Advertising news

• Meta Bets ‘On People’ In Sickly AI Spot

  24-07-2026 03:34 via bandt.com.au
  
  Have you been fretting that AI will take your job? Just don't think about it!
  
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• Google Burns Through Cash As AI Spending Surges, But Core Ad Biz Still Bringing In Big Bucks

  24-07-2026 04:54 via bandt.com.au
  
  We would have got into AI earlier. But sadly we're cash poor until we flog our Metaverse mansion.
  
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• Burson: B&T’s Agency Scorecard 2026

  24-07-2026 04:50 via bandt.com.au
  
  Burson puts in a strong showing for its Agency Scorecard and we're gearing up for Burson Auto Parts' Scorecard next year.
  
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• WP Creative: B&T’s Agency Scorecard 2026

  24-07-2026 04:48 via bandt.com.au
  
  Need a website doing and maybe tying on a trip to Nepal? Give this mob a ring.
  
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• TV Ratings (23/7/2026): Sports Dominates Thursday Night, Ten Struggles To Crack Top 30

  24-07-2026 04:41 via bandt.com.au
  
  The AFL and NRL see Tipping Point drop to an uncharacteristic fifth on the rankings table.
  
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• Moments Vs Rituals: Traditional MMMs, Last Click Attribution ‘Dangerously Dishonest’

  24-07-2026 04:37 via bandt.com.au
  
  You know who isn't dangerously dishonest? Our accountant. Should anyone from the ATO be reading.
  
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• ‘Lends Itself To Natural Brand Integrations Across Multiple Categories’: Inside The Block Season 22’s Expanded New HQ Village

  24-07-2026 04:36 via bandt.com.au
  
  B&T donned the hi-vis and headed down to Mornington Peninsula to get the scoop on The Block.
  
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• Last-Minute Reshuffles In B&T Women In Media People’s Choice Race As Voting Closes Tonight!

  24-07-2026 04:30 via bandt.com.au
  
  With just hours left of voting, you don't want to miss your chance!
  
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• Marketing’s Jerry McGuire Moment

  24-07-2026 03:43 via bandt.com.au
  
  In this op-ed, Kate Smither, AKA The Tall Planner, argues that AI will separate the wheat from the chaff in the world of marketing and agencies as we approach the “show me the money” moment and creativity risks becoming homogenised. It was the “show me the money” phase for marketing that really kicked things off. […]
  
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• ‘Scale Alone Not A Guarantee Of Competitive Advantage’: Havas Posts 0.6% Revenue Lift In H1

  24-07-2026 03:23 via bandt.com.au
  
  Tres bien, we reckon.
  
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• Harvey Norman, Westpac & KFC Sponsor NRLW On Kayo

  24-07-2026 03:13 via bandt.com.au
  
  Three of Australia’s leading brands—Harvey Norman, Westpac and KFC—have returned as lead sponsors for the 2026 NRLW season on Kayo Sports and Foxtel, continuing their long-term partnership with the women’s game. This commitment comes as the NRLW continues to see incredible momentum, following a record-breaking 2025 season which was the most-watched in Foxtel Group history, […]
  
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• ‘Our Most Hands-On Talent Search Yet’: Zambrero CMO On Why The Brand Is Searching For Australia’s Biggest Hands

  24-07-2026 02:58 via bandt.com.au
  
  Zambrero is on the hunt for Australia’s biggest hands, in a new marketing campaign via Two Palms Media centered around the arrival of its new Fat Taco. The Mexican quick-service restaurant is offering the winner $5,000 worth of tacos—equivalent to 570,000 Zam Fam loyalty points redeemable over two years. While it might sound like an […]
  
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• ‘Our Most Hands-On Talent Search Yet’: Zambrero CMO On The Brand’s Search For Australia’s Biggest Hands

  24-07-2026 02:58 via bandt.com.au
  
  B&T can think of one media agency boss who might be in the running for this trophy.
  
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• SBS To Broadcast 2030 FIFA World Cup – Reports

  24-07-2026 02:54 via bandt.com.au
  
  SBS has secured the broadcast rights of the 2030 FIFA World Cup, according to a report in the Australian Financial Review. Revealed just days after SBS’s most successful World Cup on record, the AFR reports the public broadcaster quietly secured a deal with FIFA for the next instalment months ago. SBS declined to comment on […]
  
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• The Media Store Promotes Emma Davis To Search Director

  24-07-2026 02:34 via bandt.com.au
  
  The Media Store calls off the search for a search director.
  
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• Philips Avent Launches ‘Love For Mum’ Campaign Via We Scout

  24-07-2026 02:34 via bandt.com.au
  
  Philips Avent launches this new campaign featuring many cute babies.
  
