• Dentsu announces new structure as a ‘pure holding group’, says there are ‘no green shoots of recovery’ in local market

    Dentsu has reported a decline of 12.3% in quarter three of FY2019 and 9.7% in the first nine months of FY2019 for the Australia and Pacific region, excluding Japan. This weakness was driven by Australia and China, according to the company, with “no green shoots of recovery in either market, both of which continue to severely impact the regional and group performance”.
    President and CEO of Dentsu Inc Toshihiro Yamamoto also announced that a new group management structure will be effec
  • The City of Perth shows it has everything you want for Christmas in first campaign from 303 Mullen Lowe

    The City of Perth has aimed to capture the energy of the city over summer to highlight the variety of events, shopping and dining available during Christmas.
    The Christmas campaign is the first from 303 Mullen Lowe Perth since it won the strategic marketing, media planning and creative for the City of Perth in October.
    At the centre of the campaign is a ‘universe’ formed by the lights and energy. The spherical shape of the universe is broken down into quadrants, representing festivit
  • Vogue Australia redesigns website to bring digital luxury to readers and advertisers

    Vogue Australia has launched a redesigned website across both desktop and mobile, which aims to bring the luxury and elegance of the print product to digital.
    The new vogue.com.au centres the content and imagery as the heros of the site, and offers new premium ad placements to advertisers.The new vogue.com.au
    “As part of Vogue Australia’s 60th anniversary celebrations this year we are investing in the future of our brand, our content and importantly our customers,” editor-in-ch
  • The final moments of The Bachelorette crack 1m metro viewers

    Angie Kent’s final moments as The Bachelorette cracked 1m metro viewers on Thursday night, improving on 2018’s season, but unable to live up to Sophie Monk’s 2017 turn out. The numbers were a 9% increase on 2018’s 926,000 metro viewers, but down from Monk’s 1.64m.
    As the episode ran late, Ten’s confirmed numbers differ slightly to OzTam’s preliminary data. OzTam reports 992,000 for the final moments and 848,000 for the episode leading up to them. Ten rep
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  • The week in culture #007

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring OK Boomer, the Jessica Jingle, and why Home Depot is blowing up on
  • V promises to save millennials from ‘The Procrastination Place’

    V Energy’s new brand platform explores the ‘guarana-powered liquid motivation’ that helps millennials and Gen Zs escape the depths of ‘the procrastination place’.
    The campaign sees a millennial man sucked into the procrastination place inside his phone whilst rehearsing for a gig. There he finds several unusual characters that have been drawn from ‘meme culture’ such a cat playing the drums.
    The new campaign will launch in Australia and New Zealand.
  • Sonia Kruger confirms departure from Nine

    After much speculation and rumour, Today Extra and The Voice host Sonia Kruger has confirmed she is leaving Nine, with tomorrow her last day on air.
    Kruger announced the news live on Today Extra today, with her co-host David Campbell saying he had only just become aware of the exit.Sonia Kruger’s ‘big news’ is that she’s leaving Nine
    “I have had an amazing time here, and I have had the chance to work on some top shelf programs and of course with you David and all of
  • PHD wins global media account for LG Electronics

    LG Electronics has named PHD as its global media agency of record, which will see the Omnicom Media Group-owned network manage the media planning and buying for the electronic brand’s full portfolio in 50 markets. The agency’s appointment will come into effect in January 2020.
    The market review saw PHD come up against Dentsu, U.S.-based Horizon and Denstu Aegis Network’s Carat.Amongst the 50 markets, the appointment spans Australia, Canada, Germany, India, Italy, Mexico, Russia
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  • 829,000 metro viewers tune in for the penultimate episode of The Bachelorette

    Ten’s 2019 season of The Bachelorette is drawing to a close, with former Gogglebox Australia star Angie Kent choosing her final two on Wednesday night with 829,000 metro viewers watching on.
    The show popped just over 1m national viewers and topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. 760,000 metro viewers tuned in to watch the penultimate episode of The Bachelor earlier this year. Sophie Monk’s 2017 season of The Bachelorette, which has bee
  • Mumbrella360 launches for 2020 with Grey Group global leader and Meatless Farm Co’s CMO, plus session submissions now open

