Advertising news

• Havas Red Wins ECOVACS PR, Social & Influencer Work

  22-07-2026 04:08 via bandt.com.au
  
  Jetsons fans at Havas Red rejoice as it wins robot vacuum cleaner account. Though no progress on its flying car account, however.
  
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• ‘Our Journalism Should Be Licensed, Not Taken’: Reuters Editorial Chief Slams AI Companies For ‘Plundering’ News

  22-07-2026 04:43 via bandt.com.au
  
  Reuters’ top editor has warned that journalism faces a threat far greater than social media upending advertising business models if the media is unable to secure licensing deals with AI companies. Speaking at the annual Andrew Olle lecture, Alessandra Galloni leads editorial at the world’s largest news agency and believes that AI companies must pay […]
  
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• TV Ratings (21/7/2026): Nine’s Game Show Duo Leads Tuesday Night Ratings

  22-07-2026 04:36 via bandt.com.au
  With the World Cup over, all eyes were on, erm, Tipping Point yesterday.
  
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• ‘A Natural Fit’: Hello Hires WPP Production Exec Caroline Berdayes As CFO & COO

  22-07-2026 04:14 via bandt.com.au
  
  Berdayes says "hello" to Hello.
  
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• ‘A Natural Fit’: Hello Hires WPP Exec Caroline Berdayes As CFO & COO

  22-07-2026 04:14 via bandt.com.au
  
  Independent creative agency Hello has lured Caroline Berdayes from WPP to join the business as chief financial & operating officer, marking a significant investment in its executive leadership team as the agency posts double-digit revenue and profit growth in FY26 as it scales for its next stage of expansion. Berdayes joins Hello from WPP Production […]
  
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• WPP Media & Prime Video Bring Elle Woods To Newtown

  22-07-2026 04:09 via bandt.com.au
  
  We haven't seen anything this pink since Barnaby Joyce shouted at his dog.
  
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• Korean Tourism Launches ‘Korea Unlocks More Of You’ Campaign Via REBORN

  22-07-2026 03:56 via bandt.com.au
  
  Want to find yourself? Head to Korea it seems. Though only the southern side of the DMZ.
  
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• ‘No Accident It’s Blurred The Lines’: Coca-Cola Tightens Brand Identity With New Refresh

  22-07-2026 03:41 via bandt.com.au
  
  Coke gives its brand identity a nip and tuck. Sensibly avoids B&T's suggestion to go all in on small plastic bags.
  
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• ‘Known For Her Warmth, Humour, Resilience & Dedication’: Publicis Mourns Passing Of Karen Colin-Thorne

  22-07-2026 03:10 via bandt.com.au
  
  Publicis Groupe ANZ is mourning the passing of long-serving colleague and friend Karen Colin-Thome (KCT), who died peacefully following a courageous battle with cancer. Karen dedicated more than 35 years to Publicis Groupe, beginning her career at Saatchi & Saatchi in 1989 before joining Leo Australia, where she served as Finance Director, and most recently […]
  
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• ‘Mamamia Out Loud’ Maintains Podcast Ranker Top Spot, ABC’s ‘Unravel’ Surges Into Top 10

  22-07-2026 03:09 via bandt.com.au
  
  Mamamia Out Loud retained its hold on the top spot of the Triton Podcast Ranker in June after it reclaimed the top spot in May from LiSTNR’s Hamish & Andy. There is one note, however. While Mamamia Out Loud pulled in 816,913 listeners in June, it recorded more than 1.1 million in May. Mamamia also […]
  
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• SBS Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage

  22-07-2026 03:08 via bandt.com.au
  
  SBS has recorded a massive jump in Australia’s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster’s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia’s top news publishers, growing its […]
  
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• SBS News Site Surges Nearly 30% In Ipsos News Rankings Due To World Cup Coverage

  22-07-2026 03:08 via bandt.com.au
  
  SBS has recorded a massive jump in Australia’s online news rankings, with its digital news audience surging almost 29 per cent in June as the broadcaster’s exclusive Fifa World Cup coverage drew millions of Australians online. The latest Ipsos iris rankings show SBS News was the standout performer among Australia’s top news publishers, growing its […]
  
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• SBS News Audience Surges Nearly 30% As World Cup Dominates Hearts & Minds

  22-07-2026 03:08 via bandt.com.au
  
  SBS News goes gangbusters in June.
  
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• Dairy Australia Hands Keep Left A Three-Year PR & Influencer Remit

  22-07-2026 02:51 via bandt.com.au
  
  Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia’s community marketing program, which is designed to build trust […]
  
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• Dairy Australia Appoints Keep Left As PR & Influencer AOR

  22-07-2026 02:51 via bandt.com.au
  
  Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia’s community marketing program, which is designed to build trust […]
  
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• Uniting NSW/ACT Selects Pivotus As Media Agency

  22-07-2026 02:44 via bandt.com.au
  
  Not-for-profit organisation Uniting NSW/ACT, has selected independent media agency Pivotus to lead its media strategy, planning, and buying operations following a competitive pitch. The appointment marks a strategic evolution for Uniting, as it looks to bridge the gap between its extensive portfolio of services and current market awareness. Uniting required a partner capable of executing […]
  
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• Nibble Edge Hires Kaimera’s Madeleine Toso As Account Director

  22-07-2026 02:39 via bandt.com.au
  
  Independent agency Nibble Edge has appointed former Kaimera associate client director Madeleine Toso as account director, as the agency continues to expand following a string of new business wins. Toso joins the independent agency after recent client additions including MA Financial and Videri, and marks the latest hire as Nibble Edge builds out its integrated […]
  
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• M+C Saatchi ANZ Set For Management Buyout

  22-07-2026 02:31 via bandt.com.au
  
  M+C Saatchi set for a big change.
  
