Advertising news

• Inclusivity? Diversity? Start With Accessibility

  06-08-2026 02:18 via bandt.com.au
  
  In this op-ed, Kate Smither, AKA The Tall Planner, explores what real inclusion looks like when disability isn’t always visible, and why accessibility might be the key that unlocks it. The first time I ever heard “you can’t be something you can’t see” it was at a Geena Davis talk at the Opera House over […]
  
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• ‘For People Of Colour To Feel Less Alone’: Why Vogue Is Backing Kra-Niraivu’s Push For A Diverse Fashion Scene

  06-08-2026 04:29 via bandt.com.au
  
  Featured in Vogue was B&T’s very own Eliana Shehata, which caused quite a stir in the office!
  
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• TV Ratings (5/8/2026): Deadline Pressure Pushes The Block To The Brink

  06-08-2026 04:09 via bandt.com.au
  
  It's only week one of The Block. Settle in because it is going to me a main stay of the TV Ratings.
  
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• Retirement Home Ads Jump 10%, Brand Expert Claims ‘COVID Hangover’ Driving Spend

  06-08-2026 03:53 via bandt.com.au
  
  The COVID hangovers were brutal. At least after a big night you know who to blame.
  
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• Tate McRae Headlines Adidas’ First-Ever Originals Sport Launch

  06-08-2026 03:42 via bandt.com.au
  
  Tate McRae does the heavy listing for Adidas in its new global campaign.
  
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• GumGum Promotes Tarlyn McStay To Head Of Agency Development Australia

  06-08-2026 03:35 via bandt.com.au
  
  It appears Tarlyn has become a main stay at the agency. Guffaw guffaw.
  
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• ‘Brands Are Very Interested’: iHeart To Launch Dynamic Video Ads In Vodcasts This Year

  06-08-2026 03:30 via bandt.com.au
  
  ARN’s podcasting platform iHeart will roll out dynamic video ads “later this year”, opening up a major opportunity for brands. This month, ARN officially launched video podcasts (vodcasts) on the platform, although it has been testing this format since June. The new product launch introduces full-length video podcasts alongside iHeart Highlights, a new vertical video […]
  
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• NexGard SPECTRA Educates Pet Parents On Cats & Their Sense Of Smell Via Paper + Spark

  06-08-2026 03:08 via bandt.com.au
  
  Clearly everyone is well aware of a dog's sense of smell, but what about our feline friends?
  
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• Melbourne Confidential: Chrisitian Solomon

  06-08-2026 02:45 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Christian Solomon, managing director of Spark Foundry. […]
  
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• News Corp Profit Soars 167% As ‘Digital-First’ Strategy Delivers Record Quarter

  06-08-2026 02:38 via bandt.com.au
  
  News Corp has delivered a record fourth quarter, with net income surging 167 per cent (US$230 million) as the media giant credited its “digital-first” transformation, AI licensing opportunities and growth across its core businesses for the result. The strong finish comes after News Corp’s second-quarter results earlier this year showed a more mixed picture for […]
  
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• FIFA Fumbles And Brands Wins. The Best OOH (So Far) In 2026

  06-08-2026 02:38 via bandt.com.au
  
  In this op-ed, Josh Gurgiel, head of creative at oOh!media, counts down six of his favourite global OOH executions from the first half of 2026 — and why they made him look twice. On a recent trip to Singapore with my family, I was flabbergasted by a massive floor-to-ceiling digital screen that featured a 3D waterfall […]
  
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• Principals’ CEO Tom Brigstocke Announces Retirement With Hamish Cargill Stepping Into The Top Job

  06-08-2026 02:36 via bandt.com.au
  
  The branding agency gets its own rebrand of such.
  
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• ‘Would You Say That To A Friend?’: Butterfly Foundation’s Campaign Calls For Positive Body Talk Via ICON

  06-08-2026 02:23 via bandt.com.au
  
  The Butterfly Foundation has launched a new integrated campaign via creative agency ICON, encouraging Australians to rethink the way they speak about themselves and their bodies. Launching as part of Butterfly Foundation’s annual BodyKind August initiative, the campaign centres on a simple question: “Would you say that to a friend?” The campaign aims to challenge […]
  
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• AANA Rebrands To The Marketing Association Of Australia

  06-08-2026 02:19 via bandt.com.au
  
  Faulks and his fantastic beard took to RESET to unveil the new name.
  
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• AANA & ADMA Rebrands To The Marketing Association Of Australia

  06-08-2026 02:19 via bandt.com.au
  
  Faulks and his fantastic beard took to RESET to unveil the new name.
  
