<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-au/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-au/profession/advertising/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don’t miss out on anything happening in your profession!]]></description><language>en-au</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Thu, 04 Jun 2026 05:06:00 +0200</lastBuildDate><item><title><![CDATA[Equifax &amp; The Trade Desk Join Forces To Give Advertisers &lsquo;Sophisticated&rsquo; Audience Insights]]></title><description><![CDATA[Equifax Australia and The Trade Desk have partnered to enable advertisers to activate premium, finance-based audience segments from Equifax directly within TTD&rsquo;s platform. The partnership means brands can gain access to &ldquo;sophisticated targeting and insights&rdquo; covering more than 15 million consumers and 8.7 million unique households across Australia. By leveraging these unique geodemographic and financial [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</link><pubDate>Thu, 04 Jun 2026 05:06:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/equifax-amp-the-trade-desk-join-forces-to-give-advertisers-lsquosophisticatedrsquo-audience-insights/</guid></item><item><title><![CDATA[â€˜Women Make Things Happenâ€™: Scoundrel Director Selina Miles Opens Sydney Film Festival]]></title><description><![CDATA[Glitz and glamour aren't words you always associate with B&amp;T. But we battled through with our clammy hands to file this piece.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/women-make-things-happen-scoundrel-director-selina-miles-opens-sydney-film-festival/</guid></item><item><title><![CDATA[Today The Brave: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[The hits keep coming from Today The Brave. And most of them at 140 bpm or higher.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/today-the-brave-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[EssenceMediacom: B&amp;T&rsquo;s Agency Scorecard 2026]]></title><description><![CDATA[EssenceMediacom's team is right in the pocket at the moment and has been putting on a virtuoso performance of late.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</link><pubDate>Thu, 04 Jun 2026 05:01:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/essencemediacom-bamptrsquos-agency-scorecard-2026/</guid></item><item><title><![CDATA[Coca-Cola Reviews $7.5B Global Media Account]]></title><description><![CDATA[$7.5 billion is a helluva lot of Coke. Take it from us.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</link><pubDate>Thu, 04 Jun 2026 04:58:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/coca-cola-reviews-75b-global-media-account/</guid></item><item><title><![CDATA[TV Ratings (3/6/2026): Tipping Point &amp; The Chase Hold Firm In Top Five]]></title><description><![CDATA[Game shows are dominating the ratings again. God we can't wait for the World Cup.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</link><pubDate>Thu, 04 Jun 2026 04:53:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-362026-tipping-point-amp-the-chase-hold-firm-in-top-five/</guid></item><item><title><![CDATA[7-Eleven Launches In-House Agency To Tackle &lsquo;Tiers 2, 3 &amp; 4&rsquo; Work]]></title><description><![CDATA[7-Eleven launches new in-house agency. Hasn't promised to make any strides on the quality of the coffee however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</link><pubDate>Thu, 04 Jun 2026 04:47:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/7-eleven-launches-in-house-agency-to-tackle-lsquotiers-2-3-amp-4rsquo-work/</guid></item><item><title><![CDATA[â€˜Exhausting But Fantasticâ€™: Thinkerbellâ€™s Kathryn Furnari On The Agencyâ€™s Double Win At Cairns Crocodiles]]></title><description><![CDATA[Exhausting and fantastic.. we're sure many others in the industry can relate.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</link><pubDate>Thu, 04 Jun 2026 04:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/exhausting-but-fantastic-thinkerbells-kathryn-furnari-on-the-agencys-double-win-at-cairns-crocodiles/</guid></item><item><title><![CDATA[If PR Shapes Australiaâ€™s Stories, Why Doesnâ€™t Leadership Reflect Australia?]]></title><description><![CDATA[Heard it here first, leaders are going to start drinking VB and smoking winnie blues, whilst sporting some tight footy shorts.