Advertising news

• ‘Everyone Is A Child To Some Extent’: What The Looming Children’s Privacy Code Changes Means For Advertisers

  26-06-2026 03:10 via bandt.com.au
  
  Let's face it, we're all just big kids with credit cards really.
  
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• TV Ratings (25/6/2026): AFL Surges To Ratings Win As Lions Flog Swans By 43 Points

  26-06-2026 03:41 via bandt.com.au
  
  Here's one story about Lions that doesn't involve the South of France or Rosé wine.
  
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• Luiton’s Chris Maxwell Reveals The Three Big Marketing Lessons From ANA’s Agency Conference

  26-06-2026 03:33 via bandt.com.au
  In this op-ed, Australian marketing, data, and technology consultancy Luiton’s founder and CEO Chris Maxwell reflects on his time at the ANA In-House Agency Conference in Huntington Beach, where hundreds of in-house leaders have gathered to discuss the future of the model. Maxwell explores three key themes Australian marketers should be paying attention to: why […]
  
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• Omnicom And Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Revealed at the Cannes Lions, Omnicom and Amazon Ads combined Acxiom data with first-party signals to sharpen Logitech’s Prime Video campaign. The campaign, completed for electronics brand Logitech, demonstrated how an enriched audience strategy, powered by Acxiom and Flywheel’s audience intelligence, combined with Amazon’s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost […]
  
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• Omnicom & Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Was this the most exciting thing to happen on the Croisette this year? Maybe.
  
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• Broadsign & Mirakl Ads Unveil Partnership To Unify Online And In-Store Retail Media

  26-06-2026 03:22 via bandt.com.au
  
  It's a Mirakl!
  
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• Ogilvy: B&T’s Agency Scorecard 2026

  26-06-2026 03:18 via bandt.com.au
  
  Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.
  
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• Cairns Hatchlings 2026 – The Live Brief Finalists: OOH

  26-06-2026 03:12 via bandt.com.au
  
  Yes, you might all be thinking about Cannes at the moment. But we still prefer Far North Queensland.
  
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• G Squared: B&T’s Agency Scorecard 2026

  26-06-2026 03:08 via bandt.com.au
  
  G Squared likens itself to U2 here. Which we can only assume means it has some edge.
  
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• IVY PR Launches Nationwide Hunt For Sunshine Coast’s Chief Star Counter

  26-06-2026 02:47 via bandt.com.au
  
  Hunt begins for nation's best star counter. Which is a job for life, if ever we've heard one.
  
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• News Australia & THE ICONIC Team Up For Newcastle Knights NRLW Campaign

  26-06-2026 02:46 via bandt.com.au
  
  The people of Newcastle are about to get a whole lot more stylish. Not that they could get any less trendy, that is.
  
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• What School Did You Go To?

  26-06-2026 02:45 via bandt.com.au
  
  It's the last day of term for the nation's private schools. Though we're guessing you knew that already?
  
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• Effectiveness: A Culture Thing, Not Just A Capability Thing

  26-06-2026 02:44 via bandt.com.au
  
  Effectiveness is all about culture, not in a beret-wearing, wire-framed glasses kind of way.
  
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• ‘I’m Free’: Karl Stefanovic Exits Today Following Tommy Robinson Fallout

  26-06-2026 02:43 via bandt.com.au
  
  Karl's emancipation from the shackles of breakfast TV is complete.
  
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• I’ve Spent 25 Years Watching Communications Earn Its Seat At The Table. That’s Why The ‘Women In SPAM’ Trend Worries Me

  26-06-2026 02:42 via bandt.com.au
  
  In this op-ed, Sharon Zeev Poole, founder and executive director of Agent99 Public Relations, argued that the “Women in SPAM” trend, while well-intentioned, risks undoing decades of work to position communications as a strategic discipline. When I first started my career in communications decades ago, very few people viewed our profession as a key aspect […]
  
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• Leo Picks Up Silver Brand Experience & Activation Lion For Suncorp

  26-06-2026 01:49 via bandt.com.au
  
  Cannes is nearly over, but we're still picking up metal. And when we say we, we mean Leo Australia.
  
