Advertising news

• Adland Bail Out Raises $151K, Check Out Photos From The Event

  10-06-2026 01:24 via bandt.com.au
  
  Last Thursday, 80 senior executives across the industry raised $151,000 after spending the night in prison to raise awareness and funds to break the cycle of youth incarceration. Taking part in UnLtd’s Adland Bail Out, the ‘inmates’ were lined-up, shouted at, finger-printed and interrogated, before sleeping on the cold hard floors of their cells. The […]
  
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• Herd MSL: B&T’s Agency Scorecard 2026

  11-06-2026 05:09 via bandt.com.au
  
  Have you Herd? PR agencies are now included in the Agency Scorecards!
  
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• B&T’s Women In Media Awards Launches Education/Research And Finance & Accounting Awards

  11-06-2026 05:09 via bandt.com.au
  
  These two new awards herald the under-heralded behind the scenes operators. And one should hopefully help us with our tax affairs.
  
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• GAME Creative: B&T’s Agency Scorecard 2026

  11-06-2026 05:05 via bandt.com.au
  
  Despite Dan Beaumont's carpal tunnel, GAME Creative's one-man-band-of-sorts proposition is compelling for some.
  
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• TV Ratings (10/6/2026): Sam Short Smashes Australian Record At Swimming Trials

  11-06-2026 04:28 via bandt.com.au
  
  Nine’s hit quiz show Tipping Point Australia has reclaimed the top spot among Wednesday night’s entertainment programs with a Total TV National Reach of 1,611,000 and a Total TV National Average Audience of 888,000.  It outpaced Seven’s The Chase Australia which came in fifth with a national reach of 1,575,000 and an average audience of […]
  
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• ZURU Group Poaches Executive Creative Director Stu Mallarkey From Special

  11-06-2026 04:18 via bandt.com.au
  
  What a Special pick up for the brand.
  
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• Melbourne Confidential: Divesh Sareen

  11-06-2026 04:11 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Divesh Sareen, the founder of After The […]
  
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• Benchmarking ‘Isn’t Optional, It’s Essential’: Scooter Launches FY27 Marketing Roadmap Survey

  11-06-2026 04:00 via bandt.com.au
  
  Scooter's set to lift the lid on the coming year for marketers. B&T stands ready with the toilet brush.
  
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• Rocket Joins Canva Partner Program In AI & Creative Push

  11-06-2026 03:44 via bandt.com.au
  
  Rocket joins Canva's global partner program, completing the full circle of every marketer's situationship with the platform.
  
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• AB InBev Launches ‘Cheers to Bars’ To Celebrate Local Venues During World Cup

  11-06-2026 03:42 via bandt.com.au
  
  AB InBev launches a global platform to support bars, which is very convenient given they also sell the beer.
  
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• Radio Ratings: KIIS Sydney Breakfast In Freefall After Kyle & Jackie O’s Breakup

  11-06-2026 03:38 via bandt.com.au
  
  The Kyle and Jackie O hangover is only getting worse  in Sydney as KIIS 1065’s breakfast slot sheds an enormous 3.5 percentage points in Survey 3, the steepest single-survey drop for the slot since the pair’s departure. This survey covers 1 March to 4 April and 19 April to 23 May 2026, marking the second […]
  
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• ‘People Who Don’t Trust AI Still Use ChatGPT’: Aussie Brand Leaders Call Out The AI Contradiction

  11-06-2026 03:16 via bandt.com.au
  
  While public conversations around AI remain dominated by scepticism and concern, Australian brand leaders say adoption is happening quietly behind the scenes – with several people quietly using the technology they fear, but remaining hesitant to openly embrace it.  Speaking at Logitech’s Logi Work event in Sydney during a panel titled ‘Brand Leaders and AI’, […]
  
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• Southern Cross To Cut Up To 300 Roles In ‘Cost Reset’, Blames Weak TV Ad Market

  11-06-2026 03:15 via bandt.com.au
  
  Southern Cross Media Group plans to cut between 250-300 full time staff in an effort to save up to $150 million annually ahead of its financial year end on 30 June 2026. The newly formed media group, which includes the TV and publishing business Seven West Media and audio group Southern Cross Austereo, blamed a […]
  
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• The Strategic Time Crisis Crushing Marketing Leaders

  11-06-2026 03:14 via bandt.com.au
  
  Marketing leaders in Australia have never been under more pressure. CMOs and senior marketers across the country are being asked to deliver growth, prove commercial impact, accelerate digital transformation, embed AI, manage an ever-expanding technology stack and justify the value of every dollar spent. Sounds familiar? For most CMOs right now, that list isn’t a […]
  
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• Network 10 Launches ’10+1′ Timeshift Channel To Extend Advertiser Reach

  11-06-2026 02:30 via bandt.com.au
  
  Network 10 has launched 10+1, a new free-to-air timeshift channel that broadcasts the complete Channel 10 schedule with a one-hour delay. Available from August 10 on Channel 14 in metro markets, 10+1 is free to watch, requires no internet connection and no subscription. The channel was created for viewers who find that their evening schedule […]
  
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• IKEA Promotes Erin Falconer To Head Of Marketing

  11-06-2026 02:12 via bandt.com.au
  
  IKEA has promoted Erin Falconer into the role of head of marketing for the home furnishing retailer in Australia and New Zealand. She will succeed long-serving head of marketing Kirsten Hasler, who is moving to Unilever. Falconer has been marketing communications manager at IKEA since 2017, responsible for how the brand showed up in market […]
  
