Advertising news

• SBS To Broadcast 2030 FIFA World Cup – Reports

  24-07-2026 02:54 via bandt.com.au
  
  SBS has secured the broadcast rights of the 2030 FIFA World Cup, according to a report in the Australian Financial Review. Revealed just days after SBS’s most successful World Cup on record, the AFR reports the public broadcaster quietly secured a deal with FIFA for the next instalment months ago. SBS declined to comment on […]
  
  Read more

• Marketing’s Jerry McGuire Moment

  24-07-2026 03:43 via bandt.com.au
  
  In this op-ed, Kate Smither, AKA The Tall Planner, argues that AI will separate the wheat from the chaff in the world of marketing and agencies as we approach the “show me the money” moment and creativity risks becoming homogenised. It was the “show me the money” phase for marketing that really kicked things off. […]
  
  Read more

• Meta Bets ‘On People’ In Sickly AI Spot

  24-07-2026 03:34 via bandt.com.au
  
  Have you been fretting that AI will take your job? Just don't think about it!
  
  Read more

• ‘Scale Alone Not A Guarantee Of Competitive Advantage’: Havas Posts 0.6% Revenue Lift In H1

  24-07-2026 03:23 via bandt.com.au
  
  Tres bien, we reckon.
  
  Read more

• Advertisement

• Harvey Norman, Westpac & KFC Sponsor NRLW On Kayo

  24-07-2026 03:13 via bandt.com.au
  
  Three of Australia’s leading brands—Harvey Norman, Westpac and KFC—have returned as lead sponsors for the 2026 NRLW season on Kayo Sports and Foxtel, continuing their long-term partnership with the women’s game. This commitment comes as the NRLW continues to see incredible momentum, following a record-breaking 2025 season which was the most-watched in Foxtel Group history, […]
  
  Read more

• ‘Our Most Hands-On Talent Search Yet’: Zambrero CMO On Why The Brand Is Searching For Australia’s Biggest Hands

  24-07-2026 02:58 via bandt.com.au
  
  Zambrero is on the hunt for Australia’s biggest hands, in a new marketing campaign via Two Palms Media centered around the arrival of its new Fat Taco. The Mexican quick-service restaurant is offering the winner $5,000 worth of tacos—equivalent to 570,000 Zam Fam loyalty points redeemable over two years. While it might sound like an […]
  
  Read more

• ‘Our Most Hands-On Talent Search Yet’: Zambrero CMO On The Brand’s Search For Australia’s Biggest Hands

  24-07-2026 02:58 via bandt.com.au
  
  B&T can think of one media agency boss who might be in the running for this trophy.
  
  Read more

• The Media Store Promotes Emma Davis To Search Director

  24-07-2026 02:34 via bandt.com.au
  
  The Media Store calls off the search for a search director.
  
  Read more

• Advertisement

• Philips Avent Launches ‘Love For Mum’ Campaign Via We Scout

  24-07-2026 02:34 via bandt.com.au
  
  Philips Avent launches this new campaign featuring many cute babies.
  
  Read more

• Former B&T Journalist Mary Madigan Joins Kyle Sandilands’ New Show

  24-07-2026 02:29 via bandt.com.au
  
  Sandilands praised Madigan's ability to “chat and chat and chat” upon her joining the show. Something we can attest to as well.
  
  Read more

• QMS Winter Olympics Network Drives Lifts In Brand Equity Metrics

  24-07-2026 02:10 via bandt.com.au
  
  QMS says its Milano Cortina Winter Olympic and Paralympic Games network has driven significant gains in awareness, brand equity and long-term memory encoding for partners. QMS Olympic partners were Allianz, Samsung, Visa and Griffith University, while network partners included Toyota, Westpac, Amazon and Adelaide University. New research conducted by Kantar shows the Winter Games Network […]
  
  Read more

• AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Leo Australia

  24-07-2026 02:08 via bandt.com.au
  
  AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. Created by Leo Australia, the campaign marks the insurer’s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games […]
  
  Read more

• AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Gemba

  24-07-2026 02:08 via bandt.com.au
  
  AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. The campaign marks the insurer’s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games and builds on AAMI’s […]
  
  Read more

• AAMI, Harvey Norman & Woolworths Sponsor Seven’s Commonwealth Games Coverage

  24-07-2026 02:03 via bandt.com.au
  
  The Seven Network has revealed its key brand partners for its coverage of the Glasgow 2026 Commonwealth Games. AAMI, Harvey Norman, Woolworths, Hancock Prospecting and Kidman have signed on as principal sponsors, joined by Chemist Warehouse and BUPA as major integrated brands. With the opening ceremony taking place this morning (24 July), Glasgow 2026 will […]
  
  Read more

• Sealord Delivers Searing Ode To Fish In New ‘We Love Fish’ Platform Via Motion Sickness

  24-07-2026 01:47 via bandt.com.au
  
  Despite what this campaign says, microwaving fish at work should be a capital offence.
  
