Advertising news

• Cheers ChatGPT. You’re Making Great Content Matter Again

  06-08-2026 00:13 via bandt.com.au
  
  Claude, similarly, is not averse to churning out some pretty dross copy. We're not playing favourites here.
  
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• ‘Offensive & Defensive’: Nielsen’s DoubleVerify Deal Could ‘Reinvent’ Measurement But Questions Arise On Independence

  10-08-2026 05:04 via bandt.com.au
  
  Nielsen and DoubleVerify could tie the knot. But will anyone be objecting at the wedding?
  
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• ‘98% Of Ads Are A Waste Of Money’: Raja Rajamannar Says Marketing Needs A Reset, Slams YouTube ‘Blackmail’ & Dumb Money

  10-08-2026 04:50 via bandt.com.au
  
  Unless you're advertising on B&T, Rajamannar quickly clarified.
  
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• Weekend TV Ratings (7-9/8/2026): Vinnie Gibaldi Wins MasterChef

  10-08-2026 04:36 via bandt.com.au
  
  MasterChef served up its grand finale over the weekend and the viewers ate it up.
  
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• Weekend TV Ratings (7-9/8/2026): MasterChef Crowns Vinnie Gibaldi

  10-08-2026 04:36 via bandt.com.au
  
  MasterChef served up its grand finale over the weekend and the viewers ate it up.
  
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• Apple Gets Sweaty In Latest ‘Shot On iPhone’ Campaign

  10-08-2026 04:36 via bandt.com.au
  
  Apple hands iPhone to Berlin ravers in new campaign. No word on what they used its flat surface for in the toilets, however.
  
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• ‘Not A Reflection Of Our Company’: The Trade Desk’s Revenue Misses Expectations As Ad Spend Softens

  10-08-2026 04:31 via bandt.com.au
  
  The Trade Desk's numbers don't cut analysts' mustard. But they are known for their liking of particularly thick Dijon.
  
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• ‘People & Products’: How Fabulate Is Spending Its New $4.5M Cash Investment

  10-08-2026 04:23 via bandt.com.au
  
  Fabulate explains how it's going to spend its new millions. And it isn't on a fleet of new Porsches.
  
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• Law Partners Appoints Today The Brave As Creative & Media Partner

  10-08-2026 04:14 via bandt.com.au
  
  Today the Brave wins personal injury firm's business. And just as well, given the state of the agency's office lift.
  
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• Brands Line Up For Inaugural Padel Invitational

  10-08-2026 04:09 via bandt.com.au
  
  One of the fastest-growing sports in the world has arrived on these shores in a new tournament, and brands are lining up to take the first hit. This week, the Sydney Opera House Northern Broadwalk will host the inaugural The Padel Invitational presented by UBS. The Swiss global wealth manager and universal bank is the […]
  
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• ‘We’re Smarter’: Social Soup Team Reflect On Pivotal Year For The Agency & Sector

  10-08-2026 04:06 via bandt.com.au
  
  Has the runaway growth of creators been the year's biggest media story? Save Kyle & Jackie, Karl and Albo's melons, of course.
  
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• Dig Wins Tasty Soul Origin Account

  10-08-2026 02:35 via bandt.com.au
  
  The team at Dig are licking their lips with this new account.
  
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• What Reddit Teaches Us About AI, Discovery & Decision Making

  10-08-2026 02:30 via bandt.com.au
  
  HELP! I just want to hear other people’s genuine experiences and opinions that I can trust Yeah, I hear you and know exactly what you mean.

Here are all my 50 recommendations based off what you are asking for, completely influenced by top search results What Reddit Teaches Us About AI, Discovery & Decision Making B&T […]
  
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• New Voices Join The Australian Women’s Weekly Editorial Team

  10-08-2026 02:20 via bandt.com.au
  
  The Australian Women’s Weekly has revealed a variety of new voices joining the monthly lifestyle magazine’s editorial team. Acclaimed author Kathy Lette is joining as a regular columnist, Susan Kurosawa has been appointed as travel editor and GP Dr Caroline West will be fronting the return of Ask the Doctor as a health and wellbeing […]
  
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• Firehouse Subs Launches In Australia With The Help Of alt/shift/

  10-08-2026 02:15 via bandt.com.au
  
  Come lunch time, B&T can control-alt-delete a couple of these subs.
  
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• Carsales & Westpac Launch New Finance Referral Pathway

  10-08-2026 02:05 via bandt.com.au
  
  Westpac is helping Australia’s bachelors get behind the wheel of their dream date-winning cars.
  
