Advertising news

• ARN Scores On The World Cup With The Failed Footballer Vodcast Hosted By Former Pro Olan Tekkers

  04-06-2026 01:34 via bandt.com.au
  
  Unlike the Soceroos, who will be lucky to score in a single match. We hope this isn't the case however.
  
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• Equifax & The Trade Desk Join Forces To Give Advertisers ‘Sophisticated’ Audience Insights

  04-06-2026 05:06 via bandt.com.au
  
  Equifax Australia and The Trade Desk have partnered to enable advertisers to activate premium, finance-based audience segments from Equifax directly within TTD’s platform. The partnership means brands can gain access to “sophisticated targeting and insights” covering more than 15 million consumers and 8.7 million unique households across Australia. By leveraging these unique geodemographic and financial […]
  
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• ‘Women Make Things Happen’: Scoundrel Director Selina Miles Opens Sydney Film Festival

  04-06-2026 05:01 via bandt.com.au
  
  Glitz and glamour aren't words you always associate with B&T. But we battled through with our clammy hands to file this piece.
  
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• Today The Brave: B&T’s Agency Scorecard 2026

  04-06-2026 05:01 via bandt.com.au
  
  The hits keep coming from Today The Brave. And most of them at 140 bpm or higher.
  
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• EssenceMediacom: B&T’s Agency Scorecard 2026

  04-06-2026 05:01 via bandt.com.au
  
  EssenceMediacom's team is right in the pocket at the moment and has been putting on a virtuoso performance of late.
  
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• Coca-Cola Reviews $7.5B Global Media Account

  04-06-2026 04:58 via bandt.com.au
  
  $7.5 billion is a helluva lot of Coke. Take it from us.
  
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• TV Ratings (3/6/2026): Tipping Point & The Chase Hold Firm In Top Five

  04-06-2026 04:53 via bandt.com.au
  
  Game shows are dominating the ratings again. God we can't wait for the World Cup.
  
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• 7-Eleven Launches In-House Agency To Tackle ‘Tiers 2, 3 & 4’ Work

  04-06-2026 04:47 via bandt.com.au
  
  7-Eleven launches new in-house agency. Hasn't promised to make any strides on the quality of the coffee however.
  
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• ‘Exhausting But Fantastic’: Thinkerbell’s Kathryn Furnari On The Agency’s Double Win At Cairns Crocodiles

  04-06-2026 04:39 via bandt.com.au
  
  Exhausting and fantastic.. we're sure many others in the industry can relate.
  
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• If PR Shapes Australia’s Stories, Why Doesn’t Leadership Reflect Australia?

  04-06-2026 04:11 via bandt.com.au
  
  Heard it here first, leaders are going to start drinking VB and smoking winnie blues, whilst sporting some tight footy shorts.
  
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• Courage Collective Reveals New Name & Visual Identity Via The Open Arms

  04-06-2026 04:11 via bandt.com.au
  
  Great work for a good cause here from The Open Arms.
  
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• Sound Story Acquires The Comms Department In Push To Expand Crisis & Reputation Capabilities

  04-06-2026 04:10 via bandt.com.au
  
  Sound Story gets acquisitive as it snaps up The Comms Department.
  
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• SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Consumption

  04-06-2026 04:07 via bandt.com.au
  
  Bosses can rest easy knowing that the Socceroos will be going out in the group stage.
  
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• SBS Targets Office Workers With Cheeky Campaign In Bid To Double FIFA World Cup Audience

  04-06-2026 04:07 via bandt.com.au
  
  Bosses can rest easy knowing that the Socceroos will be going out in the group stage.
  
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• Emotive Promotes Sebastian Revell To CSO

  04-06-2026 04:07 via bandt.com.au
  
  Revell set to revel in new CSO role.
  
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• Apple Takes Aim At Google In New ‘Clingers’ Privacy Campaign Via TBWA\Media Arts Lab

  04-06-2026 04:00 via bandt.com.au
  
  Apple dispenses with subtlety and nuance as it dresses the bad guys in chrome outfits.
  
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• Spotlight On Sponsors: Brands Tap Into Manly’s ‘Foz Ball’ Movement

  04-06-2026 03:54 via bandt.com.au
  
  We are being told by our Northern Beaches correspondent that this is a big deal.
  
