Advertising news

• Submit Your Session Ideas For Cairns Crocodiles 2027!

  11-08-2026 02:56 via bandt.com.au
  Do you have a big idea? Let us know! And yes, we'll even consider submissions about AI...
  
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• Case study: e&s won the home renovation journey before customers are ready to buy

  12-08-2026 01:59 via marketingmag.com.au
  By Dino Bruni
  Most retail organisations put their marketing focus where it’s easiest to measure: converting shoppers who have already decided they want to purchase. 
  But home renovation is rarely an impulse decision. It’s a long, emotional, research-heavy journey full of uncertainties, comparisons, cost questions and ‘what if’ moments. By the time customers step into a showroom, the category has already shaped their expectations, and they’ve already formed view
  
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• The Countdown Is On! Don’t Miss Your Seat At The 2026 B&T Women In Media Awards

  12-08-2026 01:45 via bandt.com.au
  
  Are you counting down the days? Because we certainly are!
  
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• humAIn Adds Hands-on AI Workshops As Matt Jones Joins As Day One MC

  12-08-2026 01:45 via bandt.com.au
  
  Matt Jones joins humAIn as MC. Says he won't be stocking the bar, however.
  
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• CMOs To Watch, Presented By Zenith: El Jannah’s Adam Issa Explains The Challenges Of Growing Too Fast

  12-08-2026 01:42 via bandt.com.au
  
  Is it a case of my steak is too juicy and my lobster is too buttery? Come and find out for yourself.
  
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• JCDecaux NZ Launches 50th SMARTFRAME Site

  12-08-2026 01:18 via bandt.com.au
  
  JCDecaux New Zealand has launched its 50th SMARTFRAME strengthening the network’s national footprint and giving advertisers even greater premium visibility across high-value suburban and urban environments. Phil Eastwood, executive general manager, JCDecaux New Zealand, highlighted significance of the milestone because of what it unlocks for brands. “Hitting 50 SMARTFRAME sites isn’t about the number. It’s […]
  
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• Bunnings Brings In The Robots To Digitise Its Product Catalogue

  12-08-2026 01:06 via bandt.com.au
  
  Technology company MMAPT Robotics has partnered with Bunnings Warehouse to support the rapid creation of high-quality digital product assets and structured data at scale. Under the partnership, MMAPT will use its patented robotics and AI-enabled capture technology to process Bunnings product SKUs with speed, consistency and accuracy, producing the digital assets required for modern ecommerce, […]
  
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• The AiMCO Summit Returns In 2027

  12-08-2026 00:57 via bandt.com.au
  
  B&T would like to put forward princesshoneybelle as a speaker.
  
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• Marketing Processes Broken? AI Will Break Them Faster

  12-08-2026 00:30 via bandt.com.au
  
  Many years ago, I spent almost two years helping a major organisation make a fundamental change. At the end of the project, we succeeded. We posted two posts on this ‘new platform’ called Instagram. That’s right, it took two years to complete three board presentations, numerous meetings and two Instagram posts. Excessive caution can slow […]
  
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• Budget Direct Sends Nikki Osborne Into Orbit With Maroubra Beach Space Capsule

  12-08-2026 00:30 via bandt.com.au
  
  South Sydney locals were invited to join some intergalactic fun over the weekend with a surprise landing of Nikki Osborne’s space capsule on Maroubra Beach. Fresh from the ‘Splashdown’ campaign launch, the capsule was at the heart of a targeted brand activation running live all morning across Sunrise. It included content from Nikki Osborne, players […]
  
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• State Schools Relief Repositions To Place Children At The Centre Via The Fuel Agency

  12-08-2026 00:29 via bandt.com.au
  
  State Schools Relief (SSR) has unveiled a new brand, developed by The Fuel Agency, that repositions the organisation around the lasting impact of its work: helping children grow in confidence and belonging. For decades, SSR has removed financial barriers to learning by providing essential items like uniforms and glasses to students. But what it really […]
  
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• The Digital Picnic Picks Up ReFil’s Digital & Social Account

  12-08-2026 00:09 via bandt.com.au
  
  We suppose with some protein bars the agency can now have a real picnic and not a digital one.
  
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• YouTube’s New Shorts Threshold Could Make Monetisation ‘A Serious Ask’ For Aussie Creators

  11-08-2026 04:10 via bandt.com.au
  
  YouTube's making creators sing harder for their suppers. Here's hoping none tear a vocal chord.
  
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• ‘Everyone’s Dirty Secret’: Mischief & Wonder Co-Founders On Selling Risky TV

  11-08-2026 04:06 via bandt.com.au
  
  Mischief & Wonder co-founders channel James Bond in this press shot. B&T leaves the interview shaken and stirred.
  
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• TV Ratings (10/8/2026): The Blockheads Get Stuck Into Family Bathroom Week

  11-08-2026 04:02 via bandt.com.au
  
  Similar to the hacks of B&T who seem to get stuck in bathrooms quite frequently. All thanks to some poor food choices.
  
