• Social Media Statistics Australia – November 2021

    November 2021 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date...
  • Why we’ve launched We Are Social Gaming

    Why we’ve launched We Are Social Gaming 16 Nov 2021As you may have seen in Adweek, we’ve just launched We Are Social Gaming. Here, our Co-Founder and Group CEO, Nathan Mcdonald, introduces the new offering.Over the last few years, there’s been a noticeable change in the work we do at We Are Social. In 2019, we hijacked Fortnite for WWF’s #NoBuildChallenge, where participants had to play the game without exploiting any natural resources. In 2020, we used Twitch’
  • Tuesday Tune-Up 507

    Tuesday Tune-Up 507
    Tuesday Tune-Up 507 9 Nov 2021 hannahcurreyPinterest gets into live shopping with Pinterest TV
    It’s time to turn off Netflix and get shopping with Pinterest TV, the platform’s upcoming shoppable live series. Debuting today, November 8th, each episode will feature a creator from the platform, with shows covering topics like fashion, beauty, home and food. On Fridays, episodes turn into a daytime-tv-style shopping show, where viewers can purchase exclusive products from different brand
  • Need to Know: Meta

    Need to Know: Meta
    Need to Know: Meta 5 Nov 2021Our Senior Creative Technologist, Sam Cox, explores what Facebook’s rebrand tells us about the future of the metaverse.
    What’s it all about?
    Facebook recently announced a seismic development in how it views the ways we connect and socialise online, with its new corporate name evolving to ‘Meta’. This is significant because of what Meta represents – Facebook’s ambition to provide people with access to the metaverse. The company
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  • How to View your Facebook Messages in your iPhone Browser

    Want to check your Facebook Messages on your phone but don’t want to download the Messenger App? Many pople may just be the occassional Facebook user and don’t want to download every...
  • Tuesday Tune-Up #506

    Tuesday Tune-Up #506
    Tuesday Tune-Up #506 Mashup2 Nov 2021 Hannah CurreyFacebook changes its corporate branding to Meta
    There’s big news from the social media giant that is/was Facebook. After 17 years with the name, the social networking parent company behind Facebook, Instagram, WhatsApp and Oculus has a new name; Meta. Announced during an AR/VR-focused Connect event, Mark Zuckerberg explained how the company was evolving to become ‘metaverse-first, not Facebook-first.’ This shouldn’t come
  • Social Media Statistics Australia – October 2021

    October 2021 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date...
  • Tuesday Tune-Up #505

    Tuesday Tune-Up #505
    Tuesday Tune-Up #505 26 Oct 2021 Hannah Currey
    Instagram announces Collabs for ReelsCollaboration is king, according to Instagram. The platform has announced a new feature named ‘Collabs,’ which lets two users jointly share ownership of a single feed post or Reel. That means you and your bestie’s post or Reel will appear jointly to one another’s followers, sharing the same comment thread, as well as view and like counts. Other product announcements revealed by the platfo
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  • Why LinkedIn left China

    Why LinkedIn left China
    Why LinkedIn left China Thought Leadership22 Oct 2021Our regional managing director for North Asia, Pete Lin, recently wrote this piece for The Drum, discussing the reasons why LinkedIn left China, and its implications. A summary of the article can be found below.LinkedIn recently announced it will be shutting down its mainland China version of the platform. This wasn’t another case of the Great Firewall switching off the lights for a global social media platform. It was a volunt
  • Digital 2021: Social media users pass the 4.5 billion mark

    Digital 2021: Social media users pass the 4.5 billion mark 22 Oct 2021Active users have increased by more than 400 million over the past year.Our new Digital 2021 October Global Statshot Report – published in partnership with We Are Social and Hootsuite – is packed with impressive milestones.The top headline this quarter is that social media users have passed the 4½ billion mark, but there are also big new numbers for Internet users in China, TikTok’s active user b
  • Tuesday Tune-Up #504

