Advertising news

• Droga5 ‘Tries To Find Something That Brings Australia Together’

  18-12-2025 01:13 via bandt.com.au
  Accenture Song‘s Droga5 picked up Best CTV and Video Campaign for ‘The Comments Section’ for Meat & Livestock Australia. The yearly Lamb Ad brings Aussies together like no other ad, but this year’s unified approach was unexpected. By tapping into real Australian comments about divisive topics sourced from Instagram, TikTok, Reddit, Facebook, YouTube, the ad […]
  
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• Electronic Arts Launches Platform To Help Brands Buy In-game Ads

  16-06-2026 03:40 via bandt.com.au
  
  Electronic Arts has launched its first advertising platform that allows brands to run ads and live experiences across its global portfolio of games, including EA Sports FC and Madden NFL. Brands including Visa, Red Bull, Lowe’s, Mountain Dew Xfinity and Peacock have already started to partner with EA Advertising. EA said that it will enable […]
  
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• Carsales Puts AI Voice Search At Centre Of New Campaign

  16-06-2026 03:10 via bandt.com.au
  
  Carsales has launched a new mid-year brand campaign highlighting how AI Voice Search is helping users navigate their way through car purchases. The campaign, which is timed to land across major sporting events in football and rugby, as well as EOFY, reflects a real shift in how Australians are buying cars. Consumer confidence is at its […]
  
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• Young Aussies Consuming More News Than Ever From Influencers & AI

  16-06-2026 02:45 via bandt.com.au
  
  New research from the Digital News Report Australia 2026 has revealed a major shift in news consumption habits, with Australian’s under 35 increasingly turning away from traditional platforms and towards social media creators, influencers and generative AI tools to stay informed. The report, released by the University of Canberra’s News and Media Research Centre (N&MRC), […]
  
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• Rob Hall Launches Adtech Startup Parallel

  16-06-2026 02:29 via bandt.com.au
  
  Rob Hall, co-founder of Playground xyz, has launched Parallel, an adtech platform “to pioneer Customer Suitability in digital advertising”. Launched in Sydney and London, Parallel allows brands to quantify and optimise resonance – the fit between a customer, an ad and the content they’re viewing – across live advertising campaigns. While brand safety and brand […]
  
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• Elizabeth McIntyre Joins The World Out Of Home Organization Board

  16-06-2026 02:21 via bandt.com.au
  
  Elizabeth will be on the MOVE. And the added bonus is her frequent flyer points will also be on the MOVE.
  
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• TikTok Invests In Sporting Content Funding Second Season Of Young Bloods

  16-06-2026 02:11 via bandt.com.au
  
  Everyone is clearly looking for the next Drive to Survive.
  
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• The Intention Before The Prompt—That’s The Work

  16-06-2026 01:56 via bandt.com.au
  
  “The life so short, the craft so long to learn.” Geoffrey Chaucer wrote that more than 600 years ago, which is annoying, because it may be the best summary of the AI creative debate in 2026. We keep talking about the tools as if access to them is the main story. Who has Runway? Who […]
  
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• TAB & Bastion Unite Aussies For The World Cup With ‘The Cup’ Campaign

  16-06-2026 01:50 via bandt.com.au
  
  Our Northern Beaches readers will know exactly where this spot was filmed. And yes, it gives it bonus points.
  
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• Player Media Taps Gaming Industry Veteran Lance Traore To Lead Aussie Expansion

  16-06-2026 01:46 via bandt.com.au
  
  Player Media, the gaming media business within Mana Group, has appointed Lance Traore as country head of Australia, as the company expands its presence across the Australian market. Traore will lead Player Media’s Australian business, working with media agencies, creative agencies and brands to help them engage gaming audiences through player-centric media, in-game advertising, esports […]
  
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• ‘You Need A Neutral Party In The Middle’: Innovid Launches NIVO AI To Cut Campaign Launch Times

  16-06-2026 01:42 via bandt.com.au
  
  Here from the AdTech Women Leading Tech winner Georgia Brammer on how she can save you hell of a lot of time.
  
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• KFC Rebrands & ‘Goes Full Chicken’ In First Work By Special

  16-06-2026 01:33 via bandt.com.au
  
  KFC Australia is going all in on its chicken obsession with the launch of ‘Go Full Chicken’, a new brand platform and the first work from Special since the agency’s appointment earlier this year. Go Full Chicken is built on a simple belief: great chicken comes from an obsessive commitment to doing things properly. It […]
  
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• The B&T Awards Returns For 2026 To Find Out What You’re Made Of!

  15-06-2026 04:58 via bandt.com.au
  
  This year, we're finding who's done the hard yards & who stood up when others shirked. In other words, what you're made of.
  
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• ‘Creativity Legitimately Pays The Bills’: Special’s Evans, Heyde, Schreiber & Firth Reflect On Runaway B&T Awards Success

  15-06-2026 04:55 via bandt.com.au
  
  There's precious little Special doesn't know about winning awards. Not least doing some of the industry's finest work.
  
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• Atomic 212°: B&T’s Agency Scorecard 2026

  15-06-2026 04:45 via bandt.com.au
  
  Atomic goes all Tame Impala here. Which isn't to say that no one ever really knows how many people are in its group.
  
