<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-au/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-au/profession/advertising/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don’t miss out on anything happening in your profession!]]></description><language>en-au</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Fri, 24 Jul 2026 04:54:00 +0200</lastBuildDate><item><title><![CDATA[Google Burns Through Cash As AI Spending Surges, But Core Ad Biz Still Bringing In Big Bucks]]></title><description><![CDATA[We would have got into AI earlier. But sadly we're cash poor until we flog our Metaverse mansion.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/google-burns-through-cash-as-ai-spending-surges-but-core-ad-biz-still-bringing-in-big-bucks/</link><pubDate>Fri, 24 Jul 2026 04:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/google-burns-through-cash-as-ai-spending-surges-but-core-ad-biz-still-bringing-in-big-bucks/</guid></item><item><title><![CDATA[Burson: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Burson puts in a strong showing for its Agency Scorecard and we're gearing up for Burson Auto Parts' Scorecard next year.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/burson-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 24 Jul 2026 04:50:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/burson-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[WP Creative: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[Need a website doing and maybe tying on a trip to Nepal? Give this mob a ring.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wp-creative-bamptrsquos-agency-scorecard-2026/</link><pubDate>Fri, 24 Jul 2026 04:48:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wp-creative-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[TV Ratings (23/7/2026): Sports Dominates Thursday Night, Ten Struggles To Crack Top 30]]></title><description><![CDATA[The AFL and NRL see Tipping Point drop to an uncharacteristic fifth on the rankings table.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2372026-sports-dominates-thursday-night-ten-struggles-to-crack-top-30/</link><pubDate>Fri, 24 Jul 2026 04:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2372026-sports-dominates-thursday-night-ten-struggles-to-crack-top-30/</guid></item><item><title><![CDATA[Moments Vs Rituals: Traditional MMMs, Last Click Attribution â€˜Dangerously Dishonestâ€™]]></title><description><![CDATA[You know who isn't dangerously dishonest? Our accountant. Should anyone from the ATO be reading.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/moments-vs-rituals-traditional-mmms-last-click-attribution-dangerously-dishonest/</link><pubDate>Fri, 24 Jul 2026 04:37:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/moments-vs-rituals-traditional-mmms-last-click-attribution-dangerously-dishonest/</guid></item><item><title><![CDATA[â€˜Lends Itself To Natural Brand Integrations Across Multiple Categoriesâ€™: Inside The Block Season 22â€™s Expanded New HQ Village]]></title><description><![CDATA[B&amp;T donned the hi-vis and headed down to Mornington Peninsula to get the scoop on The Block.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lends-itself-to-natural-brand-integrations-across-multiple-categories-inside-the-block-season-22s-expanded-new-hq-village/</link><pubDate>Fri, 24 Jul 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lends-itself-to-natural-brand-integrations-across-multiple-categories-inside-the-block-season-22s-expanded-new-hq-village/</guid></item><item><title><![CDATA[Last-Minute Reshuffles In B&amp;T Women In Media People&rsquo;s Choice Race As Voting Closes Tonight!]]></title><description><![CDATA[With just hours left of voting, you don't want to miss your chance!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/last-minute-reshuffles-in-bampt-women-in-media-peoplersquos-choice-race-as-voting-closes-tonight/</link><pubDate>Fri, 24 Jul 2026 04:30:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/last-minute-reshuffles-in-bampt-women-in-media-peoplersquos-choice-race-as-voting-closes-tonight/</guid></item><item><title><![CDATA[Marketingâ€™s Jerry McGuire Moment]]></title><description><![CDATA[In this op-ed, Kate Smither, AKA The Tall Planner, argues that AI will separate the wheat from the chaff in the world of marketing and agencies as we approach the &ldquo;show me the money&rdquo; moment and creativity risks becoming homogenised. It was the &ldquo;show me the money&rdquo; phase for marketing that really kicked things off. [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/marketings-jerry-mcguire-moment/</link><pubDate>Fri, 24 Jul 2026 03:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/marketings-jerry-mcguire-moment/</guid></item><item><title><![CDATA[Meta Bets â€˜On Peopleâ€™ In Sickly AI Spot]]></title><description><![CDATA[Have you been fretting that AI will take your job? Just don't think about it!]]></description><link>https://www.newslocker.com/en-au/profession/advertising/meta-bets-on-people-in-sickly-ai-spot/</link><pubDate>Fri, 24 Jul 2026 03:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/meta-bets-on-people-in-sickly-ai-spot/</guid></item><item><title><![CDATA[â€˜Scale Alone Not A Guarantee Of Competitive Advantageâ€™: Havas Posts 0.6% Revenue Lift In H1]]></title><description><![CDATA[Tres bien, we reckon.