Advertising news

• Zitcha Partners With Pentaleap Ensuring Ad Space Don’t Just Go To The Highest Bidder

  19-06-2026 01:20 via bandt.com.au
  
  Put your paddles down, bidders.
  
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• WA Government Unveils New Agency Village: Omnicom & Indies In, Carat Out

  19-06-2026 05:13 via bandt.com.au
  
  WA and its love for cricket has decided to utilise a whole 11-person side for its media account.
  
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• B&T’s Agency Scorecards Go For A Spin

  19-06-2026 04:40 via bandt.com.au
  
  B&T's team have been pounding the streets delivering vinyls. Any accusations of us being old-fashioned are simply unfounded.
  
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• ‘What We Think Of As Free Will Has Actually Been Dictated To Us’: Vogue Codes Dismantles Systemic Exclusion Of Women

  19-06-2026 04:25 via bandt.com.au
  
  Vogue turns the camera on inequality and exclusion. And good on 'em.
  
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• TV Ratings (18/6/2026): 1.6 Million Aussies Watch England’s World Cup Triumph Over Croatia

  19-06-2026 04:22 via bandt.com.au
  
  Safe to say B&T Towers was in a good place yesterday thanks to its large population of poms.
  
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• ‘Not The Main Driver’: Les Binet Warns Advertisers Against Obsessing Over ROI

  19-06-2026 04:09 via bandt.com.au
  
  Listen up advertisers! The advertising legend himself has warned you.
  
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• ‘Cut Production, Not Media’: Les Binet Warns Brands Against Chasing ROI At The Expense Of Growth

  19-06-2026 04:09 via bandt.com.au
  
  Listen up advertisers! The legend himself has warned you.
  
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• Databricks Enters The Marketing Industry With Agentic Customer Data Platform

  19-06-2026 03:43 via bandt.com.au
  
  Get ready for long boozy lunches Databricks.
  
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• Vanessa Lyons On Fostering Confidence In Future Leaders

  19-06-2026 03:40 via bandt.com.au
  
  The ever-excellent Vanessa Lyons gives us these tips on confidence. And it doesn't come from shadowboxing in the mirror.
  
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• SBS Breaches Gambling Laws During Tour de France

  19-06-2026 03:39 via bandt.com.au
  
  SBS take a leaf out of Lance Armstrong's book and test positive for breaching the rules.
  
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• The AI Conference That Wasn’t Really About AI

  19-06-2026 03:24 via bandt.com.au
  
  In a bid to prove he's not just in the US for the World Cup, Chris Maxwell gives us the scoop Creative Operations Summit in NY.
  
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• ‘Thinking EV? Think MG’: MG Launches New National Campaign Via Elevencom

  19-06-2026 03:13 via bandt.com.au
  
  When you think MG, you should think EV. Y'know, rather than rusty, poorly built British cars from way back when.
  
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• Suzuki Teases New Jimny With Pentagon UFO Files Parallel Via ATime&Place

  19-06-2026 02:41 via bandt.com.au
  
  We had thought that the most off-roading a Jimny ever did was hopping kerbs in the Eastern Suburbs, but it seems we're wrong!
  
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• Andrew Howie’s Gallant Creative Advisory Launches Early-Stage Creative Assessment Service

  19-06-2026 02:41 via bandt.com.au
  
  Don't want to ask your dad but want to know if your idea's crap before sinking hours and days into it? Step this way.
  
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• Magic Launches Buyer Density Analysis Tool For B2B Marketers

  19-06-2026 02:38 via bandt.com.au
  
  Ta-da! Magic sensibly avoids cutting woman in half and launches this new tool instead.
  
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• Colenso BBDO, PHD Aotearoa & Spark Take On NZ Scammers In New Spot

  19-06-2026 02:10 via bandt.com.au
  
  The trio are Spark(ing) the great scammer battle of 2026.
  