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• Hisense Launches ‘Hisense Hangout’ Broadcast Hub Inside SBS’s FIFA World Cup 2026 Coverage

  15-06-2026 04:33 via bandt.com.au
  
  Hisense launches this new activation thing. And, for what it's worth, we've never seen a fridge that good looking.
  
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• Weekend Ratings (12-14/6/2026): Socceroos Triumph Over Turkiye Dominates Ratings With 3M Average Viewers

  15-06-2026 04:32 via bandt.com.au
  
  The World Cup proves a winner for SBS. Networks remains committed to sex, too, however.
  
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• EatClub Launches First Major Brand Campaign ‘Dining Out. Done Smart.’ Via It’s Friday

  15-06-2026 04:28 via bandt.com.au
  
  EatClub launches this new campaign. And with parmis topping $30(!) in some places, not a moment too soon.
  
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• Gina Rinehart In Talks With ACM Over Potential Buyout

  15-06-2026 04:27 via bandt.com.au
  
  If any billionaires are looking to buy up B&T, you know where to find us.
  
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• Prophet, BYD And Seven Research Finds Most Brands Investing In The Wrong Channels

  15-06-2026 04:11 via bandt.com.au
  
  Prophet’s modelling of 320,000 BYD test drives found marketing drives 40 per cent of EV demand but efficiency gaps of up to 20x mean most brands are backing the wrong channels. The analysis for BYD forms part of Prophet’s cross-channel demand effectiveness partnership with the Seven Network. The partnership has seen Prophet’s Marketing Mix Modelling […]
  
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• Prophet, BYD & Seven Research Finds Most Brands Investing In The Wrong Channels

  15-06-2026 04:11 via bandt.com.au
  
  Research finds marketing drives 40% of EV demand. What's driving the other 60% meanwhile, we have no idea.
  
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• Bunnings Named Australia’s Most Unmistakable Brand In New Distinctive Asset Study

  15-06-2026 03:59 via bandt.com.au
  
  New research from The Make it Unmistakable study named Bunnings as Australia’s most unmistakable brand and Jetstar’s logo as its most misattributed. The study is a  a joint initiative led by research firm The Navigators and branding agency Principals that surveyed 2,500 Australians on 121 assets across 77 brands. Respondents were exposed to a set of […]
  
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• Those That Do: B&T’s Agency Scorecard 2026

  15-06-2026 03:57 via bandt.com.au
  
  NOW PLAYING Those That Do Team PROFILE Agency Type Creative Ownership Independent tagline Why just say, when you can do LEADERSHIP TEAM​ Ben Walker CEO Nathan Qauiley Managing director Claire Sutton Creative director Corey Clarke Experiential lead Yvette Harapa Client partner Mark Hutton Business development Key Stats Offices Sydney, Melbourne Headcount 25 permanent, 2 freelance […]
  
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• HiSmile To Pay $138k After Fake Reviews, ‘Misleading’ Social Ads

  15-06-2026 03:31 via bandt.com.au
  
  A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged […]
  
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• HiSmile Fined For Fake Reviews & ‘Misleading’ Social Ads

  15-06-2026 03:31 via bandt.com.au
  
  A popular oral healthcare brand is under fire by the the Australian Competition and Consumer Commission, and is being ordered to pay a whopping fine after it used employees to create fake misleading testimonials. The brand, which is sold at Woolworths and Coles, has been fined $138,600 in penalties for seven infringement notices for alleged […]
  
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• Atomic 212: B&T’s Agency Scorecard 2026

  15-06-2026 03:31 via bandt.com.au
  
  NOW PLAYING Atomic 212° Team PROFILE Agency Type Media Ownership Publicis Groupe tagline Smarter, Faster, Accountable. LEADERSHIP TEAM​ Rory Heffernan CEO Lorraine Woods Chief investment and operations officer Tom Sheppard GM data & technology Barry O’Brien Chairman & founder James Dixon Chief data officer & founder Key Stats Offices Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney […]
  
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• Why ‘Hello, [First Name]’ Isn’t Fooling Anyone Anymore

  15-06-2026 02:34 via bandt.com.au
  
  In this exclusive op-ed, Sam Hoare, area vice president ANZ at DXP content platform, Contentful, argues that while brands continue to pour investment into digital, many are still treating customers like strangers. He warns that without a serious shift towards personalisation, brands risk spiralling costs and missing the opportunity to create meaningful customer experiences. There’s […]
  
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• Scaleup Launches Fourth Media-For-Equity Fund Worth $25M

  15-06-2026 02:14 via bandt.com.au
  
  Scaleup has announced the launch of its fourth media-for-equity fund, backed by a $25 million capacity to support high-growth Australian businesses.  Partners participating in the fund include News Corp Australia, Foxtel, NOVA Entertainment, oOh!media and REA Group. The launch follows the successful deployment of the third fund, valued at $15 million and now fully invested. […]
  
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• Omnicom Oceania Appoints Kate Racovolis As Head Of Communications

  15-06-2026 02:10 via bandt.com.au
  
  Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as head of communications. It is a newly created role to support the business’s integrated marketing, technology and advisory capabilities across the region. Racovolis is well known in the media and marketing sector as a business journalist who was previously editor of The […]
  
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• Westpac Launches New Ad Campaign Created For Kids By Kids Via The Tuesday Club

  15-06-2026 02:02 via bandt.com.au
  
  Westpac goes all 'slay' and '67' with this toe-tapper of a tune for teens and tweens.
  
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