Advertising news

• Aussie Performance Agency Bonfire Announces Spate Of Promotions

  09-07-2026 01:24 via bandt.com.au
  
  Performance agency Bonfire has promoted eight staff members, including two new team leaders, following a period of strong client wins and business growth. The Perth-based agency has elevated Madison Forward and Rob Di Giovanni into leadership roles, while Simon Bruno, Brodie McMaster, Anastasia Sipsas, Brayden Zuin, Lovisa Jägrell and Sam Marshall have all stepped into […]
  
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• Michael Hill Australia Puts Media Up For Pitch

  09-07-2026 05:22 via bandt.com.au
  
  B&T journo's window-shopping finally results in a story as we uncover that Michael Hill is reviewing media.
  
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• UM: B&T’s Agency Scorecard 2026

  09-07-2026 05:00 via bandt.com.au
  
  UM team leans into the Acker Dacker, here. Something we're always in favour of.
  
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• The Day Has Arrived! Voting For B&T’s Women In Media People’s Choice Award Is Open!

  09-07-2026 04:58 via bandt.com.au
  
  Voting is open now! Cast away!
  
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• ‘We’re Very Sorry’: Telstra Withdraws Ads During State Of Origin Decider, Kia Steps In

  09-07-2026 04:46 via bandt.com.au
  
  Steve Buscemi's loss was this man on horse's gain, it seems.
  
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• VACCHO Launches Bowel Cancer Screening Campaign Via Think HQ

  09-07-2026 04:39 via bandt.com.au
  
  More important work from Think HQ, here.
  
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• The Wellcom Group Hires Vicky Stewardson As New AI Lead 

  09-07-2026 04:39 via bandt.com.au
  
  Stewardson set to steward Wellcom's use of AI. Or at least hopes to.
  
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• Meltwater Expands MCP For Real-Time Alerts & Reports

  09-07-2026 04:35 via bandt.com.au
  
  Meltwater expands its MCP platform. Which we understand to be both incredibly exciting and important.
  
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• ‘Messy, Confronting & Deeply Human’: Broadcaster Marc Fennell Launches Audible Podcast Series On AI

  09-07-2026 04:22 via bandt.com.au
  
  Australian technology journalist, television presenter, radio personality and author Marc Fennell has launched a new series on Audible ‘Unreal: When AI Becomes Us’ which puts humanity (not technology) at the centre of the AI conversation. Across six self‑contained episodes, Unreal explores how artificial intelligence is reshaping the most intimate parts of our lives: how we […]
  
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• Pizza Hut Re-Launches In Australia With New Campaign Via Jnr.

  09-07-2026 04:08 via bandt.com.au
  Pizza Hut is re-launching in Australia with a new brand campaign, ‘How Bad DoYou Want Good?’, which dropped at halftime in last night’s State of Origin III. The campaign was developed by creative agency jnr., who won the business via competitive pitch mid-way through 2025, and has been busy working on the re-brand eversince. “The […]
  
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• Pizza Hut Launches Refreshed Brand With New Campaign Via Jnr.

  09-07-2026 04:08 via bandt.com.au
  We're still eagerly awaiting the return of the Pizza Hut Buffet, however.
  
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• TV Ratings (8/7/2026): NSW Series Win Delivers Nine Second-Largest Origin Audience Ever

  09-07-2026 04:06 via bandt.com.au
  
  It's a bad day to be a Queenslander. Not that we're gloating or anything!
  
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• Melbourne Confidential: Sam Enshaw

  09-07-2026 03:14 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Sam Enshaw head of strategy at Cassette.  […]
  
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• Big Bang Or Long Game: Do Brands Win Backing The World Cup Or Super Bowl?

  09-07-2026 03:12 via bandt.com.au
  
  In this op-ed, Bench Media co-founder and chief operations officer Shai Luft ponders whether the slow long burn of a World Cup is as powerful to brands as the short, sharp burst of a Super Bowl. Would you rather have two hours to make the perfect burst, or seven weeks to build momentum while people […]
  
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• Autism Awareness Australia Rebrands With FutureBrand Backing 

  09-07-2026 03:02 via bandt.com.au
  Autism Awareness Australia has officially rebranded as Autism Association of Australia, marking a strategic shift from raising awareness of autism to advocating for systemic change for autistic Australians and their families. The 20-year-old national peak body unveiled the new name and identity today, with the transformation developed pro bono by branding agency FutureBrand. The project […]
  
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• AFL, Dan Does Footy, 7plus & Kayo Sports Unite For Creator-led Live Stream

  09-07-2026 02:56 via bandt.com.au
  
  The AFL, Dan Does Footy, 7plus and Kayo Sports have joined forces to amplify how fans will experience live AFL, with the return of The Ultimate Footy Watchalong tonight. In an AFL industry first, The Ultimate Footy Watchalong 2 will integrate official AFL match vision into a creator-led live stream, giving fans the chance to […]
  
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• Cooee Partners With JCDecaux For NAIDOC Week Campaign

