Advertising news

• Mediahub: B&T’s Agency Scorecard 2026

  20-07-2026 04:53 via bandt.com.au
  
  Mediahub put in a very rhythmic and up-tempo performance in 2025. Though sensibly left its tap shoes at home.
  
  Read more

• Droga5 Wins Woolworths Creative Pitch

  21-07-2026 13:10 via bandt.com.au
  
  The Fresh Food people turns to Droga5.
  
  Read more

• Nine Cuts Up To 30 Jobs Across Metro Mastheads

  21-07-2026 05:05 via bandt.com.au
  
  Here's a story we take no glee in reporting.
  
  Read more

• CommBank Launches New Integrated Financial Abuse Campaign

  21-07-2026 04:50 via bandt.com.au
  
  Excellent work from CommBank on this important and overlooked topic.
  
  Read more

• Advertisement

• TV Ratings (20/7/2026): SBS’s World Cup Final Breaks Records As 5M Tune In

  21-07-2026 04:39 via bandt.com.au
  
  Remarkably, 2.6 million stayed the journey as Argentina's shithousery reached new heights.
  
  Read more

• TV Ratings (20/7/2026): Over 5 Million Aussies Tune In For Spain’s Win Against Argentina In World Cup Final

  21-07-2026 04:39 via bandt.com.au
  
  To no surprise, Spain’s win over Argentina in the 2026 FIFA World Cup final on SBS delivered one of the biggest television audiences of the year on Monday night, with SBS dominating both traditional television and streaming. A whopping 5.262 million Australians were reached by SBS’s live coverage of the match, while an enormous national […]
  
  Read more

• Netflix’s Push Into Live TV: Could A Carriage Deal Work In Australia?

  21-07-2026 04:36 via bandt.com.au
  
  Netflix and TF1 are going through their honeymoon stage. Could an Aussie broadcaster follow suit?
  
  Read more

• Three Days Left To Vote As B&T’s Women In Media People’s Choice Race Tightens!

  21-07-2026 03:34 via bandt.com.au
  
  What are you doing for the rest of this week? You should be corralling friends, colleagues, family to get voting!
  
  Read more

• Advertisement

• Just Three Days Left To Vote! B&T Women In Media People’s Choice Race Continues To Tighten

  21-07-2026 03:34 via bandt.com.au
  
  With just three days left before voting closes, the race for the B&T Women in Media Awards, presented by Are Media, People’s Choice Award is proof that no position remains safe. While Resolution Digital’s Christen Fernandes continues to hold the top spot, her share of the overall vote has tightened slightly, easing from 7.1 per […]
  
  Read more

• Publicis’ Influential Hires Former We Are Social & VML Execs Kelson Ong & Erin Hunter

  21-07-2026 02:44 via bandt.com.au
  
  These two are said to be influential faces in the industry. Now they're Influential faces, too.
  
  Read more

• Influential Hires Ex We Are Social & VML Execs Kelson Ong & Erin Hunter As Group Directors

  21-07-2026 02:44 via bandt.com.au
  
  Publicis Groupe’s influencer and social agency, Influential Australia, has appointed Kelson Ong and Erin Hunter as group directors for Melbourne and Sydney. Ong returns to Publicis Groupe after almost a decade, where he most recently worked at We Are Social Singapore for over four years as general manager & head of business development, marketing and […]
  
  Read more

• The Odyssey Delivers Biggest Opening Weekend Of 2026

  21-07-2026 02:30 via bandt.com.au
  
  Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?
  
  Read more

• The Odyssey Delivers Biggest Cinema Opening Weekend Of 2026

  21-07-2026 02:30 via bandt.com.au
  
  Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?
  
  Read more

• Bench Media Appoints Andrea Samuel As Strategy Lead

  21-07-2026 02:28 via bandt.com.au
  
  Bench strengthens its, erm, bench here.
  
  Read more

• Australia Not Part Of Omnicom’s Hearts & Science And Mediahub Merger 

  21-07-2026 02:28 via bandt.com.au
  
  Omnicom is merging two of its legacy agency brands: Omnicom’s Hearts & Science and Interpublic’s Mediahub. This means that a new agency brand will be revealed in the coming months as operations, leadership and respective teams combine.  In Australia, however, there will be no change to the way either agency operates, B&T understands. In this […]
  
  Read more

• Designworks Bolsters Leadership With 2 Senior Hires

  21-07-2026 02:26 via bandt.com.au
  
  Though there are three people in this picture. You'll need to click to work out who's who.
  
  Read more

• Jane Evans Formally Launches ‘Teaching The Machine’ Initiative To Spotlight Women’s Erasure Via LLMs

  21-07-2026 02:25 via bandt.com.au
  
  We're always big fans of Jane Evans. But you can consider us very big fans today with this announcement.
  