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• Cats Treated To Omakase Experience In RAWR’s Unusual Campaign Via Thinkerbell

  22-07-2026 02:15 via bandt.com.au
  
  RAWR Pet Food has teamed up with independent creative agency Thinkerbell to launch its new premium raw cat food range with an unusual campaign that puts felines at the centre of a Japanese-inspired degustation. To mark the launch of the range, now available at Woolworths, the brand created what it describes as the world’s first […]
  
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• Vevo Launches Nostalgia Ad Buying As Research Uncovers Emotional Advantage For Brands 

  22-07-2026 02:00 via bandt.com.au
  
  Vevo has launched a new nostalgia-based advertising capability as fresh research suggests emotionally resonant catalogue content can outperform newer releases when it comes to connecting with consumers. The music video network today unveiled a new nostalgia purchasing layer within its Vevo Evolve targeting platform, allowing advertisers to buy against culturally significant music video moments as […]
  
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• US Soft Drink Zevia Taps Cardi B As ‘Real Talk Interpreter’ In Hilarious New Campaign

  22-07-2026 01:46 via bandt.com.au
  
  Zevia is making the most of Grammy-winning rapper Cardi B’s unfiltered personality in its latest campaign ‘Real Talk Interpreter’, launching in the US across streaming TV, social media and retail, translating awkward everyday conversations into her trademark brutally honest commentary. It comes as Zevia, which sweetens its products with the natural ingredient stevia, has been […]
  
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• Cardi B Stars As ‘Real Talk Interpreter’ In Zevia’s New Campaign

  22-07-2026 01:46 via bandt.com.au
  
  Zevia is making the most of Grammy-winning rapper Cardi B’s unfiltered personality in its latest campaign ‘Real Talk Interpreter’, launching in the US across streaming TV, social media and retail, translating awkward everyday conversations into her trademark brutally honest commentary. It comes as Zevia, which sweetens its products with the natural ingredient stevia, has been […]
  
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• No. 1 Fertility Appoints The Digital Picnic As Digital AOR

  22-07-2026 01:30 via bandt.com.au
  No. 2 Fertility still needs some help with branding, if anyone's lacking a rooting-based client.
  
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• No. 1 Fertility Appoints The Digital Picnic As Digital Agency Of Record

  22-07-2026 01:30 via bandt.com.au
  Independent full-service agency The Digital Picnic has been appointed digital agency of record for fertility provider No. 1 Fertility. Effective immediately, the agency will lead No. 1 Fertility’s digital marketing strategy across Australia, overseeing social media strategy and management, creative content, video production and digital performance optimisation. The appointment comes as No. 1 Fertility looks […]
  
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• AI Didn’t Invent Slop

  22-07-2026 01:03 via bandt.com.au
  
  It doesn't matter which end of the AI sausage factory you're at, you can't blame the factory.
  
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• ‘Like Using A Jackhammer To Open A Walnut’: ACAM & Kantar Warn CMOs Are Burning Through AI Tokens On Simple Tasks

  22-07-2026 01:00 via bandt.com.au
  
  ACAM and Kantar are urging marketing leaders to rethink how they use AI, warning brands are burning through expensive models, tokens and budgets on tasks that don’t require them. Australian CMOs are being told to stop treating AI like a shiny new toy and start using it strategically, with new research warning many organisations are […]
  
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• Full Wallets, Scarce Attention: Where Australian Loyalty Programs Go Next

  22-07-2026 00:30 via bandt.com.au
  
  Australians remain deeply engaged with loyalty programs. In 2026, 93 per cent of consumers belong to at least one, the highest penetration recorded since 2016. How they engage, however, is narrowing. Asked to name their memberships unprompted, the average member lists 3.8 programs. That’s the lowest this count has been since this was first measured […]
  
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• SBS’s World Cup ‘Overdelivers’ For Sponsors & Provides ‘Halo’ Effect – But How Does It Stack Up To Past Events?

  22-07-2026 00:00 via bandt.com.au
  
  Our highlight of the World Cup? Watching Argentinians cry.
  
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• This Is Flow Wins Charles Sturt University Media Account

  21-07-2026 23:55 via bandt.com.au
  
  This is Flow has been appointed to manage all paid media strategy, planning and buying for Charles Sturt University following a competitive tender process. This Is Flow takes over the account from the incumbent, Dentsu Queensland. Charles Sturt University is the largest tertiary education institution in regional Australia, with more than 40,000 current students studying […]
  
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• Droga5 Wins Woolworths Creative Pitch

  21-07-2026 13:10 via bandt.com.au
  
  The Fresh Food people turns to Droga5.
  
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