  09-07-2026 01:56 via bandt.com.au
  
  Indigenous-owned Cooee Native Foods has partnered with JCDecaux Australia to launch a digital out-of-home campaign celebrating First Nations culture, stories and native ingredients during NAIDOC Week. NAIDOC Week is an annual July celebration recognising the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Running across JCDecaux’s premium digital network in Sydney and […]
  
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• Dentsu’s Lucy Thompson Leaves For Chicken Dinner

  09-07-2026 01:53 via bandt.com.au
  
  Perth independent media agency Chicken Dinner has hired Lucy Thompson as head of growth following the addition of new clients. Thompson joins from Dentsu, where she was group digital director and has led digital strategy and performance media across clients including the WA Government (which Dentsu’s Carat recently lost), Cash Converters and Revo Fitness. She […]
  
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• McDonald’s & BINGE Partner To Offer Streaming Subscriptions Through MyMacca’s Rewards

  09-07-2026 01:42 via bandt.com.au
  
  McDonald’s Australia and BINGE have launched a new partnership allowing MyMacca’s Rewards members to redeem loyalty points for a BINGE subscription. The long-term deal marks McDonald’s Australia’s first major loyalty partnership and enables eligible MyMacca’s members to exchange 10,000 reward points for a six-month BINGE Basic subscription. The offer is available to new and returning […]
  
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• News Xtend Promotes Karen Gill To Lead SMB Growth Strategy

  09-07-2026 01:32 via bandt.com.au
  
  News Australia’s digital marketing agency, News Xtend, has promoted Karen Gill to the newly expanded role of head of sales and client success as the business sharpens its focus on serving Australia’s small-to-medium businesses. The appointment forms part of a broader strategic evolution for the agency, which is expanding its product offering, campaign capabilities and […]
  
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• Are Media Launches AI Visibility Platform In Response To ‘Joy Maxxing’

  09-07-2026 01:12 via bandt.com.au
  Are Media has launched a new AI visibility platform designed to help brands understand how they appear in AI-powered search and recommendation engines, as new research from the publisher suggests trusted media brands will remain critical to consumer decision-making this Christmas. The platform, Are Visible, is powered through a partnership with Peec AI. The launch […]
  
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• Former Nike CMO & Two-Time Olympian DJ Van Hameren Joins WHOOP

  09-07-2026 01:03 via bandt.com.au
  Wearable technology company WHOOP has appointed former Nike global chief marketing officer Dirk-Jan ‘DJ’ van Hameren as its new CMO, as the business looks to capitalise on rapid international growth. Van Hameren joins the human performance company after more than three decades at Nike, where he worked his way from the mailroom at the company’s […]
  
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• How Pop Mart Built The Labubu Phenomenon

  09-07-2026 00:46 via bandt.com.au
  
  Whether you’ve watched it unfold or bought into it yourself, the Labubu phenomenon has been impossible to ignore. While many brands have tried to reverse-engineer Pop Mart’s breakout success, Lee believes they’re looking in the wrong place. “The biggest misconception is that Labubu made Pop Mart,” said head of Middle East & South Asia, Pop […]
  
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• Move Up The Funnel: Metcash Chief Warns Retail Media’s Obsession With Measurement & Incrementality Is ‘Crazy’

  08-07-2026 05:15 via bandt.com.au
  
  Are measurement and incrementality set to file a restraining order? Find out here.
  
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• Former AFL Player Mitch Brown Becomes Face Of Mosh Hair Loss Campaign

  08-07-2026 04:55 via bandt.com.au
  
  Hair loss is no laughing matter. Just ask B&T's male journos.
  
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• PHD: B&T’s Agency Scorecard 2026

  08-07-2026 04:53 via bandt.com.au
  
  PHD's office is rocking to the sound of Björk it seems. And staff haven't revolted, yet.
  
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• Decayed Teeth & Glitching Mouths: HiSmile Using AI Ads Weeks After Being Fined For Misleading Content

  08-07-2026 04:44 via bandt.com.au
  
  This ones for those who forgot to brush their teeth his morning. Yes, you!
  
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• TV Ratings (7/7/2026): SBS Rules Overnight TV As Belgium Ends USA’s World Cup Run

  08-07-2026 04:30 via bandt.com.au
  
  Football was the winner yesterday. And there's nothing the orange man can do.
  
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• ‘Obvious Whitewash’: Prince Harry, Elton John & Elizabeth Hurley Lose Daily Mail Phone Hacking Case

  08-07-2026 04:28 via bandt.com.au
  
  It's a very public inauspicious day for Prince Harry, who, as we all remember, has retreated from public life.
  
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• Move Up The Funnel: Retail Media’s Sole Obsession With Measurement & Incrementality Is ‘Crazy’ – Warns Metcash Chief

  08-07-2026 04:27 via bandt.com.au
  
  Retail media chiefs have warned that the industry needs to think of the bigger picture than solely focusing on measurement and ‘incrementality’. As the sector attempts to improve its measurement capabilities—which has been a sticking point for brands trusting the effectiveness of the channel—the retail media chiefs of Metcash, Endeavour Group and Terry White believe […]
  
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