Advertising news

• Every Founder Needs To Know Their Business’ Value Before 30 June 2027

  10-07-2026 02:08 via bandt.com.au
  
  The recent capital gains tax reforms may not change every founder’s decision to sell. They may, however, fundamentally change when that decision gets made, according to Julia Vargiu and Michael Chin from SI Global. Spend enough time around independent agency and tech founders and you’ll notice something interesting. Very few wake up on a Tuesday […]
  
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• ‘Much Easier’: Meta’s AI-Powered Muse Image Tool Could Pose Problems For Brands & Public Figures Alike

  10-07-2026 03:23 via bandt.com.au
  
  Prince Harry features in B&T yet again this week. Not that we have a thing for posh rangas.
  
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• News Corp Australia Launches Fifth Reconciliation Action Plan

  10-07-2026 03:02 via bandt.com.au
  
  News Corp Australia has launched its fifth Reconciliation Action Plan (RAP). It said this will further its commitment to employ storytelling to celebrate the achievements and break down the barriers affecting Aboriginal and Torres Strait Islander people. News Corp Australasia’s executive chairman Michael Miller said the company’s ability to engage more than 18 million Australians […]
  
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• ‘Grievance Makes A Rotten General’: It’s Time For Harry To Stop Fighting & Find A New Purpose

  10-07-2026 03:00 via bandt.com.au
  
  British PR doyen Mark Borkowski believes that the British High Court’s decision to dismiss Harry’s claims against the Daily Mail should end his crusade to take on the red tops and, for his sake, find a new purpose in life. ‘There isn’t a laundry in the cosmos big enough to wash all of Harry’s dirty […]
  
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• OOH Sector Grows 5.5% In Q2

  10-07-2026 02:57 via bandt.com.au
  
  OOH! AAH! And possibly even WOO! Here are some new outdoor growth figures.
  
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• Coca-Cola’s Global Media Review Down To Three

  10-07-2026 02:50 via bandt.com.au
  
  WPP, Publicis Groupe and Omnicom are vying for Coca-Cola’s global media account after Dentsu failed to make the final round, according to a report in Campaign. Citing industry sources, Campaign reports Publicis is currently viewed as the frontrunner in the review, although Coca-Cola has not confirmed a decision. WPP Media, via a bespoke Open X […]
  
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• Housing Foundation Appoints Tonic Communications As PR Partner

  10-07-2026 02:44 via bandt.com.au
  
  Tonic Communications proves just the tonic for NZ's Housing Foundation.
  
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• TV Star Matt Zukowski Features In Daily Mail’s The Debrief Podcast Launch

  10-07-2026 02:05 via bandt.com.au
  
  Daily Mail has launched a new video podcast, The Debrief, to break down the biggest celebrity stories and shopping deals of the week, featuring TV personality Matt Zukowski in the first episode. Hosted by Daily Mail Deputy Show business Editor Savanna Young, the podcast discusses red carpet moments, Hollywood headlines, influencer drama and the products […]
  
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• The Marketing Club & RMIT Ink New Networking, Mentoring & Education Partnership

  10-07-2026 01:41 via bandt.com.au
  
  And here's us thinking it was the job of the university to educate marketing students on marketing!
  
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• LA Rams Partner With HoMie Ahead Of Melbourne’s NFL Showdown

  10-07-2026 01:41 via bandt.com.au
  
  The LA Rams have partnered with social enterprise streetwear label HoMie to embed the franchise as Melbourne’s NFL team, ahead of its first-ever regular season game at the MCG. Melbourne agency Town Square has created a new campaign to launch HoMie’s limited LA Rams x HoMie collaboration, with all profits going directly to combat youth […]
  
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• Ausgrid Launches Electrification Push ‘The Switch Is On’ Via Stake

  10-07-2026 01:40 via bandt.com.au
  
  Ausgrid and Stake launch ‘The Switch Is On’, a behaviour change campaign designed to uplift electrification.  The campaign, developed by Stake, has deployed social proof and behavioural science to move NSW households from stagnant awareness to action on electrification. Research underpinning the campaign found that 50 per cent of households in the Ausgrid network were […]
  
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• Iona Star Invests In Zitcha To Drive AI Retail Media Expansion

  10-07-2026 01:35 via bandt.com.au
  
  Iona Star, the operator-managed venture capital fund, has announced its investment in Zitcha, a rapidly growing retail media platform that helps retailers unlock the full commercial value of their first-party data. The investment will be used by Zitcha to support its continued international growth and “pave the way for retail media to be cemented as […]
  
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• Events, Retail Media & OOH Hiring Outpaces Market

  10-07-2026 01:28 via bandt.com.au
  
  Retail media and out of home businesses, as well as those behind large-scale events, are pacing well ahead of the rest of the media industry, according to new research looking at Q2 recruitment rates. Recruitment activity in the large scale events sector surged 139 per cent year-on-year to 136 roles. The Rugby World Cup, Netball […]
  
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• Michael Hill Australia Puts Media Up For Pitch

  09-07-2026 05:22 via bandt.com.au
  
  B&T journo's window-shopping finally results in a story as we uncover that Michael Hill is reviewing media.
  