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• The Most Expensive Document In Marketing Is The One Nobody Opens

  11-08-2026 03:55 via bandt.com.au
  
  For many years I ran insights teams, which mostly meant I was the person other people came to when they needed to know something about their category and needed it yesterday. I was the human search engine sitting on top of a very expensive document. It worked, sort of. Running insights for Asahi across ANZ, […]
  
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• The Talent Pulse: What Olympians Can Teach Us About Careers In Advertising

  11-08-2026 03:43 via bandt.com.au
  
  The career of a professional athlete can be short lived. In this column, Talent Run chief runner and industry headhunter Amy Lee reflects on what the industry’s talent can learn from Olympians. Earlier this year, I attended my cousin Bruno’s wedding. He married an Olympian. The wedding guest list read like the Australian swim team. […]
  
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• Southern Cross Media Group’s Ad Revenue Drops 4.8% In ‘Soft Market’

  11-08-2026 03:43 via bandt.com.au
  
  Southern Cross' numbers are in! B&T whipped out the calculator to try to make sense of it all.
  
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• I Skipped Cannes For Slovenia. Here’s What Australia’s Crisis Communicators Need To Know

  11-08-2026 03:34 via bandt.com.au
  
  Who needs the Croisette when you have the Balkans, we ask!
  
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• SafetyCulture Rebrands To Mitti

  11-08-2026 03:31 via bandt.com.au
  
  It's only a small change, but SafetyCulture assures you its mighty.
  
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• Geely EX2 Makes Its Australian Debut At The Cutaway In Barangaroo

  11-08-2026 03:05 via bandt.com.au
  
  Geely Auto Australia launched the  Geely EX2 electric car in Australia at Sydney’s The Cutaway, Barangaroo on Wednesday 5 August. The Geely EX2 launch was the first commercial launch event to be held at The Cutaway and the first specialised auto industry car launch. Proposed and produced by Bastion, a member of Geely’s Agency Village, […]
  
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• Content Summit Adds National Awards Program For 2027

  11-08-2026 03:02 via bandt.com.au
  
  It's just what you all needed - more awards. Though these ones are in Brisbane, which makes a nice change.
  
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• Nine Appoints Leigh Terry To Board

  11-08-2026 02:57 via bandt.com.au
  
  Nine Entertainment has appointed experienced media agency leader Leigh Terry to its board. Terry brings more than 25 years of leadership experience and most served as the APAC chief executive for IPG Mediabrands (now Omnicom Media), where he led a workforce of more than 5,000 people across 16 markets. He has also served as Omnicom […]
  
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• Nature Promotes Lizi Pritchard And John Crowley To Partner

  11-08-2026 02:47 via bandt.com.au
  
  Strategic advisory firm Nature has promoted Lizi Pritchard and John Crowley to partner, effective immediately. Pritchard joined Nature seven years ago as part of the launch of the Sydney office. Alongside growing and leading some of Nature’s largest client partnerships, she has guided the business to become and subsequently be recertified as a Certified B […]
  
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• Nature Promotes Lizi Pritchard & John Crowley To Partners

  11-08-2026 02:47 via bandt.com.au
  
  Nature appoints two new partners. And they brought their own hedges for the photo shoot.
  
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• Fast 10: Ant Melder On Why Your Ideas Should Make You Cringe

  11-08-2026 02:25 via bandt.com.au
  
  With a career spanning some of Australia’s leading agencies and campaigns, Ant Melder has established himself as a creative leader with a knack for turning strong ideas into distinctive work. Now co-founder and creative partner at independent creative agency Cocogun, he brings decades of experience across McCann, Saatchi & Saatchi, M&C Saatchi, DDB and Host/Havas. […]
  
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• The Growth Distillery Releases Entertainment Nation 2026 Research

  11-08-2026 02:11 via bandt.com.au
  
  Three-quarters of Aussies say entertainment is "central" to their lives. The other 25% presumably very taken with tumbleweeds.
  
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• Pandora Suspends Giant Pearl Over Westfield Sydney In New Campaign

  11-08-2026 01:56 via bandt.com.au
  
  Pandora has taken its new Wonders collection beyond the jewellery counter, suspending a giant pearl in Westfield Sydney as part of a national media campaign. Working with dentsu media and Scentre Group BrandSpace, the piece was supported with visual merchandising and digital SmartScreens and SuperScreens throughout the centre and a Westfield-led retail consumer promotion. The […]
  
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• Hellions Makes A Cases For Putting Your Coffee To Work In New dc Coffee Campaign

  11-08-2026 01:43 via bandt.com.au
  
  Sadly, dc Coffee has nothing to do with the Beltway.
  
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• Dc Coffee And Hellions Make A Case For Putting Your Coffee To Work

  11-08-2026 01:43 via bandt.com.au
  
  Melbourne specialty coffee roaster dc Coffee is switching Aussies on with a new brand platform and integrated campaign created in partnership with independent creative agency Hellions. Built under dc’s creative platform ‘Fuel Your Creativity’, the campaign reminds people coffee is a stimulant that isn’t just there to be enjoyed, but to be used to your […]
  
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