  Read more

• Prophet Adds BYD, MYOB & Endeavour Group To Growing Client Roster

  21-07-2026 02:20 via bandt.com.au
  
  Prophet has added several new big brands to its client roster including BYD, MYOB and Endeavour Group. It comes as the growth consulting firm has reported 309% year on year growth as the organisation adopts digital clones to run forward simulations on budget and media decisions before committing spend. Rather than relying on quarterly or […]
  
  Read more

• Fast 10: Meredith Cranmer On Curiosity, Culture & Overrated Trends

  21-07-2026 02:19 via bandt.com.au
  
  Meredith Cranmer is the co-founder and managing director of Curious Nation, with more than 20 years in brand activation across Sydney, Melbourne, Brisbane and Auckland. She refers to herself a “how, why and what if” person rather than a “yes” person and it shows in how she leads the agency. In this week’s Fast 10, […]
  
  Read more

• Fast 10: Meredith Cranmer Explains Why Hyperpersonalisation Is Overrated

  21-07-2026 02:19 via bandt.com.au
  
  Hyperpersonalisation is overrated, says Cranmer. Something we wholeheartedly agree with when writing Christmas cards.
  
  Read more

• Final Days To Enter The Inaugural SONARR Awards

  21-07-2026 02:18 via bandt.com.au
  
  Entries for the inaugural SONARR Awards, a new national awards program covering podcast, radio, audiobook and voice-over, close 31 July. Founder Pariya Taherzadeh built the program to give the full breadth of Australian audio a night of its own: 34 categories across six judging blocks, one SONARR of the Year, a $10,000 cash prize pool […]
  
  Read more

• Parents Surprise Their Kids Who Never Call Back With Hand-Painted Murals In New Vodafone Campaign Via Howatson+Co

  21-07-2026 02:09 via bandt.com.au
  
  Yes, you should call your mum. Yes, you have left it too long. And yes, you do have things that she'll want to hear about.
  
  Read more

• Optimise Media Retains ZEEKR Account

  21-07-2026 01:50 via bandt.com.au
  
  Optimise Media has retained the media account for electric vehicle (EV) brand ZEEKR account in Australia after a competitive pitch. The agency continue to manage media strategy, planning and buying, with CEO Chris Barrio highlighting the agency is proud to continue the partnership. “They are a dream client to work with, always empowering us to […]
  
  Read more

• Fabulate Hires TVNZ’s Gabrielle Lawton To Lead NZ Expansion

  21-07-2026 01:36 via bandt.com.au
  
  Fabulate finds its new pavlova recipe-stealer in chief to lead NZ expansion.
  
  Read more

• Fabulate Hires Gabrielle Lawton To Lead NZ Expansion

  21-07-2026 01:36 via bandt.com.au
  
  APAC creator marketing and technology platform Fabulate has announced the appointment of media and creator marketing specialist Gabrielle Lawton as its first New Zealand Commercial Lead. Lawton comes from New Zealand state-owned media company TVNZ , where she held the role of content (partnerships) strategist for almost six years. The appointment marks another significant milestone […]
  
  Read more

• News Australia Kicks Off SMB & Indie Agency-Focused All Access Event Series

  21-07-2026 01:35 via bandt.com.au
  
  News Australia has kicked off All Access 2026, an invitation-only event series for small-to-medium businesses and independent agencies looking to build their brand and reach new customers. The series gives businesses access to the strategies, specialists and solutions needed to drive sustainable growth in today’s market. Held in Melbourne, Sydney and Brisbane, each session opens […]
  
  Read more

• The Breakout Hack Tells Aussies To ‘Give Acne The Finger’ In New Campaign

  21-07-2026 01:34 via bandt.com.au
  
  Australian acne skincare brand The Breakout Hack is encouraging Australians to ‘Give Acne The Finger’ in a new campaign which is raising funds for youth mental health charity ReachOut. At the centre of the campaign is a giant middle finger roaming Sydney’s CBD, designed as a public declaration that acne doesn’t get to dictate how people […]
  
  Read more

• Your Brand Has No Opinion

  21-07-2026 01:30 via bandt.com.au
  
  Last month I sat in a packed marketing conference, just before a presentation I was due to give, and watched a utility brand brag on stage about publishing more than 40 pieces of content a fortnight, all produced by AI. Fast. As the marketing director showed the ads on screen, my colleague leaned over and […]
  
  Read more

• Dan Richardson & Bec Penn Launch AI Consultancy

  21-07-2026 01:17 via bandt.com.au
  
  Is anyone not in AI these days?
  
  Read more

• Tracksuit Buys AI Visibility Tracking Start-Up Hall

  21-07-2026 01:12 via bandt.com.au
  
  Brand tracking startup Tracksuit has acquired Sydney based startup, Hall, which measures how brands appear in responses from AI assistants. Terms of the acquisition have not yet been disclosed, however the deal is set to add AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer. Founded in 2021, […]
  
  Read more

Follow @Advertising_AU on Twitter!