Advertising news

• The AiMCO Summit Returns In 2027

  12-08-2026 00:57 via bandt.com.au
  
  B&T would like to put forward princesshoneybelle as a speaker.
  
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• Jolt: Summer Is ‘Switching Season’

  13-08-2026 00:25 via bandt.com.au
  
  Jolt quick to clarify that it isn't talking about romantic partners.
  
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• Airwallex Launches First-Of-Its-Kind OOH Advertising With Live FX Data Via oOh!media, Accenture Song

  13-08-2026 00:21 via bandt.com.au
  
  Do you enjoy boring on about spreads, puts, shorts and more? You can now have such repartee with your colleagues!
  
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• Spotlight On Sponsors: 3 Clubs, $205K Donated & A Famous Bunnies Victory, All Thanks To Budget Direct

  12-08-2026 23:45 via bandt.com.au
  
  It may be the only thing the Bunnies win all year.
  
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• The Magic Split Between Brand & Performance Spending Needs To End

  12-08-2026 23:30 via bandt.com.au
  
  Binet’s and Field’s The Long and the Short of it (2013) has become one of the most referred-to books in marketing nowadays, as it first urged brands to recognise the importance of investing in both short-term and long-term performance. In marketing science, this is referred to as Physical Availability, capturing existing buyers and measured by […]
  
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• Dove Hands Product Reviews To Two Broke Chicks & Real Women In Social-First Campaign

  12-08-2026 22:22 via bandt.com.au
  
  Dove Hair Care is challenging traditional influencer marketing with the launch of Real Reviews, a new Australian social-first campaign that replaces traditional creator content with genuine reviews from everyday women. The campaign is led by Unilever’s media agency Mindshare. Inspired by Dove’s globally recognised Real Reviews platform (which won six Cannes Lions in 2026), the […]
  
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• Leadership challenges are ultimately communication challenges

  12-08-2026 05:14 via marketingmag.com.au
  By Sharon Williams OAM
  The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It has less to do with politics and more to do with communication lessons. 
  Leadership transitions are defining moments for any organisation. Whether it’s a government, listed company or family business, stakeholders don’t just judge who has
  
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• How ‘Changing The Frame’ Transformed John Sintras’ Outlook On Life

  12-08-2026 04:46 via bandt.com.au
  
  John Sintras is the latest columnist in the important Keep Talking series.
  
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• Who’s Ringing The Bell? B&T’s Best of the Best Media Sales Leaders Are!

  12-08-2026 04:15 via bandt.com.au
  
  And when they're not ringing the bell, they're giving the expense account a good seeing too.
  
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• TV Ratings (11/8/2026): 1.7M Aussies Tune Into The Voice For Three 4-Chair Turns

  12-08-2026 04:06 via bandt.com.au
  
  The fifth episode of The Voice’s new season aired overnight singing to 1.7 million viewers. The broadcast marked the halfway mark of the entertaining Blind Auditions, meaning the superstar coaches’ teams are filling up fast placing more pressure on the contestants to deliver.  The contestants did not shy away from the challenge, with three of […]
  
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• Is Social Media Still ‘The Cheap Option’?

  12-08-2026 04:06 via bandt.com.au
  
  Social's vacated the Macca's dollar menu and now sits somewhere between fine dining and a CBD pub feed.
  
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• Intrepid Travel & Tourism Tasmania Inspire Aussies To Book Tasmania With 10-Minute Spot

  12-08-2026 03:32 via bandt.com.au
  
  Clearly there is just that much to do in Tasmania.
  
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• Intrepid Travel & Tourism Tasmania Inspire Aussies To Book Tasmania With 10-Minute Film

  12-08-2026 03:32 via bandt.com.au
  
  Frankly, if your tourism business didn't make it into this film, you're not trying hard enough.
  
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• ‘Evasive & Duplicitous’: Judge Finds Meta Failed To Preserve Key Evidence In Andrew Forrest’s Scam Ads Legal Battle

  12-08-2026 03:31 via bandt.com.au
  
  Twiggy excoriates Meta over its spoliation of evidence. And it's OK if you need to Google those words.
  
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• Why Does A Media Agency Spend So Much Time Talking About Creative?

  12-08-2026 03:03 via bandt.com.au
  
  Unclear whether the creatives have told this agency to mind their own fucking business, however.
  
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• Anthropic To Watermark Text Generated By Claude

  12-08-2026 02:40 via bandt.com.au
  
  It's terrible news for lifters and shifters of copy. Which, definitely does not include B&T (or any other trade title)...
  
