Advertising news

• The Magic Split Between Brand & Performance Spending Needs To End

  12-08-2026 23:30 via bandt.com.au
  
  Binet’s and Field’s The Long and the Short of it (2013) has become one of the most referred-to books in marketing nowadays, as it first urged brands to recognise the importance of investing in both short-term and long-term performance. In marketing science, this is referred to as Physical Availability, capturing existing buyers and measured by […]
  
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• TV Ratings (12/8/2026): The Block Bulldozes Wednesday Ratings

  13-08-2026 04:34 via bandt.com.au
  
  All eyes were on The Block yesterday. Not least because of all the hi-vis.
  
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• Meta Boots 750K Kids Off Instagram, Facebook

  13-08-2026 04:30 via bandt.com.au
  
  Kids will have to content themselves to lurking around the bike sheds, given they can no longer hang around on social media.
  
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• Havas Red’s Executive Director Social Steps Down, Joanne Ng Steps Up

  13-08-2026 04:27 via bandt.com.au
  
  With so much stepping up and stepping down, sore calves will be the order of the day at Havas Red.
  
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• Seven Digital Sales Leader Jordan King Out

  13-08-2026 04:11 via bandt.com.au
  
  Jordan King's out at Seven, marking a significant opportunity to grab one of the industry's top indoor cricket opening batsmen.
  
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• Gap Gets Its Groove On With Malcolm Todd & Inde Navarrette In New Campaign

  13-08-2026 04:03 via bandt.com.au
  
  Our resident Zoomers have assured us that these two are very cool.
  
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• Cricket Australia Swaps Bet365 Boundary Sponsorship For Toyota

  13-08-2026 04:02 via bandt.com.au
  
  Fantastic news. That the cricket is back, we mean.
  
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• ‘Excellent Doo Doo Sir’: Liquid Death & Goodwipes Get Cheeky In New Campaign

  13-08-2026 04:00 via bandt.com.au
  
  We've often been accused of toilet humour at B&T. But we've never taken it this far.
  
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• ‘Eight Publishers Get Phone Calls, Four Get The Money’: Is Albo’s News Scheme Backflip A Gift To The Big Four Publishers?

  13-08-2026 03:57 via bandt.com.au
  
  Albo puts down his melons to perform this backflip on the Bargaining Incentive.
  
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• ‘Eight Phone Calls, Four Get The Money’: Is Albo’s News Scheme Backflip A Gift To The Big Four Publishers?

  13-08-2026 03:57 via bandt.com.au
  
  The independent media sector has slammed the government’s last minute backflip that compels Big Tech to only four media companies as part of the News Bargaining Incentive. Labor recently reduced the cut that any one media outlet would receive from a tech firm’s payout from 25 per cent to 17 per cent of the total […]
  
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• The Odyssey Star Himesh Patel Narrates Moving Save The Children Campaign

  13-08-2026 03:56 via bandt.com.au
  
  Times are tough for many in the UK. Good on Patel for lending his voice to this important work.
  
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• Trust Is The Metric That Matters

  13-08-2026 03:41 via bandt.com.au
  
  British journos always go well on stage. Unless they happen to work for B&T, in which case they turn into a blubbering mess.
  
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• Aussie Jury Members Lift The Lid On Winning A Cannes Lions

  13-08-2026 03:32 via bandt.com.au
  
  Four of Australia's brightest share the good oil on getting up in Cannes. No mention of avoiding the Gutter bar.
  
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• BFJ Lands Ekka’s Digital Account

  13-08-2026 03:18 via bandt.com.au
  
  If there's one show you simply must go to in Queensland, it's this one. Excluding Cairns Crocodiles, naturellement.
  
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• BFJ Digital Lands Ekka’s Account

  13-08-2026 03:18 via bandt.com.au
  
  Independent digital marketing agency BFJ Digital has been appointed as the digital partner for The Ekka, also known as the Royal Queensland Show, following a competitive pitch. Running until 16th August, Ekka is Queensland’s largest annual event, attracting more than 400,000 visitors each year. The appointment will see BFJ Digital deliver a full-funnel digital marketing […]
  
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• Not Everyone’s A Builder – Nor Should They Be

  13-08-2026 02:52 via bandt.com.au
  
  AI has made building software easier than ever. Running a software company is another story, writes Kristian Waller, chief customer officer of media platform Rubii. Over the last 18 months, we’ve watched a fascinating shift take place. 2025 was dominated by exploration. The entire media industry started experimenting with AI – testing tools, building proof-of-concepts […]
  
