Advertising news

• Fast 10: Aruga Co-Founders On Putting Brisbane On The Creative Map

  16-06-2026 04:26 via bandt.com.au
  
  We get our first double act on Fast 10. But fear not, this hasn't become a Tedious 20.
  
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• Howatson+Company: B&T’s Agency Scorecard 2026

  16-06-2026 05:03 via bandt.com.au
  Another rocking year from Howatson+Co. Not that we expected anything less from the Surry Hills outfit.
  
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• Saatchi & Saatchi: B&T’s Agency Scorecard 2026

  16-06-2026 04:48 via bandt.com.au
  
  Saatchi & Saatchi's team certainly look the part of trendy rockers. And they hit some hit notes throughout the year.
  
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• ‘Had Their Chance & Failed’: Britain To Ban Social Media For Under 16s

  16-06-2026 04:41 via bandt.com.au
  
  Britain follows Australia's lead on social media. As the poms do in so many other areas of life.
  
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• Australia’s Ad Spend To Grow 7.4% Led By Retail Media: WPP Forecast

  16-06-2026 04:37 via bandt.com.au
  
  Spend for retail media is predicted to reach $2.3 billion in 2026, growing 19.5 per cent and remaining the fastest growing channel in the Aussie market, according to WPP Media.  If the forecast is accurate, retail media ad spend ($3.1bn) is expected to overtake total TV ad revenue by 2028 with an 8.4 per cent market […]
  
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• How NZ Rugby’s Marketing Boss Keeps The All Blacks Front Of Mind When A Ball Isn’t Being Kicked

  16-06-2026 04:34 via bandt.com.au
  
  The All Blacks might be one of the world's most successful sporting sides. But pavlova is still ours.
  
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• Reflections Holidays Responds To Rising Fuel Costs With ‘Travel Near’ Campaign

  16-06-2026 04:28 via bandt.com.au
  Expensive flights put a hold on your Euro summer? Why not keep it local and enjoy the same beer you do at home.
  
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• TV Ratings (15/6/2026): Farmer Wants A Wife Tops Monday Night Following Shock Exits

  16-06-2026 04:27 via bandt.com.au
  
  B&T disappointed in all who didn't tune in to see Daichi Kamada's worldie vs the Netherlands yesterday.
  
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• D3 Wins Musashi Parent Company’s NZ Media Account

  16-06-2026 04:22 via bandt.com.au
  
  We bet D3's gym junkies are quite happy with the recent account win.
  
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• AWARD Awards 2026 Finalists: Bear Meets Eagle On Fire Leads The Pack

  16-06-2026 04:15 via bandt.com.au
  
  The AWARD Awards finalists are here! And its good news for fans of flammable avians and ursids.
  
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• Hatched & Richards Rose Tapped To Lead Crime Stoppers Australia Campaign

  16-06-2026 04:14 via bandt.com.au
  
  Hatched and Richards Rose get to work stopping money laundering. We're happy to help too, if you throw us a few bucks.
  
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• Colenso BBDO Promotes Emily Joe & Simone Louis To Creative Directors

  16-06-2026 04:13 via bandt.com.au
  
  B&T had to double check this was a quadruple promotion from Colenso, given all these first names.
  
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• Heckler Expands Into The Middle East With John Hassan As Managing Director

  16-06-2026 04:11 via bandt.com.au
  
  Heckler expands into the Middle East. Though sensibly went around the Strait of Hormuz on flight in.
  
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• Ex-Meta & Disney Exec Joins Fabulate As Commercial Director For Southeast Asia, Japan, South Korea

  16-06-2026 04:08 via bandt.com.au
  
  Fabulate gets this new commercial director for SE Asia, who sadly won't be able to zoom into its weekly pub trivia trips.
  
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• The Fck It List Podcast Trio On Why They Turned ‘Off-Air’ Conversations On 

  16-06-2026 03:57 via bandt.com.au
  
  Our addition to the Fck It List? PRs who ask to go for coffee rather than a beer at 2pm.
  
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• The Fck It List Podcast Trio On Why They Turned “Off-Air” Conversations On 

  16-06-2026 03:57 via bandt.com.au
  
  A great event with plenty of swearing. B&T had a blast!
  
