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Cannes Blog: It’s UM Young Lions Charlotte Berry & Grace Espinoza
Not only are UM’s Charlotte Berry (left in main photo) and Grace Espinoza representing Australia in the Cannes ... -
Publicis Groupe instructs all of its agencies to not participate in advertising awards shows in 2018
Publicis Groupe will be sitting out the 2018 Cannes Lions festival. The reason? To save money.New chief executive officer Arthur Sadoun (pictured) made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for more than a year.Agency networks in the Groupe include Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigiou -
Leo Burnett Melbourne + Ogilvy Melbourne take home Gold Lions in Cannes Creative Data Lions
Australian agencies Leo Burnett, Melbourne and Ogilvy, Melbourne (left) have both been awarded a Gold Lion in the Cannes Creative Data Lions, presented tonight in Cannes.Silver Lion winners include Clemenger BBDO Melbourne and Leo Burnett Sydney.Australian Winners:Gold Winners
Leo Burnett Melbourne, Headspace, Reword
Ogilvy Melbourne, AAMI, AAMI SmartPlatesSilver Winners:
Clemenger BBDO, Melbourne, TAC, Meet Graham via Flare Productions / AIRBAG
Leo Burnett Sydney, Samsung Australia, Pocket Patr -
Clemenger BBDO, Melbourne wins Cannes Cyber Lions Grand Prix for TAC 'Meet Graham'
Clemenger BBDO Melbourne has won its second Grand Prix for TAC 'MeetGraham' via Flare Productions and AIRBAG, this time in the Cannes Cyber Lions presented just now inCannes. Clemenger BBDO Melbourne was awarded one of three Grand Prix in the category.The campaign has also been awarded a further two Gold Lions and a Silver Lion in the category.
Clemenger BBDO Melbourne has also picked up a Gold, three Silver and a Bronze Lion for its Snickers 'Hungerithm' campaign.CHE Proxmity has scored one Sil -
Clemenger BBDO, Melbourne takes home 3 Gold Lions, 4 Silver + 1 Bronze in Cannes Direct Lions
Clemenger BBDO, Melbourne has cleaned up in the Cannes Direct Lions with three Gold Lions, four Silver Lions and one Bronze across its TAC 'Meet Graham' and Snickers 'Hungerithm' work.The Monkeys, BMF Sydney and McCann Sydney have all picked up one Bronze Lion apiece.
Australian Winners:Gold Winners
Clemenger BBDO Melbourne, TAC, Meet Graham
Clemenger BBDO Melbourne, Snickers, Hungerithm (x2)Silver Winners:
Clemenger BBDO Melbourne, Snickers, Hungerithm
Clemenger BBDO Melbourne, TAC, Meet Graham -
Clemenger BBDO, Melbourne scores 2 Gold + 2 Silver in Mobile Lions for Snickers 'Hungerithm'
The winners for Cannes Mobile Lions have just been announced and Clemenger BBDO, Melbourne's 'Hungerithm' work for Snickers has scored two Gold Lions and two Silver Lions.VML Sydney has picked up two Silver Lions and two Bronze Lions and R/GA Sydney and Ogilvy Melbourne have scored one Bronze Lion apiece.Australian Winners:Gold Winners:
Clemenger BBDO Melbourne, Snickers, Hungerithm (x2)
Silver Winners
VML Sydney, McDonald's Australia, Snaplications (x2)
Clemenger BBDO Melbourne, Snickers, -
NAB unveils new campaign via Clemenger BBDO, Melbourne for new 'NAB Home Loan Check-In'
NAB has launched its new 'NAB Home Loan Check In' initiative to show its commitment to supporting home owners throughout their property journey and help customers get more from their home loan and banking. Advertising agency Clemenger BBDO Melbourne has created a new campaign to support the initiative.The new 'NAB Home Loan Check In' initiative was launched on Sunday 11 June 2017, and will see customers receive tailored communications including property insights and practical tips to help them u -
Australia scores three finalists in the Cannes Product Design Lions shortlist led by Marcel
Three Australian entries have reached shortlist stage in the Cannes Product Design Lions.Marcel Sydney has been shortlisted twice for Tiger Beer 'Air-Ink' and Clemenger BBDO Melbourne has been shortlisted once for Airbnb 'Until We All Belong'.VIEW THE PRODUCT DESIGN SHORTLIST - Product Design Shortlist.xls
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Australia nets 28 finalists in Media Lions shortlist led by Clemenger Melbourne with six finalists
28 entries from Australia have made it through to the Cannes Media Lion shortlist. In the lead is Clemenger BBDO Melbourne with six finalists across three separate campaigns via media agencies Starcom Melbourne and MediaCom Melbourne.McCann Melbourne and Leo Burnett Sydney/Starcom Sydney have scored three finalists each in Media. Australian agencies scoring two finalists include TKT Sydney/MEC Sydney, M&C Saatchi Sydney and The Monkeys.Scoring one finalist each is: DDB Sydney/PHD Sydney, VML -
