Advertising news

• BCM Group Expands Media & Performance Teams With 3 Appointments

  25-06-2026 00:28 via bandt.com.au
  
  After a hurried trip to Ikea, BCM finally finds desk space for these three new hires.
  
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• Kaimera Wins City Of Newcastle’s Cultural Media Portfolio

  25-06-2026 06:24 via bandt.com.au
  
  City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels, supporting City of Newcastle’s ambition to strengthen its position as […]
  
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• Kaimera Secures City Of Newcastle’s Cultural Media Portfolio

  25-06-2026 06:24 via bandt.com.au
  
  City of Newcastle has appointed media agency, Kaimera, to lead media strategy, planning and buying for its cultural portfolio, including flagship arts festival New Annual and Newcastle Art Gallery. Following a competitive tender process, Kaimera will oversee integrated media activity across offline and digital channels. The appointment encompasses New Annual, which attracted more than 50,000 […]
  
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• Zenith Wins Tourism Australia Media Account

  25-06-2026 06:08 via bandt.com.au
  
  Robert Irwin set to become a regular face in Harris Street. Maybe.
  
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• Zenith: B&T’s Agency Scorecard 2026

  25-06-2026 04:59 via bandt.com.au
  
  Don't let its likening itself to The Wiggles fool you, Zenith lived up to its name and hit the top of the charts in 2025.
  
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• Vonnimedia: B&T’s Agency Scorecard 2026

  25-06-2026 04:59 via bandt.com.au
  
  Harder, better, faster, stronger is the flavour of the month for Vonnimedia. Not to say it's robotic or anything.
  
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• ‘Sex Used To Sell, Now It’s Controversy’: Has Karl Stefanovic Gone Too Far & What Are The Lessons For Kyle Sandilands?

  25-06-2026 04:58 via bandt.com.au
  
  Call us old-fashioned, but we prefer our far-fight adjacent political figures to be neither seen nor hear.
  
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• Entries For B&T’s Women In Media Awards Close At Midnight!

  25-06-2026 04:46 via bandt.com.au
  
  Last chance, last chance! Yes we will say it three times. Today is your last chance!
  
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• Cannes Diary: Vevo’s Tim O’Connor

  25-06-2026 04:39 via bandt.com.au
  
  B&T would've been in Cannes this year, but we had already scheduled to de-ice our freezer, so we've got Tim reporting instead.
  
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• TV Ratings (24/6/2026): Tipping Point’s Double Feature Dominates Overnight Ratings

  25-06-2026 04:20 via bandt.com.au
  
  Tipping Point beat England vs Ghana in the ratings. Ironic, given how the Poms' performance pushed many to the edge.
  
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• ACAM’s Louise Cummins Says Audiences Only Want Ads With ‘In Your Face AI’ If It’s Something Humans Couldn’t Create 

  25-06-2026 04:16 via bandt.com.au
  
  The CEO and co-founder of ACAM (Australian Centre for AI in Marketing) Louise Cummins has highlighted audiences in Australia enjoy seeing “in your face AI” in ad campaigns only if it’s done in a way that would otherwise have been impossible without the technology. Cummins sat down with B&T during the Adobe Summit in Sydney […]
  
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• ACAM’s Louise Cummins: Audiences Only Want AI In Ads If It’s ‘In Your Face’

  25-06-2026 04:16 via bandt.com.au
  
  AI is the future, or so they say. We're just waiting for the Metaverse's revival.
  
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• Chery Motor Australia Taps alt/shift/ For OMODA JAECOO PR Work

  25-06-2026 04:14 via bandt.com.au
  
  Goodness knows what an OMODA JAECOO is. But we reckon we're about to find out.
  
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• Vamp Secures ChapStick Influencer Marketing Account

  25-06-2026 04:12 via bandt.com.au
  
  Vamp puckers up to win ChapStick influencer work.
  
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• Regulator Finds Medmate, Monash IVF Breached Privacy Rules With Tracking Pixels

  25-06-2026 04:12 via bandt.com.au
  
  Admittedly, B&T does only understand about half of this article. But it seems remarkably important.
  
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• Former QMS & OA Collective Leader Patrick Healey Joins GoTransit

  25-06-2026 04:04 via bandt.com.au
  
  Patrick Healey taps on at GoTransit. Has promised to thank the driver on his way off, too.
  
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• Special Australia Delivers Australia’s First 2026 Cannes Grand Prix

  25-06-2026 04:00 via bandt.com.au
  
  Ready the Whispering Angel and wheelbarrow of Panadol, Australia gets its first Grand Prix in Cannes!
  