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• ‘Hugely Exciting Moment’: Sports Entertainment Group To Acquire NZ’s MediaWorks For $130M

  12-08-2026 02:26 via bandt.com.au
  
  Sports Entertainment Group Limited has entered into a binding agreement to acquire New Zealand’s largest audio business MediaWorks for NZ$130 million. The acquisition creates a leading trans-Tasman audio, digital and entertainment group reaching more than 5 million listeners each week across Australia and New Zealand. MediaWorks is New Zealand’s largest radio business and its third […]
  
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• Nominations Open For 10th Weekly Times Shine Awards Supported By Harvey Norman

  12-08-2026 02:24 via bandt.com.au
  
  Harvey Norman and The Weekly Times are celebrating the 10th annual Shine Awards and a decade of highlighting more than a thousand extraordinary but unsung achievements and contributions of rural and regional women around Australia. News Corp Australia’s community ambassador and Herald & Weekly Times chairman Penny Fowler thanked Katie Page and Harvey Norman for […]
  
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• ADIA & The Research Society Propose Merger To Create New Peak Organisation For Research, Data & Insights Industry

  12-08-2026 02:14 via bandt.com.au
  
  The Australian Data and Insights Association (ADIA) and The Research Society (TRS) are proposing to merge the nation’s research, data and insights industry bodies into a single new entity. Both organisations believe the time is right to deliver a unified, stronger industry voice and are now calling on members to support the merger to create […]
  
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• OpenAI’s Head Of Ethics Chloé Bakalar Departs With No Plans For A Replacement

  12-08-2026 02:13 via bandt.com.au
  
  OpenAI has no plans to replace its ethics boss. Can't imagine why.
  
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• OpenAI’s Head Of Ethics Chloé Bakalar Departs After Less Than A Year

  12-08-2026 02:13 via bandt.com.au
  
  OpenAI’s head of ethics has quietly departed less than one year after joining the AI research and deployment company, following a number of departures by safety researchers. Chloé Bakalar stepped into the role in August 2025 and left the company last month without any public announcement. During her time at OpenAI, Bakalar focused on ethical […]
  
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• Limitless Equation: Upriva’s Nikki Hills On Building Trust Through Loss

  12-08-2026 01:59 via bandt.com.au
  
  The Limitless Equation Podcast, hosted by Chloe Hooper, has released a new episode featuring Nikki Hills, Founder and CEO of Upriva. In a raw and generous conversation, Hills unpacks 25 years in business, the launch of Upriva, and the personal losses that have shaped her leadership. Please note: this episode includes discussion of grief, bereavement […]
  
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• Case study: e&s won the home renovation journey before customers are ready to buy

  12-08-2026 01:59 via marketingmag.com.au
  By Dino Bruni
  Most retail organisations put their marketing focus where it’s easiest to measure: converting shoppers who have already decided they want to purchase. 
  But home renovation is rarely an impulse decision. It’s a long, emotional, research-heavy journey full of uncertainties, comparisons, cost questions and ‘what if’ moments. By the time customers step into a showroom, the category has already shaped their expectations, and they’ve already formed view
  
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• Klook Launches New Brand Platform With ‘Klookmoji’ Visual Identity System Via BBH Singapore

  12-08-2026 01:52 via bandt.com.au
  
  Klook has launched a new global brand platform, ‘Get Your Travel Right’, to tackle a growing reality of modern travel: despite having more options than ever before, planning a holiday has never felt more complicated. From hotels to attractions, transport and dining recommendations, travellers are navigating an overwhelming number of websites, apps, reviews, and booking […]
  
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• The Countdown Is On! Don’t Miss Your Seat At The 2026 B&T Women In Media Awards

  12-08-2026 01:45 via bandt.com.au
  
  Are you counting down the days? Because we certainly are!
  
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• humAIn Adds Hands-on AI Workshops As Matt Jones Joins As Day One MC

  12-08-2026 01:45 via bandt.com.au
  
  Matt Jones joins humAIn as MC. Says he won't be stocking the bar, however.
  
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• CMOs To Watch, Presented By Zenith: El Jannah’s Adam Issa Explains The Challenges Of Growing Too Fast

  12-08-2026 01:42 via bandt.com.au
  
  Is it a case of my steak is too juicy and my lobster is too buttery? Come and find out for yourself.
  
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• JCDecaux NZ Launches 50th SMARTFRAME Site

  12-08-2026 01:18 via bandt.com.au
  
  JCDecaux New Zealand has launched its 50th SMARTFRAME strengthening the network’s national footprint and giving advertisers even greater premium visibility across high-value suburban and urban environments. Phil Eastwood, executive general manager, JCDecaux New Zealand, highlighted significance of the milestone because of what it unlocks for brands. “Hitting 50 SMARTFRAME sites isn’t about the number. It’s […]
  
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• Bunnings Brings In The Robots To Digitise Its Product Catalogue

  12-08-2026 01:06 via bandt.com.au
  
  Technology company MMAPT Robotics has partnered with Bunnings Warehouse to support the rapid creation of high-quality digital product assets and structured data at scale. Under the partnership, MMAPT will use its patented robotics and AI-enabled capture technology to process Bunnings product SKUs with speed, consistency and accuracy, producing the digital assets required for modern ecommerce, […]
  
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• Marketing Processes Broken? AI Will Break Them Faster

  12-08-2026 00:30 via bandt.com.au
  
  Many years ago, I spent almost two years helping a major organisation make a fundamental change. At the end of the project, we succeeded. We posted two posts on this ‘new platform’ called Instagram. That’s right, it took two years to complete three board presentations, numerous meetings and two Instagram posts. Excessive caution can slow […]
  
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