Advertising news

• The B&T Awards Returns For 2026 To Find Out What You’re Made Of!

  15-06-2026 04:58 via bandt.com.au
  
  This year, we're finding who's done the hard yards & who stood up when others shirked. In other words, what you're made of.
  
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• ‘Creativity Legitimately Pays The Bills’: Special’s Evans, Heyde, Schreiber & Firth Reflect On Runaway B&T Awards Success

  15-06-2026 04:55 via bandt.com.au
  
  There's precious little Special doesn't know about winning awards. Not least doing some of the industry's finest work.
  
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• Atomic 212°: B&T’s Agency Scorecard 2026

  15-06-2026 04:45 via bandt.com.au
  
  Atomic goes all Tame Impala here. Which isn't to say that no one ever really knows how many people are in its group.
  
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• Hisense Launches ‘Hisense Hangout’ Broadcast Hub Inside SBS’s FIFA World Cup 2026 Coverage

  15-06-2026 04:33 via bandt.com.au
  
  Hisense launches this new activation thing. And, for what it's worth, we've never seen a fridge that good looking.
  
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• Weekend Ratings (12-14/6/2026): Socceroos Triumph Over Turkiye Dominates Ratings With 3M Average Viewers

  15-06-2026 04:32 via bandt.com.au
  
  The World Cup proves a winner for SBS. Networks remains committed to sex, too, however.
  
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• EatClub Launches First Major Brand Campaign ‘Dining Out. Done Smart.’ Via It’s Friday

  15-06-2026 04:28 via bandt.com.au
  
  EatClub launches this new campaign. And with parmis topping $30(!) in some places, not a moment too soon.
  
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• Gina Rinehart In Talks With ACM Over Potential Buyout

  15-06-2026 04:27 via bandt.com.au
  
  If any billionaires are looking to buy up B&T, you know where to find us.
  
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• Prophet, BYD And Seven Research Finds Most Brands Investing In The Wrong Channels

  15-06-2026 04:11 via bandt.com.au
  
  Prophet’s modelling of 320,000 BYD test drives found marketing drives 40 per cent of EV demand but efficiency gaps of up to 20x mean most brands are backing the wrong channels. The analysis for BYD forms part of Prophet’s cross-channel demand effectiveness partnership with the Seven Network. The partnership has seen Prophet’s Marketing Mix Modelling […]
  
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• Prophet, BYD & Seven Research Finds Most Brands Investing In The Wrong Channels

  15-06-2026 04:11 via bandt.com.au
  
  Research finds marketing drives 40% of EV demand. What's driving the other 60% meanwhile, we have no idea.
  
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• Bunnings Named Australia’s Most Unmistakable Brand In New Distinctive Asset Study

  15-06-2026 03:59 via bandt.com.au
  
  New research from The Make it Unmistakable study named Bunnings as Australia’s most unmistakable brand and Jetstar’s logo as its most misattributed. The study is a  a joint initiative led by research firm The Navigators and branding agency Principals that surveyed 2,500 Australians on 121 assets across 77 brands. Respondents were exposed to a set of […]
  
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• Those That Do: B&T’s Agency Scorecard 2026

  15-06-2026 03:57 via bandt.com.au
  
  NOW PLAYING Those That Do Team PROFILE Agency Type Creative Ownership Independent tagline Why just say, when you can do LEADERSHIP TEAM​ Ben Walker CEO Nathan Qauiley Managing director Claire Sutton Creative director Corey Clarke Experiential lead Yvette Harapa Client partner Mark Hutton Business development Key Stats Offices Sydney, Melbourne Headcount 25 permanent, 2 freelance […]
  
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• HiSmile To Pay $138k After Fake Reviews, ‘Misleading’ Social Ads

  15-06-2026 03:31 via bandt.com.au
  
  A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged […]
  
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• HiSmile Fined For Fake Reviews & ‘Misleading’ Social Ads

  15-06-2026 03:31 via bandt.com.au
  
  A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged […]
  
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• Atomic 212: B&T’s Agency Scorecard 2026

  15-06-2026 03:31 via bandt.com.au
  
  NOW PLAYING Atomic 212° Team PROFILE Agency Type Media Ownership Publicis Groupe tagline Smarter, Faster, Accountable. LEADERSHIP TEAM​ Rory Heffernan CEO Lorraine Woods Chief investment and operations officer Tom Sheppard GM data & technology Barry O’Brien Chairman & founder James Dixon Chief data officer & founder Key Stats Offices Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney […]
  