    Mumbrella360, Australia’s largest and only audited media and marketing conference, returns in 2020 with two global industry leaders already confirmed.
    Grey Group president, global health and wellness, Jason Kahner, who was involved in some of the most talked about creative work recently including Gillette’s ‘First Shave’ and Walgreens’ ‘Battle Beautifully’, will fly in from New York.Kahner is the president of global health and wellness and Grey Group, ba
  • The Guardian Australia announces its New Zealand coverage and lifestyle offering led by Alyx Gorman

    The Guardian Australia has expanded its reporting to New Zealand, in a move that international news editor, Bonnie Malkin, described as “percolating for a quite a long time”.
    Speaking at an event last night, Malkin said the expansion came about after the publication noticed an appetite for the Guardian’s content in New Zealand.
    “We noticed that a lot of readers in New Zealand read our stories about New Zealand and there’s an appetite in the country for Guardian jour
  • Val Morgan Digital appoints Amanda Bardas as executive editor

    Val Morgan Digital is continuing to grow its team ahead of launch with the introduction of Amanda Bardas as executive editor.
    Bardas was most recently with Allure Media as the executive editor across titles including Popsugar, Who What Wear, Brydie and MyDomaine Australia. She was with the publisher for almost four years, leaving in April 2019. Pedestrian Group absorbed Allure Media in December 2018.Bardas was most recently executive editor with Allure Media
    In 2015, Bardas was the fashion edito
  • Latitude launches ‘Partners in Money’ brand platform with musical campaign via CHE Proximity

    CHE Proximity has launched new brand positioning for financial services provider, Latitude, that taps into the insight that consumers want to feel like they are in a partnership with their provider.
    ‘Partners in Money’ is explored in a masterbrand campaign that features a musical jingle about the all of the financial dreams Latitude can help its customers achieve.The declaration of ‘let’s’ at the end of the advertisement represents how Latitude works with its custom
  • PR agency Blackie McDonald and the Brands 2 Life Global Network begin working pro-bono with Tree-Nation

    As a member of the Brands 2 Life Global Network, PR agency Blackie McDonald has offered its services on a pro bono basis to Tree-Nation, a worldwide tree planting platform.
    It is the first time Tree-Nation has appointed a PR agency of record. Together with 14 agencies around the world, Blackie McDonald will be servicing the account, led by Canela PR in Spain.
    Tree-Nation has appointed the Brands 2 Life Global Network to handle its PR
    Tree-Nation has appointed the network to help it position itse
  • Tonic Health Media partners with Healthline Media

    Health and wellbeing network Tonic Health Media has partnered with Healthline Media, a growing global health publisher, to build its media and digital assets.
    Healthline Media reports 14.6m Australian visits per month, while Tonic reports its assets reach 16 million per month, where the audience is making decisions about health and wellbeing.
    Tonic is Australia’s out of home health and wellbeing network which broadcasts to televisions in medical waiting rooms, provides health brochures and
  • Bastion Effect hires Shirley Tat as group business director and promotes Roxanne Millar to national general manager

    Bastion Collective’s PR agency, Bastion Effect, has hired Shirley Tat as group business director and promoted Roxanne Millar to national general manager.
    Tat joins from Coca-Cola South Pacific where she spent 18 months as business director, social. She has previously worked at One Green Bean as business director of digital.Shirley Tat has joined Bastion Effect from Coca-Cola South Pacific
    In her new role, Tat will be responsible for increasing the agency’s presence in Sydney and its
  • We Are Social expands into Canada with a new Toronto office

    As you may have read in Strategy magazine today, we’ve officially launched in Canada. Here, our Managing Director of We Are Social in Toronto, Coby Shuman, shares his view on the opportunities this exciting new market has to offer.
    Our country is one of the most multicultural nations in the entire world, and our diversity has become central to Canada’s identity. So it’s no surprise that most Canadians turn to social to express their individuality; social has become a pervasive
  • Tuesday Tune-Up #410