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• Cannes Lions Is Proof The Creative Industry Is In Wildly Good Health

  26-06-2026 01:49 via bandt.com.au
  
  Safe to say, Ferrier was living the D:Ream in Cannes.
  
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• Majority Of Aussies Expect Better Loyalty Deals From Brands

  26-06-2026 01:48 via bandt.com.au
  
  According to new research, 80 per cent of Australians expect better offers and services from brands if they are members of a loyalty program. It comes as 93 per cent of Australians are enrolled in at least one loyalty program, including supermarket programs like Everyday Rewards (Woolworths) and Flybuys (Coles) boasting the highest reach. The research, […]
  
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• IREN Badge To Be On All Golden State Warriors Jerseys In Multi-Year Partnership

  26-06-2026 01:24 via bandt.com.au
  Australian-founded AI Cloud provider IREN and Golden State have signed a multi-year global partnership that will include the IREN badge on all Golden State Warriors jerseys beginning with the 2026-27 season. The partnership spans the Warriors (NBA), Golden State Valkyries (WNBA), Santa Cruz Warriors (NBA G League), and the Chase Center (San Francisco). Last month, […]
  
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• AI Cloud Provider IREN Signs Multi-Year Sponsorship Deal With Golden State Warriors

  26-06-2026 01:24 via bandt.com.au
  It's huge news for fans of AI Could providers. Which includes us, obviously.
  
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• Vodafone’s Ali Wong Wants To Know Why You Are Paying Double To Roam

  26-06-2026 01:19 via bandt.com.au
  
  Vodafone has launched the third chapter of its campaign with Ali Wong via Howatson+Company, this time taking aim at inflated roaming charges from big telcos. The new work calls out some competitors charging $10 a day to roam, with Vodafone offering $5 as the straightforward alternative. Ali returns with her trademark bluntness, pointing out that […]
  
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• Virtus Health Launch Campaign To Get Aussies Chatting About Fertility Via Ogilvy

  26-06-2026 01:08 via bandt.com.au
  
  Virtus Health has launched a new campaign ‘The F Chat’ encouraging Australian’s to talk more openly about fertility, reproductive health and family planning – and feel more informed, prepared and supported. Virtus Health, Ogilvy Health and I Want It Yesterday production studios teamed up to create the educational video series hosted by Australian TV personality Angie […]
  
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• Kaimera Wins City Of Newcastle’s Cultural Media Portfolio

  25-06-2026 06:24 via bandt.com.au
  
  City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels, supporting City of Newcastle’s ambition to strengthen its position as […]
  
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• Kaimera Secures City Of Newcastle’s Cultural Media Portfolio

  25-06-2026 06:24 via bandt.com.au
  
  City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels. The appointment encompasses New Annual, which attracted more than 50,000 […]
  
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• Zenith Wins Tourism Australia Media Account

  25-06-2026 06:08 via bandt.com.au
  
  Robert Irwin set to become a regular face in Harris Street. Maybe.
  
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• Zenith: B&T’s Agency Scorecard 2026

  25-06-2026 04:59 via bandt.com.au
  
  Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.
  
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• Vonnimedia: B&T’s Agency Scorecard 2026

  25-06-2026 04:59 via bandt.com.au
  
  Harder, better, faster, stronger is the flavour of the month for Vonnimedia. Not to say it's robotic or anything.
  
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• ‘Sex Used To Sell, Now It’s Controversy’: Has Karl Stefanovic Gone Too Far & What Are The Lessons For Kyle Sandilands?

  25-06-2026 04:58 via bandt.com.au
  
  Call us old-fashioned, but we prefer our far-fight adjacent political figures to be neither seen nor hear.
  
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• Entries For B&T’s Women In Media Awards Close At Midnight!

  25-06-2026 04:46 via bandt.com.au
  
  Last chance, last chance! Yes we will say it three times. Today is your last chance!
  
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• Cannes Diary: Vevo’s Tim O’Connor

  25-06-2026 04:39 via bandt.com.au
  
  B&T would've been in Cannes this year, but we had already scheduled to de-ice our freezer, so we've got Tim reporting instead.
  
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