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Social Media Statistics Australia – February 2024
February 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c -
IAB records slowing online ad spend in 2023
Online advertising spend in 2023 slowed to a growth rate 3.7 per cent year on year (YoY), totaling $14.725 billion, according to the latest online advertising expenditure report from the Interactive Advertising Bureau (IAB) Australia.The growth rate was less than half that of the 9.1 per cent lift recorded in 2022, reflecting the tough market conditions of the last year.Search and directories enjoyed the highest rate of growth in 2023, growing 6.1 percent to $6.55 billion, while general dis -
Mumbrella now publishing ARIA charts weekly
Good news, everyone! Mumbrella will now be publishing the ARIA Top 50 Singles and Albums charts each Friday afternoon, along with a snappy little chart analysis, so you can be sure to enter your weekend armed with the correct knowledge of which chart toppers you should be dancing to in the discotheques.ARIA ALBUMS CHART
Not surprisingly, given her current geographic location, Taylor Swift occupies the entire top five of the albums chart, with Midnights topping the charts, followed by 1989 (Taylo -
Could racehorse records signal deeper relationship between execs at Kia Australia and Advertising Associates?
Official records from Australia’s national horse racing body, Racing Australia, could reveal a shared interest in horse racing between the leaders of Kia Australia and its media agency Advertising Associates.Neither company responded to Mumbrella’s questions about this.
Mumbrella has previously published allegations that question whether Kia Australia’s 2023 media pitch had been improperly influenced by a personal relationship between executives at the two companies.
Now, -
‘2023 was more challenging than we expected’: WPP profits plunge 60%
Global advertising group WPP has published its full year results for 2023, reporting slight gains in revenue in what was otherwise a very challenging year.Revenue was reported at £14.845 billion, up 2.9 per cent on the previous year, while reported operating profit plunged 60.9 percent down to £531 million.WPP global chief executive Mark Read attributed to results to “cuts in spending by technology clients”, but remained optimistic, pointing to a 0.9 per cent increase in -
Tooheys welcomes Travis Kelce to Sydney
Tooheys has taken up some prime billboard real-estate outside Sydney Airport to welcome the arrival of NFL star Travis Kelce as he touches down ahead of Taylor Swift’s Friday stadium show.Having made the journey down under after wrapping celebrations of the Kansas City Chief’s Super Bowl victory this month, Kelce arrived in Sydney on Thursday morning to much fanfare.Chris Allan, spokesperson for Tooheys, said Aussies were excited to welcome the Super Bowl legend to the homeland of fo -
‘Focus more on how the brand behaves rather than what we want to say’: We go one-on-one with Adam Ferrier
On a new episode of Mumbrella’s one-on-one podcast series, Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.
As well as discussing everything happening in the podcasting and audio world and current PR crises, Ferrier issued a call out to the media and marketing industry for 2024, specifically around brands.
“I reckon all the really interesting brands in the world at the moment have a good proposition, but more importantly, kind of behave in a way that brings that bran -
‘Foreign entities essentially control what Australians see on their devices’: TV bosses front Senate
The CEOs and managing directors of Australia’s free-to-air networks – Seven, Nine, Ten, ABC, and SBS – will front a Senate inquiry today to argue the importance of access to free TV in Australia.The commercial TV executives will appear, alongside Free TV Chair Greg Hywood, and CEO Bridget Fair, to call for the prominence and anti-siphoning bill to be strengthened.
The bill prevents subscription streaming services such as Netflix or Apple from buying exclusive terrestrial broadc -
Meta rolls out creator marketplace in ANZ
Meta has launched its new creator marketplace offering locally, providing brands and creators with a tool to connect and collaborate on partnership opportunities on Instagram.The tech giant has been beta testing the platform in the US in 2022, and has today rolled it out across eight markets including Australia and New Zealand, as well as Canada, the United Kingdom, Japan, India and Brazil.Instagram’s creator marketplace features are intended to create an efficient mechanism through which -
‘The majority of marketers recognise the gap, they just don’t quite know how to get it right’: How to ensure LGBTQIA+ inclusive marketing
Three out of four marketers in Australia want to work with LGBTQIA+ inclusive marketing strategists, but over half aren’t aware that such specialists are available.TheyConnect is a new marketing consultancy that helps brands authentically connect with LGBTQIA+ audiences “without feeling awkward or tokenistic.”
