Advertising news

• Westpac Partners With The Pay Off Podcast As CEO Features In First Episode

  09-06-2026 02:18 via bandt.com.au
  
  Westpac has partnered with The Pay Off podcast with Sylvia Jeffreys, to bring “practical, real-world financial guidance” to young Australians. The partnership will see Westpac support an eight-part series running from June to November 2026, with the bank’s experts joining conversations that break down the money questions people are already asking in their everyday lives. […]
  
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• Coty Consolidates Media Account With Publicis Groupe

  10-06-2026 02:54 via bandt.com.au
  
  Coty has decided to consolidate its media planning and buying duties with Publicis Groupe’s Zenith, ending its relationship with Havas Media. B&T understands the decision was a global realignment and the account moved without pitch, Publicis Groupe handles Coty’s planning and buying requirements in most markets. There has been a growing trend of global multinationals […]
  
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• Vinyl’s M&A Spree Continues With Time Out Australia Acquisition

  10-06-2026 02:14 via bandt.com.au
  
  Days after gutting its Mediaweek editorial team and acquiring youth publisher Pedestrian, Vinyl has secured an agreement to buy Time Out Australia from its British owner. Vinyl will take over the operations of Time Out Australia and enter a long-term franchise agreement with Time Out England. Time Out is one of the largest entertainment and […]
  
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• The Iconic’s Jo Robinson: ‘I’m A Brand Builder At Heart’

  10-06-2026 02:11 via bandt.com.au
  
  The uber-stylish Jo Robinson appears once again in B&T. One day we'll get clothes that actually fit us, promise.
  
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• Adland Bail Out Raises $151K, Check Out Photos From The Event

  10-06-2026 01:24 via bandt.com.au
  
  Last Thursday, 80 senior executives across the industry raised $151,000 after spending the night in prison to raise awareness and funds to break the cycle of youth incarceration. Taking part in UnLtd’s Adland Bail Out, the ‘inmates’ were lined-up, shouted at, finger-printed and interrogated, before sleeping on the cold hard floors of their cells. The […]
  
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• AI Has A Trust Problem But Comms Has The Answer, So Why Are We Sitting It Out?

  10-06-2026 01:22 via bandt.com.au
  
  In this opinion piece, Paige Hinson, head of brand and communications at Jiffi, argues that communications professionals are uniquely placed to close the AI trust gap but are mostly sitting it out. She discusses how human judgement layered on top of AI isn’t a disclaimer, but rather the product. And according to her, the comms […]
  
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• ‘A Great Watch’: NOVA & News Corp Make Global Football Coverage Local In New Series

  10-06-2026 01:00 via bandt.com.au
  
  NOVA Entertainment, in collaboration with News Corp Australia, has announced that News Corp-owned global sports media powerhouse talkSPORT has expanded into the Australian market, with the launch of the talkSPORT Australia YouTube channel and its first Australian original series, talkSPORT World Cup Shootout. Reaching 3.6 million listeners every week in the UK, talkSPORT is expanding […]
  
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• UM Hires Former Nine Executive To Lead Brand & New Biz

  10-06-2026 00:56 via bandt.com.au
  
  UM Australia has hired Luke Middlemiss as the agency’s new head of brand and new business, and is another major hire under new boss Stevie Douglas-Neal. Middlemiss most recently worked at fintech company AfterPay, where he was the senior manager of media until his role was made redundant earlier this year. He has also held […]
  
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• Having A Crack: Six Lessons About Building, Scaling & Selling An Independent Agency

  10-06-2026 00:50 via bandt.com.au
  
  How does one go about building an agency? We didn't know so we asked someone who does.
  
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• It’s Friday Gives Barker’s Alumni Community A Makeover

  10-06-2026 00:19 via bandt.com.au
  
  The North Shore is going to be in uproar today.
  
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• Sharon Adams Joins Bastion From Plus Also Studios

  10-06-2026 00:11 via bandt.com.au
  
  The battle for the window desks intensifies.
  
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• ARN Appoints Melinda Jane Deluca To Director Of Sales – Digital

  10-06-2026 00:05 via bandt.com.au
  
  Deluca has also put her hand up to skipper the Wednesday trivia side.
  
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• Uber Eats Taps ‘Anti-Cooking Advocate’ Gordon Ramsay In World Cup Campaign

  09-06-2026 13:00 via bandt.com.au
  
  Uber Eats has launched ‘Who Could Cook At A Time Like This?’, a campaign that encourages punters not to cook during the football in the latest work by Mother.  It is Uber Eats first-ever global advertising campaign and stars 17-time Michelin-starred chef Gordon Ramsay, who plays the role of anti-cooking advocate. Launching across 17 markets […]
  
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• Ogury Launches Agentic Platform SONA To Connect Brands With ‘Overlooked’ Audiences

  09-06-2026 07:32 via bandt.com.au
  
  Global adtech company, Ogury, has announced the launch of its new agentic solution, SONA, designed at allowing brands and agencies to connect with audiences that are often overlooked. Accessible through a chat-based interface in Ogury One or within clients’ preferred AI environments, SONA starts by structuring any brief into scalable, combinable personas, with full visibility […]
  
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• Digitas: B&T’s Agency Scorecard 2026

  09-06-2026 05:03 via bandt.com.au
  
  Digitas turns out a toe-tapper of a year with its Roland TB-303.
  