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• Yahoo DSP Launches Agent Network For Advertisers

  19-06-2026 02:09 via bandt.com.au
  
  Yahoo DSP today announced the Agent Network, a new open framework that connects Yahoo DSP advertisers directly to AI-powered agents built by the industry’s leading technology partners. Rather than relying solely on native platform agents, it connects advertisers to specialised solutions and gives them more flexible, innovative ways to run Yahoo DSP campaigns. Advertisers get […]
  
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• Limitless Equation: oOh!media’s Bel Harper On The Importance Of Staying Grounded

  19-06-2026 01:39 via bandt.com.au
  
  We don't think she is saying take your shoes and socks off in the office. No one needs that stench.
  
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• Aussie Retail Media Platform Zitcha Partners With Pentaleap Ensuring Ad Space Don’t Just Go To The Highest Bidder

  19-06-2026 01:20 via bandt.com.au
  
  Put your paddles down bidders.
  
  Read more

• Dentsu Grows Tourism & Events Queensland Team

  19-06-2026 01:14 via bandt.com.au
  
  Dentsu grows its TEQ team. And welcomes them all with a case of XXXX.
  
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• Social Soup Names Former WPP, Buttermilk Staffer Emily Green As Director Of Partnerships

  19-06-2026 01:13 via bandt.com.au
  
  Here's hoping Emily won't make it too many cooks and spoil the Social Soup.
  
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• Social Soup Appoints Emily Green As Director of Partnerships

  19-06-2026 01:13 via bandt.com.au
  
  Social Soup, Australia and New Zealand’s community-first influence company, has announced the appointment of Emily Green as director of partnerships. Emily brings over six years of social and marketing strategy experience with her, most recently as content and culture strategist at full-service influencer agency Buttermilk in London. Before that she held roles at WPP agencies […]
  
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• Why Context Is The New Keyword

  19-06-2026 01:01 via bandt.com.au
  
  In this exclusive op-ed, Phil Ohren, CEO & co-founder of Intender highlights the move of GPT ads going from being an industry rumour to a market reality. He believes if your first question is ‘What keywords should we target?’, you’re asking the wrong question. ChatGPT has officially entered the media mix. OpenAI’s Ads Manager Beta now […]
  
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• Prospecting Is Not Intent Targeting. Stop Treating It Like It Is

  19-06-2026 01:01 via bandt.com.au
  
  Are you running prospecting campaigns and calling them intent targeting? Here’s how to tell the difference. With the rise of data available and data being the third layer in media buying next to tech and inventory, it’s good to get back to basics and define what is prospecting and what is the use of “in-market […]
  
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• It’s HERE! B&T’s Women In Media Power List LOOOOOOOONG List!

  18-06-2026 05:33 via bandt.com.au
  
  If you could bottle and sell the potency in this list, you'd be a very rich person indeed. And not just on paper, like Elon Musk.
  
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• Half Dome: B&T’s Agency Scorecard 2026

  18-06-2026 05:15 via bandt.com.au
  
  Half Dome hit a helluva lot of high notes in 2025.
  
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• Paper Moose: B&T’s Agency Scorecard 2026

  18-06-2026 05:08 via bandt.com.au
  
  Paper Moose gets into Talking Heads. And it's a very fitting comparison, we think.
  
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• Meet Simon Grace: The UM Lifer Who Built A Career On Loyalty, Relationships & A Whole Lot Of Heart

  18-06-2026 04:40 via bandt.com.au
  
  Simon Grace has spent 25 years at UM. You do less for murder these days. Not to say UM is anything like prison, of course.
  
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• TV Ratings (17/6/2026): State Of Origin Continues Smashing Records

  18-06-2026 04:35 via bandt.com.au
  
  Nine smashed records and Queensland smashed the hearts of NSW supporters.
  
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• Navigating Grief, Motherhood & Menopause In A Culture Obsessed With The ‘New’ & ‘Ageless’

  18-06-2026 04:30 via bandt.com.au
  
  In this op-ed, Life by Design Coaching founder and industry stalwart Nicolette Briscoe opens up about major life transitions, such as motherhood and perimenopause, how she coped and why the industry should be talk more about these often private life changes. We talk a lot about disruption in our industry. We launch new brands and […]
  
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