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• First The Bots Came For Your Media, Now They’re After Your Research

  10-08-2026 01:59 via bandt.com.au
  
  Marketers spent a decade learning to verify every ad impression, but Jaxon Thomas, managing partner at Ekas, argues the research behind their biggest decisions now needs exactly the same scrutiny, before bad data quietly spends the budget for them. A decade ago marketers faced a reckoning. Digital media overtook offline in spend, which attracted organised […]
  
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• oOh!Media Board Accepts I Squared’s $900M Bid

  10-08-2026 01:52 via bandt.com.au
  
  oOh!media could go private. But not in a reclusive, introverted way.
  
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• Talent Corp Will Let Brands & Agencies Submit Talent Into Upcoming Research

  10-08-2026 01:41 via bandt.com.au
  
  Talent Corp will let you know if your talent is less-likable than Kyle Sandilands. Won't provide you with a remedy, however.
  
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• Talent Corp Opens Exclusive Talent Measurement Access To Brands & Agencies

  10-08-2026 01:41 via bandt.com.au
  
  Want to definitely know if your local D grade celebrity is more popular than you? Now you can!
  
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• Media Mortar Launches AI Lab To Help Tourism Organisations Adapt Content For AI Travel Searches

  10-08-2026 01:33 via bandt.com.au
  
  Brisbane-based agency Media Mortar has partnered with Australian Regional Tourism (ART) to launch the AI Destination Marketing Lab, a six-week program helping tourism organisations optimise content for AI-powered travel discovery. As generative AI becomes a starting point for travel planning, destination marketers are facing a fundamental change in how travellers discover places. Instead of typing […]
  
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• Publicis Hires Former Footballer To Lead Sport, Partnerships & Content In New Zealand

  10-08-2026 01:22 via bandt.com.au
  
  Publicis Groupe ANZ has appointed Rebecca Sowden to lead Publicis Sport & Entertainment in the New Zealand market. Sowden, who represented New Zealand at international level in football, will lead the strategic and commercial direction of Publicis Sport & Entertainment in NZ. The division, which sits under Publicis Media Exchange (PMX), helps brands drive growth […]
  
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• Tonelli, Whitnall & Earnshaw Line Up For Return Of UnLtd’s ‘The Big Climb’

  10-08-2026 01:18 via bandt.com.au
  
  UnLtd, the advertising industry’s social impact organisation, is bringing back a three peaks challenge the Big Climb this November. The Big Climb will see industry executives take on some of Victoria’s highest peaks and raise funds for UnLtd’s work to create a nation free of inequity, where children have unlimited opportunity. The event follows on […]
  
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• Western Sydney University Launches First Brand Campaign In A Decade Via BMF

  10-08-2026 01:13 via bandt.com.au
  
  Western Sydney University (WSU) has unveiled its first new brand platform in more than a decade, positioning its students for one of the most significant periods of economic and social transformation in the region’s history. The campaign was developed in partnership with creative agency BMF—its first work for the university since it won the account […]
  
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• Jack Nimble Appoints Former Emotive Exec Cleo Wyrill As Strategy & Creative Director

  10-08-2026 01:08 via bandt.com.au
  
  Cleo Wyrill joins Jack Nimble after passing flexibility and movement test.
  
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• News.com.au Launches True Crime Podcast Chasing 30-Year-Old Mystery

  10-08-2026 01:06 via bandt.com.au
  
  News.com.au has launched Perfect Alibi, a six-part true crime podcast investigating the disappearance of war veteran Leslie Ball, who vanished more than 30 years ago. Hosted by investigative reporters Jo Townsend and Callum Denness, Perfect Alibi is the result of a two-year investigation into the mystery surrounding Ball’s disappearance. It will feature interviews with family […]
  
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• Lights, Camera, Action! It’s B&T’s Best Of The Best Film Directors

  07-08-2026 04:59 via bandt.com.au
  
  Here’s the Best of the Best list for directors who prove there’s more to filmmaking than owning a beret.
  
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• Lights, Camera, Action! It’s B&T’s Best Of The Best Directors

  07-08-2026 04:59 via bandt.com.au
  
  Here’s the Best of the Best list for directors who prove there’s more to filmmaking than owning a beret.
  
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• WPP Plots Return To Growth Despite 4.4% Revenue Drop

  07-08-2026 04:55 via bandt.com.au
  
  WPP = "We're Planning Progress."
  
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• Omnicom Media Hires Ricky Chanana To Senior Commercial Role Across Asia

  07-08-2026 04:53 via bandt.com.au
  
  Omnicom Media's quiz nights will never be the same again.
  
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