    Hot Topics
    Twitter is rolling out a global update on November 13 that will allow users to stay abreast of topics that are of interest to them. ‘Topics’ is a feature that will allow people to follow more than 300 – you guessed it! – topics across sport, entertainment and gaming. Once you follow a topic, you will be served tweets from people you follow on that subject as well accounts that you don’t, but have credibility on that given subject. In a statement, the
  • We Were Surfing (but now we are home)

    Our annual conference, We Are Surfing (named, I assume, for our love of the internet rather than the wave-based sport) returned to Fiji in 2019, much to the delight of the team. The venue for our annual conference this year was – again – the Nanuku Auberge resort where we were excited to celebrate the successes of a busy year and take some time to plan out where we take the business next. This year’s key focus was how we can each contribute to building a great team and continue
  • Social media’s influence on green consumerism

    In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine examines how social media has helped give a greater voice to green consumerism, and how changing consumer behaviour is challenging the way brands need to engage with communities online.
    Environmental degradation is big news lately. There’s no shortage of news articles and documentaries that show us the damaging effects our throwaway culture is having on the environment. Sales of reusable cups and water bottle
  • Wednesday Wrap-Up #409

    From Facebook to FACEBOOK
    In an effort to increase clarity around their products and services, Facebook have refreshed their brand: introducing FACEBOOK. The new look aims to create a clear distinction between the FACEBOOK master brand and their suite of apps (Instagram, WhatsApp, Messenger etc.).The new wordmark uses “rounded corners, open tracking and capitalisation” to communicate with clarity, empathy, openness and optimism – values Facebook want to build into their purpose
  • Social Media Statistics Australia – October 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Wednesday Wrap-Up #408

    Extra, extra! Read all about Facebook News
    Let’s be honest, we’re all guilty of keeping up-to-date with current affairs on social media. Well, Facebook has taken note and has started rolling out its News tab. Facebook News is currently running as a limited test in the US, as a home screen tab and bookmark in the main Facebook app. News articles will continue to appear in the main News Feed, but the new tab is designed to encourage users to “explore a wider range of their n
  • The week in culture #06

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts.This week, among other things, we’re exploring ‘rise and shine’, influencer fatigue and teachers on TikTok.Twitter could be the new home of how-to content
    The popularisation of the
  • The Global State of Digital in October 2019

    A wealth of new data has contributed to impressive growth across various aspects of digital over the past three months, so our new Digital 2019 Q4 Global Digital Statshot report – produced in partnership with Hootsuite – has plenty of juicy headlines, as well as essential insights for brands and organisations preparing 2020 digital plans.
    You’ll find all the latest numbers in the SlideShare embed below (or click here), but read on below to get richer context and insights i
  • Tuesday Tune-Up #407

    Cash Rules Everything Around Mark
    Keeping up with their promise of making communities central to the platform, Facebook has begun to test monetisation on the Groups section. Starting this off with a select few brands, the new format will enable those taking part to place new ads – and extend existing mobile News Feed – into the feed that appears under the Groups tab. Although this sounds like heaven for the media buyers among us, brands will not be able to target users based on inter
  • Wednesday Wrap-Up #406

    More blows for Facebook’s cryptocurrency plans
    Facebook’s embattled cryptocurrency project, Libra, has hit a few more roadblocks this week. Firstly, The Financial Times reported that planned partners Mastercard, Visa, eBay and Stripe have pulled out, following the withdrawal of PayPal the week before. Facebook’s executive in charge of Libra is trying to put a positive spin on this, describing the pullouts as “not great news in the short term, but in a way, it’s libe
  • The week in culture #005

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring Will Smith’s TikTok account, threads about parliament buildi
  • Tuesday Tune-Up #405

    Instagram launches new standalone messaging app, Threads
    Instagram has announced a global rollout on iOS and Android of Threads, a new Close Friends-only messaging experience that offers rapid-fire camera and text messaging with your best friends. The purpose of the app, according to Instagram, is to help you stay connected with your closest friends. The app allows you to create status updates so your friends know what you’re up to, and also allows users to quickly share photos or videos w
  • The (new) golden age of GIFs