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/if-pr-shapes-australias-stories-why-doesnt-leadership-reflect-australia/</guid></item><item><title><![CDATA[Courage Collective Reveals New Name &amp; Visual Identity Via The Open Arms]]></title><description><![CDATA[Great work for a good cause here from The Open Arms.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</link><pubDate>Thu, 04 Jun 2026 04:11:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/courage-collective-reveals-new-name-amp-visual-identity-via-the-open-arms/</guid></item><item><title><![CDATA[Sound Story Acquires The Comms Department In Push To Expand Crisis &amp; Reputation Capabilities]]></title><description><![CDATA[Sound Story gets acquisitive as it snaps up The Comms Department.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</link><pubDate>Thu, 04 Jun 2026 04:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sound-story-acquires-the-comms-department-in-push-to-expand-crisis-amp-reputation-capabilities/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Consumption]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-consumption/</guid></item><item><title><![CDATA[SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Audience]]></title><description><![CDATA[Bosses can rest easy knowing that the Socceroos will be going out in the group stage.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-targets-office-workers-with-cheeky-campaign-in-bid-to-double-fifa-world-cup-audience/</guid></item><item><title><![CDATA[Emotive Promotes Sebastian Revell To CSO]]></title><description><![CDATA[Revell set to revel in new CSO role.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</link><pubDate>Thu, 04 Jun 2026 04:07:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/emotive-promotes-sebastian-revell-to-cso/</guid></item><item><title><![CDATA[Apple Takes Aim At Google In New â€˜Clingersâ€™ Privacy Campaign Via TBWA\Media Arts Lab]]></title><description><![CDATA[Apple dispenses with subtlety and nuance as it dresses the bad guys in chrome outfits.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</link><pubDate>Thu, 04 Jun 2026 04:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/apple-takes-aim-at-google-in-new-clingers-privacy-campaign-via-tbwamedia-arts-lab/</guid></item><item><title><![CDATA[Spotlight On Sponsors: Brands Tap Into Manlyâ€™s â€˜Foz Ballâ€™ Movement]]></title><description><![CDATA[We are being told by our Northern Beaches correspondent that this is a big deal.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</link><pubDate>Thu, 04 Jun 2026 03:54:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/spotlight-on-sponsors-brands-tap-into-manlys-foz-ball-movement/</guid></item><item><title><![CDATA[Indeed Launches â€˜Jobs Need Peopleâ€™ Campaign As AI Reshapes The Hiring Process Via 72andSunny]]></title><description><![CDATA[After AI's taken your job where better to turn than an AI-powered hiring platform, we ask?]]></description><link>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</link><pubDate>Thu, 04 Jun 2026 03:46:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/indeed-launches-jobs-need-people-campaign-as-ai-reshapes-the-hiring-process-via-72andsunny/</guid></item><item><title><![CDATA[â€˜Weâ€™ve All Entered A Rat Raceâ€™: StackAdapt Panel Urges AdTech Industry To Collaborate, Not Compete]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/weve-all-entered-a-rat-race-stackadapt-panel-urges-adtech-industry-to-collaborate-not-compete/</guid></item><item><title><![CDATA[&lsquo;We&rsquo;ve All Entered A Rat Race&rsquo;: StackAdapt Panel Urges AdTech Industry To Stop Competing &amp; Start Collaborating]]></title><description><![CDATA[Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group&rsquo;s Aimee Gossage, Brand Collective&rsquo;s Ashley Grey [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</link><pubDate>Thu, 04 Jun 2026 03:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquowersquove-all-entered-a-rat-racersquo-stackadapt-panel-urges-adtech-industry-to-stop-competing-amp-start-collaborating/</guid></item><item><title><![CDATA[â€˜Not The Role Of Platforms To Pay To Rescue Public-Interest Journalismâ€™: Meta Slams News Bargaining Incentive]]></title><description><![CDATA[Meta hits out at the News Bargaining Incentive. Which is hardly surprising.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</link><pubDate>Thu, 04 Jun 2026 03:02:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/not-the-role-of-platforms-to-pay-to-rescue-public-interest-journalism-meta-slams-news-bargaining-incentive/</guid></item></channel></rss>