Social media news - NewsLocker

Social Media Statistics Australia – December 2024

31-12-2024 23:13 via socialmedianews.com.au

December 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c

Social Media Statistics Australia – November 2024

30-11-2024 23:11 via socialmedianews.com.au

November 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c

Social Media Statistics Australia – October 2024

31-10-2024 22:00 via socialmedianews.com.au

October 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the co

Social Media Statistics Australia – September 2024

30-09-2024 23:57 via socialmedianews.com.au

September 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the

Social Media Statistics Australia – August 2024

01-09-2024 03:09 via socialmedianews.com.au

August 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the cou

Social Media Statistics Australia – July 2024

01-08-2024 00:56 via socialmedianews.com.au

July 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the coun

LSKD debuts first TV commercial with ‘1% Better Every Day’ campaign

18-07-2024 11:00

Aussie-owned sports and activewear brand LSKD has launched its first TV commercial.Created in-house, the 1% Better Every Day campaign aims to inspire LSKD’s community to work to achieve their goals continuously.
The campaign will air nationally on Nine Network’s linear and BVOD channels and also feature on social media and outdoor billboards.
LSKD head of content, Matt Kirby said the brand is about more than just sportswear – it’s about the journey of perseverance, learni

Aussie sports travel company wins legal battle against $50b US giant

18-07-2024 10:44

A company in which hip-hop icon Jay Z invested in was found to have infringed on trademarks owned by an Australian company after a long legal battle in the Australian Federal Court.The USD$31 billion company, Fanatics LLC, was determined to have violated the FANATICS trademarks, an Aussie-owned sports travel company.
The ruling marks a significant development in the long-running dispute dating back to 2010 between the two entities.FANATICS owner Warren Livingstone, who established the company in

ACM announces big shakeup to NSW mastheads

18-07-2024 08:01

Australian Community Media (ACM) has unveiled a new publishing model for three of its regional mastheads, and will move its focus away digital from print editions.From late August, the Central Western Daily in Orange, the Daily Liberal in Dubbo, and Bathurst’s Western Advocate will no longer offer print editions Monday through Friday.
Digital subscribers will receive more comprehensive daily local news, sport news, and breaking news alerts across the platforms on weekdays, while weekends w

State of Origin decider reaches over 5 million, breaks 9Now record

18-07-2024 06:07

Wednesday night’s State of Origin decider, which saw NSW beat QLD 14-4 and win the series, reached a national total TV audience of over 5 million – a record audience number on BVOD.With a national average audience of 3.65 million, up nearly 45% year-on-year, and a further 864,000 Aussies via BVOD, the third match is now the highest rating program of all time on 9Now.
Source: 9Now
It took the top spot in Wednesday night’s ratings across Sydney, Melbourne and Brisbane, with a tot

M&C Saatchi nabs MBCS creative duo

18-07-2024 05:31

M&C Saatchi has appointed a new creative duo, who join from Mediabrands’ Content Studio.Copywriter Abby Clark and art director Laura Murphy have been at the Mediabrands agency for six months, after originally working together at digital and tech-focused customer experience agency, CX Lavender.
Clark spent nearly three years there, starting in 2021 as a trainee business executive, before moving into a role as a copywriter. Murphy started at CX Lavender a year later, joining as a designe

SOCIETY makes two major promotions

18-07-2024 04:07

Creative comms agency SOCIETY has promoted two senior staff members, strengthening its consultancy team and offering.Lucy Brewer steps into the client lead role, while Meriel Killeen moves up to manager.
“Building the skills of our team is imperative to providing quality services as our clients look to spark brand connections and create a meaningful impact on our society,” said Dena Vassallo, chief executive of the agency.
“We empower our people to challenge themselves creative

CMO of MrBeast’s Feastables returns to Australia to launch new agency

18-07-2024 02:03

After spending the last seven years in the US, the chief marketing officer of snack brand Feastables – the creation of global Youtube sensation MrBeast – is returning to Australia to start a new venture, Mumbrella can reveal.
Ben Acott has made the move from California back to the Sunshine Coast to launch Magnetic – a new Gen Z creative agency that aims to craft “compelling brands for Gen Z and Gen Alpha audiences… through strategic collaborations with global talen

