Advertising news

• Fast 10: Meredith Cranmer Explains Why Hyperpersonalisation Is Overrated

  21-07-2026 02:19 via bandt.com.au
  
  Hyperpersonalisation is overrated, says Cranmer. Something we wholeheartedly agree with when writing Christmas cards.
  
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• ‘Our Most Hands-On Talent Search Yet’: Zambrero CMO On Why The Brand Is Searching For Australia’s Biggest Hands

  24-07-2026 02:58 via bandt.com.au
  
  Zambrero is on the hunt for Australia’s biggest hands, in a new marketing campaign via Two Palms Media centered around the arrival of its new Fat Taco. The Mexican quick-service restaurant is offering the winner $5,000 worth of tacos—equivalent to 570,000 Zam Fam loyalty points redeemable over two years. While it might sound like an […]
  
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• SBS To Broadcast 2030 FIFA World Cup – Reports

  24-07-2026 02:54 via bandt.com.au
  
  SBS has secured the broadcast rights of the 2030 FIFA World Cup, according to a report in the Australian Financial Review. Revealed just days after SBS’s most successful World Cup on record, the AFR reports the public broadcaster quietly secured a deal with FIFA for the next instalment months ago. SBS declined to comment on […]
  
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• The Media Store Promotes Emma Davis To Search Director

  24-07-2026 02:34 via bandt.com.au
  
  The Media Store calls off the search for a search director.
  
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• Philips Avent Launches ‘Love For Mum’ Campaign Via We Scout

  24-07-2026 02:34 via bandt.com.au
  
  Philips Avent launches this new campaign featuring many cute babies.
  
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• Former B&T Journalist Mary Madigan Joins Kyle Sandilands’ New Show

  24-07-2026 02:29 via bandt.com.au
  
  Sandilands praised Madigan's ability to “chat and chat and chat” upon her joining the show. Something we can attest to as well.
  
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• QMS Winter Olympics Network Drives Lifts In Brand Equity Metrics

  24-07-2026 02:10 via bandt.com.au
  
  QMS says its Milano Cortina Winter Olympic and Paralympic Games network has driven significant gains in awareness, brand equity and long-term memory encoding for partners. QMS Olympic partners were Allianz, Samsung, Visa and Griffith University, while network partners included Toyota, Westpac, Amazon and Adelaide University. New research conducted by Kantar shows the Winter Games Network […]
  
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• AAMI Celebrates Unsung Heroes Behind Commonwealth Games Team In Campaign Via Leo Australia

  24-07-2026 02:08 via bandt.com.au
  
  AAMI has launched a new national campaign celebrating the family, friends, coaches and teammates who help Australia’s athletes reach the Commonwealth Games, shifting the spotlight from podium finishes to the people standing on the sidelines. Created by Leo Australia, the campaign marks the insurer’s support of Team Australia ahead of the Glasgow 2026 Commonwealth Games […]
  
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• AAMI, Harvey Norman & Woolworths Sponsor Seven’s Commonwealth Games Coverage

  24-07-2026 02:03 via bandt.com.au
  
  The Seven Network has revealed its key brand partners for its coverage of the Glasgow 2026 Commonwealth Games. AAMI, Harvey Norman, Woolworths, Hancock Prospecting and Kidman have signed on as principal sponsors, joined by Chemist Warehouse and BUPA as major integrated brands. With the opening ceremony taking place this morning (24 July), Glasgow 2026 will […]
  
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• Sealord Delivers Searing Ode To Fish In New ‘We Love Fish’ Platform Via Motion Sickness

  24-07-2026 01:47 via bandt.com.au
  
  Despite what this campaign says, microwaving fish at work should be a capital offence.
  
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• Youth Organisation The Y Hands Think HQ Creative Brief

  24-07-2026 01:46 via bandt.com.au
  
  Y Australia, formerly YMCA Australia, has appointed Think HQ to lead its next national creative platform, following a competitive pitch process. Following its 175th anniversary, Y Australia appointed Think HQ to create its first unified national brand platform, bringing together 12 member associations and a diverse range of services under a single strategic brand proposition. […]
  
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• American Eagle Taps Spanish Football Star Lamine Yamal In New Campaign 

  24-07-2026 01:43 via bandt.com.au
  
  Spanish football star and 2026 FIFA World Cup winner Lamine Yamal is fronting a new American Eagle campaign aimed at students returning to schools and colleges in the US. The brand is collaborating with Yamal to launch baggy denim, cargo pants, hooded jackets, oversized denim shirts, all Gen Z-targeted streetwear apparel – launching globally on […]
  
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• Veterans, World Champions & First-Timers Set Sail In 2026 Noakes Sydney Gold Coast Yacht Race

  24-07-2026 00:20 via bandt.com.au
  
  The 2026/27 Audi Centre Sydney Blue Water Pointscore gets underway tomorrow as a fleet of 49 yachts prepares to line up for the 38th Noakes Sydney Gold Coast Yacht Race. Known as the “great winter escape”, the 384-nautical-mile race from Sydney to Main Beach on the Gold Coast is the second longest event on the […]
  
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• Fourthe Appoints Nick Kelly As Executive Producer

  23-07-2026 05:18 via bandt.com.au
  
  AI-specialist production company Fourthe has appointed Nick Kelly as executive producer.  Kelly has spent his career delivering work for prominent global clients, agencies, and production companies. His industry background includes agency-side production roles at Saatchi & Saatchi and M&C Saatchi in London. In addition to a recent tenure at Good Oil Films in New Zealand, […]
  
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• Cannes Download Announces 2026 Speaker Lineup, Returns In August

  23-07-2026 05:08 via bandt.com.au
  
  Want to know what really went down in the South of France? This is the place to be.
  