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• Melbourne Confidential: Alex Wadleton

  13-08-2026 01:42 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Alex Wadleton, head of creative and innovation […]
  
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• Melbourne Confidential: Alex Wadelton

  13-08-2026 01:42 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Alex Wadelton, creative consultant and head of […]
  
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• Thrive PR Shuffles The Leadership Deck Across Australia And New Zealand

  13-08-2026 01:29 via bandt.com.au
  
  Creative communications agency Thrive PR & Communications has made three promotions across its Brisbane, Melbourne and Auckland offices.   Thrive has appointed long-term Thrive leader and boomerang Sophie Maguire to head its Melbourne operations, while Kyra Shakspeare and Lwindi Ellis have been elevated to lead the Brisbane and Auckland offices respectively. The moves follow the recent […]
  
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• Thrive PR Shuffles Leadership Deck Across Australia & New Zealand

  13-08-2026 01:29 via bandt.com.au
  
  Thrive PR makes three promotions across Brissie, Melb and Auckland. All of whom are now demanding priority coffee machine access.
  
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• ROSÉ Gets Loose For Levi’s Latest Campaign

  13-08-2026 01:09 via bandt.com.au
  
  Levi’s has launched new ‘Keep it Loose’ campaign that puts two style originals front and center: pop star ROSÉ and NBA MVP Shai Gilgeous-Alexander. The new campaign highlighted ‘Loose Prep’ – a key assortment and trend within the Winter 2026 collection. It was built around prep classics reimagined through looser silhouettes, unexpected proportions and a […]
  
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• K-Pop Star ROSÉ Gets Loose For Levi’s Latest Campaign

  13-08-2026 01:09 via bandt.com.au
  
  To be clear, this campaign features no dancing wine.
  
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• AIM Declares Its Devotion To ‘Only Music’ In New Brand Platform Via Fenton Stephens

  13-08-2026 01:04 via bandt.com.au
  
  Anyway, here's Wonderwall.
  
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• Gourmet Traveller Editor Stresses Importance Of ‘Natural Brand Integration’ As Magazine Turns 60

  13-08-2026 00:30 via bandt.com.au
  
  Flicking through the pages of Gourmet Traveller, several things are bound to catch your attention — the shiny gold cutlery, bright-coloured tablecloths, perfectly styled plates toppling with food, or the thinnest of thin stems on a set of glistening wine glasses. But while some of those products may be part of brand partnerships, you wouldn’t […]
  
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• Jolt: Summer Is ‘Switching Season’

  13-08-2026 00:25 via bandt.com.au
  
  Jolt quick to clarify that it isn't talking about romantic partners.
  
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• Airwallex Launches First-Of-Its-Kind OOH Advertising With Live FX Data Via oOh!media, Accenture Song

  13-08-2026 00:21 via bandt.com.au
  
  Do you enjoy boring on about spreads, puts, shorts and more? You can now have such repartee with your colleagues!
  
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• Spotlight On Sponsors: 3 Clubs, $205K Donated & A Famous Bunnies Victory, All Thanks To Budget Direct

  12-08-2026 23:45 via bandt.com.au
  
  It may be the only thing the Bunnies win all year.
  
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• Dove Hands Product Reviews To Two Broke Chicks & Real Women In Social-First Campaign

  12-08-2026 22:22 via bandt.com.au
  
  Dove Hair Care is challenging traditional influencer marketing with the launch of Real Reviews, a new Australian social-first campaign that replaces traditional creator content with genuine reviews from everyday women. The campaign is led by Unilever’s media agency Mindshare. Inspired by Dove’s globally recognised Real Reviews platform (which won six Cannes Lions in 2026), the […]
  
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• Leadership challenges are ultimately communication challenges

  12-08-2026 05:14 via marketingmag.com.au
  By Sharon Williams OAM
  The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It has less to do with politics and more to do with communication lessons. 
  Leadership transitions are defining moments for any organisation. Whether it’s a government, listed company or family business, stakeholders don’t just judge who has
  
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• How ‘Changing The Frame’ Transformed John Sintras’ Outlook On Life

  12-08-2026 04:46 via bandt.com.au
  
  John Sintras is the latest columnist in the important Keep Talking series.
  
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