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• Brent Smart Launches C-Suite Consultancy

  16-06-2026 03:57 via bandt.com.au
  
  Former Telstra and IAG marketing chief Brent Smart has launched a CMO Advisory to provide c-suite executives with “the sort of advice I wish I had as a CMO”. Smart, who left Telstra after four years in March, said that his advisor B.Smart will offer brand strategy and creative effectiveness advice mentoring to first-time CMOs […]
  
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• Vikings, Kilts & Cowboy Hats: The Case For The Obvious

  16-06-2026 03:49 via bandt.com.au
  
  Few people know how to sell a country better than Susan Coghill, CMO of Tourism Australia and inductee to B&T’s CMO Power List so many times we’ve lost count. In this op-ed, she explains why doing ‘the obvious’ isn’t bad. It’s in fact just good marketing. Twenty-six young men in Norse leather armour and animal […]
  
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• Electronic Arts Launches Platform To Help Brands Buy In-game Ads

  16-06-2026 03:40 via bandt.com.au
  
  Electronic Arts has launched its first advertising platform that allows brands to run ads and live experiences across its global portfolio of games, including EA Sports FC and Madden NFL. Brands including Visa, Red Bull, Lowe’s, Mountain Dew Xfinity and Peacock have already started to partner with EA Advertising. EA said that it will enable […]
  
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• Carsales Puts AI Voice Search At Centre Of New Campaign

  16-06-2026 03:10 via bandt.com.au
  
  Carsales has launched a new mid-year brand campaign highlighting how AI Voice Search is helping users navigate their way through car purchases. The campaign, which is timed to land across major sporting events in football and rugby, as well as EOFY, reflects a real shift in how Australians are buying cars. Consumer confidence is at its […]
  
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• Young Aussies Consuming More News Than Ever From Influencers & AI

  16-06-2026 02:45 via bandt.com.au
  
  New research from the Digital News Report Australia 2026 has revealed a major shift in news consumption habits, with Australian’s under 35 increasingly turning away from traditional platforms and towards social media creators, influencers and generative AI tools to stay informed. The report, released by the University of Canberra’s News and Media Research Centre (N&MRC), […]
  
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• Rob Hall Launches Adtech Startup Parallel

  16-06-2026 02:29 via bandt.com.au
  
  Rob Hall, co-founder of Playground xyz, has launched Parallel, an adtech platform “to pioneer Customer Suitability in digital advertising”. Launched in Sydney and London, Parallel allows brands to quantify and optimise resonance – the fit between a customer, an ad and the content they’re viewing – across live advertising campaigns. While brand safety and brand […]
  
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• Elizabeth McIntyre Joins The World Out Of Home Organization Board

  16-06-2026 02:21 via bandt.com.au
  
  Elizabeth will be on the MOVE. And the added bonus is her frequent flyer points will also be on the MOVE.
  
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• TikTok Invests In Sporting Content Funding Second Season Of Young Bloods

  16-06-2026 02:11 via bandt.com.au
  
  Everyone is clearly looking for the next Drive to Survive.
  
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• TikTok Funds Second Season Of Sydney Swans ‘Young Bloods’ Doco

  16-06-2026 02:11 via bandt.com.au
  
  Is TikTok the home of the next Drive to Survive? Perhaps. Perhaps it'll even be somewhat interesting, too.
  
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• The Intention Before The Prompt—That’s The Work

  16-06-2026 01:56 via bandt.com.au
  
  “The life so short, the craft so long to learn.” Geoffrey Chaucer wrote that more than 600 years ago, which is annoying, because it may be the best summary of the AI creative debate in 2026. We keep talking about the tools as if access to them is the main story. Who has Runway? Who […]
  
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• TAB & Bastion Unite Aussies For The World Cup With ‘The Cup’ Campaign

  16-06-2026 01:50 via bandt.com.au
  
  Our Northern Beaches readers will know exactly where this spot was filmed. And yes, it gives it bonus points.
  
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• Player Media Taps Gaming Industry Veteran Lance Traore To Lead Aussie Expansion

  16-06-2026 01:46 via bandt.com.au
  
  Player Media, the gaming media business within Mana Group, has appointed Lance Traore as country head of Australia, as the company expands its presence across the Australian market. Traore will lead Player Media’s Australian business, working with media agencies, creative agencies and brands to help them engage gaming audiences through player-centric media, in-game advertising, esports […]
  
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• ‘You Need A Neutral Party In The Middle’: Innovid Launches NIVO AI To Cut Campaign Launch Times

  16-06-2026 01:42 via bandt.com.au
  
  Here from the AdTech Women Leading Tech winner Georgia Brammer on how she can save you hell of a lot of time.
  
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• KFC Rebrands & ‘Goes Full Chicken’ In First Work By Special

  16-06-2026 01:33 via bandt.com.au
  
  KFC Australia is going all in on its chicken obsession with the launch of ‘Go Full Chicken’, a new brand platform and the first work from Special since the agency’s appointment earlier this year. Go Full Chicken is built on a simple belief: great chicken comes from an obsessive commitment to doing things properly. It […]
  
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