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• TV Ratings (22/7/2026): A Current Affair’s Moving Story Draws A Crowd

  23-07-2026 04:54 via bandt.com.au
  
  There's nothing quite like the story of a young girl with a rare genetic disorder to test if your tear ducts are working.
  
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• Akcelo: B&T’s Agency Scorecard 2026

  23-07-2026 04:51 via bandt.com.au
  
  Akcelo channels The Beatles here. And there seems to be no Mark David Chapman around the corner.
  
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• MiQ ANZ MD Fiona Roberts Steps Down After Eight Years

  23-07-2026 04:48 via bandt.com.au
  
  Roberts heads to the door at MiQ, leaving the firm with a gaping hole in its indoor cricket team's batting lineup.
  
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• Cricket Australia & oOh!media Extend Test Season Partnership

  23-07-2026 04:45 via bandt.com.au
  
  It's great news for industry faces with a penchant for a corporate box. Which includes us, by the way.
  
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• VMO Names First Queensland Sales Director

  23-07-2026 04:43 via bandt.com.au
  
  Staples to lead VMO's sales in Queensland. Refused to answer B&T's questions about whether he cried or not after Origin.
  
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• Who’s Going Beyond The Brief: Best Of The Best Social Changemakers

  23-07-2026 04:34 via bandt.com.au
  
  Advertising and media has the ability to change lives.. But these are the people truly going above and beyond.
  
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• ‘We’re Not Going To Become A Synthetic Company’: Publicis Doubles Down On AI Training To ‘Remove Fear’

  23-07-2026 04:34 via bandt.com.au
  
  Publicis AI says AI won't replace humans. But adds that she wouldn't mind one of the cars from I, Robot.
  
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• NITV & NRMA Insurance Spotlight Blak Business Success In New By Mob For Mob Series

  23-07-2026 04:34 via bandt.com.au
  
  Excellent work here from NRMA Insurance and NITV here, we think.
  
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• UnLtd Reveals Four New Charity Partners In Move To Refocus Prevention Efforts

  23-07-2026 03:48 via bandt.com.au
  
  UnLtd, the advertising industry’s social impact organisation, has announced four new charity partners as it sharpens its focus on prevention and long-term solutions for children and young people facing disadvantage. The announcement comes as UnLtd enters a new strategic phase after more than two decades of mobilising Australia’s media and marketing industry to support social […]
  
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• Plus Also Studios’ Plan To ‘Liberate’ 2 Million Designers With ‘One Of A Kind’ Unicorn Tool

  23-07-2026 03:46 via bandt.com.au
  
  Plus Also Studios, the AI-first production business spun out of advertising agency Howatson+Company has officially launched Unicorn — a new SaaS product and business that aims to give brands unlimited campaign asset roll out for a flat, and enticingly low, fee.  Its ambitions, perhaps unsurprising given its name, are far from quaint. The product launched […]
  
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• Major Shift In Race For B&T Women In Media People’s Choice Award As Number One Spot Changes Hands

  23-07-2026 03:42 via bandt.com.au
  
  With voting closing tomorrow, the race for the B&T Women in Media Awards, presented by Are Media, People’s Choice Award has entered its final stretch — with some serious last-minute movement.  After sitting in fifth place in our previous update, Simran Kaur from Pounce Agency has come storming in to take the number one spot […]
  
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• Melbourne Confidential: Kyle Duckitt

  23-07-2026 02:54 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week we spoke with Kyle Duckitt, strategy director at AQKA.  1. […]
  
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• Healthylife Launches Campaign To Remind Aussies Being Healthy Doesn’t Have To Be Complex

  23-07-2026 02:53 via bandt.com.au
  Healthylife, Woolworths Group’s health and wellness platform, has launched a new brand campaign, ‘We do healthy. You do life’, positioning itself as a partner that simplifies health management for busy Australians. Developed in-house, the campaign is built on the insight that managing health and wellness can often feel like another full-time job. Through the new […]
  
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• Ethnolink Adds Five Senior Hires To Creative Team 

  23-07-2026 02:38 via bandt.com.au
  Communications and marketing agency Ethnolink has expanded its senior creative team with five new appointments, including the creation of a new Creative Lead role. The appointments take Ethnolink’s headcount to more than 60 people and bring experience from agencies including Badjar Ogilvy, Zoo Group, Principals, M+C Saatchi Group, MullenLowe UK, VML and Publicis.Poke. Leading the […]
  
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• NOVA Partners With Tealium & LiveRamp To Reach Audiences ‘Around The Moments They Already Love’

  23-07-2026 02:09 via bandt.com.au
  
  NOVA Entertainment has partnered with customer data platform Tealium and data collaboration platform LiveRamp to boost its first-party data capabilities as the audio company looks to give advertisers more sophisticated audience targeting and measurement tools. The deals form a key part of NOVA’s broader ad tech strategy, with the broadcaster saying it can now deliver […]
  
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