<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Advertising - Newslocker]]></title><link>https://www.newslocker.com/en-au/profession/advertising/</link><atom:link rel="self" href="https://www.newslocker.com/en-au/profession/advertising/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Find your latest Advertising news with just one click. Don’t miss out on anything happening in your profession!]]></description><language>en-au</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Wed, 22 Jul 2026 04:43:00 +0200</lastBuildDate><item><title><![CDATA[â€˜Our Journalism Should Be Licensed, Not Takenâ€™: Reuters Editorial Chief Slams AI Companies For â€˜Plunderingâ€™ News]]></title><description><![CDATA[Reuters&rsquo; top editor has warned that journalism faces a threat far greater than social media upending advertising business models if the media is unable to secure licensing deals with AI companies. Speaking at the annual Andrew Olle lecture, Alessandra Galloni leads editorial at the world&rsquo;s largest news agency and believes that AI companies must pay [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/our-journalism-should-be-licensed-not-taken-reuters-editorial-chief-slams-ai-companies-for-plundering-news/</link><pubDate>Wed, 22 Jul 2026 04:43:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/our-journalism-should-be-licensed-not-taken-reuters-editorial-chief-slams-ai-companies-for-plundering-news/</guid></item><item><title><![CDATA[TV Ratings (21/7/2026): Nineâ€™s Game Show Duo Leads Tuesday Night Ratings]]></title><description><![CDATA[With the World Cup over, all eyes were on, erm, Tipping Point yesterday.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2172026-nines-game-show-duo-leads-tuesday-night-ratings/</link><pubDate>Wed, 22 Jul 2026 04:36:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/tv-ratings-2172026-nines-game-show-duo-leads-tuesday-night-ratings/</guid></item><item><title><![CDATA[&lsquo;A Natural Fit&rsquo;: Hello Hires WPP Production Exec Caroline Berdayes As CFO &amp; COO]]></title><description><![CDATA[Berdayes says "hello" to Hello.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoa-natural-fitrsquo-hello-hires-wpp-production-exec-caroline-berdayes-as-cfo-amp-coo/</link><pubDate>Wed, 22 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoa-natural-fitrsquo-hello-hires-wpp-production-exec-caroline-berdayes-as-cfo-amp-coo/</guid></item><item><title><![CDATA[&lsquo;A Natural Fit&rsquo;: Hello Hires WPP Exec Caroline Berdayes As CFO &amp; COO]]></title><description><![CDATA[Independent creative agency Hello has lured Caroline Berdayes from WPP to join the business as chief financial &amp; operating officer, marking a significant investment in its executive leadership team as the agency posts double-digit revenue and profit growth in FY26 as it scales for its next stage of expansion. Berdayes joins Hello from WPP Production [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoa-natural-fitrsquo-hello-hires-wpp-exec-caroline-berdayes-as-cfo-amp-coo/</link><pubDate>Wed, 22 Jul 2026 04:14:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoa-natural-fitrsquo-hello-hires-wpp-exec-caroline-berdayes-as-cfo-amp-coo/</guid></item><item><title><![CDATA[WPP Media &amp; Prime Video Bring Elle Woods To Newtown]]></title><description><![CDATA[We haven't seen anything this pink since Barnaby Joyce shouted at his dog.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/wpp-media-amp-prime-video-bring-elle-woods-to-newtown/</link><pubDate>Wed, 22 Jul 2026 04:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/wpp-media-amp-prime-video-bring-elle-woods-to-newtown/</guid></item><item><title><![CDATA[Havas Red Wins ECOVACS PR, Social &amp; Influencer Work]]></title><description><![CDATA[Jetsons fans at Havas Red rejoice as it wins robot vacuum cleaner account. Though no progress on its flying car account, however.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/havas-red-wins-ecovacs-pr-social-amp-influencer-work/</link><pubDate>Wed, 22 Jul 2026 04:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/havas-red-wins-ecovacs-pr-social-amp-influencer-work/</guid></item><item><title><![CDATA[Korean Tourism Launches â€˜Korea Unlocks More Of Youâ€™ Campaign Via REBORN]]></title><description><![CDATA[Want to find yourself? Head to Korea it seems. Though only the southern side of the DMZ.