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• ‘Continuous, Reliable Measurement Of Real Business Impact’: Mutinex, Hershey & The Trade Desk Debut Outcome-Based Media Activation

  25-06-2026 03:55 via bandt.com.au
  
  While it struggles with making nice-tasting chocolate, Hershey is at least winning when it comes to proving media effectiveness.
  
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• Ex-Edelman, We Are Different Duo Launches Creator Consultancy Star & Sigma

  25-06-2026 03:55 via bandt.com.au
  
  New creator consultancy launches. Can't promise to get your TikToks in focus, however.
  
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• Care Pharmaceuticals’ Little Range Launches Multi-Channel Campaign Via Kiindred & This is Flow

  25-06-2026 03:52 via bandt.com.au
  
  Poorly kids get better and back up to no good in this ad. How fun.
  
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• Shameless Media Seals First Acquisition With KICPod & KICBump Deal

  25-06-2026 03:41 via bandt.com.au
  
  Regrettably, Shamless and KIC have had the podcast wind sucked from their sails today given Karl's dalliances with the far-right.
  
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• Unilever Taps 50,000 Influencers In Major World Cup Marketing Campaign

  25-06-2026 03:17 via bandt.com.au
  
  Unilever has launched its largest-ever creator led marketing campaign for the FIFA World Cup 2026, involving a whopping 50,000 influencers from 120 markets. The global initiative has the creators generating cross-market, cross-channel content to promote Unilever brands including Rexona ( known as Degree in the US), Dove, Dove Men+Care and Axe. To kick off the […]
  
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• Unilever Puts 50,000 Influencers To Work In Major World Cup Campaign

  25-06-2026 03:17 via bandt.com.au
  
  Remember when people used to conquer nations with 50,000 people? Now they're just promoting deodorant.
  
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• AFL Centres New Campaign Via Reconnected On The Moments That Stick With Kids

  25-06-2026 02:16 via bandt.com.au
  The AFL has launched a new campaign, ‘Kids Footy Month’, highlighting the importance of memorable moments for children when viewing games, via independent creative and marketing agency Reconnected. The campaign, presented by Coles, reframes the longstanding Kids Go Free program as a nationally branded, cross-ecosystem initiative running across Rounds 16 to 19 of the 2026 season. […]
  
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• AFL Centres New Campaign On The Sporting Moments That Stick With Kids Via Reconnected

  25-06-2026 02:16 via bandt.com.au
  You know what kids will forget, however? The need to wait for their pie to cool down lest they burn the roof of their mouth.
  
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• Melbourne Confidential: Natalie Taylor

  25-06-2026 01:51 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Natalie Taylor, founder and executive producer of […]
  
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• ‘Audio Is The Catalyst’: Ritson Backs Global Research On Audio’s Impact In Campaigns

  25-06-2026 01:43 via bandt.com.au
  
  During the Cannes Lions Festival, marketing professor Mark Ritson has highlighted global research proving audio is a powerful “catalyst” which enhances the effectiveness of marketing campaigns. The session, titled ‘The Secret to Profit and Trust: Audio,’ drew on the Effie x System1 global Databank of 1,262 campaigns spanning 17 years to prove how commercial audio […]
  
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• Nudie Launches ‘Embrace The Squish’ Campaign Via Common Ventures

  25-06-2026 01:22 via bandt.com.au
  
  Australian juice brand, nudie has launched ‘Embrace the Squish’, a new brand campaign developed by creative consultancy Common Ventures. Created to reignite consumer awareness and remind shoppers of nudie’s brand ethos of ‘100 per cent squished fruit’, the campaign brings the brand’s distinctive tone and product truth to life across out-of-home, BVOD and social. “Nudie […]
  
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• Dr Anna Harrison Q&A: How Marketers Are Rebuilding Websites For AI Engines

  25-06-2026 01:16 via bandt.com.au
  
  Twenty days after Dr Anna Harrison rebuilt her website for AI engines, a cold email arrived using phrases that existed nowhere except the technical pages she’d written for machines. No human had ever seen them. An AI had read them, retold them to a buyer, and the buyer had come looking. That sequence: read-retold-chosen, is […]
  
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• Non-Partisan Pollie Award The McKinnon Prize Launches National Awards Campaign Via 3rdSpace

  25-06-2026 00:21 via bandt.com.au
  
  Fortunately for all, Pauline Hanson doesn't seem to be in the running.
  
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