    Tuesday Tune-Up #504
    Tuesday Tune-Up #504 19 Oct 2021
    Facebook updates policies to protect public figures from harassment
    Facebook is cracking down on harassment against public figures on the platform. It announced that it will now remove content that targets individuals at heightened risk of offline harm, even if the content on its own wouldn’t violate its policies. This will apply to direct messages as well as those on public pages. The types of content that will be removed include pages, groups or events de
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  • Tuesday Tune-Up #503

    Tuesday Tune-Up #503
    Tuesday Tune-Up #503 News12 Oct 2021 hannahcurreyTwitch confirms massive data breach
    Twitch has confirmed that it suffered a data breach last week – as the result of a hack ominously labelled as “Part One”, suggesting there could be more to come – and says it’s “working with urgency to understand the extent” of the issue. So far, the leak doesn’t appear to include passwords or address information belonging to Twitch users. However, it does include
  • We Are Social’s Monday Mash Up

    We Are Social’s Monday Mash Up 11 Oct 2021 hannahcurreyTwitch confirms massive data breach
    Twitch has confirmed that it suffered a data breach last week – as the result of a hack ominously labelled as “Part One”, suggesting there could be more to come – and says it’s “working with urgency to understand the extent” of the issue. So far, the leak doesn’t appear to include passwords or address information belonging to Twitch users. However, it
  • Tuesday Tune-Up #502

    Tuesday Tune-Up #502
    Facebook, Instagram and WhatsApp restored after global outage
    Facebook experienced one of the worst outages in its history on Tuesday morning, leaving users around the world unable to access its platforms, including Instagram and WhatsApp, for several hours. Facebook has not yet provided a full explanation of what the caused the outage, but experts said the problem appeared to have been related to the company’s internal infrastructure. To the huge community of people and businesses ar
  • How to Force the Facebook Desktop Site on iPhone Devices

    Want to check your Facebook Messages on your phone but don’t want to download the Messenger App? Many pople may just be the occassional Facebook user and don’t want to download every...
  • Social Media Statistics Australia – September 2021

    September 2021 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date...
  • Tuesday Tune-Up #501

    Tuesday Tune-Up #501
    TikTok surpasses one billion monthly active users
    TikTok announced in a blog post today that one billion people use TikTok every month. Per TechCrunch, this new user data marks a 45% increase in monthly active users since July 2020, when it had 689 million users.Twitter enables tipping with Bitcoin
    There’s good news for crypto fans, with Twitter allowing tipping in Bitcoin. The platform is the first major social network to encourage use of cryptocurrency as a method of payment. Tippin
  • Tuesday Tune-Up #500

    Tuesday Tune-Up #500
    Daily digital culture download, The Feed, launches on Instagram
    Last week, We Are Social launched The Feed, a global, editorially-led cultural insights publication on Instagram tracking digital culture and trends on a global scale. On The Feed, we’re sharing our insights with the marketing community. It’ll get readers on the inside track of emergent digital culture as it’s happening, and translate it into actionable insights and opportunities they can apply to their own workstr
  • Introducing The Feed: your daily digital culture download

    Introducing The Feed: your daily digital culture download
    Today we launched The Feed, an editorially-led Instagram publication tracking digital culture and trends on a global scale. Follow here, and read on to find out more.When people think about digital culture, viral fame is often the first thing to come to mind: jumping on the latest album drop from Drake, or getting in some good Tweets. But making an impact online is about so much more than landing a punchline.
    Digital culture is about more than hijacking memes
    We Are Social is a socially-led crea
  • Tuesday Tune-Up #499

    Tuesday Tune-Up #499
    High Court ruling makes Facebook page owners liable for defamation
    The Australian High Court ruled last week that publishers and brands are liable for comments made on public Facebook posts, even though they played no part in drafting the remarks because they’ve effectively facilitated the comments being posted. Fairfax and News Corp lost their appeal to escape liability for defamatory third-party comments that are considered tantamount to “participation” in the communication o
  • Tuesday Tune-Up #498