The ambitious new company wants to lead the shift towards more authentic representation in advertising and marketing campaigns, looking to set LGBTQIA+ inclusivity in mar -
TRIBE’s Jules Lund and Deloitte’s David Phillips round out Mumbrella Retail Marketing Summit 2024 lineup
A showcase of the world’s top Employee Creator programs, and the evolution of the consumer industry, are the final additions being added to Mumbrella’s Retail Marketing Summit 2024.As the marketing sector continues to grapple with costly investments and less time, it can be a struggle for retail marketers to produce their best work while the odds are continually stacked against them.
‘Achieve More With Less: The World’s Most Inspiring Employee Creator Programs’ is a -
‘Pretty disgraceful as pitches go’: Insiders slam Kia’s ‘disingenuous’ media pitch
In September last year, Kia Australia consolidated its approximately $34 million in media spend with Advertising Associates, concluding a competitive pitch process that has since become the subject of heavy scrutiny by many involved.According to insiders, the pitch for Kia Australia’s media account first appeared to be a genuine approach to market by the client. However, sources have told Mumbrella that they felt the integrity of the pitch process came into question at its completion, with -
Nine profits drop 21% in ‘markedly weaker economic and advertising market’
Nine has reported a 15% dip in earnings and 21% profit drop for the first half of FY24, with the company noting “inflation, increased interest rates and cost-of-living pressures weighing on consumer and business sentiment”.Overall revenues were down a modest 2%, to $1.37 billion, however earnings before tax slipped 15%, to $316.1 million, “reflecting markedly weaker economic and advertising market conditions impacting most of the markets that Nine operates in”.
Net profit -
San Remo launches first creative campaign since appointing Emotive
Pasta brand San Remo has launched a new campaign via its recently appointed creative agency Emotive, reminding Aussies of the brand’s 23-year-old tagline, ‘We’re family’.The agency was appointed by San Remo in February 2023.
While San Remo remains a familiar brand to many Aussie families, often as the ‘red one’ or ‘the pasta mum bought’, the campaign aims to connect with new generations and new families.
The spot showcases a disconnected a -
News.com.au tops digital news consumption again
According to the latest Ipsos Iris data, holiday planning drove Aussie content consumption in January, despite the cost-of-living crisis, with travel content up 2.8% from December, and up 4.2% year-on-year (YoY). To no surprise, news.com.au had the biggest online audience, for the 13th month in a row.The data showed the most consumed website and app categories in January were search engines (21 million), social networking (21 million), technology (20.9 million), retail and commerce (20.7 million -
ARN revenue down despite strong digital growth
ARN Media has published its full year 2023 results, reporting a decrease in underlying earnings (EBITA) of $20.2 million on the previous year, to $71.6 million, as the group continues with its proposed takeover of Southern Cross Austereo (SCA).Overall revenue for the year was $334.3 million, compared to $344.9 million in 2022, while net profit before tax was $45.2 million, compared to $66.0 million in the period before.
The group reported that its ARN radio network came in first in Australia on -
‘There are big plans in place for 2024’: PHD renews partnership with AFL
Less than a month out from the 2024 season, the AFL has announced it is renewing its partnership with PHD Australia.
First teaming up in 2019, PHD Melbourne will be responsible for the media planning and buying across the AFL account, including the AFLW, game development programs and Marvel Stadium.
“We are thrilled to be renewing our relationship with PHD. They have clearly demonstrated their high-level media capabilities and understanding of our marketing goals and challenges for the yea -
Pricing and retail partners announced for Foxtel’s Hubbl
Foxtel has announced more details for its new “transformative TV technology”, Hubbl.
Revealed at a launch in Sydney on Wednesday night, it was confirmed that the device will be available to purchase in Harvey Norman and JB Hi Fi retail stores nationally and on its website, however an on-sale date is still yet to be announced.