    Where do we come from? Who are we? Where are we going? Is it GHIF or JIF?* So many questions yet to be answered. Thankfully, our Marketing & Innovation Director in Milan, Luca Della Dora is here to help. 
    Disclaimer: this post includes many GIFs.
    GIFs were invented in 1987, but only reached mass popularity in the last couple of years. Why?
    People are consuming more and more visual content. Science tells us that our brain understands the meaning of an image 60,000 times faster than text,
  • Tuesday Tune-Up #404

    Say g’bye to Facebook likes
    Facebook began hiding visibility on likes, reactions and video views on September 27 in Australia, including on ads. After testing the approach on Instagram earlier this year, the social media giant is now trialling the same on Facebook in order to make the platform a ‘place of meaningful interactions with friends and family.’ Facebook has ensured this test will not affect any metrics in Ads Manager, Pages Insights or third-party tools. 
  • Social Media Statistics Australia – September 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Everybody is talking about: Deepfakes

    Over the last few months, we’ve heard more and more about deepfakes – a technique for human image synthesis based on artificial intelligence. Here, our Creative Production Lead in Dubai, Amr Younis; Senior Creative Technologist in London, Sam Cox; and Innovation Director for Singapore, Arnaud Robin put their heads together to help marketers understand whether brands should play in this space, looking at the moral, ethical and legal conundrums.What are deepfakes and why is t
  • Tuesday Tune-Up #403

    Instagram launches its first Australian campaign
    Instagram has launched its first brand campaign in Australia, tapping into the unique interests of local users around key passion points like sports, music and memes. ‘Get Into What You ’ is centred around Instagram’s iconic ‘like’ button, the heart symbol, and comes just a few months after Instagram removed the total number of likes on posts for Australian mobile users. That’s because “it’s not abou
  • The Week in Culture #004

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.This week, among other things, we’re exploring the ‘cultural impact’ meme, Instagram dramas, and why P
  • Social Showcase: Samsung, Vodafone and more

    Lucky folk that we are, we’ve been able to work on some incredible creative projects for our clients over the last few months. Here are just a few top highlights:
    Celebrating 10 years of the Galaxy, with Samsung GlobalTo celebrate 10 years of the Galaxy, and introduce the latest additions to TeamGalaxy, our team in Sydney launched their first campaign for Samsung Global. It involved getting some seriously talented individuals to showcase their #DoWhatYouCant stories in a social-first serie
  • The growth of esports and the opportunities for brands

    Earlier this year, we launched our latest suite of Global Digital Reports – a full digest of which can be found here. Below, our Consultant Simon Kemp delves into the data from our Q3 update to uncover the latest insights and trends around the growth of esports, and where the opportunities lie for brands to get involved.
    Our Q3 Global Digital Statshot report, published in partnership with Hootsuite, revealed that almost 1 billion people around the world are already watching
  • Tuesday Tune-Up #402

    Facebook makes it rain for Public Figures
    Public Figure accounts on the platform now have access to a suite of new features, including the ability for multiple accounts to contribute to the same Facebook Story during an event, the addition of a tool in News Feed which recommends Public Figure accounts based on those users already follow, and ‘swipe-up’ direct links to merchandise and other for-sale products like t-shirts and concert tickets.
    And because Facebook knows it’s not
  • Tuesday Tune-Up #401

    ‘Like’ Instagram, Facebook is secretly testing the removal of ‘Like’ counts
    As part of a wider social shift away from the vanity metrics and social pressures of ‘Like’ counts, Tech Crunch has uncovered that Facebook has been secretly beta testing the removal of its ‘Like’ counter. Though the update is yet to go live, Facebook did confirm that it has been testing the removal of the ‘Like’ count, reinforcing its broader shift toward the p
  • The week in culture #003

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring digital album drops, Franglais memes and why screenshots of tweets
  • Pedestrian Group plans to spread ‘Pedestrian spice’ across its portfolio following Allure merger