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/korean-tourism-launches-korea-unlocks-more-of-you-campaign-via-reborn/</link><pubDate>Wed, 22 Jul 2026 03:56:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/korean-tourism-launches-korea-unlocks-more-of-you-campaign-via-reborn/</guid></item><item><title><![CDATA[â€˜No Accident Itâ€™s Blurred The Linesâ€™: Coca-Cola Tightens Brand Identity With New Refresh]]></title><description><![CDATA[Coke gives its brand identity a nip and tuck. Sensibly avoids B&amp;T's suggestion to go all in on small plastic bags.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/no-accident-its-blurred-the-lines-coca-cola-tightens-brand-identity-with-new-refresh/</link><pubDate>Wed, 22 Jul 2026 03:41:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/no-accident-its-blurred-the-lines-coca-cola-tightens-brand-identity-with-new-refresh/</guid></item><item><title><![CDATA[&lsquo;Known For Her Warmth, Humour, Resilience &amp; Dedication&rsquo;: Publicis Mourns Passing Of Karen Colin-Thorne]]></title><description><![CDATA[Publicis Groupe ANZ is mourning the passing of long-serving colleague and friend Karen Colin-Thome (KCT), who died peacefully following a courageous battle with cancer. Karen dedicated more than 35 years to Publicis Groupe, beginning her career at Saatchi &amp; Saatchi in 1989 before joining Leo Australia, where she served as Finance Director, and most recently [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/lsquoknown-for-her-warmth-humour-resilience-amp-dedicationrsquo-publicis-mourns-passing-of-karen-colin-thorne/</link><pubDate>Wed, 22 Jul 2026 03:10:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/lsquoknown-for-her-warmth-humour-resilience-amp-dedicationrsquo-publicis-mourns-passing-of-karen-colin-thorne/</guid></item><item><title><![CDATA[â€˜Mamamia Out Loudâ€™ Maintains Podcast Ranker Top Spot, ABCâ€™s â€˜Unravelâ€™ Surges Into Top 10]]></title><description><![CDATA[Mamamia Out Loud retained its hold on the top spot of the Triton Podcast Ranker in June after it reclaimed the top spot in May from LiSTNR&rsquo;s Hamish &amp; Andy. There is one note, however. While Mamamia Out Loud pulled in 816,913 listeners in June, it recorded more than 1.1 million in May. Mamamia also [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mamamia-out-loud-maintains-podcast-ranker-top-spot-abcs-unravel-surges-into-top-10/</link><pubDate>Wed, 22 Jul 2026 03:09:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mamamia-out-loud-maintains-podcast-ranker-top-spot-abcs-unravel-surges-into-top-10/</guid></item><item><title><![CDATA[SBS Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage]]></title><description><![CDATA[SBS has recorded a massive jump in Australia&rsquo;s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster&rsquo;s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia&rsquo;s top news publishers, growing its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-surges-nearly-30-in-ipsos-news-rankings-due-to-world-cup-coverage/</link><pubDate>Wed, 22 Jul 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-surges-nearly-30-in-ipsos-news-rankings-due-to-world-cup-coverage/</guid></item><item><title><![CDATA[SBS News Site Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage]]></title><description><![CDATA[SBS has recorded a massive jump in Australia&rsquo;s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster&rsquo;s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia&rsquo;s top news publishers, growing its [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-news-site-surges-nearly-30-in-ipsos-news-rankings-due-to-world-cup-coverage/</link><pubDate>Wed, 22 Jul 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-news-site-surges-nearly-30-in-ipsos-news-rankings-due-to-world-cup-coverage/</guid></item><item><title><![CDATA[SBS News Audience Surges Nearly 30% As World Cup Dominates Hearts &amp; Minds]]></title><description><![CDATA[SBS News goes gangbusters in June.