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• Indeed Launches ‘Jobs Need People’ Campaign As AI Reshapes The Hiring Process Via 72andSunny

  04-06-2026 03:46 via bandt.com.au
  
  After AI's taken your job where better to turn than an AI-powered hiring platform, we ask?
  
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• ‘We’ve All Entered A Rat Race’: StackAdapt Panel Urges AdTech Industry To Collaborate, Not Compete

  04-06-2026 03:14 via bandt.com.au
  Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group’s Aimee Gossage, Brand Collective’s Ashley Grey […]
  
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• ‘We’ve All Entered A Rat Race’: StackAdapt Panel Urges AdTech Industry To Stop Competing & Start Collaborating

  04-06-2026 03:14 via bandt.com.au
  Advertising leaders are challenging the industry to rethink how partnerships are built, warning too many companies are racing to create competing technologies instead of collaborating to solve shared problems. The message was made loud and clear during a StackAdapt-hosted lunch session at Cairns Crocodiles, which brought together Audience Group’s Aimee Gossage, Brand Collective’s Ashley Grey […]
  
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• ‘Not The Role Of Platforms To Pay To Rescue Public-Interest Journalism’: Meta Slams News Bargaining Incentive

  04-06-2026 03:02 via bandt.com.au
  
  Meta hits out at the News Bargaining Incentive. Which is hardly surprising.
  
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• ‘You Convince Yourself It Won’t Be You’: Foxtel’s Vicki Chen On The Women In Media Award Win She Never Saw Coming

  04-06-2026 02:47 via bandt.com.au
  
  For someone who has spent most of her career working behind the scenes, taking home the Tech Award at last year’s Women in Media Awards was the last thing Foxtel Media’s Vicki Chen expected on the night. In fact, the Foxtel Media executive had spent the entire evening convinced that if she won anything, it […]
  
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• Beckham, Ronaldinho, Henry, Yamal & Grimace Star In New Macca’s World Cup Campaign

  04-06-2026 02:09 via bandt.com.au
  
  The game's greatest star in this new ad for Macca's. And Christian Pulisic.
  
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• Majority Of Under 16s Still Using Banned Social Media, Parents Under ‘Overwhelming Pressure’

  04-06-2026 01:53 via bandt.com.au
  
  New research from Pureprofile has found most under-16s in Australia are still accessing social media platforms covered by the country’s ban, despite public support for the policy sitting at 76 per cent. The study surveyed 1,025 parents, teachers and young Australians, and suggests enforcement has fallen heavily on families, with more than half of parents […]
  
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• Melbourne Confidential: Fiona Forbes

  04-06-2026 01:47 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Fiona Forbes, chief executive of The Diggers […]
  
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• Horror Movies & Polarising Baked Good – TikTok Trends In May

  04-06-2026 01:44 via bandt.com.au
  
  Find yourself short on water cooler chat topics with your gen Z colleagues? Draw inspiration from this piece.
  
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• ARN Shoots For The World Cup With ‘The Failed Footballer’ Vodcast Hosted By Former Pro Olan Tekkers

  04-06-2026 01:34 via bandt.com.au
  
  Will the next instalment be hosted by one Christian Volpato we wonder.
  
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• Binance Takes Over Auckland In QMS Programmatic OOH First

  04-06-2026 01:30 via bandt.com.au
  
  QMS New Zealand has partnered with cryptocurrency platform Binance on what it says is a first-of-its-kind programmatic digital out-of-home (PrDOOH) campaign in the country, taking over its entire Auckland digital network with a live Bitcoin price feed. The campaign spans QMS’ Digital Auckland portfolio, including large-format billboards, street furniture and transit assets, and features a […]
  
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• Binance Takes Over Auckland In QMS Programmatic DOOH First

  04-06-2026 01:30 via bandt.com.au
  
  Binance goes big on PDOOH here. Almost as big as that rather clumsy acronym.
  
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• Capel Group Expands Its Global Agency Network

  04-06-2026 01:28 via bandt.com.au
  
  The group expands into Europe and Africa so the execs can have more "work" trips.
  
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