    The alignment between Pedestrian TV and former Allure Media properties – Business Insider, Pop Sugar, Gizmodo, Kotaku and Lifehacker – is set to become stronger, with the group preparing to show its reach across all its platforms on Nielsen’s Digital Content Ratings (DCR) in August for the first time.
    CEO of the group Matt Rowley also flagged increasing synergies across the brands, using the “Pedestrian spice”, but ruled out actually merging the platforms.Pedestrian
  • Dylan Lewis to leave Nova 91.9’s Adelaide breakfast show

    Dylan Lewis, from the Dylan & Hayley breakfast show on Adelaide’s Nova 91.9 FM, has resigned and will finish up at the end of the year.
    Nova said plans for the “evolution” of the breakfast program will be announced in due course.TheDylan & Hayley show will stay on air until the end of the year
    Lewis joined Nova 100 in Melbourne in 2006, and jumped across to the Adelaide breakfast show in 2012.
    He said he was looking forward to spending more time with his family back in
  • Lotto pulls at the familial heartstrings in VMLY&R campaign

    Tabcorp’s Lotto brand has launched a campaign titled ‘Lotto, There’s no nicer feeling’, sharing the stories of people splitting their lottery winnings with their friends and family.
    The 60-second TVC shows a woman making a speech, which is written on the back of her winning Lotto ticket, at the housewarming of the home she has bought her parents.
    Dave Liddell, Lotto senior marketing manager, said: “It’s a brand truth that winning Lotto takes away some of life&
  • NRMA edits koala campaign following complaints

    IAG’s insurance brand NRMA has made a voluntary modification to its latest ad campaign that shows a young boy trying to rescue and re-home a koala from a power line.
    Following complaints received by the NRMA regarding safety concerns for the boy featured in the ad, the company opted to modify it and remove the offending scene.
    The original version of the ad showed the boy taking a ladder from his garden shed, leaning it up against the power pole and climbing it to try and coax the koala do
  • Ad Standards reflects upon recent decisions concerning outdoor women’s lingerie ads

    Ad Standards has released an overview on its recent decisions regarding complaints about women’s lingerie advertisements in outdoor media, including shop fronts and shopping centre displays.
    It noted that “the depiction of a person in sexy lingerie is of itself not in breach of the Code”, however the general community has “consistently been more conservative in its views around the issue of sexuality and nudity than for other sections of the Code”. The summary prima
  • Peter Manten takes up head of sales gig at Spotify

    Bauer Media’s former digital strategy and commercial director, Peter Manten, has filled the sales void at Spotify, taking on the role of head of sales.
    Manten came to Australia in 2007, after 10 years with the UK’s ITV, and became network head of sales for digital media at Network Ten.He then joined Bauer in 2015, and departed earlier this year. He commenced at Spotify this month.
    Manten will lead sales at Spotify
    Cassie Gilbert had been Spotify’s top sales person. She joined t
  • Seven’s prime-time offering Dogs Behaving (Very) Badly gets just 484,000 viewers

    Seven’s prime-time 7:30pm offering of Dogs Behaving (Very) Badly had 484,000 metro viewers last night, placing well behind The Block on Nine (847,000), Australian Survivor on Ten (808,000), and 7.30 on the ABC (495,000).
    The second episode of The Proposal, which followed Dogs Behaving (Very) Badly, had 307,000 metro viewers, the same number as tuned in for episode one.Seven’s Tuesday night programming included Dogs Behaving (Very) Badly
    On at the same time was the ABC’s Old Peo
  • Yellow gives creative and media account to WPP’s White Grey

    ‘Yellow’ – the brand formerly known as Yellow Pages – has appointed WPP’s White Grey in Melbourne to handle both its creative and media duties.
    Earlier this year, Yellow’s parent company Sensis was embroiled in a battle with Darrel Lea over the chocolate brand’s advertising and the use of the iconic ‘Jan’ character.
    Yellow Pages’ early 2000s advertising featured an office worker, Jan, who forgot to get her business into the directory in

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