    Tuesday Tune-Up #498
    Twitter launches Super Follows on iOS in the US
    The Super Follows roll out has begun! The new feature, currently only available on iOS in the US, lets users charge for subscriber-only content. Creators can set their tweets to go out to Super Followers only, and the tweets will appear on the timelines of just those subscribers. Super Follows users can charge anywhere from $2.99 to $9.99 a month and can earn up to 97 percent of subscription revenue after third-party fees. To be eligible for Super
  • Wednesday Wrap-Up #497

    Wednesday Wrap-Up #497
    LinkedIn retires short-lived Stories functionality
    A year after introducing ephemeral video to its platform, LinkedIn announced today that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform. Existing ads will instead be shared on the LinkedIn feed, but users who promoted or sponsored Stores directly from their page will need to remake them. Attributing the lack of uptake to restrictions on creative functiona
  • Social Media Statistics Australia – August 2021

    August 2021 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report....
  • Wednesday Wrap-Up #496

    Wednesday Wrap-Up #496
    Instagram swaps ‘Swipe Up’ for link stickers
    Instagram is planning to retire its ‘Swipe up’ feature on Instagram Stories, which allows people to visit external webpages, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are tappable stickers that take people to external websites. The move is being made to “streamline the stories creation experience” and offer more “creative control,”
  • Level up your gaming knowledge, PT 3: Crafting a winning esports campaign

    Level up your gaming knowledge, PT 3: Crafting a winning esports campaign
    Drawing on their gaming dataset, the Trends team at GWI have teamed up with us on a series of blogs diving into the potential for marketers in video game worlds.In this edition, we turn our attention to the competitive world of esports; spotlighting those who watch them, how they compare to other gaming audiences, and how to reach them.“Good game, well played” – often the first words to flood the chat when an online match ends. For players, it’s a sign that the hard work
  • Tuesday Tune-Up #495

    Tuesday Tune-Up #495
    Reddit launches TikTok-style video feed for iOS
    Reddit is the latest platform to embrace short-form video content, launching a video feed for the iOS app. A new video button appears next to the search bar, and pulls content from subreddits. Just like the TikTok experience, the Reddit version works as a scrollable vertical list of videos, with interaction options like upvoting and downvoting available. When the feature will be available to Android users is not yet clear, but the additio
  • Wednesday Wrap-Up #494

    Wednesday Wrap-Up #494
    WhatsApp launches ‘view once’ disappearing photos and videos
    WhatsApp has entered the world of disappearing images and videos, launching its ‘view once’ feature which deletes photos or videos from your chat after they’ve been opened by the recipient. If you’d like your content to be more permanent, you can still send images and videos as normal but to make them disappear, you can tap the ‘1’ button to the left of the send button. WhatsApp
  • Tuesday Tune-Up #493

    Tuesday Tune-Up #493
    YouTube ad sales hit $7bn
    YouTube is showing no signs of slowing down in popularity, with over 120 million people watching content on the platform on TVs every month, up from 100 million last year. What’s more, the channel’s TikTok rival Shorts is seeing a growth in usage, crossing 15 billion daily views in June, more than double the previous quarter. That has led to a $7bn ad sales total, with brands flocking to the platform to get their product in front of its large and g
  • Social Media Statistics Australia – July 2021

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Why avatar style is the next fashion frontier for fashion brands

    Why avatar style is the next fashion frontier for fashion brands
    From Wii’s Miis to Habbo Hotel, avatars aren’t new to those who are digitally connected. However, over the last year they have acquired far more significance, and are increasingly allowing people to express their character through their digital replicas. This has been particularly relevant when the pandemic has kept real life interactions at bay.Avatars have moved beyond the generic. They allow a user to create a fantastical representation of their personal style – sometimes re
  • Tuesday Tune-Up #492

    Tuesday Tune-Up #492
    Our Q2 Global Digital Statshot Report is now live
    Though social media use continues to grow worldwide, key policy changes may impact marketers’ ability to take full advantage of rapid increases in digital adoption. That’s a key finding of our Digital 2021 July Global Statshot Report – published in partnership with Hootsuite – which shows that social media continues to drive connected activity around the world, with global social media user nu
  • Social platforms and the re-fragmentation of social media

