Advertising news

• Elle Macpherson Leads New Bonds ‘Let’s Talk About Flex’ Campaign

  16-02-2026 00:36 via bandt.com.au
  Let's talk about Flex, baby.
  
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• Melbourne Confidential: Kyle Duckitt

  23-07-2026 02:54 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week we spoke with Kyle Duckitt, strategy director at AQKA.  1. […]
  
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• Healthylife Launches Campaign To Remind Aussies Being Healthy Doesn’t Have To Be Complex

  23-07-2026 02:53 via bandt.com.au
  Healthylife, Woolworths Group’s health and wellness platform, has launched a new brand campaign, ‘We do healthy. You do life’, positioning itself as a partner that simplifies health management for busy Australians. Developed in-house, the campaign is built on the insight that managing health and wellness can often feel like another full-time job. Through the new […]
  
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• Ethnolink Adds Five Senior Hires To Creative Team 

  23-07-2026 02:38 via bandt.com.au
  Communications and marketing agency Ethnolink has expanded its senior creative team with five new appointments, including the creation of a new Creative Lead role. The appointments take Ethnolink’s headcount to more than 60 people and bring experience from agencies including Badjar Ogilvy, Zoo Group, Principals, M+C Saatchi Group, MullenLowe UK, VML and Publicis.Poke. Leading the […]
  
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• NOVA Partners With Tealium & LiveRamp To Reach Audiences ‘Around The Moments They Already Love’

  23-07-2026 02:09 via bandt.com.au
  
  NOVA Entertainment has partnered with customer data platform Tealium and data collaboration platform LiveRamp to boost its first-party data capabilities as the audio company looks to give advertisers more sophisticated audience targeting and measurement tools. The deals form a key part of NOVA’s broader ad tech strategy, with the broadcaster saying it can now deliver […]
  
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• Sparro Hires Yango Executive Eb Yusuf As GM Of Strategy & Growth

  23-07-2026 01:40 via bandt.com.au
  
  Sparro by Brainlabs has appointed former Yango executive Eb Yusuf to the newly created role of general manager of strategy and growth, as the agency continues to expand its full-service media and creative offering following its acquisition by Brainlabs. It comes just one week after long-serving executive Hannah Jones was promoted to chief executive officer […]
  
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• Beyond The Valley Launches 2026 Campaign With A Game Show Twist

  23-07-2026 01:31 via bandt.com.au
  
  Victorian dance music festival Beyond The Valley has launched its 2026 campaign, ‘Fortune Favours The Curious’, placing the festival inside a fictional television universe dubbed the B.TV Network. This marks the third year running Untitled Group, which organises the festival, has built its launch around a narrative concept rather than straight festival footage. The launch […]
  
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• Craft Beer Panhead Rolls Out Brand Refresh & Redesign Via Weave

  23-07-2026 01:05 via bandt.com.au
  
  Craft beer brand Panhead has rolled out a major brand refresh and packaging redesign created by independent brand design agency Weave, as the New Zealand brewery looks to strengthen its premium positioning and support future growth. The redesign introduces a new strategic platform, “Beer, Engineered”, repositioning Panhead’s garage-built heritage around precision, quality and craftsmanship while […]
  
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• Chupa Chups Expands Into Lollies Category With ‘Free the Funshine’ Campaign Via The Idea Shed 

  23-07-2026 00:52 via bandt.com.au
  Chupa Chups is making its biggest play beyond its iconic lollipops, launching a new integrated campaign via The Idea Shed and Havas Media Australia to support its expansion into the Australian lollies category. Called ‘Free the Funshine’, the campaign introduces Chupa Chups’ new range of lollies, including Sour Bites, Ocean Fun and Puffies, now available […]
  
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• BCF Turns Fishing Shirt Obsession Into Weatherproof ‘Fisho’s Onesie’ Via Thinkerbell

  23-07-2026 00:43 via bandt.com.au
  Retailer BCF has teamed up with Thinkerbell to launch a tongue-in-cheek winter campaign that transforms the iconic Australian fishing shirt into what it claims is the world’s first full-body, weatherproof ‘Fisho’s Onesie’. The campaign leans into BCF’s long-running “BCFing Fun” brand platform and the continued popularity of fishing content on social media, particularly the growth […]
  
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• ‘Our Journalism Should Be Licensed, Not Taken’: Reuters Editorial Chief Slams AI Companies For ‘Plundering’ News

  22-07-2026 04:43 via bandt.com.au
  
  Reuters’ top editor has warned that journalism faces a threat far greater than social media upending advertising business models if the media is unable to secure licensing deals with AI companies. Speaking at the annual Andrew Olle lecture, Alessandra Galloni leads editorial at the world’s largest news agency and believes that AI companies must pay […]
  
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• TV Ratings (21/7/2026): Nine’s Game Show Duo Leads Tuesday Night Ratings

  22-07-2026 04:36 via bandt.com.au
  With the World Cup over, all eyes were on, erm, Tipping Point yesterday.
  
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• ‘A Natural Fit’: Hello Hires WPP Production Exec Caroline Berdayes As CFO & COO

  22-07-2026 04:14 via bandt.com.au
  
  Berdayes says "hello" to Hello.
  