Hubbl will be available to purchase for $99 and can be plugged into any compatible TV, while the Hubbl Glass – a TV with Hubbl and a built-in sound bar &n -
New Mumbrellacast: Woolies CEO steps down following disaster TV interview – but was that always the plan after all?
Join Neil Griffiths & Adam Lang for the Mumbrellacast: A look at everything under Australia’s media and marketing umbrella.
This week:
Brad Banducci announced this week that he is stepping down from the CEO position after a trainwreck TV interview and his replacement has already been announced – but according to Woolworths, Banducci moving on was always the plan.
Also on this episode:We talk to Mark Ritson about why radio should be your sidekick and why marketing science is &ldqu -
Social media ad spend continues to grow despite falls in usage
Digital ad spend now accounts for 72.4% of all ad spend in Australia according to the latest figures published in Digital 2024 Australia.The report, released by We Are Social in partnership with Meltwater, provides an in-depth analysis of the nation’s digital, social and e-commerce landscape.Overall, the report put total digital ad spend in 2023 at A$20.539 (US$13.46 billion), up 6.8% compared to the previous year. Social media account for 27.6% of digital spend, after a 6% YoY increase in -
Woolworths say ‘external events’ had no impact on CEO’s resignation
The Woolworths Group chair has insisted that CEO Brad Banducci’s resignation this week and the supermarket chain’s announcement of a replacement has been in the works for some time.
On Wednesday morning, Banducci announced that he will officially step away from his role in September, a position he has held since 2016. Amanda Bardwell, head of loyalty and eCommerce, will replace him as CEO.
The announcement came after he walked out of a Four Corners interview this week, after asking A -
Social Media Statistics Australia – January 2024
January 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the co -
Social Media Statistics Australia – December 2023
December 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c -
Social Media Statistics Australia – November 2023
November 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c -
Social Media Statistics Australia – October 2023
October 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the co -
Social Media Statistics Australia – September 2023
September 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the -
Social Media Statistics Australia – August 2023
August 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the cou -
Gogglebox creeps up the ratings on a slow Thursday evening
Nine managed to wrestle the overall ratings lead away from Seven on a quiet Thursday night, claiming 28.2% market share versus Seven’s 27.1%.The Chase Australia and Home and Away both managed their usual high ratings, landing in the top ten for the night, while Gogglebox drew 442,000 across the five capital cities, the best performance from Ten.
The post Gogglebox creeps up the ratings on a slow Thursday evening appeared first on Mumbrella. -
Enero posts solid full-year results; revenue and profit up
Enero Group has reported an uptick in overall revenue and profit in the 2023 financial year despite a drop in profit for its brand transformation unit, which includes BMF, Hotwire Group, and CPR.The group’s net revenue saw a 25% lift on the previous corresponding period to $241.6 million.
Enero
Earnings before interest, taxes, depreciation, and amortisation (EBITDA) were $78.8 million, a 19.2% increase year-on-year (YoY). The EBITDA margin has a slight dip to 32.6%, down 1.6%.
Its creative -
Think HQ partners with Department of Education to recruit future teachers
Victoria’s Department of Education has commissioned Think HQ to encourage people to become teachers, as part of its Teach the Future campaign.The campaign’s centrepiece is an “interactive classroom experience” which will tour career expos across Australia.
The brainchild of Think HQ’s events and activations manager Hayley Mitchell, the classroom is split into four rooms including an early learning space, a primary classroom and a secondary classroom, all designed an -
News Corp release Dying Rose podcast investigating the deaths of six Indigenous women
NewsCast, News Corp Australia’s on-demand audio arm, has today released Dying Rose, a seven-episode true crime podcast following a team of reporters as they investigate the deaths of Aboriginal women across the country.The podcast details the two-year investigation conducted by staff of The Advertiser in Adelaide, bringing to light shocking details of how authorities respond to these cases nationwide.Hosted by Douglas Smith, Indigenous affairs reporter for The Advertiser, as well as his co -
Specsavers goes to TBWA\Melbourne for creative
Specsavers has appointed TBWA\Melbourne as its creative services agency in Australia and New Zealand.The decision followed a competitive pitch process, with TBWA\Melbourne taking over from AJF in providing Specsavers with creative leadership and strategy.Shaun Briggs, Specsavers director of marketing planning, said: “TBWA\Melbourne presented us with a clear insight that directly linked to compelling examples of the disruptive creative they’re known for.