    Social platforms and the re-fragmentation of social media
    When social media as we know it first emerged in the early 2000s, several platforms were vying for users. Out of this initial crew, we saw a few channels dominate and prove their longevity, resulting in a relatively stable period during the 2010s. Think Facebook, Instagram, Youtube and WeChat, platforms that now exceed 1 billion users globally, followed by other well-known players like Twitter and Snapchat.
    Most of these platforms have a stable user base and a well-established ad offering that m
  • Digital 2021 July Global Statshot: Digital audiences swell, but there may be trouble ahead

    Digital 2021 July Global Statshot: Digital audiences swell, but there may be trouble ahead
    Social media user growth continues, but policy changes may impact marketers’ ability to take full advantage.Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated as we move into the second half of 2021.Our Digital 2021 July Global Statshot Report – published in partnership with Hootsuite an
  • Wednesday Wrap-Up #491

    Wednesday Wrap-Up #491
    YouTube Shorts rolls out globally
    Look out TikTok, YouTube Shorts is making moves. First launched in India last year, the feature is now available around the world. For creators, Shorts has the exciting offering of YouTube’s massive library of audio content, which can be inserted into their short-form videos. Other than that, the feature is remarkably similar to TikTok, boasting timers, countdowns, filters and effects. With TikTok now branching out to include longer-form videos,
  • Tuesday Tune-Up #490

    Tuesday Tune-Up #490
    TikTok lets users apply for jobs with video résumés
    TikTok has announced that it is testing a job application tool that will allow users to directly apply for jobs at more than 30 companies, including Chipotle, Target and Shopify. As part of the pilot scheme, users will be able to create a video resume, post it to TikTok, and send it to recruiters via the app from July 7 to 31.TikTok looks to automation to improve content moderation
    Across the US and Canada, TikTok is set
  • Tuesday Tune-Up #489

    Tuesday Tune-Up #489
    TikTok extends video length
    TikTok is extending its one minute video limit to three minutes, a significant increase that’s bound to change the way people use and engage with the app. The platform has been testing the longer video length with creators around the world and the feature will be made available to all users over the coming weeks, giving creators more flexibility whilst filming and limiting the need for multi-part posts.
    Instagram doubles down on video
    Head of Instagram, Ada
  • Social Media Statistics Australia – June 2021

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Wednesday Wrap-Up #488

    Wednesday Wrap-Up #488
    Facebook adds Shops to WhatsApp
    Shops are coming to WhatsApp, helping brands to reach more people. This feature has been added alongside Shops Ads and Instagram Visual Search. Shops Ads aims to provide a more individualised shopping experience based on a person’s shopping habits. So, for example, if you’re trying to find a designer jacket for a fraction of the price, an AI-based Visual Search feature can help you find a more affordable version. Shops on WhatsApp is now available, but
  • All together now: Our first Global Virtual Conference

    All together now: Our first Global Virtual Conference
    When was the last time you were at a work conference with nearly 900 people? Or hit the dance floor with your colleagues? For most of our global network, the answer is simple – earlier this month.
    Now, we’re used to getting together: office parties, ski trips, surf getaways, leadership summits and departmental away days – we love it all! We like to see each other, we like to learn from one another, connect and have fun while doing so.
    So we got to thinking, what if we found a p
  • Wednesday Wrap-Up #487

    Wednesday Wrap-Up #487
    Instagram’s Reels rolls out ads worldwide
    Ads have, inevitably, landed on Reels globally. Up to 30 seconds long, users will be able to like, comment on and save the vertical ads, just like they can with other Reels content. Like the platform’s other advertising products, Reels ads will launch with an auction-based model. Ads have been tested in multiple markets already and early adopters include BMW, Louis Vuitton, Netflix, Uber and more.Instagram tests ‘Fan Clubs’ a
  • Wednesday Wrap-Up #486

