Advertising news

• Non-Partisan Pollie Award The McKinnon Prize Launches National Awards Campaign Via 3rdSpace

  25-06-2026 00:21 via bandt.com.au
  
  Fortunately for all, Pauline Hanson doesn't seem to be in the running.
  
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• ‘We’ve Seen Crazy Stuff’: Hundreds Of Aussies Get Behind AI Ad Creation In Express VPN PR Move

  29-06-2026 03:26 via bandt.com.au
  Hundreds of Australians and several creative agencies have been busy creating AI ads for Express VPN in a new PR campaign titled ‘The Big Ad Contest’ in what has been described by its CMO as a “purely organic marketing” tactic. Off the back of its FIFA partnership, the company launched the contest to get people […]
  
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• Socceroos Attract Second Largest SBS Audience In History

  29-06-2026 02:00 via bandt.com.au
  
  The Socceroos dour 0-0 against Paraguay, which was enough to see Australia progress in the World Cup, attracted the second largest TV audience in SBS broadcasting history. The game reached 4.84 million viewers, including an average audience of 3.086 million, slightly more than the 4.75 million (including an average of 3.045 million) that watched the […]
  
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• Vic Department Of Health Address Medical Inequality In Campaign Via Showpony

  29-06-2026 01:33 via bandt.com.au
  The Victorian Department of Health, in partnership with creative agency Showpony, has officially launched a new public health campaign, ‘Let’s Get Better’, designed to address medical inequality and transform how women’s health is treated across the state. The campaign is a direct response to a history of women’s health being dismissed, misunderstood, and under-researched. It’s […]
  
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• Adland Raises $25K For Youth Off The Streets At Bench Media Trivia Night

  29-06-2026 01:26 via bandt.com.au
  
  More than 130 media and marketing professionals gathered in Sydney last week for the Bench Media Charity Trivia Night, raising $25,000 for Youth Off The Streets. Held at Club York Sydney, the event brought together professionals from across the media, marketing and advertising industry, including B&T, for an evening of trivia, fundraising and community impact, […]
  
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• Asthma Australia Launches First Women’s Asthma Campaign Fronted By Former Diamonds Captain Liz Ellis Via Paper + Spark

  29-06-2026 01:10 via bandt.com.au
  
  Put down the vape, Australia!
  
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• Uber Eats Launches ‘Ding Dong Deals’ Campaign Via Special

  29-06-2026 01:09 via bandt.com.au
  Uber Eats is highlighting what happens when a ‘Ding Dong Deal’ lands at exactly the wrong moment in a new campaign via Special and EssenceMediacom. From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features AFL commentator Matt ‘Richo’ Richardson, Kiwi sports star Ian Smith and Adam Goodes “The best […]
  
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• Leo Australia Wins Dan Wieden Titanium Lion Grand Prix

  29-06-2026 00:35 via bandt.com.au
  
  Big news from the Croisette! Almost as big as the bar tab at the Carlton following this win, we're assuming.
  
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• TV Ratings (25/6/2026): AFL Surges To Ratings Win As Lions Flog Swans By 43 Points

  26-06-2026 03:41 via bandt.com.au
  
  Here's one story about Lions that doesn't involve the South of France or Rosé wine.
  
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• Lution’s Chris Maxwell Reveals The Three Big Marketing Lessons From ANA’s Agency Conference

  26-06-2026 03:33 via bandt.com.au
  Maxwell still denying his trip to the US was for the World Cup. But we know your game Chris.
  
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• Luiton’s Chris Maxwell Reveals The Three Big Marketing Lessons From ANA’s Agency Conference

  26-06-2026 03:33 via bandt.com.au
  In this op-ed, Australian marketing, data, and technology consultancy Luiton’s founder and CEO Chris Maxwell reflects on his time at the ANA In-House Agency Conference in Huntington Beach, where hundreds of in-house leaders have gathered to discuss the future of the model. Maxwell explores three key themes Australian marketers should be paying attention to: why […]
  
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• Omnicom And Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Revealed at the Cannes Lions, Omnicom and Amazon Ads combined Acxiom data with first-party signals to sharpen Logitech’s Prime Video campaign. The campaign, completed for electronics brand Logitech, demonstrated how an enriched audience strategy, powered by Acxiom and Flywheel’s audience intelligence, combined with Amazon’s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost […]
  
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• Omnicom & Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Was this the most exciting thing to happen on the Croisette this year? Maybe.
  
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• Broadsign & Mirakl Ads Unveil Partnership To Unify Online And In-Store Retail Media

  26-06-2026 03:22 via bandt.com.au
  
  It's a Mirakl!
  
