Advertising news

• Progress Software Launches AI Agents To ‘Reduce Content Bottlenecks’ In CMS Workflows

  04-08-2026 01:40
  
  AI-powered software solutions platform Progress Software has launched a suite of AI agents which can be built directly into content workflows and “reduce content bottlenecks”. Unlike AI assistants that sit outside of the publishing process, Progress said the new agents will operate within it, turning content workflows into intelligent, adaptive systems. Instead of relying on […]
  
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• DuluxGroup Seals Howatson+Company As Its Creative Agency Of Record

  05-08-2026 00:17
  
  Howatson+Company has been appointed by DuluxGroup as the creative agency of record for Dulux Australia, expanding a relationship that has already included creative duties for Selleys, Yates and Seasol International. The independent agency has been brought on to lead the next chapter for the Dulux brand, with a remit spanning strategy, creative and production. “Dulux […]
  
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• WPP’s IGNIT!ON: Finding The Brightest Sparks

  04-08-2026 04:57
  
  WPP has found a novel new way to explain what a media agency is to unsuspecting students.
  
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• WPP Media’s IGNIT!ON: Finding The Brightest Sparks

  04-08-2026 04:57
  
  WPP has found a novel new way to explain what a media agency is to unsuspecting students.
  
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• Report: Qantas In Talks With Accenture To Outsource Roles Including Some Marketing Functions

  04-08-2026 04:40
  
  Qantas in 'early discussions' on offshoring. Denies it's been involved in any talks about Jetstar flights landing on time.
  
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• Porter’s Paints Appoints The Project Agency To Lead PR

  04-08-2026 04:35
  
  If The Project Agency gets a new office paint job we know why!
  
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• Porter’s Paints Appoints The Project Agency As First-Ever PR Partner

  04-08-2026 04:35
  
  If The Project Agency gets a new office paint job we know why!
  
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• Caloundra RSL Reminds Aussies There’s ‘So Much More’ To The RSL Than A Feed Via Tide Productions

  04-08-2026 04:34
  
  Come for the chips but stay for the cheap schooners and the flashing lights of the brickie's laptop
  
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• Caloundra RSL Reminds Aussies There Is More To The RSL Than A Meal Via Tide Productions

  04-08-2026 04:34
  
  Come for the chips and stay for the cheap schooners and the flashing lights of the brickie's laptop
  
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• TV Ratings (3/8/2026): The Block’s Early Meltdowns Fuel Monday TV

  04-08-2026 04:32
  
  Is your boyfriend crap at DIY? Show him this to make him feel less emasculated.
  
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• Holy Guacamole! Avocados Get Their Own ChatGPT

  04-08-2026 04:27
  
  You'll be green (but perfectly ripe) with envy after seeing this new campaign.
  
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• TDC Bolsters Experiential Arm With Chris Fitzgerald Promotion

  04-08-2026 04:25
  
  TDC appoints Chris Fitzgerald. Not least for his excellent 'Guess the intro' record in pub trivia.
  
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• Mad Reality Check: The Difference Between ‘Can’ And ‘Should’

  04-08-2026 04:25
  
  Just because you can doesn't mean you should. Which goes for stealing cars and deploying adtech solutions alike.
  
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• Suddenly Expands Senior Team Across Growth, Creative & Content

  04-08-2026 04:23
  
  Suddenly team expands, erm, suddenly.
  
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• Snap Ad Revenue Climbs 9% As Global Q2 Revenue Hits $2.2B

  04-08-2026 04:21
  
  Snapcha's ad revenue grows like a virus. But will it prove infectious?
  
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• Skull Island Prawns Goes Rock And Roll For New ‘Eat The Wild’ Campaign

  04-08-2026 04:21
  
  Prawns throw up the devil horns in this latest work.
  
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• Spider-Man Delivers Second Biggest Film Opening Of All Time

  04-08-2026 04:19
  
  Spider Man swings his way back to the box office in further proof that we've run out of ideas.
  
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• Your Product Is Good Enough, Now What?

  04-08-2026 03:52
  
  Brands with good products are waking up to something brands with shit products have known for a while: you need good marketing.
  