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• ‘A Natural Fit’: Hello Hires WPP Exec Caroline Berdayes As CFO & COO

  22-07-2026 04:14 via bandt.com.au
  
  Independent creative agency Hello has lured Caroline Berdayes from WPP to join the business as chief financial & operating officer, marking a significant investment in its executive leadership team as the agency posts double-digit revenue and profit growth in FY26 as it scales for its next stage of expansion. Berdayes joins Hello from WPP Production […]
  
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• WPP Media & Prime Video Bring Elle Woods To Newtown

  22-07-2026 04:09 via bandt.com.au
  
  We haven't seen anything this pink since Barnaby Joyce shouted at his dog.
  
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• Havas Red Wins ECOVACS PR, Social & Influencer Work

  22-07-2026 04:08 via bandt.com.au
  
  Jetsons fans at Havas Red rejoice as it wins robot vacuum cleaner account. Though no progress on its flying car account, however.
  
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• Korean Tourism Launches ‘Korea Unlocks More Of You’ Campaign Via REBORN

  22-07-2026 03:56 via bandt.com.au
  
  Want to find yourself? Head to Korea it seems. Though only the southern side of the DMZ.
  
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• ‘No Accident It’s Blurred The Lines’: Coca-Cola Tightens Brand Identity With New Refresh

  22-07-2026 03:41 via bandt.com.au
  
  Coke gives its brand identity a nip and tuck. Sensibly avoids B&T's suggestion to go all in on small plastic bags.
  
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• ‘Known For Her Warmth, Humour, Resilience & Dedication’: Publicis Mourns Passing Of Karen Colin-Thorne

  22-07-2026 03:10 via bandt.com.au
  
  Publicis Groupe ANZ is mourning the passing of long-serving colleague and friend Karen Colin-Thome (KCT), who died peacefully following a courageous battle with cancer. Karen dedicated more than 35 years to Publicis Groupe, beginning her career at Saatchi & Saatchi in 1989 before joining Leo Australia, where she served as Finance Director, and most recently […]
  
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• ‘Mamamia Out Loud’ Maintains Podcast Ranker Top Spot, ABC’s ‘Unravel’ Surges Into Top 10

  22-07-2026 03:09 via bandt.com.au
  
  Mamamia Out Loud retained its hold on the top spot of the Triton Podcast Ranker in June after it reclaimed the top spot in May from LiSTNR’s Hamish & Andy. There is one note, however. While Mamamia Out Loud pulled in 816,913 listeners in June, it recorded more than 1.1 million in May. Mamamia also […]
  
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• SBS Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage

  22-07-2026 03:08 via bandt.com.au
  
  SBS has recorded a massive jump in Australia’s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster’s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia’s top news publishers, growing its […]
  
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• SBS News Site Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage

  22-07-2026 03:08 via bandt.com.au
  
  SBS has recorded a massive jump in Australia’s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster’s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia’s top news publishers, growing its […]
  
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• SBS News Audience Surges Nearly 30% As World Cup Dominates Hearts & Minds

  22-07-2026 03:08 via bandt.com.au
  
  SBS News goes gangbusters in June.
  
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• Dairy Australia Hands Keep Left A Three-Year PR & Influencer Remit

  22-07-2026 02:51 via bandt.com.au
  
  Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia’s community marketing program, which is designed to build trust […]
  
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• Dairy Australia Appoints Keep Left As PR & Influencer AOR

  22-07-2026 02:51 via bandt.com.au
  
  Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia’s community marketing program, which is designed to build trust […]
  
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• Uniting NSW/ACT Selects Pivotus As Media Agency

  22-07-2026 02:44 via bandt.com.au
  
  Not-for-profit organisation Uniting NSW/ACT, has selected independent media agency Pivotus to lead its media strategy, planning, and buying operations following a competitive pitch. The appointment marks a strategic evolution for Uniting, as it looks to bridge the gap between its extensive portfolio of services and current market awareness. Uniting required a partner capable of executing […]
  
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• Nibble Edge Hires Kaimera’s Madeleine Toso As Account Director

  22-07-2026 02:39 via bandt.com.au
  
  Independent agency Nibble Edge has appointed former Kaimera associate client director Madeleine Toso as account director, as the agency continues to expand following a string of new business wins. Toso joins the independent agency after recent client additions including MA Financial and Videri, and marks the latest hire as Nibble Edge builds out its integrated […]
  
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• M+C Saatchi ANZ Set For Management Buyout

  22-07-2026 02:31 via bandt.com.au
  
  M+C Saatchi set for a big change.
  
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• Cats Treated To Omakase Experience In RAWR’s Unusual Campaign Via Thinkerbell

  22-07-2026 02:15 via bandt.com.au
  
  RAWR Pet Food has teamed up with independent creative agency Thinkerbell to launch its new premium raw cat food range with an unusual campaign that puts felines at the centre of a Japanese-inspired degustation. To mark the launch of the range, now available at Woolworths, the brand created what it describes as the world’s first […]
  
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• Vevo Launches Nostalgia Ad Buying As Research Uncovers Emotional Advantage For Brands 

  22-07-2026 02:00 via bandt.com.au
  
  Vevo has launched a new nostalgia-based advertising capability as fresh research suggests emotionally resonant catalogue content can outperform newer releases when it comes to connecting with consumers. The music video network today unveiled a new nostalgia purchasing layer within its Vevo Evolve targeting platform, allowing advertisers to buy against culturally significant music video moments as […]
  
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