2024 Women in Media National Conference full program announced

18-07-2024 01:40

The full program for the Women in Media National Conference, to be held on August 9, has been revealed.Key talking points will include the media’s influence on men’s violence against women, the intersection between press freedom and the law, challenges to media trust, and online safety for women.
Personalities from across the industry will be speaking, including Women in Media’s patron, Ita Buttrose AC OBE, Federal Court Justice Michael Lee, award-winning journalist Liz Hayes,

Campaign Review: ‘The whole thing feels a bit WTF’ – ALDI, Repco, Lynx

18-07-2024 01:00

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ALDI Australia
Campaign: ‘#ALDICore’
Agency: BMF and Ogilvy PR
The verdict: A brand that knows its audience. Fun and quirky, and will resonate with shoppers.

Phil Watson, creative strategy partner at Circul8, gave it a 9/10, and said:
It’s usually easier when what you are advertising is actually different, as Aldi is, but the brilliant thing about

June’s biggest brand movers revealed

17-07-2024 23:53

Mexican fast-food giant Guzman y Gomez has topped YouGov’s Biggest Brand Mover list for June.The restaurant chain made gains in 10 out of 13 BrandIndex metrics in the media and communication, brand perception, and purchase funnel categories.
In June, Guzman y Gomez listed on the Australian Securities Exchange (ASX), which saw its share price jump by 36% in just one day of trading.
Optical group Specsavers stood second on the list, scoring upticks in seven metrics in the media and comm

GroupM announces new global CEO

17-07-2024 23:51

WPP has announced Brian Lesser as the new Global CEO of the world’s leading media investment company, GroupM.
Lesser succeeds Christian Juhl, who will step into a new position as WPP president of corporate development following five years in the company.WPP CEO Mark Read thanked Juhl for his contribution to the company and welcomed Lesser into the role.
“Christian has built a strong foundation for the ongoing transformation of GroupM, the integration of its offer, and accelerated fut

PwC predicts major entertainment and media growth

17-07-2024 23:49

The entertainment and media sector is expected to grow by a whopping $3.4 trillion in the next four years, according to PwC’s Global E&M Outlook 2024-2028.
Large new revenue pools forming in advertising, streaming, and emerging markets can account for the huge boom, the data suggests.
In the report, PwC states: “In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, w

ADMATIC secures Royal Wolf ANZ media account

17-07-2024 23:49

Media agency ADMATIC has been appointed to lead media strategy, planning, and buying for Royal Wolf ANZ, Australasia’s largest shipping container hire provider.Part of the NYSE-listed United Rentals global family, the Royal Wolf network consists of 40 customer service centres and over 40 regional agents, supporting unrivalled distribution and customer service across Australia and New Zealand.ADMATIC CEO Michael Ungerboeck said he is honoured to be working with the “leader of the indu

Kaimera elevates leadership team with exciting senior promotions

17-07-2024 16:02

Independent media agency Kaimera has promoted two senior employees to the newly-created roles of general manager and chief client officer.After seven years at Kaimera, Conor Riordan has been appointed the new general manager for Sydney and New Zealand, having already managed some of the company’s longest-client relationships.
With over 20 years of industry experience and more than five years dedicated to Kaimera, Anna Magliano has been promoted to the newly-created position of chief client

‘It’s been a privilege’: Amy Bradshaw steps down as VaynerMedia Australia head

17-07-2024 11:26

Amy Bradshaw, head of Australia at VaynerMedia, has stepped down from her role following a seven-year tenure.Bradshaw has held a number of positions during her time at the company, starting as an account director in New York and London before becoming head of client partnership in the UK. She has been head of Australia since 2021.
In a LinkedIn post published on Wednesday night, she wrote: “It’s been a privilege to be a part of this special place and an honour over the past thr

Aussie favourite National Pies unveils new branding

17-07-2024 11:05

Tasmanian Bakeries has announced the iconic pastry brand National Pies will undergo a rebrand, including a revamp of its legendary moustache logo.Each flavour of the popular on-the-go pies will also have fresh packaging with a unique facial expression.
Tasmanian Bakeries CEO Geraldine Tebbutt said the new branding is a testament to how far the business has come.
“While we have had a consistent presence in Australia for the past 80 years, it’s important to constantly evolve our brandi

New Mumbrellacast: Has Seven News gone too far or is it taking news into the next era?

