Advertising news

• Ausgrid Launches Electrification Push ‘The Switch Is On’ Via Stake

  10-07-2026 01:40 via bandt.com.au
  
  Ausgrid and Stake launch ‘The Switch Is On’, a behaviour change campaign designed to uplift electrification.  The campaign, developed by Stake, has deployed social proof and behavioural science to move NSW households from stagnant awareness to action on electrification. Research underpinning the campaign found that 50 per cent of households in the Ausgrid network were […]
  
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• The ‘Human Headline’ Derryn Hinch Passed Away

  10-07-2026 08:43 via bandt.com.au
  
  Derryn Hinch, one of Australia’s most recognisable broadcasters of the 80s, 90s and noughties, has died. The ‘Human Headline’ was a regular figure on TV and radio for decades. For generations of listeners, Hinch was a voice that figured constantly in morning and drive slots on Melbourne’s 3AW and on TV. Born in New Zealand, […]
  
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• ‘Diluting The Entire Purpose’: M&M’s UK Ad Ban Raises Questions Over Future Of Brand Characters

  10-07-2026 04:40 via bandt.com.au
  
  M&M's anthropomorphic mascots find themselves in the headlines again. Which reminds us, it's lunch time!
  
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• TV Ratings (9/7/2026): AFL Tops The Night With Shock Dockers Comeback

  10-07-2026 04:20 via bandt.com.au
  
  A break in the World Cup gives Seven a clear run at the ratings. Much like France's clear run at the final.
  
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• 3rdspace: B&T’s Agency Scorecard 2026

  10-07-2026 04:08 via bandt.com.au
  
  3rdspace goes all Dark Side of the Moon here. Not to say that its work isn't illuminating, of course.
  
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• Cairns Hatchlings 2026 – The Live Brief Finalists: Video

  10-07-2026 04:04 via bandt.com.au
  
  Got a spare 10 minutes? Watch these excellent videos. We won't tell your boss, either.
  
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• Politico Taps The AFR’s Paul Karp To Lead Canberra Playbook Editorial Team

  10-07-2026 03:45 via bandt.com.au
  
  The Canberra Playbook manages to find four journos willing to live in Canberra for editorial team.
  
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• ‘Much Easier’: Meta’s AI-Powered Muse Image Tool Could Pose Problems For Brands & Public Figures Alike

  10-07-2026 03:23 via bandt.com.au
  
  Prince Harry features in B&T yet again this week. Not that we have a thing for posh rangas.
  
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• News Corp Australia Launches Fifth Reconciliation Action Plan

  10-07-2026 03:02 via bandt.com.au
  
  News Corp Australia has launched its fifth Reconciliation Action Plan (RAP). It said this will further its commitment to employ storytelling to celebrate the achievements and break down the barriers affecting Aboriginal and Torres Strait Islander people. News Corp Australasia’s executive chairman Michael Miller said the company’s ability to engage more than 18 million Australians […]
  
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• ‘Grievance Makes A Rotten General’: It’s Time For Harry To Stop Fighting & Find A New Purpose

  10-07-2026 03:00 via bandt.com.au
  
  British PR doyen Mark Borkowski believes that the British High Court’s decision to dismiss Harry’s claims against the Daily Mail should end his crusade to take on the red tops and, for his sake, find a new purpose in life. ‘There isn’t a laundry in the cosmos big enough to wash all of Harry’s dirty […]
  
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• OOH Sector Grows 5.5% In Q2

  10-07-2026 02:57 via bandt.com.au
  
  OOH! AAH! And possibly even WOO! Here are some new outdoor growth figures.
  
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• Coca-Cola’s Global Media Review Down To Three

  10-07-2026 02:50 via bandt.com.au
  
  WPP, Publicis Groupe and Omnicom are vying for Coca-Cola’s global media account after Dentsu failed to make the final round, according to a report in Campaign. Citing industry sources, Campaign reports Publicis is currently viewed as the frontrunner in the review, although Coca-Cola has not confirmed a decision. WPP Media, via a bespoke Open X […]
  
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• Housing Foundation Appoints Tonic Communications As PR Partner

  10-07-2026 02:44 via bandt.com.au
  
  Tonic Communications proves just the tonic for NZ's Housing Foundation.
  