    Wednesday Wrap-Up #486
    Twitch expands sponsorships on non-esports content
    With a primarily Gen Z and Millennial audience and an average of 30 million daily visitors, Twitch has proven itself to be a worthwhile investment for brands wanting to make their way into new territory. Yet until now, sponsorships have been mostly focused on esports content. This is all due to change, with a new Official Marketing Partner program working with brands to create custom activations around non-competitive content on the pl
  • Tuesday Tune-Up #485

    Tuesday Tune-Up #485
    Twitter Blue allows users to undo tweets
    Twitter has unveiled the details of Twitter Blue, the platform’s paid subscription service. Perks include bookmark folders, designed to help users organise saved tweets more easily; undo tweet, which will let users set a timer of up to 30 seconds after posting before a tweet appears publicly; and reader mode, which turns long threads of tweets into easier-to-read text. Twitter Blue is soft launching in Canada and Australia for AU$4.49 a month. Cough
  • Level up your gaming knowledge, pt. 2: What to know about gaming’s newest characters

    Level up your gaming knowledge, pt. 2: What to know about gaming’s newest characters
    Drawing on their new Gaming dataset, the Trends team at GWI have teamed up with us on a series of blogs diving into the potential for marketers in video game worlds.In this edition, we look at the gamers themselves, casting a focus on the reasons behind some of the industry’s fastest-growing demographics.Reaching a level playing field
    Until recently, gaming was associated with a particular type of person, rather than an activity everyone does.It’s something we’ve had our eyes o
  • Wednesday Wrap-Up #484

    Wednesday Wrap-Up #484
    Like counts return to Instagram and Facebook
    After almost two years of trialling hidden ‘like’ counts in Australia, Instagram has announced the return of the feature. You can now opt-in to hide your like count on both Facebook and Instagram. You can either choose to hide all like counts on all posts in your feed, or decide on a per-post basis. Users can also decide whether they see like counts on other peoples’ posts in their feed. Whilst some may find likes helpful to ide
  • Social Media Statistics Australia – May 2021

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. How has Covid-19 /...
  • Tuesday Tune-Up #483

    Tuesday Tune-Up #483
    Snapchat hosts Partner Summit 2021
    It was a big week for Snapchat news as the platform hosted its Partner Summit. Making headlines was the unveiling of a new version of Spectacles that enables AR to overlay directly onto the world from within the lenses. This is the 4th version of the product but isn’t for sale quite yet. AR was a big topic at the summit, with the platform announcing the arrival of ‘Connected Lenses.’ This AR lens allows users to connect and
  • Using AR to support childhood brain cancer research

    Using AR to support childhood brain cancer research
    This year we are proud to support The Kids’ Cancer Project, an independent Australian charity that in 2015 launched Pirate Day, a day of dressing up to raise funds for childhood brain cancer research, offering our creative services pro-bono.
    In case you didn’t know, today is Pirate Day, a national day of dressing up to raise awareness and much-needed funds for childhood brain cancer research. The Kids’ Cancer Project uses money raised from Pirate Day to fund scientific studies
  • Tuesday Tune-Up #482

    Tuesday Tune-Up #482
    Snapchat launches a new Creator Marketplace
    With more than 180 million people interacting with Snapchat Lenses everyday, it’s no surprise that businesses are eager to find creators that’ll make the next big thing for them. That’s why Snapchat is launching a Creator Marketplace, making it easier for companies to find and partner with Snapchat creators, including Lens creators, AR creators and at a later date, prominent creators known as Snap Stars. The Creator Marketplace w
  • Thursday Tune-Up #481

    Thursday Tune-Up #481
    Instagram Live unveils options to mute and turn off video
    “You’re on mute” is a phrase now extending its reach to Instagram Live. The platform has announced it is adding new features that will allow users to mute their microphones and even turn their video off whilst using the app’s Live feature. This is to give hosts more flexibility during live streaming, avoiding annoying background chatter and clatter. A ‘video off’ experience also allows for eas
03 Dec 2021
30 Nov 2021

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