17-07-2024 09:30

Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
This week:
Seven News has not only shaken up its newsroom with staff changes, but also its content, with the additions of an Aussie comedian and horoscope segments into its news cycle.
Is it a bad move or is Seven innovating news in Australia?
Also on this episode:We talk about the latest news regarding Meta and news on its platform
Associate editor Lauren McNamara talks to an ex-LADb

Another TV reporter departs Seven

17-07-2024 07:56

Another long-serving 7NEWS reporter is leaving the network amidst the biggest shake-up to the network’s news offering in years.Per TV Tonight, 7NEWS Adelaide reporter Andrea Nicolas is departing the network after 17 years to join SA Treasurer Stephen Mulligan’s staff as senior media adviser.
RELATED: Seven reshapes its national news desk under new director
“It’s been an incredible 18 years on and off at Seven, working with some of the best in the business and having a ran

Omnicom Group records positive organic growth for Q2 2024

17-07-2024 07:10

Omnicom Group has released its second quarter results for 2024, snagging US$3.9 billion in revenue.The marketing communications organisation has experienced 5.2% (US$188.3 million) in organic growth and a net income of US$ 328.1 million.
“Our 5.2% organic growth in the second quarter drove solid growth in adjusted EBITA & EPS, with good performance in our larger markets and disciplines,” said John Wren, Omnicom’s chief executive officer and chairman.
According to Wren, the

Buddy Franklin kicks off Hahn’s ‘Kick Carbs Not Beer’ campaign, via Thinkerbell

17-07-2024 05:28

Australian brewer Hahn is calling for people to “kick carbs, not beer” in a new campaign for the launch of Hahn Ultra Zero Carb – its new zero carb beer.Developed in collaboration with Thinkerbell, Hahn’s agency village and Lion, the ‘Kick Carbs Not Beer’ campaign places AFL legend Lance ‘Buddy’ Franklin centre stage in a 30-second film that sees the retired athlete kick a ball of carbs.
Prior to the above, the campaign used footage of Franklin on

So, have people been watching Wimbledon?

04-07-2024 23:52

Wimbledon is the oldest, most prestigious tennis tournament in the world, but are Australians tuning in?Monday’s opening night wasn’t a smash, ratings-wise, with just 634,000 tuning into Nine during the match, with an average national audience of 241,000.
It was just the 28th-highest rating show for Monday, and was trounced by Stage 3 of the Tour De France over on SBS, which drew 826,000 viewers – although its long running times made its average national audience less than the

DDB Aotearoa’s Rupert Price moves to Sydney for chief strategist role

04-07-2024 16:01

After 12 years as DDB Aotearoa’s chief strategy officer, Rupert Price will jump across the Tasman to take on the same title at DDB Sydney.As the new chief strategist in Sydney, Price will lead the planning department in its focus and proposition of “effectiveness delivered through the power of emotionally charged creativity”, across clients including Westpac, Macca’s and Volkswagen Group.
During his career, he has also worked at Interbrand, Ogilvy NZ and London, and Saatc

Colgate reveals a true ‘game face’ in new spot for 2024 AFL season

04-07-2024 08:13

As the ‘official smile of the AFL’, Colgate has launched a campaign for the 2024 season, showing how a pearly white smile is the best ‘Game Face’ there is, via VML and Wavemaker.While a traditional game face features a scowl, furrowed eyebrows or a general toughness about it, and while research has found that smiling can instantly improve someone’s mood, helping athletes feel more relaxed and confident, Colgate wanted to change those perceptions.
The campaign featur

‘How could this be allowed to happen?’ TV anti-siphoning laws pass Senate

04-07-2024 07:51

The anti-siphoning and prominence laws – designed to ensure major sporting events are available to watch for free – have passed in the Senate, but digital sports rights were not included, and therefore the amendment “failed to ensure that every Australian can share the unforgettable sporting moments that unite us”.This is according to Free TV, the lobbying body for the commercial TV stations, which is concerned that, without digital rights for major sporting events being

Two Mad Cowboys rebrands to reflect new agency focus

04-07-2024 07:40

Indie Sydney-based creative shop, Two Mad Cowboys, is rebranding to reflect its strategic shift towards specialising in go-to-market comms.Having launched in 2015 with kitchen appliance brand Breville as its foundational client, the agency – now called The Cowboys – has spearheaded over 20 global product launches for the brand and executed multi-category repositioning and comms in over 70 countries.
“It’s been an incredible journey for us,” Matt Sterne, creative par

