contains in-depth investigative reports, or is uncovering new facts and data) will be prioritised. Stories from
  • Why brands need to look beyond aspiration in influencer partners

    Why brands need to look beyond aspiration in influencer partners
    Aspirational lifestyle bloggers – the victims of COVID-19 that no one’s talking about. Well, why would they? In these strange and unpredictable times, having your main achievement being a big social following because you look good or you’ve got a luxurious lifestyle has become, to put it mildly, irrelevant.If you’re one of those gleefully hailing the end of the influencer era, though, I’d argue that you’re completely wrong – and I’ve got stats to b
  • Social Media Statistics Australia – June 2020

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #441

    Tuesday Tune-Up #441
    TikTok launches TikTok For Business
    TikTok has announced that it’s officially introducing a new brand platform called TikTok For Business, which will serve as the home for all its current and future marketing solutions for brands. The site will include access to TikTok ad formats – including its marquee product, TopView – along with a new e-learning centre aimed at helping marketers learn about TikTok and its ad offerings.Instagram expands Shopping to more businesses 
    Inst
  • Wednesday Wrap-Up #440

    Wednesday Wrap-Up #440
    GG WP EZ: End game for Microsoft’s Mixer
    Microsoft have announced that they will be retiring their video game streaming platform, Mixer, as of July 22 (after 0.2% YoY growth). Microsoft will be teaming up with Facebook, transferring Mixer’s streamers to Facebook Gaming. Mixer made a splash in 2019 when they poached some of Twitch’s biggest stars, including Ninja, for a reported $20-30 million. Ninja, Shroud and more, will now be released from their contracts, free to move
  • #GlobalPrideCrossing: Pride meets Animal Crossing

    #GlobalPrideCrossing: Pride meets Animal Crossing
    With Pride events cancelled due to COVID-19, LGBTI+ and ally communities around the world have lost an important avenue to celebrate and express their identity. In response, Pride organisations have come together to take Pride virtual this year, with the inaugural Global Pride 2020 taking place on 27 June 2020.As part of Global Pride 2020, our team in Singapore proudly partnered with Global Pride to present #GlobalPrideCrossing, the first international virtual Pride festival to be hosted on Anim
  • Tuesday Tune-Up #439

    Tuesday Tune-Up #439
    EU asks tech giants to report on fake news around COVID-19
    The EU has requested that US tech giants, including Facebook, Twitter and Google, begin producing monthly reports containing “detailed data” on how they are combating fake news about COVID-19 on their platforms. While the exact details and starting date of these reports are currently unknown, Facebook, Twitter and Google have all confirmed that they will be complying with the EU’s requests.
    Facebook rejects Australian G

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