Advertising news

• Chrisco Appoints Thinktonic As Digital Agency

  27-07-2026 03:45 via bandt.com.au
  
  That's right, Christmas is sadly just five months away...
  
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• Genea Celebrates 40 Years Of ‘Changemakers’ In Campaign Via Momentum

  27-07-2026 05:23 via bandt.com.au
  
  On 25 July 1978, Louise Brown was born in Oldham, England, the world’s first baby conceived through IVF. Exactly forty-eight years later, Genea, an Australian fertility clinic that has spent 40 of those years helping build families is asking a different question: what happened next? Genea has launched ‘Changemakers – Changing thousands of lives’, a […]
  
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• ‘Long-Form Content Underutilised For Brands’: Advertising, Film & Tourism Leaders Gather Over Cheese & Wine

  27-07-2026 05:05 via bandt.com.au
  
  There was only one place to be last Wednesday. Unless you happened to a block of brie or a bottle of Yellow Tail.
  
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• Coinstash Founder Accuses Google Of Failing To Remove Scam Ads Impersonating The Exchange

  27-07-2026 04:54 via bandt.com.au
  
  What do Coinstash founder Mena Theodorou & Andrew Forrest have in common? They don't like scam ads.
  
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• Adelaide Airport Allegedly Pulls Conservation Ads But Keeps Gas & Mining Ads Ahead Of ALP Conference

  27-07-2026 04:50 via bandt.com.au
  
  Just wait until they hear what planes run on!
  
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• Weekend TV Ratings (24-26/7/2026): Seven Makes A Splash At Comm Games As Meghan Joins MasterChef

  27-07-2026 04:32 via bandt.com.au
  
  Seven’s coverage of the Glasgow 2026 Commonwealth Games was a big hit across television over the weekend, claiming the top entertainment program on all three nights. And it comes as no surprise, with Australia sitting comfortably at the top of the medal tally with a haul of 17 gold, 9 silver, and 13 bronze medals. […]
  
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• Seven’s Commonwealth Games Coverage Reaches 7.8M

  27-07-2026 04:31 via bandt.com.au
  
  Frankly, we can't see why any other countries bother turning up for the Commonwealth Games these days.
  
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• PLAYE Uses AI Production For New Fortescue Campaign

  27-07-2026 04:24 via bandt.com.au
  
  AI and mining? This story sounds like Greenpeace's worst nightmare.
  
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• Kate McCarthy Named The Game’s 2026 AFLW Ambassador

  27-07-2026 04:02 via bandt.com.au
  
  Seven West Media’s free tipping platform, The Game, has announced AFLW premiership player and 7AFL commentator Kate McCarthy as its ambassador for the 2026 AFLW season. As one of the competition’s most recognisable voices, McCarthy will play a key role in driving engagement throughout the AFLW season, providing weekly tips, expert insights and exclusive content […]
  
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• Runnit Launches AI Platform For Marketers

  27-07-2026 03:47 via bandt.com.au
  
  It'st just what you all wanted and needed, another AI platform.
  
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• Hello Appoints Former Stan & Uber Marketer David Griffiths As Managing Director

  27-07-2026 03:47 via bandt.com.au
  
  Digital marketing and social media agency Hello has appointed senior marketer David Griffiths as managing director. The appointment follows last week’s hire of WPP executive Caroline Berdayes as chief financial and operating officer. Griffiths brings more than 20 years’ experience leading brands, agencies and commercial growth across the Asia-Pacific region. He has held senior marketing […]
  
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• Hello Appoints CMO David Griffiths As Managing Director

  27-07-2026 03:47 via bandt.com.au
  
  Digital marketing and social media agency Hello has appointed senior marketer David Griffiths as managing director. The appointment follows last week’s hire of WPP executive Caroline Berdayes as chief financial and operating officer. Griffiths brings more than 20 years’ experience leading brands, agencies and commercial growth across the Asia-Pacific region. He has held senior marketing […]
  
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• Four Pillars’ Matt Jones Launches ‘StoryWork’ Podcast

  27-07-2026 03:44 via bandt.com.au
  
  Four Pillars founder gets himself behind the mic. Though sadly before he started tucking into his own supply.
  
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• PR Consultant Kate Dinning Launches New Darwin-Based Agency

  27-07-2026 03:43 via bandt.com.au
  
  Darwin-based Great News Corp set for spin-off agencies Good News Corp in Kununurra and Sometimes Good News Corp in Alice Springs.
  
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• Orizontas’ Vanessa Liell: There’s ‘Never Been More Demand’ For Strategic & Corporate Comms But ‘Confidence Issue’ Holds Industry Back

  27-07-2026 03:40 via bandt.com.au
  
  There's no better way to beat your confidence crisis than by winning a B&T Award. Or indulging in the free bar at said event.
  