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/scale-alone-not-a-guarantee-of-competitive-advantage-havas-posts-06-revenue-lift-in-h1/</link><pubDate>Fri, 24 Jul 2026 03:23:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/scale-alone-not-a-guarantee-of-competitive-advantage-havas-posts-06-revenue-lift-in-h1/</guid></item><item><title><![CDATA[Harvey Norman, Westpac &amp; KFC Sponsor NRLW On Kayo]]></title><description><![CDATA[Three of Australia&rsquo;s leading brands&mdash;Harvey Norman, Westpac and KFC&mdash;have returned as lead sponsors for the 2026 NRLW season on Kayo Sports and Foxtel, continuing their long-term partnership with the women&rsquo;s game. This commitment comes as the NRLW continues to see incredible momentum, following a record-breaking 2025 season which was the most-watched in Foxtel Group history, [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/harvey-norman-westpac-amp-kfc-sponsor-nrlw-on-kayo/</link><pubDate>Fri, 24 Jul 2026 03:13:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/harvey-norman-westpac-amp-kfc-sponsor-nrlw-on-kayo/</guid></item><item><title><![CDATA[â€˜Our Most Hands-On Talent Search Yetâ€™: Zambrero CMO On Why The Brand Is Searching For Australiaâ€™s Biggest Hands]]></title><description><![CDATA[Zambrero is on the hunt for Australia&rsquo;s biggest hands, in a new marketing campaign via Two Palms Media centered around the arrival of its new Fat Taco. The Mexican quick-service restaurant is offering the winner $5,000 worth of tacos&mdash;equivalent to 570,000 Zam Fam loyalty points redeemable over two years. While it might sound like an [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/our-most-hands-on-talent-search-yet-zambrero-cmo-on-why-the-brand-is-searching-for-australias-biggest-hands/</link><pubDate>Fri, 24 Jul 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/our-most-hands-on-talent-search-yet-zambrero-cmo-on-why-the-brand-is-searching-for-australias-biggest-hands/</guid></item><item><title><![CDATA[â€˜Our Most Hands-On Talent Search Yetâ€™: Zambrero CMO On The Brandâ€™s Search For Australiaâ€™s Biggest Hands]]></title><description><![CDATA[B&amp;T can think of one media agency boss who might be in the running for this trophy.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/our-most-hands-on-talent-search-yet-zambrero-cmo-on-the-brands-search-for-australias-biggest-hands/</link><pubDate>Fri, 24 Jul 2026 02:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/our-most-hands-on-talent-search-yet-zambrero-cmo-on-the-brands-search-for-australias-biggest-hands/</guid></item><item><title><![CDATA[SBS To Broadcast 2030 FIFA World Cup â€“ Reports]]></title><description><![CDATA[SBS has secured the broadcast rights of the 2030 FIFA World Cup, according to a report in the Australian Financial Review. Revealed just days after SBS&rsquo;s most successful World Cup on record, the AFR reports the public broadcaster quietly secured a deal with FIFA for the next instalment months ago. SBS declined to comment on [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-to-broadcast-2030-fifa-world-cup-reports/</link><pubDate>Fri, 24 Jul 2026 02:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-to-broadcast-2030-fifa-world-cup-reports/</guid></item><item><title><![CDATA[The Media Store Promotes Emma Davis To Search Director]]></title><description><![CDATA[The Media Store calls off the search for a search director.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/the-media-store-promotes-emma-davis-to-search-director/</link><pubDate>Fri, 24 Jul 2026 02:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/the-media-store-promotes-emma-davis-to-search-director/</guid></item><item><title><![CDATA[Philips Avent Launches â€˜Love For Mumâ€™ Campaign Via We Scout]]></title><description><![CDATA[Philips Avent launches this new campaign featuring many cute babies.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/philips-avent-launches-love-for-mum-campaign-via-we-scout/</link><pubDate>Fri, 24 Jul 2026 02:34:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/philips-avent-launches-love-for-mum-campaign-via-we-scout/</guid></item><item><title><![CDATA[Former B&amp;T Journalist Mary Madigan Joins Kyle Sandilands&rsquo; New Show]]></title><description><![CDATA[Sandilands praised Madigan's ability to&nbsp;&ldquo;chat and chat and chat&rdquo; upon her joining the show. Something we can attest to as well.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/former-bampt-journalist-mary-madigan-joins-kyle-sandilandsrsquo-new-show/</link><pubDate>Fri, 24 Jul 2026 02:29:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/former-bampt-journalist-mary-madigan-joins-kyle-sandilandsrsquo-new-show/</guid></item><item><title><![CDATA[QMS Winter Olympics Network Drives Lifts In Brand Equity Metrics]]></title><description><![CDATA[QMS says its Milano Cortina Winter Olympic and Paralympic Games network has driven significant gains in awareness, brand equity and long-term memory encoding for partners. QMS Olympic partners were Allianz, Samsung, Visa and Griffith University, while network partners included Toyota, Westpac, Amazon and Adelaide University. New research conducted by Kantar shows the Winter Games Network [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/qms-winter-olympics-network-drives-lifts-in-brand-equity-metrics/</link><pubDate>Fri, 24 Jul 2026 02:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/qms-winter-olympics-network-drives-lifts-in-brand-equity-metrics/</guid></item><item><title><![CDATA[AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Leo Australia]]></title><description><![CDATA[AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia&rsquo;s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. Created by Leo Australia, the campaign marks the insurer&rsquo;s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aami-celebrates-unsung-heroes-behind-commonwealth-games-team-in-campaign-via-leo-australia/</link><pubDate>Fri, 24 Jul 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aami-celebrates-unsung-heroes-behind-commonwealth-games-team-in-campaign-via-leo-australia/</guid></item><item><title><![CDATA[AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Gemba]]></title><description><![CDATA[AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia&rsquo;s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. The campaign marks the insurer&rsquo;s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games and builds on AAMI&rsquo;s [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/aami-celebrates-unsung-heroes-behind-commonwealth-games-team-in-campaign-via-gemba/</link><pubDate>Fri, 24 Jul 2026 02:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/aami-celebrates-unsung-heroes-behind-commonwealth-games-team-in-campaign-via-gemba/</guid></item></channel></rss>