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• Former B&T Journalist Mary Madigan Joins Kyle Sandilands’ New Show

  24-07-2026 02:29 via bandt.com.au
  
  Sandilands praised Madigan's ability to “chat and chat and chat” upon her joining the show. Something we can attest to as well.
  
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• QMS Winter Olympics Network Drives Lifts In Brand Equity Metrics

  24-07-2026 02:10 via bandt.com.au
  
  QMS says its Milano Cortina Winter Olympic and Paralympic Games network has driven significant gains in awareness, brand equity and long-term memory encoding for partners. QMS Olympic partners were Allianz, Samsung, Visa and Griffith University, while network partners included Toyota, Westpac, Amazon and Adelaide University. New research conducted by Kantar shows the Winter Games Network […]
  
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• AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Leo Australia

  24-07-2026 02:08 via bandt.com.au
  
  AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. Created by Leo Australia, the campaign marks the insurer’s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games […]
  
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• AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Gemba

  24-07-2026 02:08 via bandt.com.au
  
  AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. The campaign marks the insurer’s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games and builds on AAMI’s […]
  
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• AAMI, Harvey Norman & Woolworths Sponsor Seven’s Commonwealth Games Coverage

  24-07-2026 02:03 via bandt.com.au
  
  The Seven Network has revealed its key brand partners for its coverage of the Glasgow 2026 Commonwealth Games. AAMI, Harvey Norman, Woolworths, Hancock Prospecting and Kidman have signed on as principal sponsors, joined by Chemist Warehouse and BUPA as major integrated brands. With the opening ceremony taking place this morning (24 July), Glasgow 2026 will […]
  
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• Sealord Delivers Searing Ode To Fish In New ‘We Love Fish’ Platform Via Motion Sickness

  24-07-2026 01:47 via bandt.com.au
  
  Despite what this campaign says, microwaving fish at work should be a capital offence.
  
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• Youth Organisation The Y Hands Think HQ Creative Brief

  24-07-2026 01:46 via bandt.com.au
  
  Y Australia, formerly YMCA Australia, has appointed Think HQ to lead its next national creative platform, following a competitive pitch process. Following its 175th anniversary, Y Australia appointed Think HQ to create its first unified national brand platform, bringing together 12 member associations and a diverse range of services under a single strategic brand proposition. […]
  
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• American Eagle Taps Spanish Football Star Lamine Yamal In New Campaign 

  24-07-2026 01:43 via bandt.com.au
  
  Spanish football star and 2026 FIFA World Cup winner Lamine Yamal is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is collaborating with Yamal to launch baggy denim, cargo pants, hooded jackets, oversized denim shirts, all Gen Z-targeted streetwear apparel – launching globally on […]
  
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• Veterans, World Champions & First-Timers Set Sail In 2026 Noakes Sydney Gold Coast Yacht Race

  24-07-2026 00:20 via bandt.com.au
  
  The 2026/27 Audi Centre Sydney Blue Water Pointscore gets underway tomorrow as a fleet of 49 yachts prepares to line up for the 38th Noakes Sydney Gold Coast Yacht Race. Known as the “great winter escape”, the 384-nautical-mile race from Sydney to Main Beach on the Gold Coast is the second longest event on the […]
  
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• Fourthe Appoints Nick Kelly As Executive Producer

  23-07-2026 05:18 via bandt.com.au
  
  AI-specialist production company Fourthe has appointed Nick Kelly as executive producer.  Kelly has spent his career delivering work for prominent global clients, agencies, and production companies. His industry background includes agency-side production roles at Saatchi & Saatchi and M&C Saatchi in London. In addition to a recent tenure at Good Oil Films in New Zealand, […]
  
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• Cannes Download Announces 2026 Speaker Lineup, Returns In August

  23-07-2026 05:08 via bandt.com.au
  
  Want to know what really went down in the South of France? This is the place to be.
  
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• TV Ratings (22/7/2026): A Current Affair’s Moving Story Draws A Crowd

  23-07-2026 04:54 via bandt.com.au
  
  There's nothing quite like the story of a young girl with a rare genetic disorder to test if your tear ducts are working.
  
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• Akcelo: B&T’s Agency Scorecard 2026

  23-07-2026 04:51 via bandt.com.au
  
  Akcelo channels The Beatles here. And there seems to be no Mark David Chapman around the corner.
  
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• MiQ ANZ MD Fiona Roberts Steps Down After Eight Years

  23-07-2026 04:48 via bandt.com.au
  
  Roberts heads to the door at MiQ, leaving the firm with a gaping hole in its indoor cricket team's batting lineup.
  
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