Australia nets 27 finalists in Media Lions shortlist led by Clemenger Melbourne with six finalists
27 entries from Australia have made it through to the Cannes Media Lion shortlist. In the lead is Clemenger BBDO Melbourne with six finalists across three separate campaigns via media agencies Starcom Melbourne and MediaCom Melbourne.McCann Melbourne and Leo Burnett Sydney/Starcom Sydney have scored three finalists each in Media. Australian agencies scoring two finalists include Clemenger BBDO Sydney/MEC Sydney, M&C Saatchi Sydney and The Monkeys.Scoring one finalist each is: DDB Sydney/PHD -
13 entries from Australia make the cut at the shortlist stage of the Cannes Design Lions
Australia has nabbed 13 finalists in the shortlist stage of the Cannes Design Lions, led by Clemenger BBDO Melbourne and Leo Burnett Melbourne with three finalists each.McCann Melbourne has scored two finalists, whilst Y&R Brisbane, Saatchi & Saatchi Sydney, Ogilvy Sydney, Y&R Sydney and Marcel Sydney have all picked up one finalist each.Australian Finalists:
Y&R Brisbane, Australian Road Safety Foundation, SafelyBackpacks
Saatchi & Saatchi Sydney, Westpac, Rescue Rashie
Clem -
Six Aussie entries make the Cannes Entertainment for Music Lions shortlist
Six entries from Australia have made the cut at the shortlist stage of the Cannes Entertainment for Music Lions.Host, Sydney leads the pack with four finalists and R/GA Sydney has two finalists.Australian Finalists:
Host Sydney, Air NZ, Summer Wonderland via Universal Music Group & Brands, Jungle (x4)
R/GA Sydney, Google, Through The Dark, Exit Films Sydney, XYZ Studios Melbourne, Essence Digital Sydney, Poem Group Sydney (x2)VIEW THE ENTERTAINMENT FOR MUSIC SHORTLIST - Entertainment Lions f -
Cannes Lions shortlists: Entertainment, Design, Entertainment for Music, Media + Product Design
The
Cannes Lions Festival of Creativity has released another fiveshortlists. These can be downloaded below. A detailed analysis of Australia's
performance will follow shortly, along with all the winners from theregion later this week.VIEW THE ENTERTAINMENT SHORTLIST - Entertainment Shortlist.xlsVIEW THE ENTERTAINMENT FOR MUSIC SHORTLIST - Entertainment Lions for Music Shortlist.xlsVIEW THE THE DESIGN SHORTLIST - Design Shortlist.xlsVIEW THE MEDIA SHORTLIST - Media Shortlist.xlsVIEW THE PRODUCT D -
Australia nabs six finalists in the Entertainment Lions shortlist led by Leo Burnett, Melbourne
Australia has six entries going through to the finalist stage of the Cannes Entertainment Lions.Leo Burnett Melbourne leads with two and CHE Proximity, The Monkeys, McCann Melbourne and VML Sydney have all been shortlisted once.Australian Finalists:
CHE Proximity, The Hearing Test in Disguise via Noise International, Revolver/Will O'Rourke
The Monkeys, Qantas, Out of Office Travelogue
Leo Burnett Melbourne, Headspace, Reword via Studio Pancho, Starcom Melbourne (x2)
McCann Melbourne, YMCA, Playn -
Aussie and Kiwi delegates treated to CB Cannes Welcome Drinks courtesy of Photoplay and Fin
Campaign Brief - together with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay and boutique Design and VFX house Fin, based in Sydney and Shanghai - hosted a Welcome Cocktail party last night for several hundred Aussie and Kiwi delegates at Le Grande Hotel in Cannes.Special Guests included Mark Tutssell, global chief creative officer of Leo Burnett, Jeremy Craigen, global chief creative officer of Innocean Worldwide, and Aussie expat Bob Isherwood, the form -
BMF, Vandal & Rumble Studios Debut Film About A Tetris Block Threesome At TEDxSydney
Under the theme, ‘Unconventional’, TEDxSydney commissioned creative agency BMF to produce a film for its 2017 progra... -
Photo Special: It’s MediaCom’s Annual ComX Event In Partnership With Microsoft
MediaCom has just hosted its national ComX event; an annual event created by its people, for its people to immerse Medi... -
Study: People Using Mobiles On Public Transport DOES Piss Your Fellow Commuter Off
As regular B&T readers would know, we love an article that’s not always directly related to adland. And when a... -
Brad Elridge's Cannes Diary #3
Brad Elridge (left), founder and ECD
at Soap Creative is representing Australia on the Cannes Mobile Lionsjury. Elridge, along with most of the other Australian and NZ jurorswrites exclusively for CB.Day 5 on the mobile jury.