Airtasker signs another major media deal

04-07-2024 04:55

Community marketplace Airtasker has signed another major media deal, this time with radio company ARN.It follows last week’s ASX announcement of the brand’s $6 million partnership deal with oOh!media, which hopes to allow Airtasker to scale and raise brand awareness, through access to the out-of-home company’s 35,000 sites nationally.
The new deal sees Airtasker raise $5 million in media capital from ARN, which will complement the aforementioned partnership with oOh!media, to s

Heartbreak High’s Sherry-Lee Watson features in new content series from Bolster Group’s Going North

04-07-2024 04:54

Bolster Group‘s Darwin-based creative agency Going North has launched an inspiring First Nations-led content series for NAIDOC Week, featuring Heartbreak High’s Sherry-Lee Watson, among others.
The three-part series, which is available on YouTube, delves into the special connections First Nations women share with their culture and Country, exploring everything from self-expression, identity, and life.
Hosted by BIPOC makeup artists and owner of ITHINKSHEAFREAK, Kaydee Kyle-Taylo

Luxury cruise line repositions repositions brand to cut through, via Today The Brave

04-07-2024 04:03

Luxury cruise brand TRUE NORTH has unveiled its most significant brand platform refresh in decades, with a launch campaign via Today The Brave.‘Life’s Different After’ hopes to help TRUE NORTH differentiate itself in a competitive cruise market, completely reimagining the customer experience across every touchpoint, while maintaining its heritage.
With guests describing a trip with TRUE NORTH as ‘life-chasing’, Today The Brave used that to influence the campaign.
&#

‘This is revolutionising agency and office marketing’: Ray White and Canva extend partnership

04-07-2024 02:08

Australian real estate company Ray White has solidified its partnership with Canva, extending access to each Ray White member across Australia and New Zealand, Mumbrella can reveal.Providing Ray White’s 3,500 members with access to hundreds of brand and social media templates, Canva ensures the branding is consistent and controlled under its ‘We Don’t Sell Houses, We Sell Homes’ brand platform, while also enabling creativity, efficiency and self-service.
The enterprise ac

Another Nine executive takes an overseas holiday

04-07-2024 02:05

As Nine Entertainment lays off employees and a third-party investigation into misconduct at the network rolls on, another senior executive will soon be jetting out of the country.Last week, Nine CEO Mike Sneesby left Australia for a family holiday to Greece in the same calendar day he grimly informed 5,000 staffers their jobs might soon be culled.
“It is not something we want to do but it is something we need to do to continue to build on a successful platform of high-quality journalism an

Bullseye: The Pistol scores major retail client

04-07-2024 01:58

After winning a competitive pitch process, full-service digital marketing agency, The Pistol, has locked in a partnership with the Brandbank Group.Moving forward, The Pistol’s work will consist of managing paid media for the lifestyle, fashion and beauty labels that exist under the group, in an effort to bolster brand awareness and sales.
The agency will pay particular attention “on quantifying the impact of long term brand building while delivering sustainable and profitable revenue

‘Learn from the past’: Shareholders warn Qantas against considering Alan Joyce bonuses

04-07-2024 01:55

The Qantas board is being urged to listen to the “strong message from Qantas shareholders on bonuses”, as a third-party review decides whether former chief Alan Joyce should receive $16 million in bonuses.The Australian Council of Superannuation Investors, which represents a number of super funds that hold more than 10% of Qantas shares, has spoken out against the bonuses, pointing out that shareholders spoke loud and clear at last year’s AGM, where they voted against paying ex

‘Podcast advertising is often the afterthought… that needs to change’: Ralph van Dijk and Andy Maxwell launch specialist agency

04-07-2024 01:50

In an Australian first, a specialist podcast media agency has officially launched, founded by respected audio leaders Ralph van Dijk and Andy Maxwell. Speaking to Mumbrella, the pair said there was a clear need for better podcast advertising solutions.Having soft launched in January, EarMax has been formed in response to advertising wastage and jarring ads for audiences. Its services included podcast media buying, sponsorships, and creative production through its sister agency, van Dijk’s