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• Why ‘Hello, [First Name]’ Isn’t Fooling Anyone Anymore

  15-06-2026 02:34 via bandt.com.au
  
  In this exclusive op-ed, Sam Hoare, area vice president ANZ at DXP content platform, Contentful, argues that while brands continue to pour investment into digital, many are still treating customers like strangers. He warns that without a serious shift towards personalisation, brands risk spiralling costs and missing the opportunity to create meaningful customer experiences. There’s […]
  
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• Scaleup Launches Fourth Media-For-Equity Fund Worth $25M

  15-06-2026 02:14 via bandt.com.au
  
  Scaleup has announced the launch of its fourth media-for-equity fund, backed by a $25 million capacity to support high-growth Australian businesses.  Partners participating in the fund include News Corp Australia, Foxtel, NOVA Entertainment, oOh!media and REA Group. The launch follows the successful deployment of the third fund, valued at $15 million and now fully invested. […]
  
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• Omnicom Oceania Appoints Kate Racovolis As Head Of Communications

  15-06-2026 02:10 via bandt.com.au
  
  Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as head of communications. It is a newly created role to support the business’s integrated marketing, technology and advisory capabilities across the region. Racovolis is well known in the media and marketing sector as a business journalist who was previously editor of The […]
  
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• Westpac Launches New Ad Campaign Created For Kids By Kids Via The Tuesday Club

  15-06-2026 02:02 via bandt.com.au
  
  Westpac goes all 'slay' and '67' with this toe-tapper of a tune for teens and tweens.
  
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• Christian O’Connell Show Rallies Aussies To Save Local Pubs

  15-06-2026 02:00 via bandt.com.au
  
  The Christian O’Connell Show is ramping up Save Our Pub, mobilising listeners, local businesses and tradies to help transform The Criterion Hotel in Helidon, Queensland. Launched last month across the GOLD Network in partnership with XXXX, Save Our Pub is an audience-led content initiative designed to celebrate the role local pubs play in Australian communities […]
  
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• SBS Retains Broadcast Rights For The Sydney Marathon

  15-06-2026 01:57 via bandt.com.au
  
  SBS will be running the broadcast for the next two years. That's more running than the B&T team has done in their lives.
  
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• Allianz Finch & Socceroos Score With QMS OOH Campaign On Melbourne’s Emporium

  15-06-2026 01:52 via bandt.com.au
  
  Huge bird becomes the star of the show in Melbourne. And fortunately it isn't a bin chicken.
  
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• Allianz Finch & Socceroos Score With OOH Campaign On Melbourne’s Emporium

  15-06-2026 01:52 via bandt.com.au
  
  QMS has partnered with Allianz Australia to deliver a bespoke 3DOOH Full Motion campaign via its in-house creative team QUBE, bringing the energy and excitement of Allianz’s campaign, ‘Care never gives up to life’ on Melbourne’s Emporium digital large format screen. Created specifically for The Emporium, the hero creative features live action footage of Australian […]
  
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• Code Sports Launches Campaign For Fans To Call Out AFL & NRL ‘BS’

  15-06-2026 01:50 via bandt.com.au
  
  Code Sports has launched a campaign called ‘I Call BS’ aimed at allowing Australian sports fans to voice their opinions on controversial moments in AFL and NRL. The initiative encourages fan engagement and aims to create a more interactive relationship between the platform and its audience, allowing fans to submit what has them fired up […]
  
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• The Sydney Children’s Hospitals Foundation Transforms Bus Shelters In New Campaign

  15-06-2026 01:47 via bandt.com.au
  
  This is some really important work by The Sydney Children’s Hospitals Foundation.
  
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• The Sale Starts Monday. Why Is The Creative Still In The Queue?

  15-06-2026 01:00 via bandt.com.au
  
  Marketing now moves at the speed of culture. Creative production still moves at the speed of a 2015 studio workflow. That gap is the single biggest tax on modern advertising, and closing it is what Neosframe was built to do, writes Haley McDonald, CEO and co-founder, Neosframe. Let’s start with the thing nobody likes to […]
  
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