That's all folks. The metal has been decided and the shortlists are locked in. It was our president's birthday today which made our final day together that extra bit special... aawww! Happy Birthday Andy and thanks for your chilled demeanour filling the room with pos -
To Politicise Or Not To Politicise: How Should Brands Straddle The Rope When Tapping Into Culture?
In this guest piece, Daniel Bluzer-Fry (pictured below), a freelance researcher and strategist in New York, and head of ... -
Jason Williams: What's the true value of a Lion?
Jason Williams, chief creative officer, Leo Burnett Australia is representing Australia on the Cannes Direct Lions jury. Williams, along with most of the other Australian and NZ jurors, reports exclusively for CB.What's the true value of a Lion?I'm no accountant and numbers are certainly not my strength. But, here goes...The percentages
It all begins months in advance, your direct entry is one of 2688 submitted from 76 countries (41,000 total show). That entry needs to survive 40 of the industry -
Alt collaborates with Filmgraphics for Oxfam's ground-breaking VR short film 'Evelyn's Story'
Australian creative studio Alt.vfx and production company Filmgraphics have helped create an emotional 360-degree docu-drama short film for Oxfam, highlighting the courage of the people of Turkana, Kenya. Developed in conjunction with Director Dave Denneen, the powerful film shows the plight of the Turkana villagers through the eyes of 11-year-old Evelyn, who acts as the story's narrator.
The 360 film breaks new ground in the way it marries film language with the relatively new medium of 3 -
Le journal de local #1 - Alex Little and Karsten Jurkchat's Cannes Series
Alex Little and Karsten Jurkchat, senior creative team at Ogilvy Melbourne are in Cannes competing in the Cyber category of the Cannes Young Lions competition. Here, the pair shines a light on the Cannes celebrities you haven't heard of, exclusively for CB.
"I've been singing since I was a child because my father was an opera singer in Milano. He was the one that found my voice and told me that I must sing. For me it's a passion. I have a business driving hundreds of artists and musicians -
Jenna Morrissey + Rachel Harley's Diary #1
Jenna Morrissey (right) and Rachel Harley (left), a young creative team from Grey Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.You know those times when you pull up into your garage, turn the engine off, and realise that you don't remember driving home? That's essentially what all of today was, thanks to our little visit to Gutterbar last night.However we did actually land a few days ago, and have spent the time so far compe -
Matt Dickson's Cannes Diary #2
Matt
Dickson, national head of creativity, Southern Cross Austereo, Perth is
representing Australia on the Cannes Radio Lions jury. Dickson, alongwith most of the other Australian and NZ jurors, reports exclusively toCB.Day 2 judging Lions radio was inspiring.
Yesterday
I walked back to the hotel feeling frustrated - having heard many goodideas that missed in execution, or some great executions that weremissing an idea. Today though was the opposite. Most of the daywas spent on judging th -
Paul Yole's Monday Cannes Festival of Creativity review - fake news and transient hypofrontality
Paul Yole (pictured far left) has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out for what's new and what's recurring.A guy from MIT was going to be talking about neuroscience so I thought it was worth a shot.The title was intriguing - "The biology of a Creative Idea".Adam Horowitz looks about 13 years old but he uses very big words, so this modern day Doogie Howser, MD may have lost some of his audience. What I did glean though was that the idea of transi -
Real Madrid Partners With Aussie Companies TEG & iEC To Deliver Immersive Soccer Experience
Does the sight of Real Madrid pretty boy Cristiano Ronaldo give you seething palpations? Well, this is best avoided. -
NSFW!!! Amazon Echo Spoofed In Incredibly Sweary* New Ad (*Yes, Very Sweary!)
