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LiveRamp Launches Agentic Partner Program For Brands
via bandt.com.au
LiveRamp has announced LiveRamp Agent Builders (LAB), a new program to bring more partner-built agents into its network and accelerate marketers’ ability to transform planning, measurement, activation, and data transformation with AI. During LAB’s pilot period, brands will have access to agents from all of the AI companies participating in the program, enabling customers to […]
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Suzuki Teases New Jimny With Pentagon UFO Files Parallel Via ATime&Place
via bandt.com.au
We had thought that the most off-roading a Jimny ever did was hopping kerbs in the Eastern Suburbs, but it seems we're wrong!
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Andrew Howie’s Gallant Creative Advisory Launches Early-Stage Creative Assessment Service
via bandt.com.au
Don't want to ask your dad but want to know if your idea's crap before sinking hours and days into it? Step this way.
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Magic Launches Buyer Density Analysis Tool For B2B Marketers
via bandt.com.au
Ta-da! Magic sensibly avoids cutting woman in half and launches this new tool instead.
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Colenso BBDO, PHD Aotearoa & Spark Take On NZ Scammers In New Spot
via bandt.com.au
The trio are Spark(ing) the great scammer battle of 2026.
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Yahoo DSP Launches Agent Network For Advertisers
via bandt.com.au
Yahoo DSP today announced the Agent Network, a new open framework that connects Yahoo DSP advertisers directly to AI-powered agents built by the industry’s leading technology partners. Rather than relying solely on native platform agents, it connects advertisers to specialised solutions and gives them more flexible, innovative ways to run Yahoo DSP campaigns. Advertisers get […]
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Limitless Equation: oOh!media’s Bel Harper On The Importance Of Staying Grounded
via bandt.com.au
We don't think she is saying take your shoes and socks off in the office. No one needs that stench.
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Aussie Retail Media Platform Zitcha Partners With Pentaleap Ensuring Ad Space Don’t Just Go To The Highest Bidder
via bandt.com.au
Put your paddles down bidders.
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Dentsu Grows Tourism & Events Queensland Team
via bandt.com.au
Dentsu grows its TEQ team. And welcomes them all with a case of XXXX.
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Social Soup Appoints Emily Green As Director of Partnerships
via bandt.com.au
Social Soup, Australia and New Zealand’s community-first influence company, has announced the appointment of Emily Green as director of partnerships. Emily brings over six years of social and marketing strategy experience with her, most recently as content and culture strategist at full-service influencer agency Buttermilk in London. Before that she held roles at WPP agencies […]
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Why Context Is The New Keyword
via bandt.com.au
In this exclusive op-ed, Phil Ohren, CEO & co-founder of Intender highlights the move of GPT ads going from being an industry rumour to a market reality. He believes if your first question is ‘What keywords should we target?’, you’re asking the wrong question. ChatGPT has officially entered the media mix. OpenAI’s Ads Manager Beta now […]
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Prospecting Is Not Intent Targeting. Stop Treating It Like It Is
via bandt.com.au
Are you running prospecting campaigns and calling them intent targeting? Here’s how to tell the difference. With the rise of data available and data being the third layer in media buying next to tech and inventory, it’s good to get back to basics and define what is prospecting and what is the use of “in-market […]
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It’s HERE! B&T’s Women In Media Power List LOOOOOOOONG List!
via bandt.com.au
If you could bottle and sell the potency in this list, you'd be a very rich person indeed. And not just on paper, like Elon Musk.
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Half Dome: B&T’s Agency Scorecard 2026
via bandt.com.au
Half Dome hit a helluva lot of high notes in 2025.
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Paper Moose: B&T’s Agency Scorecard 2026
via bandt.com.au
Paper Moose gets into Talking Heads. And it's a very fitting comparison, we think.
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Meet Simon Grace: The UM Lifer Who Built A Career On Loyalty, Relationships & A Whole Lot Of Heart
via bandt.com.au
Simon Grace has spent 25 years at UM. You do less for murder these days. Not to say UM is anything like prison, of course.
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TV Ratings (17/6/2026): State Of Origin Continues Smashing Records
via bandt.com.au
Nine smashed records and Queensland smashed the hearts of NSW supporters.