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/sbs-news-audience-surges-nearly-30-as-world-cup-dominates-hearts-amp-minds/</link><pubDate>Wed, 22 Jul 2026 03:08:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/sbs-news-audience-surges-nearly-30-as-world-cup-dominates-hearts-amp-minds/</guid></item><item><title><![CDATA[Dairy Australia Hands Keep Left A Three-Year PR &amp; Influencer Remit]]></title><description><![CDATA[Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia&rsquo;s community marketing program, which is designed to build trust [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dairy-australia-hands-keep-left-a-three-year-pr-amp-influencer-remit/</link><pubDate>Wed, 22 Jul 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dairy-australia-hands-keep-left-a-three-year-pr-amp-influencer-remit/</guid></item><item><title><![CDATA[Dairy Australia Appoints Keep Left As PR &amp; Influencer AOR]]></title><description><![CDATA[Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia&rsquo;s community marketing program, which is designed to build trust [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/dairy-australia-appoints-keep-left-as-pr-amp-influencer-aor/</link><pubDate>Wed, 22 Jul 2026 02:51:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/dairy-australia-appoints-keep-left-as-pr-amp-influencer-aor/</guid></item><item><title><![CDATA[Uniting NSW/ACT Selects Pivotus As Media Agency]]></title><description><![CDATA[Not-for-profit organisation Uniting NSW/ACT, has selected independent media agency Pivotus to lead its media strategy, planning, and buying operations following a competitive pitch. The appointment marks a strategic evolution for Uniting, as it looks to bridge the gap between its extensive portfolio of services and current market awareness. Uniting required a partner capable of executing [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/uniting-nswact-selects-pivotus-as-media-agency/</link><pubDate>Wed, 22 Jul 2026 02:44:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/uniting-nswact-selects-pivotus-as-media-agency/</guid></item><item><title><![CDATA[Nibble Edge Hires Kaimeraâ€™s Madeleine Toso As Account Director]]></title><description><![CDATA[Independent agency Nibble Edge has appointed former Kaimera associate client director Madeleine Toso as account director, as the agency continues to expand following a string of new business wins. Toso joins the independent agency after recent client additions including MA Financial and Videri, and marks the latest hire as Nibble Edge builds out its integrated [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/nibble-edge-hires-kaimeras-madeleine-toso-as-account-director/</link><pubDate>Wed, 22 Jul 2026 02:39:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/nibble-edge-hires-kaimeras-madeleine-toso-as-account-director/</guid></item><item><title><![CDATA[M+C Saatchi ANZ Set For Management Buyout]]></title><description><![CDATA[M+C Saatchi set for a big change.]]></description><link>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-anz-set-for-management-buyout/</link><pubDate>Wed, 22 Jul 2026 02:31:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/mc-saatchi-anz-set-for-management-buyout/</guid></item><item><title><![CDATA[Cats Treated To Omakase Experience In RAWRâ€™s Unusual Campaign Via Thinkerbell]]></title><description><![CDATA[RAWR Pet Food has teamed up with independent creative agency Thinkerbell to launch its new premium raw cat food range with an unusual campaign that puts felines at the centre of a Japanese-inspired degustation. To mark the launch of the range, now available at Woolworths, the brand created what it describes as the world&rsquo;s first [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/cats-treated-to-omakase-experience-in-rawrs-unusual-campaign-via-thinkerbell/</link><pubDate>Wed, 22 Jul 2026 02:15:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/cats-treated-to-omakase-experience-in-rawrs-unusual-campaign-via-thinkerbell/</guid></item><item><title><![CDATA[Vevo Launches Nostalgia Ad Buying As Research Uncovers Emotional Advantage For BrandsÂ ]]></title><description><![CDATA[Vevo has launched a new nostalgia-based advertising capability as fresh research suggests emotionally resonant catalogue content can outperform newer releases when it comes to connecting with consumers. The music video network today unveiled a new nostalgia purchasing layer within its Vevo Evolve targeting platform, allowing advertisers to buy against culturally significant music video moments as [&hellip;]]]></description><link>https://www.newslocker.com/en-au/profession/advertising/vevo-launches-nostalgia-ad-buying-as-research-uncovers-emotional-advantage-for-brands/</link><pubDate>Wed, 22 Jul 2026 02:00:00 +0200</pubDate><guid>https://www.newslocker.com/en-au/profession/advertising/vevo-launches-nostalgia-ad-buying-as-research-uncovers-emotional-advantage-for-brands/</guid></item></channel></rss>