Repco celebrates passion and the thing that ‘Gets You Goin’ in new campaign, via Thinkerbell

04-07-2024 01:30

Repco has launched a new brand platform, connecting with audiences over their passion for cars and the thing that ‘Gets You Goin’, via Thinkerbell’s newly-created production ability.Using every opportunity to show motoring enthusiasts that Repco knows and deeply understands the truths that come with loving cars, the new campaign, produced by Thinkerbell’s production arm Hotel Bell, features a number of 30s, 15s and 6s films.
From almost losing a 10mm socket in the engine

Campaign Review: ‘Feels like a rehash of the same jokes we’ve already seen’ – Heaps Normal, Cuddly, Pinnacle Foundation

04-07-2024 01:10

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: Heaps Normal
Campaign: ‘Just Say No To Water TV’
Agency: In-house
The verdict: Okay strategy, okay execution… Fun though.

Jay Morgan, founder and chief creative officer at POPULA, gave it a 5/10, and said:Every year Dry July rolls round and the obvious alternative is water. Redefining what it means to go dry, Heaps Normal have come up with

BIGSOUND announces another wave of conference speakers

04-07-2024 01:00

BIGSOUND has announced 25 new conference speakers and buyers for its September event, including a Billboard editor and the booker for Europe’s Download Festival.Joining the lineup of speakers at Brisbane’s Fortitude Valley from 3-6 September is Lutz Leichsenring from VibeLab, Billboard deputy editor Lyndsey Havens, Josh Simons, CEO of Vinyl Group, Mark Davyd from Music Venue Trust, and Kamran Haq, Live Nation’s senior booker for Download Festival.
This year’s conference i

New Mumbrellacast: As the media landscape rapidly changes and big names move on, where will the magic come from?

03-07-2024 09:00

Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
This week:
Some of the country’s biggest names – including CMOs Mel Hopkins and Nikki Clarkson – have departed their respective companies due to the rapidly changing media and marketing landscape. So, how will brands and companies be able to continue making unique and authentic connections with their audience?
Also on this episode:Christian O’Connell takes on A

Paul Kent receives sentence following street fight

03-07-2024 08:27

Former News Corp rugby league columnist Paul Kent has narrowly escaped a conviction and was sentenced to a two-year good behaviour bond for his role in a street brawl that saw him thrown into a tree stump, break six ribs, and suffer a collapsed lung.Kent pleaded guilty and was charged with one court of affray after failing to have the matter quashed under mental health considerations.
He appeared before Magistrate Jennifer Price in Sydney’s Downing Centre Local Court on Wednesday, who

Sling & Stone appointed by US footwear brand to support Australian launch

03-07-2024 06:16

Sustainable US-based footwear brand Rothy’s has appointed Sling & Stone as its Australian PR agency to help support its launch into the local market.The agency has been tasked with leading a multi-channel comms activation and driving mass awareness at launch.
The brand uses 3D knitting processes with threads made from recycled plastic to make its footwear. Having launched in 2016 in the US, it is now looking to enter the Australian market.“Sling & Stone’s deep experienc

Adobe announces new APAC general manager

03-07-2024 06:04

Adobe has announced the appointment of a new general manager for the APAC region.Keith Eadie, who has been at Adobe for over seven years, will now lead the business across the region, reporting to Stephen Frieder, chief revenue officer, Adobe Enterprise.
Eadie joined Adobe in 2017 in California through the acquisition of TubeMogul, where he was CMO and strategy officer. He took up a role as VP, revenue and partnerships, for the business’ advertising offering.He remained based in the US unt

Social Media Statistics Australia – June 2024

01-07-2024 00:55 via socialmedianews.com.au

June 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the count

Social Media Statistics Australia – May 2024

01-06-2024 01:40 via socialmedianews.com.au

May 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the countr

Social Media Statistics Australia – April 2024

01-05-2024 01:04 via socialmedianews.com.au

April 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the coun

When will the cookie crumble? What does Google’s delay mean for the industry?

25-04-2024 23:45

Google has delayed the end of third-party cookies in its Chrome browser for the third time, pushing the timeline back to beyond 2025.The tech giant gave the update on “the plan for third-party cookie deprecation on Chrome” ahead of its first-quarter financials, due on Friday.
“We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,”