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• Alyce Gillis Promoted As Today The Brave’s New Strategy Partner

  11-06-2026 02:04 via bandt.com.au
  Today the Brave has promoted Alyce Gillis to strategy partner due to her impact on the agency’s growth, strategic offering and client success over the past two years. According to the agency, with experience spanning brand, creative, PR and social, Gillis brings a connected, integrated and culturally-led approach to strategy, combining deep audience understanding with […]
  
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• Airwallex Records Triple-Digit Brand Growth Through OOH Campaign Via Accenture Song

  11-06-2026 01:59 via bandt.com.au
  
  Airwallex has recorded significant brand gains following a national OOH campaign planned by Accenture Song Media and delivered through oOH! Media, resulting in triple-digit lifts across awareness, familiarity and consideration. The fintech’s first major Australian brand campaign was designed to shift perceptions of Airwallex among high-value business decision-makers, positioning the company as a modern alternative […]
  
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• Media33 Appoints Bernie Cullen As Digital & Operations Director

  11-06-2026 01:54 via bandt.com.au
  
  Independent media agency Media33 has appointed Bernie Cullen as digital and operations director to strengthen its senior leadership team as it continues its next phase of growth. Cullen joins Media33 with more than two decades of experience across digital strategy, performance media, operations and team leadership. Her career includes senior roles with GroupM and Revium. […]
  
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• Emotive Strengthens Creative Bench

  11-06-2026 01:29 via bandt.com.au
  
  Independent creative agency Emotive has appointed Max Moore as art director and Ashling Coffey as copywriter.  The pair join Emotive with experience delivering earned creative ideas that skew heavily to social and PR channels. Moore and Coffey will work alongside head of earned creative Jessica Cluff and chief creative officer Gavin McLeod. “We were genuinely […]
  
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• Click Click Media Launches ChatGPT Advertising Services In Australia

  11-06-2026 01:22 via bandt.com.au
  
  Digital marketing agency Click Click Media has launched ChatGPT advertising and AI consulting services across Australia in a move to help brands capture audience attention directly within AI search and decision-making conversations.  The new offerings are designed to help businesses adapt as AI continues to reshape customer discovery, search behaviour and online visibility, according to […]
  
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• Common Ventures Use AI Campaign To Promote Australia’s New City

  11-06-2026 01:10 via bandt.com.au
  Independent creative consultancy Common Ventures was recently tasked with the tricky challenge of launching a global investment campaign for Bradfield City – Australia’s first new city in a century. Officially open for business, the Sydney-based development near the Western Sydney Aerotropolis is being positioned as a future hub for advanced manufacturing, global connectivity and innovation. […]
  
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• AANA & ADMA Officially Merge Operations

  11-06-2026 01:06 via bandt.com.au
  
  The Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising (ADMA) are uniting and will be led by the AANA chief executive Josh Faulks. Yesterday, it was revealed the two bodies were in talks after ADMA’s owner, the Australian Computer Society, had put the industry body up for sale. The […]
  
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• Amazon Ads Launches AI Campaign Agent In Australia

  11-06-2026 00:55 via bandt.com.au
  
  Amazon Ads has launched its AI-powered campaign management tool, Ads Agent, in the Australian market. The tool, which is now available to all Amazon DSP self-service users, allows advertisers to upload a media plan and have the agent automatically generate campaign structures, budgets, targeting and pacing for review before launching. According to Amazon, 65 per […]
  
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• Kerfuffle Wins Bulla Creative Account

  11-06-2026 00:50 via bandt.com.au
  
  Bulla Dairy Foods has appointed independent creative agency Kerfuffle to lead creative and brand across the portfolio. Dig was the incumbent agency, winning the account in a competitive pitch in 2023. Kerfuffle will begin work on Bulla immediately. Founded in 1910 by three families, Bulla is one of Australia’s oldest and largest family-owned dairy companies, […]
  
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• ‘Planting A Flag In The Ground’: Amplify Acquires Snack Drawer As It Drives To Global Creator Economy Dominance

  11-06-2026 00:00 via bandt.com.au
  
  Amplify has acquired Melbourne-based creative agency Snack Drawer, B&T can reveal, as it pushes toward its goal of becoming the world’s leading creator economy business. The news naturally marks a significant moment for Snack Drawer. But as Amplify founders Alex Reid and Tom Maynard told B&T, it represents an inflection point for the business which […]
  
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• Chelsea FC, NFL & PGA Tour Executives Headline SportNXT’s Return To Melbourne

  11-06-2026 00:00 via bandt.com.au
  
  All the who's who of the sporting landscape is going to be there. Except Josh Reynolds however.
  
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• ‘Big, Hairy, Audacious’: Akcelo Hails Global Yoto Creative AOR Account As ‘Significant Early Win’ For New London Office

  10-06-2026 13:07 via bandt.com.au
  
  Akcelo does one better than Dick Whittington and finds that the streets of London are, in fact, paved with gold.
  
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• Manifest: B&T’s Agency Scorecard 2026

  10-06-2026 05:28 via bandt.com.au
  
  Manifest chalks up a strong season Down Under. And we reckon there's plenty more to come from the pom rockers.
  
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• Medibank Launches Media Agency Review

  10-06-2026 05:18 via bandt.com.au
  
  Medibank kicks off a media review. And helpfully reminds B&T about needing to book a dentist appointment.
  
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