  Read more

• Youth Organisation The Y Hands Think HQ Creative Brief

  24-07-2026 01:46 via bandt.com.au
  
  Y Australia, formerly YMCA Australia, has appointed Think HQ to lead its next national creative platform, following a competitive pitch process. Following its 175th anniversary, Y Australia appointed Think HQ to create its first unified national brand platform, bringing together 12 member associations and a diverse range of services under a single strategic brand proposition. […]
  
  Read more

• American Eagle Taps Spanish Football Star Lamine Yamal In New Campaign 

  24-07-2026 01:43 via bandt.com.au
  
  Spanish football star and 2026 FIFA World Cup winner Lamine Yamal is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is collaborating with Yamal to launch baggy denim, cargo pants, hooded jackets, oversized denim shirts, all Gen Z-targeted streetwear apparel – launching globally on […]
  
  Read more

• Veterans, World Champions & First-Timers Set Sail In 2026 Noakes Sydney Gold Coast Yacht Race

  24-07-2026 00:20 via bandt.com.au
  
  The 2026/27 Audi Centre Sydney Blue Water Pointscore gets underway tomorrow as a fleet of 49 yachts prepares to line up for the 38th Noakes Sydney Gold Coast Yacht Race. Known as the “great winter escape”, the 384-nautical-mile race from Sydney to Main Beach on the Gold Coast is the second longest event on the […]
  
  Read more

• Fourthe Appoints Nick Kelly As Executive Producer

  23-07-2026 05:18 via bandt.com.au
  
  AI-specialist production company Fourthe has appointed Nick Kelly as executive producer.  Kelly has spent his career delivering work for prominent global clients, agencies, and production companies. His industry background includes agency-side production roles at Saatchi & Saatchi and M&C Saatchi in London. In addition to a recent tenure at Good Oil Films in New Zealand, […]
  
  Read more

• Cannes Download Announces 2026 Speaker Lineup, Returns In August

  23-07-2026 05:08 via bandt.com.au
  
  Want to know what really went down in the South of France? This is the place to be.
  
  Read more

• TV Ratings (22/7/2026): A Current Affair’s Moving Story Draws A Crowd

  23-07-2026 04:54 via bandt.com.au
  
  There's nothing quite like the story of a young girl with a rare genetic disorder to test if your tear ducts are working.
  
  Read more

• Akcelo: B&T’s Agency Scorecard 2026

  23-07-2026 04:51 via bandt.com.au
  
  Akcelo channels The Beatles here. And there seems to be no Mark David Chapman around the corner.
  
  Read more

• MiQ ANZ MD Fiona Roberts Steps Down After Eight Years

  23-07-2026 04:48 via bandt.com.au
  
  Roberts heads to the door at MiQ, leaving the firm with a gaping hole in its indoor cricket team's batting lineup.
  
  Read more

• Cricket Australia & oOh!media Extend Test Season Partnership

  23-07-2026 04:45 via bandt.com.au
  
  It's great news for industry faces with a penchant for a corporate box. Which includes us, by the way.
  
  Read more

• VMO Names First Queensland Sales Director

  23-07-2026 04:43 via bandt.com.au
  
  Staples to lead VMO's sales in Queensland. Refused to answer B&T's questions about whether he cried or not after Origin.
  
  Read more

• Who’s Going Beyond The Brief: Best Of The Best Social Changemakers

  23-07-2026 04:34 via bandt.com.au
  
  Advertising and media has the ability to change lives.. But these are the people truly going above and beyond.
  
  Read more

• ‘We’re Not Going To Become A Synthetic Company’: Publicis Doubles Down On AI Training To ‘Remove Fear’

  23-07-2026 04:34 via bandt.com.au
  
  Publicis AI says AI won't replace humans. But adds that she wouldn't mind one of the cars from I, Robot.
  
  Read more

• NITV & NRMA Insurance Spotlight Blak Business Success In New By Mob For Mob Series

  23-07-2026 04:34 via bandt.com.au
  
  Excellent work here from NRMA Insurance and NITV here, we think.
  
  Read more

• UnLtd Reveals Four New Charity Partners In Move To Refocus Prevention Efforts

  23-07-2026 03:48 via bandt.com.au
  
  UnLtd, the advertising industry’s social impact organisation, has announced four new charity partners as it sharpens its focus on prevention and long-term solutions for children and young people facing disadvantage. The announcement comes as UnLtd enters a new strategic phase after more than two decades of mobilising Australia’s media and marketing industry to support social […]
  
  Read more

• Plus Also Studios’ Plan To ‘Liberate’ 2 Million Designers With ‘One Of A Kind’ Unicorn Tool

  23-07-2026 03:46 via bandt.com.au
  
  Plus Also Studios, the AI-first production business spun out of advertising agency Howatson+Company has officially launched Unicorn — a new SaaS product and business that aims to give brands unlimited campaign asset roll out for a flat, and enticingly low, fee.  Its ambitions, perhaps unsurprising given its name, are far from quaint. The product launched […]
  
  Read more

Follow @Advertising_AU on Twitter!