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• Every Founder Needs To Know Their Business’ Value Before 30 June 2027

  10-07-2026 02:08 via bandt.com.au
  
  The recent capital gains tax reforms may not change every founder’s decision to sell. They may, however, fundamentally change when that decision gets made, according to Julia Vargiu and Michael Chin from SI Global. Spend enough time around independent agency and tech founders and you’ll notice something interesting. Very few wake up on a Tuesday […]
  
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• TV Star Matt Zukowski Features In Daily Mail’s The Debrief Podcast Launch

  10-07-2026 02:05 via bandt.com.au
  
  Daily Mail has launched a new video podcast, The Debrief, to break down the biggest celebrity stories and shopping deals of the week, featuring TV personality Matt Zukowski in the first episode. Hosted by Daily Mail Deputy Show business Editor Savanna Young, the podcast discusses red carpet moments, Hollywood headlines, influencer drama and the products […]
  
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• Ex-I’m A Celeb & Love Island Contestant Matt Zukowski Features In Daily Mail’s The Debrief Podcast Launch

  10-07-2026 02:05 via bandt.com.au
  
  The Daily Mail rolls out the red carpet for this celeb appearance on its new pod.
  
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• Fourth Wall Appointed Production Agency For Sydney Gay & Lesbian Mardi Gras

  10-07-2026 01:49 via bandt.com.au
  
  It's always worth wearing a helmet when riding a motorbike. Even if you look fabulous without one.
  
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• The Marketing Club & RMIT Ink New Networking, Mentoring & Education Partnership

  10-07-2026 01:41 via bandt.com.au
  
  And here's us thinking it was the job of the university to educate marketing students on marketing!
  
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• LA Rams Partner With HoMie Ahead Of Melbourne’s NFL Showdown

  10-07-2026 01:41 via bandt.com.au
  
  The LA Rams have partnered with social enterprise streetwear label HoMie to embed the franchise as Melbourne’s NFL team, ahead of its first-ever regular season game at the MCG. Melbourne agency Town Square has created a new campaign to launch HoMie’s limited LA Rams x HoMie collaboration, with all profits going directly to combat youth […]
  
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• LA Rams & Streetwear Brand HoMie Launch New Campaign Ahead Of First NFL Match At The MCG Via Town Square

  10-07-2026 01:41 via bandt.com.au
  
  Melbourne, streetwear, the NFL? This story's gone right over our heads.
  
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• Ausgrid Launches Electrification Push Campaign ‘The Switch Is On’ Via Stake

  10-07-2026 01:40 via bandt.com.au
  
  If the price of petrol isn't enough to make you consider switching, we don't know what will.
  
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• VC Fund Iona Star Invests In Zitcha To Drive AI Retail Media Expansion

  10-07-2026 01:35 via bandt.com.au
  
  Iona Star, much to our dismay, is no relation to Ringo.
  
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• Iona Star Invests In Zitcha To Drive AI Retail Media Expansion

  10-07-2026 01:35 via bandt.com.au
  
  Iona Star, the operator-managed venture capital fund, has announced its investment in Zitcha, a rapidly growing retail media platform that helps retailers unlock the full commercial value of their first-party data. The investment will be used by Zitcha to support its continued international growth and “pave the way for retail media to be cemented as […]
  
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• Events, Retail Media & OOH Hiring Outpaces Market

  10-07-2026 01:28 via bandt.com.au
  
  Retail media and out of home businesses, as well as those behind large-scale events, are pacing well ahead of the rest of the media industry, according to new research looking at Q2 recruitment rates. Recruitment activity in the large scale events sector surged 139 per cent year-on-year to 136 roles. The Rugby World Cup, Netball […]
  
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• Michael Hill Australia Puts Media Up For Pitch

  09-07-2026 05:22 via bandt.com.au
  
  B&T journo's window-shopping finally results in a story as we uncover that Michael Hill is reviewing media.
  
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• UM: B&T’s Agency Scorecard 2026

  09-07-2026 05:00 via bandt.com.au
  
  UM team leans into the Acker Dacker, here. Something we're always in favour of.
  
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• The Day Has Arrived! Voting For B&T’s Women In Media People’s Choice Award Is Open!

  09-07-2026 04:58 via bandt.com.au
  
  Voting is open now! Cast away!
  
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• ‘We’re Very Sorry’: Telstra Withdraws Ads During State Of Origin Decider, Kia Steps In

  09-07-2026 04:46 via bandt.com.au
  
  Steve Buscemi's loss was this man on horse's gain, it seems.
  
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• VACCHO Launches Bowel Cancer Screening Campaign Via Think HQ

  09-07-2026 04:39 via bandt.com.au
  
  More important work from Think HQ, here.
  
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• The Wellcom Group Hires Vicky Stewardson As New AI Lead 

  09-07-2026 04:39 via bandt.com.au
  
  Stewardson set to steward Wellcom's use of AI. Or at least hopes to.
  
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