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Navigating Grief, Motherhood & Menopause In A Culture Obsessed With The ‘New’ & ‘Ageless’
via bandt.com.au
In this op-ed, Life by Design Coaching founder and industry stalwart Nicolette Briscoe opens up about major life transitions, such as motherhood and perimenopause, how she coped and why the industry should be talk more about these often private life changes. We talk a lot about disruption in our industry. We launch new brands and […]
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Kleenex Teams With Bowel Cancer Australia On Campaign To Break The Poo Taboo
via bandt.com.au
There's a big poo taboo at B&T as well. Because SOMEONE doesn't scrub the bowl after they're finished in the gents.
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WATCH: Cairns Crocodiles Unveils Its Own MOGO, Complete With Crocodile Roars
via bandt.com.au
This was the only brand launch where 'needs more crocodile' was valid feedback.
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Eucalyptus’ Tim Doyle Urges Marketers To Hold CFOs Accountable Amid Language Gap
via bandt.com.au
As debate continues over the long-running disconnect between CMOs and CFOs, Eucalyptus co-founder and CEO Tim Doyle has said it’s time to stop expecting marketers to translate their work into finance language and start expecting CFOs and CEOs to better understand marketing. Speaking at Google’s Marketing Live event in Sydney on Wednesday, Doyle argued that […]
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Thrive Wins BYD Product Launch & Experiential Account
via bandt.com.au
Thrive PR & Communications has landed the product launch and experiential account for BYD following a competitive tender across Australia and New Zealand. The win represents a milestone for the broader agency group, marking the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its human-centred corporate communications sister […]
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Melbourne Confidential: Ana Asanovic
via bandt.com.au
In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Ana Asanovic, communications leader and community advocate. […]
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JCDecaux Renews Christchurch Airport Advertising Partnership
via bandt.com.au
JCDecaux New Zealand has renewed its advertising partnership with Christchurch International Airport. Christchurch Airport is New Zealand’s second busiest airport, welcoming 6.5 million passengers each year with regular services to 15 destinations across New Zealand and more than 140 international flights each week. It offers advertisers access to a high-dwell environment to connect with audiences […]
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Colenso BBDO Appoints Jake Stopper As Group Managing Partner
via bandt.com.au
Colenso BBDO has expanded its leadership team, appointing Jake Stopper as group managing partner, heading up Spark NZ. Stopper joins the agency from +61, the bespoke agency partnership built for Telstra. As client partner, he was a foundational figure and lead across multiple programmes of work. His move across the Tasman follows a successful run […]
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BMW, Diageo, Medibank Among 2026 MFA Awards Finalists
via bandt.com.au
Campaigns for BMW, Diageo, Medibank, L’Oréal, McDonald’s, Unilever and state government are among the standout contenders named as finalists for the 2026 MFA Awards. The 2026 judging panel comprised 120 media and marketing leaders, including an industry-leading 50 per cent client-side CMOs, bringing a strong advertiser lens to the process. Collectively, judges brought 1,692 years […]
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Google Rolls Out AI Max In Australia, Promises 27% More Conversions
via bandt.com.au
Google has officially rolled out AI Max for Search across Australia and New Zealand, describing the new AI-powered advertising suite as a response to the rapid shift towards conversational search behaviour. Announced yesterday at Google Marketing Live Sydney, AI Max is now available to advertisers across the region, with Google claiming the technology is already […]
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Pauline Hanson Wants To Axe SBS In Line With ‘Monoculture Society’ Agenda
via bandt.com.au
One Nation leader Pauline Hanson will bin multicultural broadcaster SBS if her party wins the next election. In an incendiary National Press Club address yesterday, the former chicken shop owner promises “big changes” to public broadcasters SBS and ABC if she gets into power. “The SBS will be gone. There’s no need for it anymore. […]
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Are Media Restructures Marketing Function, Carly Bowra Departs & Jocelin Abbey Promoted
via bandt.com.au
Are Media has restructured its marketing function by decentralising these roles into each vertical of Entertainment, Homes & Lifestyle, Luxury and Subscriptions. The move has resulted in the departure of director of marketing Carly Bowra and parts of the in-house creative team. B&T understands the restructure aims to make support function roles more closely aligned […]
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‘Blown Away’: FUJIFILM Australia Picks Hello As Full-Service Agency
via bandt.com.au
Full-service agency Hello has been appointed as FUJIFILM Australia’s Photo Imaging integrated agency partner, with a remit spanning brand, creative and media strategy, as well as execution across the full mix. The agency will cover all brands within the FUJIFILM Australia Photo Imaging Division, including Instax, Fujifilm Photos and QuickSnap with work to span creative, […]
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