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• Orizontas’ Vanessa Liell: ‘Never Been More Demand’ For Strategic & Corporate Comms But ‘Confidence Issue’ Holds Industry Back

  27-07-2026 03:40 via bandt.com.au
  
  There's no better way to beat your confidence crisis than by winning a B&T Award. Or indulging in the free bar at said event.
  
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• When Framing A Roast Chicken Handbag As A Gift Changes… Almost Nothing

  27-07-2026 02:29 via bandt.com.au
  
  In this op-ed, Thinkerbell behaviour sciences think Madison Ross explores whether framing makes a difference in advertising the agency’s Bachelor’s Handbag. One of the many tactical levers marketers can pull when positioning a product is shifting who the purchase is intended for. When a product leans into novelty or indulgence, reframing a purchase as a […]
  
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• Are Media Hires ACM’s Bruce Levine To Lead Tech & Product

  27-07-2026 02:08 via bandt.com.au
  
  Are Media has appointed experienced media and technology leader Bruce Levine as director of technology and product. Levine joins Are Media from Australian Community Media (ACM), where he served as chief technology officer, leading large-scale digital transformation initiatives across some of Australia’s most recognised community publishing brands. Prior to ACM, he held senior technology leadership […]
  
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• Nine’s Nathan Patrick Named Boomtown Chairman

  27-07-2026 01:45 via bandt.com.au
  
  Boomtow has appointed TV sales executive and regional media specialist Nathan Patrick as its new chairman. He succeeds Andrew “Billy” Baxter has stepped down to focus on the international growth of his business, the 24 Hour Business Plan, as well as other board roles. Patrick takes on the role as Boomtown chairman in addition to […]
  
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• Fiona Johnston Joins First Nation’s Agency YarnnUp

  27-07-2026 01:39 via bandt.com.au
  
  First Nations-led cultural change agency and consultancy YarnnUp has appointed former Dentsu media leader Fiona Johnston as managing director. Johnston will oversee management of the business working alongside founders William Trewlynn and Ray Alam as the agency scales nationally. With the aim to invest in new services, talent, and client partnerships to help drive positive […]
  
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• Saily Launches National Awareness Campaign

  27-07-2026 01:32 via bandt.com.au
  
  Global travel eSIM provider Saily has expanded its Australian marketing investment with a national campaign across television, digital video and performance media, as it looks to build awareness among Australians travelling overseas. The campaign comes at a time when international roaming has become a key battleground among Australian telecommunications providers, with major brands increasing marketing […]
  
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• Google Burns Through Cash As AI Spending Surges, But Core Ad Biz Still Bringing In Big Bucks

  24-07-2026 04:54 via bandt.com.au
  
  We would have got into AI earlier. But sadly we're cash poor until we flog our Metaverse mansion.
  
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• Burson: B&T’s Agency Scorecard 2026

  24-07-2026 04:50 via bandt.com.au
  
  Burson puts in a strong showing for its Agency Scorecard and we're gearing up for Burson Auto Parts' Scorecard next year.
  
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• WP Creative: B&T’s Agency Scorecard 2026

  24-07-2026 04:48 via bandt.com.au
  
  Need a website doing and maybe tying on a trip to Nepal? Give this mob a ring.
  
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• TV Ratings (23/7/2026): Sports Dominates Thursday Night, Ten Struggles To Crack Top 30

  24-07-2026 04:41 via bandt.com.au
  
  The AFL and NRL see Tipping Point drop to an uncharacteristic fifth on the rankings table.
  
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• Moments Vs Rituals: Traditional MMMs, Last Click Attribution ‘Dangerously Dishonest’

  24-07-2026 04:37 via bandt.com.au
  
  You know who isn't dangerously dishonest? Our accountant. Should anyone from the ATO be reading.
  
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• ‘Lends Itself To Natural Brand Integrations Across Multiple Categories’: Inside The Block Season 22’s Expanded New HQ Village

  24-07-2026 04:36 via bandt.com.au
  
  B&T donned the hi-vis and headed down to Mornington Peninsula to get the scoop on The Block.
  
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• Last-Minute Reshuffles In B&T Women In Media People’s Choice Race As Voting Closes Tonight!

  24-07-2026 04:30 via bandt.com.au
  
  With just hours left of voting, you don't want to miss your chance!
  
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• Marketing’s Jerry McGuire Moment

  24-07-2026 03:43 via bandt.com.au
  
  In this op-ed, Kate Smither, AKA The Tall Planner, argues that AI will separate the wheat from the chaff in the world of marketing and agencies as we approach the “show me the money” moment and creativity risks becoming homogenised. It was the “show me the money” phase for marketing that really kicked things off. […]
  
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• Meta Bets ‘On People’ In Sickly AI Spot

  24-07-2026 03:34 via bandt.com.au
  
  Have you been fretting that AI will take your job? Just don't think about it!
  
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