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• UM: B&T’s Agency Scorecard 2026

  09-07-2026 05:00 via bandt.com.au
  
  UM team leans into the Acker Dacker, here. Something we're always in favour of.
  
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• The Day Has Arrived! Voting For B&T’s Women In Media People’s Choice Award Is Open!

  09-07-2026 04:58 via bandt.com.au
  
  Voting is open now! Cast away!
  
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• ‘We’re Very Sorry’: Telstra Withdraws Ads During State Of Origin Decider, Kia Steps In

  09-07-2026 04:46 via bandt.com.au
  
  Steve Buscemi's loss was this man on horse's gain, it seems.
  
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• VACCHO Launches Bowel Cancer Screening Campaign Via Think HQ

  09-07-2026 04:39 via bandt.com.au
  
  More important work from Think HQ, here.
  
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• The Wellcom Group Hires Vicky Stewardson As New AI Lead 

  09-07-2026 04:39 via bandt.com.au
  
  Stewardson set to steward Wellcom's use of AI. Or at least hopes to.
  
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• Meltwater Expands MCP For Real-Time Alerts & Reports

  09-07-2026 04:35 via bandt.com.au
  
  Meltwater expands its MCP platform. Which we understand to be both incredibly exciting and important.
  
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• ‘Messy, Confronting & Deeply Human’: Broadcaster Marc Fennell Launches Audible Podcast Series On AI

  09-07-2026 04:22 via bandt.com.au
  
  Australian technology journalist, television presenter, radio personality and author Marc Fennell has launched a new series on Audible ‘Unreal: When AI Becomes Us’ which puts humanity (not technology) at the centre of the AI conversation. Across six self‑contained episodes, Unreal explores how artificial intelligence is reshaping the most intimate parts of our lives: how we […]
  
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• Pizza Hut Re-Launches In Australia With New Campaign Via Jnr.

  09-07-2026 04:08 via bandt.com.au
  Pizza Hut is re-launching in Australia with a new brand campaign, ‘How Bad DoYou Want Good?’, which dropped at halftime in last night’s State of Origin III. The campaign was developed by creative agency jnr., who won the business via competitive pitch mid-way through 2025, and has been busy working on the re-brand eversince. “The […]
  
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• Pizza Hut Launches Refreshed Brand With New Campaign Via Jnr.

  09-07-2026 04:08 via bandt.com.au
  We're still eagerly awaiting the return of the Pizza Hut Buffet, however.
  
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• TV Ratings (8/7/2026): NSW Series Win Delivers Nine Second-Largest Origin Audience Ever

  09-07-2026 04:06 via bandt.com.au
  
  It's a bad day to be a Queenslander. Not that we're gloating or anything!
  
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• Melbourne Confidential: Sam Enshaw

  09-07-2026 03:14 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Sam Enshaw head of strategy at Cassette.  […]
  
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• Big Bang Or Long Game: Do Brands Win Backing The World Cup Or Super Bowl?

  09-07-2026 03:12 via bandt.com.au
  
  In this op-ed, Bench Media co-founder and chief operations officer Shai Luft ponders whether the slow long burn of a World Cup is as powerful to brands as the short, sharp burst of a Super Bowl. Would you rather have two hours to make the perfect burst, or seven weeks to build momentum while people […]
  
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• Autism Awareness Australia Rebrands With FutureBrand Backing 

  09-07-2026 03:02 via bandt.com.au
  Autism Awareness Australia has officially rebranded as Autism Association of Australia, marking a strategic shift from raising awareness of autism to advocating for systemic change for autistic Australians and their families. The 20-year-old national peak body unveiled the new name and identity today, with the transformation developed pro bono by branding agency FutureBrand. The project […]
  
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• AFL, Dan Does Footy, 7plus & Kayo Sports Unite For Creator-led Live Stream

  09-07-2026 02:56 via bandt.com.au
  
  The AFL, Dan Does Footy, 7plus and Kayo Sports have joined forces to amplify how fans will experience live AFL, with the return of The Ultimate Footy Watchalong tonight. In an AFL industry first, The Ultimate Footy Watchalong 2 will integrate official AFL match vision into a creator-led live stream, giving fans the chance to […]
  
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• Cooee Partners With JCDecaux For NAIDOC Week Campaign

  09-07-2026 01:56 via bandt.com.au
  
  Indigenous-owned Cooee Native Foods has partnered with JCDecaux Australia to launch a digital out-of-home campaign celebrating First Nations culture, stories and native ingredients during NAIDOC Week. NAIDOC Week is an annual July celebration recognising the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Running across JCDecaux’s premium digital network in Sydney and […]
  
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• Dentsu’s Lucy Thompson Leaves For Chicken Dinner

  09-07-2026 01:53 via bandt.com.au
  
  Perth independent media agency Chicken Dinner has hired Lucy Thompson as head of growth following the addition of new clients. Thompson joins from Dentsu, where she was group digital director and has led digital strategy and performance media across clients including the WA Government (which Dentsu’s Carat recently lost), Cash Converters and Revo Fitness. She […]
  
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