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• Bank of Sydney Promotes CMO To Newly Created Chief Customer Officer Role

  06-08-2026 02:08 via bandt.com.au
  
  Bank of Sydney has promoted chief marketing officer Maria Karavias into the newly created role of chief customer officer (CCO) as part of an executive leadership reshuffle that also saw Stella Grilis appointed chief financial officer (CFO) and Caroline Ferris named head of transformation and strategy. Karavias, who joined Bank of Sydney as CMO in […]
  
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• oOh!media Launches NZ’s First LED Bus Shelter Screens

  06-08-2026 01:59 via bandt.com.au
  
  oOh!media New Zealand has launched the country’s first LED bus shelter screens, giving advertisers access to more flexible digital advertising screens. The rollout is now underway, with four LED sites already live and new installations taking place each week. More than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, […]
  
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• Albanese Government Tables Audio Reform To Ensure The ‘Sustainability’ Of The Sector

  06-08-2026 01:55 via bandt.com.au
  
  As long as tradies continue bringing the Makita radio to jobsites, the sector will be fine.
  
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• Thinkerbell Launches ‘Hi-Vis’ For Brands Fighting To Be Seen By AI

  06-08-2026 01:49 via bandt.com.au
  
  Independent creative agency Thinkerbell has launched a new product designed to help brands stand out to a new kind of audience – artificial intelligence. Called Hi-Vis, the offering audits how visible, understandable and recommendable brands are across AI models such as ChatGPT, Gemini and Google’s AI Overviews, as marketers grapple with a growing shift towards […]
  
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• Feral, Free & Off The Grid: Lessons From 1,900km On Country

  06-08-2026 01:32 via bandt.com.au
  
  Here from Phil Moig's learnings as she enjoys the very best of what Australia has to offer.
  
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• SCA Expands Leadership Team With New General Counsel & Regulatory Affairs Director

  06-08-2026 01:16 via bandt.com.au
  
  Southern Cross Media Group has appointed Adrian Goss to general counsel and promoted Kaycie Bradford to lead government and regulatory affairs Goss will lead the Group’s legal strategy, corporate governance, enterprise risk, and commercial legal operations when he commences in October. Goss has joined SCA with more than 25 years of legal, governance and executive […]
  
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• SCA Bolsters Leadership With New General Counsel And Regulatory Affairs Director

  06-08-2026 01:16 via bandt.com.au
  
  Southern Cross Media Group has appointed Adrian Goss to general counsel and promoted Kaycie Bradford to lead government and regulatory affairs Goss will lead the Group’s legal strategy, corporate governance, enterprise risk, and commercial legal operations when he commences in October. Goss has joined SCA with more than 25 years of legal, governance and executive […]
  
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• Hot Takes: Why the Smartest Sports Are Letting Fans Take Control

  06-08-2026 01:13 via bandt.com.au
  
  Spark Foundry Australia’s Hot Takes is an editorial series exploring the cultural shifts shaping consumer behaviour through conversations between strategists and industry voices. In this edition, Joshua Green, strategy director at Spark Foundry Australia, speaks with Eleanor Baillieu, founder and co-host of Formula 1 podcast Paddock 43, about how modern sports fandom is evolving beyond […]
  
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• ‘A Way For Brands To Stay Present’: Adrenalen Group Launces New In-Venue DOOH Network

  06-08-2026 01:08 via bandt.com.au
  
  Adrenalen Group is expanding its sports media offering with the launch of Adrenalen Media, a new in-venue live sport advertising network designed to help brands reach fans watching live sport in pubs, clubs and sports bars across Australia. The network will sell digital out-of-home (DOOH) advertising across venues nationwide, with campaigns appearing on dynamic LED […]
  
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• Spotlight On Sponsors: KFC Dishes Up Penrith Panthers Extension With A Zinger Of A Social Post

  06-08-2026 01:03 via bandt.com.au
  
  Panthers social media team really ate with this one.
  
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• Cheers ChatGPT, You’re Making Great Content Matter Again

  06-08-2026 00:13 via bandt.com.au
  
  Claude, similarly, is not averse to churning out some pretty dross copy. We're not playing favourites here.
  
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• Cheers ChatGPT. You’re Making Great Content Matter Again

  06-08-2026 00:13 via bandt.com.au
  
  Claude, similarly, is not averse to churning out some pretty dross copy. We're not playing favourites here.
  
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• The Agentic AI Asymmetry Dilemma — A Wake-Up Call for the Whole Ecosystem

  05-08-2026 22:25 via bandt.com.au
  
  In Part One I introduced the Agentic AI Asymmetry Dilemma: the structural gap between agencies building proprietary AI and publishers optimising for systems they can’t see. In Part Two I turned to advertisers, arguing the same asymmetry runs through that relationship, and that cost cutting is the wrong response to a capability problem. This piece […]
  
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• Teads Sues Google Over Alleged Ad Tech Monopoly

  05-08-2026 04:36 via bandt.com.au
  
  Teads takes Google to court. And we can't see this one playing out like an episode of Judge Judy.
  
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• KFC Offers Free Food To Posties After Aus Post Sacking Controversy

  05-08-2026 04:24 via bandt.com.au
  
  KFC gets behind postie after being sacked by jobsworth bosses. And we're here for it.
  
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