Advertising news

• PHD: B&T’s Agency Scorecard 2026

  08-07-2026 04:53 via bandt.com.au
  
  PHD's office is rocking to the sound of Björk it seems. And staff haven't revolted, yet.
  
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• Move Up The Funnel: Metcash Chief Warns Retail Media’s Obsession With Measurement & Incrementality Is ‘Crazy’

  08-07-2026 05:15 via bandt.com.au
  
  Are measurement and incrementality set to file a restraining order? Find out here.
  
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• Former AFL Player Mitch Brown Becomes Face Of Mosh Hair Loss Campaign

  08-07-2026 04:55 via bandt.com.au
  
  Hair loss is no laughing matter. Just ask B&T's male journos.
  
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• Decayed Teeth & Glitching Mouths: HiSmile Using AI Ads Weeks After Being Fined For Misleading Content

  08-07-2026 04:44 via bandt.com.au
  
  This ones for those who forgot to brush their teeth his morning. Yes, you!
  
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• TV Ratings (7/7/2026): SBS Rules Overnight TV As Belgium Ends USA’s World Cup Run

  08-07-2026 04:30 via bandt.com.au
  
  Football was the winner yesterday. And there's nothing the orange man can do.
  
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• ‘Obvious Whitewash’: Prince Harry, Elton John & Elizabeth Hurley Lose Daily Mail Phone Hacking Case

  08-07-2026 04:28 via bandt.com.au
  
  It's a very public inauspicious day for Prince Harry, who, as we all remember, has retreated from public life.
  
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• Move Up The Funnel: Retail Media’s Sole Obsession With Measurement & Incrementality Is ‘Crazy’ – Warns Metcash Chief

  08-07-2026 04:27 via bandt.com.au
  
  Retail media chiefs have warned that the industry needs to think of the bigger picture than solely focusing on measurement and ‘incrementality’. As the sector attempts to improve its measurement capabilities—which has been a sticking point for brands trusting the effectiveness of the channel—the retail media chiefs of Metcash, Endeavour Group and Terry White believe […]
  
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• Move Up The Funnel: Metcash Chief Warns Retail Media’s Sole Obsession With Measurement & Incrementality Is ‘Crazy’

  08-07-2026 04:27 via bandt.com.au
  
  Are measurement and incrementality set to file a restraining order? Find out here.
  
  Read more

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• DiDi & Sunday Gravy Launch AFL Campaign Fronted By Kevin Sheedy

  08-07-2026 04:21 via bandt.com.au
  
  According to this, a third of AFL fans leave early if they're team is losing, and even more so if they're North Melbourne fans.
  
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• Doors Plus Appoints Claire Whitehouse As CMO, Co.gency As Media Agency

  08-07-2026 04:18 via bandt.com.au
  
  When one door closes, another door opens, as they say.
  
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• Ctrl+Alt+Elite: Meet B&T’s Best Of The Best AI, Innovation & Technology leaders

  08-07-2026 04:11 via bandt.com.au
  
  Put simply, these aren't the people you call when the office Wi-Fi goes down.
  
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• Heidi Debuts ‘Relief, On Repeat’ Platform With Cocogun

  08-07-2026 02:19 via bandt.com.au
  
  AI Care Partner Heidi has launched a new global brand campaign in collaboration with Cocogun. Heidi is built on an understanding of what healthcare systems actually demand of the people inside them. That understanding is what shaped Heidi’s new brand platform: Relief, on repeat. Heidi’s new campaign flips the familiar language and tropes of much-maligned […]
  
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• Mamamia & Chasing Cars Launch New Series To Help Women With EV Purchasing

  08-07-2026 02:12 via bandt.com.au
  
  Independent car review channel, Chasing Cars (powered by Budget Direct), has partnered with Mamamia on a new six-part YouTube series called the New Car Lifestyle Challenge which aims at changing the way Australian women approach buying a car. The series is designed to “cut through the jargon” and empower women with the knowledge and confidence […]
  
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• Man Of Many Appoints Jackson Langford As Digital Editor

  08-07-2026 02:01 via bandt.com.au
  
  Men’s lifestyle publication Man of Many has appointed Jackson Langford as digital editor following a period of “record audience growth”. The appointment deepens Man of Manyʼs editorial bench and supports the next phase of the brandʼs multi-platform strategy. Langford has been tasked with strengthening day-to-day editorial operation as editor-in-chief Rob Stott expands his remit across […]
  
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• Southern Cross Names Seven’s Chris Jones As Group Head Of Sport

  08-07-2026 01:52 via bandt.com.au
  
  Southern Cross Media Group has appointed Seven’s sport lead Chris Jones to the newly-created role of director of sport across TV, audio and streaming. In this new position, Jones will oversee the strategic direction of Seven and SCA’s combined sport portfolios. He will be responsible for driving a unified sport strategy that scales and grows […]
  
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• ‘Hugely Respected’: Jane Wardlaw Named McCann NZ MD

  08-07-2026 01:50 via bandt.com.au
  
  Jane Wardlaw becomes McCann MD. Also reclaims her spot as wicket keeper in the agency's indoor cricket team.
  