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• MUJI Launches First Major Campaign Via Communicado

  04-08-2026 03:18
  
  Japanese lifestyle retailer MUJI has launched its first above-the-line campaign in Australia through Communicado, introducing the brand to a wider audience with the platform, ‘Born in Japan. For a life of quality’. The campaign follows Communicado’s appointment to the account after a competitive agency pitch earlier this year. MUJI, a Japanese retail brand known for […]
  
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• Streaming Platform KICK Opens Doors To Advertisers For The First Time

  04-08-2026 02:47
  
  Global streaming platform, KICK, has launched KICK Ads – opening the social channel to advertisers for the very first time. The platform, launched in 2022, which serves as a direct competitor to Twitch, said the decision follows time spent prioritising creators, product development and audience growth over several years. Twitch on the other hand began […]
  
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• Ad Spend Finishes FY Down 2% Despite Growth In May & June

  04-08-2026 02:25
  
  Can the industry begin to breathe again? Or is it just get your breathe back before going back under?
  
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• ‘Book The Babysitter’: Matt & Alex Bring Back 5 Raves in 5 Days Amid Podcast Refresh

  04-08-2026 02:23
  
  Ten years ago radio hosts Matt Okine and Alex Dyson pulled off five raves in five days before officially concluding their stint at triple j Breakfast in December 2016. And now the podcast duo are bringing it back, as they celebrate the new look of their podcast on LiSTNR ‘Matt & Alex – All Day […]
  
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• Omnicom’s GRACosway Unveils New Leadership Group & Senior Hires

  04-08-2026 02:09
  
  GRACosway has revealed a new leadership team after a period of flux for the corporate communications and public affairs firm. Senior and long-tenured GRACosway practitioners Caroline Streeter, Nick Howe and Brendan Altadonna have been appointed partners in the firm’s Corporate and Financial Communications practice. Canberra-based Anna Page has been appointed managing partner of the firm’s […]
  
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• New Geely Campaign Takes Aim At Australia’s Small-car Compromise Mindset Via Bastion, Dentsu PR & Tag

  04-08-2026 02:00
  
  Nothing beats hatchback hate like pastel pink, we reckon.
  
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• Vonne Lombard Joins The Iconic’s Marketing Leadership Team

  04-08-2026 01:48
  
  The Iconic has hired experienced marketer Vonne Lombard as the online fashion retailers director of brand and market engagement. Lombard comes from brands including The Star, KFC, Danone and Kellogg, across Australia, Southeast Asia and South Africa. She was most recently serving as a senior marketing consultant for Domino’s Pizza. Lombard will report to the […]
  
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• Transport For NSW Elects Alt/Shift/ To Drive Upcoming Public Education Campaign

  04-08-2026 01:48
  
  Transport for NSW allegedly drives a hard bargain.
  
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• Fintech Platform IG Money Launches ‘This Is New Money’ Campaign Via Princess

  04-08-2026 01:38
  
  IG Markets, a global fintech company serving traders and investors for over 50 years, has launched its biggest consumer brand campaign in Australia to date, introducing a new platform that challenges outdated ideas about wealth and investing. Created by independent creative company Princess, ‘This is New Money’ is a multi-year brand platform that reframes investing […]
  
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• Think HQ Scores Melbourne Park’s Creative Account

  04-08-2026 01:35
  
  Outside of expensive coffee, cold weather and sport there isn't a whole lot left to do in Melbourne.
  
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• Kitchen Warehouse Extends The Reach Of Bake A Wish Beyond The Bake Sale Via Block

  04-08-2026 01:27
  
  Kitchen Warehouse has signed on as the primary partner for the 2026 Bake A Wish campaign, raising money for Make-A-Wish Australia throughout August. This year, Kitchen Warehouse and Block have given the initiative a new way to operate. Introducing the Bake A Wish Cupcake Kit. Available for $10 in all Kitchen Warehouse stores and online, […]
  
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• The Verdict Is In: Law Firm Maurice Blackburn Appoints Avenue C As Media Partner

  04-08-2026 01:25
  
  Finally, the countless hours the team has spent watching Suits will pay off.
  
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