“Their people and -
John Kelly’s ambitious plan for SCA’s ‘growth engine’ LiSTNR
Following its somewhat disappointing full-year earnings, the silver lining for Southern Cross Austereo (SCA) is the 36% revenue jump by LiSTNR. “It is our growth engine,” said the company’s newly minted CEO, John Kelly, who wanted investors to know that LiSTNR is crucial to SCA’s plan for capturing known audiences.Kelly said in the earnings released yesterday that LiSTNR is on target to break even during the fourth quarter of financial year 2024, which is a year ahead of -
MAFS and Love Island stars gather to punch each other in the face
In the midst of all the Matildas glory, another serious sporting endeavour has slipped under the radar, as cast members of Married at First Sight and Love Island prepare to battle in the boxing ring tomorrow night in Melbourne.Under the banner of ‘Pretender to Contender’, Married at First Sight’s Harrison Boon and Daniel Holmes plan to punch each other in the face in front of a capacity crowd at the Melbourne Pavilion.
As a lead in to this battle royale, MAFS contestant Jackson -
Ryvalmedia makes three senior appointments in the Melbourne office
Ryvalmedia, a part of RyanCap, has made three new senior hires for its client service teams in the Melbourne office.Joining from her role as the group sales manager at Seven Network, Sarah Browne was appointed the group business director of Ryvalmedia, reporting to managing director Joseph Pardillo.
L-R: Sarah Browne, Joseph Pardillo, Ratna Gupta, and Melanie Anderson.
Browne will lead the live events and entertainment client portfolio, playing a leadership role with the Anthem strategic partner -
Mumbrella Travel Awards winners revealed; Tourism Australia nabs Marketing Team of the Year
Tourism Australia has nabbed the Travel Marketing Team of the Year title in the 2023 Mumbrella Travel Marketing Awards, while taking home the Ad Campaign of the Year trophy alongside its creative agency, M&C Saatchi.
The industry jury commented that, of all the marketing team category shortlists, Tourism Australia was a “stand out” team with “stand out” campaigns that have Australia and the world talking.Supported by a comprehensive partnership approach and dedication -
Abbie Chatfield quits Hit Network radio show
Abbie Chatfield has stepped away from her Hit Network radio show Hot Nights, saying the show drained her and that she “simply wasn’t enjoying myself day to day in that environment.”Chatfield started the evening show in January, 2022, and has championed a number of local artists through the show’s Australian Made segment.
She will be staying with SCA, and focusing on her podcast It’s A Lot with Abbie Chatfield on LiSTNR, which attracted more than 220,000 listen -
Nicole Byers appointed general manager of lifestyle at Are Media
Are Media has appointed the former editor in chief of The Australian Women’s Weekly, Nicole Byers, to the newly created role of general manager – lifestyle.Prior to her EIC role at Women’s Weekly, which she held for six years, Byers held senior positions across Woman’s Day, NW, TV WEEK, and OK! Magazine.
Byers will now lead Are Media’s lifestyle vertical: The Australian Women’s Weekly, The Australian Women’s Weekly Food, Gourmet Traveller, Diabetic Livin -
Moët Hennessy ANZ announces new leadership team
Moët Hennessy Australia New Zealand has announced two key appointments to its leadership team.
Ashley Powell has returned to Australia to take up the role of managing director, the latest move in a sixteen-year career with Moët Hennessy working across Australia, New Zealand, Korea, Hong Kong and Macau.
Ashley Powell
Julien Marteau joins Moët Hennessy at the team’s new marketing and consumer engagement director, coming from Accolade Wines ANZ, where he oversaw brands such as -
Heinz looks for the country’s best AFL half-time chefs for the Footy Ketch-Cup
Heinz knows you want total control over your ketchup delivery systems during the upcoming AFL Finals series. In fact, their own research found that 39% of us bring our own food and condiments to live matches to avoid any unforeseen snafus.With this delicious statistic in mind, Heinz has partnered with Melbourne Demons’ linchpin Christian Petracca to launch the Heinz Footy Ketch-Cup – a nationwide search for the best home chefs and their game-changing half-time recipes, all of which r -
SCA’s profit slips as execs get a pay rise
This article has been updated on 18 August.