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• Ogilvy: B&T’s Agency Scorecard 2026

  26-06-2026 03:18 via bandt.com.au
  
  Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.
  
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• Cairns Hatchlings 2026 – The Live Brief Finalists: OOH

  26-06-2026 03:12 via bandt.com.au
  
  Yes, you might all be thinking about Cannes at the moment. But we still prefer Far North Queensland.
  
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• ‘Everyone Is A Child To Some Extent’: What The Looming Children’s Privacy Code Changes Means For Advertisers

  26-06-2026 03:10 via bandt.com.au
  
  Let's face it, we're all just big kids with credit cards really.
  
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• G Squared: B&T’s Agency Scorecard 2026

  26-06-2026 03:08 via bandt.com.au
  
  G Squared likens itself to U2 here. Which we can only assume means it has some edge.
  
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• IVY PR Launches Nationwide Hunt For Sunshine Coast’s Chief Star Counter

  26-06-2026 02:47 via bandt.com.au
  
  Hunt begins for nation's best star counter. Which is a job for life, if ever we've heard one.
  
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• News Australia & THE ICONIC Team Up For Newcastle Knights NRLW Campaign

  26-06-2026 02:46 via bandt.com.au
  
  The people of Newcastle are about to get a whole lot more stylish. Not that they could get any less trendy, that is.
  
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• What School Did You Go To?

  26-06-2026 02:45 via bandt.com.au
  
  It's the last day of term for the nation's private schools. Though we're guessing you knew that already?
  
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• Effectiveness: A Culture Thing, Not Just A Capability Thing

  26-06-2026 02:44 via bandt.com.au
  
  Effectiveness is all about culture, not in a beret-wearing, wire-framed glasses kind of way.
  
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• ‘I’m Free’: Karl Stefanovic Exits Today Following Tommy Robinson Fallout

  26-06-2026 02:43 via bandt.com.au
  
  Karl's emancipation from the shackles of breakfast TV is complete.
  
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• I’ve Spent 25 Years Watching Communications Earn Its Seat At The Table. That’s Why The ‘Women In SPAM’ Trend Worries Me

  26-06-2026 02:42 via bandt.com.au
  
  In this op-ed, Sharon Zeev Poole, founder and executive director of Agent99 Public Relations, argued that the “Women in SPAM” trend, while well-intentioned, risks undoing decades of work to position communications as a strategic discipline. When I first started my career in communications decades ago, very few people viewed our profession as a key aspect […]
  
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• Leo Picks Up Silver Brand Experience & Activation Lion For Suncorp

  26-06-2026 01:49 via bandt.com.au
  
  Cannes is nearly over, but we're still picking up metal. And when we say we, we mean Leo Australia.
  
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• Cannes Lions Is Proof The Creative Industry Is In Wildly Good Health

  26-06-2026 01:49 via bandt.com.au
  
  Safe to say, Ferrier was living the D:Ream in Cannes.
  
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• Majority Of Aussies Expect Better Loyalty Deals From Brands

  26-06-2026 01:48 via bandt.com.au
  
  According to new research, 80 per cent of Australians expect better offers and services from brands if they are members of a loyalty program. It comes as 93 per cent of Australians are enrolled in at least one loyalty program, including supermarket programs like Everyday Rewards (Woolworths) and Flybuys (Coles) boasting the highest reach. The research, […]
  
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• IREN Badge To Be On All Golden State Warriors Jerseys In Multi-Year Partnership

  26-06-2026 01:24 via bandt.com.au
  Australian-founded AI Cloud provider IREN and Golden State have signed a multi-year global partnership that will include the IREN badge on all Golden State Warriors jerseys beginning with the 2026-27 season. The partnership spans the Warriors (NBA), Golden State Valkyries (WNBA), Santa Cruz Warriors (NBA G League), and the Chase Center (San Francisco). Last month, […]
  
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• AI Cloud Provider IREN Signs Multi-Year Sponsorship Deal With Golden State Warriors

  26-06-2026 01:24 via bandt.com.au
  It's huge news for fans of AI Could providers. Which includes us, obviously.
  
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• Vodafone’s Ali Wong Wants To Know Why You Are Paying Double To Roam

  26-06-2026 01:19 via bandt.com.au
  
  Vodafone has launched the third chapter of its campaign with Ali Wong via Howatson+Company, this time taking aim at inflated roaming charges from big telcos. The new work calls out some competitors charging $10 a day to roam, with Vodafone offering $5 as the straightforward alternative. Ali returns with her trademark bluntness, pointing out that […]
  
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