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• ‘Hugely Respected’: Jane Wardlaw Joins McCann NZ As Managing Director

  08-07-2026 01:50 via bandt.com.au
  
  McCann New Zealand has appointed Jane Wardlaw as its new managing director, as the agency continues to strengthen its integrated model and client leadership offering. Wardlaw steps into the role six months after the merger of FCB Aotearoa and DDB Aotearoa, creating an opportunity to further evolve how McCann’s Auckland and Wellington teams operate as […]
  
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• Aussie Comms Agency Honner Acquired By FINN Partners

  08-07-2026 01:41 via bandt.com.au
  
  Sydney-based communications agency, Honner, has been acquired by global independent marketing and public relations agency FINN Partners. The agency will now be known as ‘Honner, A FINN Partners Company’ and all Honner employees will become FINN employees. Sydney and Melbourne will join FINN’s global footprint, bringing its worldwide office count to 37 and expanding its […]
  
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• Bunnings NZ Taps Bastion Aoteraroa For Grassroots Sport Platform

  08-07-2026 01:40 via bandt.com.au
  
  Bunnings New Zealand has partnered with Bastion Aotearoa to launch a new purpose-led programme, which rallies behind volunteer coaches that keep grassroots sport alive. The launch of ‘Coaching Legends’ marks an evolution of Bunnings’ approach to supporting community sport in New Zealand. The programme gives Bunnings an ownable platform that reinforces its commitment to grassroots […]
  
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• Tooheys Smuggles Trojan Stag Into Brisbane For Origin Decider

  08-07-2026 01:39 via bandt.com.au
  
  Tooheys has launched its latest work as the official beer partner of the Blues, giving fans more ways to show their support. In an act of interstate rivalry ahead of the State of Origin Game 3 decider, Tooheys has smuggled NSW support directly into the heart of Queensland with a wooden Trojan Stag. Conceived and […]
  
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• Impressive Appointed By HealthShare For SEO Duties

  08-07-2026 01:33 via bandt.com.au
  
  Impressive indeed. Marvellous, even.
  
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• Amplify Launches Originals Program With Creators Pitching Content Ideas In Return For Funding, IP Ownership

  08-07-2026 01:29 via bandt.com.au
  
  Fortunately, there are no British record executives with overly high-waisted trousers on the judging panel.
  
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• Mutti Features Sam Kerr’s ‘Saucy’ Story Narrating In Campaign Via WiredCo.

  08-07-2026 01:20 via bandt.com.au
  Matildas striker Sam Kerr is the first voice in a new campaign from agency WiredCo ‘Confessions of a Muttiholic: Saucy Stories’ which builds on a platform Mutti and WiredCo. launched last year, when the pair gathered fan confessions for a documentary series. This time those confessions have become scripted romance stories, written by Penguin Random […]
  
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• OzTAM Tenders Total Video Measurement Service Contract

  08-07-2026 01:13 via bandt.com.au
  
  B&T loves a juicy tender. Though preferably made of chicken and covered in breadcumbs.
  
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• Nine & Foxtel Lock In Record $5.3 Billion NRL Rights Deal

  07-07-2026 05:11 via bandt.com.au
  
  Nine and Foxtel ink this mega deal with the NRL.
  
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• Droga5: B&T’s Agency Scorecard 2026

  07-07-2026 04:53 via bandt.com.au
  
  Droga5 likened itself to Bad Bunny in its Scorecard. Though you won't need to turn on Google Translate to read it.
  
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• Suzuki Debuts First EV With ‘Good Clean Dirty Fun’ Platform Via ATime&Place

  07-07-2026 04:31 via bandt.com.au
  
  Suzuki gets dirty in this new campaign. Sensibly avoids licensing the Christina Aguilera song, too.
  
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• TV Ratings (6/7/2026): England’s World Cup Heroics Top Monday Ratings

  07-07-2026 04:17 via bandt.com.au
  
  Reports of B&T journo running shirtless around Mexican-themed Surry Hills bar yesterday remain unconfirmed.
  
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• Admosis Media Group Parent Buys Majority Stake In Creative Converters

  07-07-2026 04:14 via bandt.com.au
  
  B&T warns all, don't confuse Creative Converters with Cash Converters. The two are very different businesses.
  
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• Sky’s Takeover Of ITV Means It Will Control 44% Of UK TV Ad Market

  07-07-2026 04:11 via bandt.com.au
  
  It's great news for the lobotomised as owners of some of reality TV's biggest shows join forces.
  
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