Southern Cross Austereo (SCA) has delivered a 12.2% dip in profit to $77.2 million during the 2023 financial year. However, the company’s executives have taken home a decent pay rise.In its full-year earnings call this morning, the owner of Triple M and Hit networks posted $505.6 million in revenue for the 2023 financial year, a 3.7% decrease from the previous corresponding period.
[click to enlarge]Earnings before interest, taxes, deprecia -
GWM gears up for new model’s Australia launch via The Hallway
Automotive brand GWM has launched a new campaign to support the arrival of the GWM Tank 300 to the Australian market, via its creative agency The Hallway.The 30-second spot dramatises the frenetic nature of our daily lives, contrasted against the purity of the Tank 300 driving experience.
The work will launch across TV, online, social, digital, mobile and OOH.Steve Maciver, head of marketing and communications at GWM, said: “We’re extremely pleased with this campaign. Tank 300 is our -
Matildas smash TV ratings records
The Matildas’ agonising 3-1 loss to England in the Women’s World Cup semi-final drew the largest 5 City Metro audience seen in at least two decades, with just shy of 4.5 million people tuning to the game on Seven across the five capitals.1.4 million viewers watched in Sydney alone, with 1.38 million in Melbourne catching the action.The pre-game and post-game also drew hefty crowds for a Wednesday night, with 1.85 million, and 1.79 million viewers, respectively.
Overall, the game reac -
Cost of living crisis? Not for travellers, Tripadvisor data reveals
Ninety five percent of travellers would cut all non-essential spend to be able to continue to travel. That’s according to data shared at the Mumbrella Travel Marketing Summit this morning by Jessica Small, head of media, Australia, New Zealand and Pacific Islands at Tripadvisor.Small took to the stage to share research focused on how travel marketers can stay ahead of the latest travel trends, and how consumer behaviour has evolved in a post-pandemic world.
Small speaking at the Mumbrella -
Bench wins Jaycar’s digital media account
Jaycar has appointed Bench Media as manager of its digital media strategy, planning and buying account across Australia and New Zealand.Jaycar’s general manager of marketing, Dave Burns, said that Bench Media’s willingness to be a partner in the company’s media efforts, and not merely a supplier, made them the ideal choice.“We’re confident Bench will deliver improved results from our digital media than what our internal resources will allow,” Burns said.
Shai -
World Vision goes positive with new heartwarming campaign
World Vision has launched its new brand campaign, focused on the positive outcomes and successes in changing children’s lives for the better, rather than the shock tactics the brand used in the past.The new campaign, driven by World Vision’s in-house creative team, and supported by production partners Vandal and Helium Films, highlights “the powerful connection between generous Australians and communities in need worldwide”.
World Vision acknowledged the campaign is a con -
AANA targets vapes, kidfluencers in advertising code revamp
Australia’s national body for the advertising industry, AANA, has ramped up its regulations around advertising towards children, extending its scope from children’s products only to all advertising categories.The review, announced in June last year, aimed to update the Children’s Advertising Code to keep up with changes in the ways that children consume media.
AANA CEO Josh Faulks
AANA CEO Josh Faulks said: “The Code is no longer limited to advertising for children’ -
Social Media Statistics Australia – July 2023
July 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active u -
Social Media Statistics Australia – June 2023
June 2023 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active u -
Finance Marketing Summit: Empathy in marketing ‘is not f***ing nice, it’s valuable’, says Alison Tilling
“Empathy is not fucking nice, it’s valuable,” says Alison Tilling, chief strategy officer at VMLY&R. For marketers in financial services whose work is increasingly digital-led, achieving empathy at scale is now more important than ever.In a keynote presentation at Mumbrella Finance Marketing Summit today, Tilling said the financial industry’s digital transformation efforts exemplified by the banking sector have led to a new challenge for marketers.
L-R: Paul Nagy
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