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• Apparent: B&T’s Agency Scorecard 2026

  09-06-2026 05:00 via bandt.com.au
  
  Apparent turns up the bass, treble and volume as it notches one cracker of a year.
  
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• Weekend Ratings (5-8/6/2026): Farmer Wants A Wife New Season Pulls Big Numbers

  09-06-2026 04:55 via bandt.com.au
  
  In what must surely be a boon for RM Williams, Farmer Wants a Wife debuts to much fanfare.
  
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• News Australia’s Suddenly Launches Retail Media Arm, Signs BWS

  09-06-2026 04:46 via bandt.com.au
  
  In the latest iteration of a time-tested partnership, booze meets news.
  
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• OMA’s National OOH Network Gets Behind The Big Issue for Its 30th Anniversary

  09-06-2026 04:45 via bandt.com.au
  
  The Big Issue and OMA join forces for this campaign. And, before you ask, yes they do take card.
  
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• VMO Expands Retail Network To 550 Sites With $15M Investment

  09-06-2026 04:44 via bandt.com.au
  
  VMO network grows like a virus. In a good way, of course.
  
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• ‘Need To Be Honest’: Huffer Rejects Claims Of Recreating Model With AI

  09-06-2026 04:38 via bandt.com.au
  
  Kiwi fashion brand Huffer has denied using AI to mimic model Elijah Timmins-Scanlon in a recent marketing campaign but rather used “computer assistance technologies” instead. Meanwhile, an Australian photographer has warned brands risk losing their customers if they aren’t transparent with how they are using AI technologies. It comes after Timmins-Scanlon noticed a Huffer ad […]
  
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• ‘Need To Be Honest’: Huffer Rejects AI Model Claims, Photographers Urge Transparency

  09-06-2026 04:38 via bandt.com.au
  
  B&T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.
  
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• ‘Need To Be Honest’: Huffer Rejects AI Model Claims, Photographer Urges Transparency

  09-06-2026 04:38 via bandt.com.au
  
  B&T's running reportage of this AI model stoush continues. Though we've still not received an invite to any castings.
  
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• Sapporo & Sunday Gravy Invite Melbourne To Have A Meal At Tiny Ramen-Ya

  09-06-2026 04:18 via bandt.com.au
  
  No word on whether the drinks were commensurately thimble-sized.
  
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• Sapporo & Sunday Gravy Invite Melbourne To Have A Meal At One Of The World’s Smallest Ramen-Yas

  09-06-2026 04:18 via bandt.com.au
  
  And a drink of course.
  
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• MG Debuts ‘Premium Intelligent EV Brand’ With New Campaign Via Elevencom

  09-06-2026 04:18 via bandt.com.au
  
  MG has a new "premium intelligent EV brand". Which please the nation's rideshare drivers greatly, no doubt.
  
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• Fast 10: Dentsu’s Rob Harvey On What It Takes To Lead Through Uncertainty

  09-06-2026 04:17 via bandt.com.au
  
  Rob Harvey has spent his career moving between creative and media agencies, starting out at Saatchi & Saatchi before eventually landing the top job at Dentsu ANZ. He now leads hundreds of people across Australia and New Zealand at a business that has undergone rapid change, including consolidating its media agencies under the ‘Dentsu’ brand.  […]
  
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• The Australian Steelers Still Don’t Have A Major Sponsor But ‘Positive’ Talks Ongoing

  09-06-2026 04:12 via bandt.com.au
  
  If any brands are reading this story. Pull your wallets out!
  
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• ‘The Days Of Visibility Are Fading’: NEON’s Nina Robertson On Why Her Agency Has Partnered With Ecom Nation

  09-06-2026 03:46 via bandt.com.au
  
  Influencer marketing agency NEON Group has forged a partnership with ecommerce growth agency Ecom Nation. The partnership combines NEON’s creator strategy, influencer management and UGC capabilities with Ecom Nation’s paid media, funnel optimisation and e-commerce performance expertise. Nina Robertson, who has built NEON Group from the ground up, told B&T: “The reality is brands are […]
  
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• ‘Brands More Commercially Focused With Creator Marketing’: NEON’s Nina Robertson On Agency’s Ecom Nation Partnership

  09-06-2026 03:46 via bandt.com.au
  
  As Influencer marketing's Wild West days come to an end, Paddy's Market is dealing with a glut of cowboy boots and lassos.
  
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