"Not safe for work" warnings in headlines are the Arnott's Chicken Crimpy of journalism - resistance is futile, people! -
FGMNT debuts multi platform virtual reality tool for advertising industry at Cannes Lions Festival
Augmented and virtual reality specialists, FGMNT, has premiered its new VR web tool, Situ, at Cannes Lions International Festival of Creativity. Situ is set to redefine the way advertisers visualise their campaigns.Situ is an immersive, web-based tool that enables clients, agencies and research companies to truly experience outdoor media before going live in the real world using virtual reality and 360-video content.WATCH THE VIDEOLaunching in early August, Situ comes with an impressive global l -
Cannes Study Finds Life Experience Trumps Gender Or Diversity In Creative Industries
Does the gender/diversity/experience debate rage around your office? Ratchet the fury up a notch with these findings. -
Enero-owned Comms Agency Precinct Appoints New CEO
Meet Precinct's new CEO here. Well, you don't physically meet him - it's more like checking him out on, say, e-Harmony. -
Online Circle Digital grows team; hires Brendan Sanders, Peter Klostos and Annabelle Gleeson
Independent digital agency, Online Circle Digital is continuing to expand its business with three new hires. The most recent appointments are Brendan Sanders (right) in the role of head of media to the Melbourne office, Peter Klostos (left) as a new account director and Annabelle Gleeson (centre) as marketing executive.
Says Lucio Ribeiro, co-founder and head of strategy, Online Circle Digital: "The appointments are part of our growth strategy. In 2016 we decided to expand our offering, b -
US Rapper Common & Astronaut Leland Melvin Declare Themselves Feminists at Cannes
B&T's not got one but TWO scribes on the ground at Cannes. Although we packed egg sandwiches and a Thermos to cut costs. -
Dear creatives... it's time to gas up the muse
By Simon Larcey, managing director, Path 51Dear creative agencies. Can I talk to you about performance? It might be worthwhile paying attention, because this is no longer just 'media's problem'. I hope you'll listen as I think it might be useful.
One of the most popular industry sayings of the 21st Century is that 'data is the new oil', an analogy broadly accredited to UK mathematician Clive Humby, whose 2006 comparison of the two was based on the idea that data is "valuable, but if unrefined it -
Online Circle Digital Expands Team With Three New Hires
Independent digital agency Online Circle Digital has bolstered its team in Melbourne with three new hires, recruiting B... -
Grace launches new 'Always more' positioning and revamped brand identity via United Yeah
Australasian records management, storage and removals company, Grace, has today announced the launch of its new brand positioning 'Always more' and an entirely revamped brand.
The rebranding of the 106-year-old Australian company comes as part of a unification of their nine business divisions under a single all-encompassing identity.WATCH THE FILMSays Steven Brown, managing director, Grace: "We have a reputation for excellence. It's a guarantee that we've always given ourcustomers and we want to -
Rebel Wilson “Lost $6 Million Movie Roles” Following Bauer Articles, Court Told
Do you thrill to the excitement of the Rebel Wilson case or are you bored shitless? Feel the full gamut of emotion here. -
M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team
There's big news coming out of M&C Saatchi HQ today. Sadly, via press release & not bat-lights shone to the night's sky. -
Australia’s Retail Sector Divided On Digital Ad Spend: SMI Data
Do you use data as irrefutable proof to win any argument? Well, you'll have to absolutely acquiesce reading this then. -
Revealed: The Aussie Brands Set To Soar (& Fail) As Millennials Take Control Of Pay Packets
A study has revealed the brands in peril at the hands of the Ys, and it's all bad news for whip-cracking & anvil-making. -
Performics wins Freedom Furniture, True Alliance, Sensis White Pages and Noble Oak
Performics, the Performance Marketing arm of Publicis Media, has won four new clients, including Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler), Sensis White Pages and life insurance provider NobleOak.
Engagements are across key channels within performance marketing including paid search, content marketing strategy, technical SEO, site migration strategy, conversion rate optimisation and analytics and insights -
BMF, Vandal and Rumble debut unconventional film 'MĂ©nage Ă Tetris' at TEDxSydney last Friday
TEDxSydney has become the leading platform and pipeline for the propagation of Australian ideas, creativity, innovation and culture to the rest of the world. The event, which took place on Friday at the ICC Sydney, blended talks, performances and specially produced films.Under the theme, "Unconventional", TEDxSydney commissioned creative agency BMF to produce a film for its 2017 film program. BMF chose animation and humor to portray an unconventional love story: the story of two Tetris blocks th -
Flight Centre Reveals Aussie Travel Trends Using Customer Data
New study reveals the travel behaviours of Aussies! Sadly, sans any mile-high clubs or long stints in Kerobokan Prison. -
LIDA promotes Brendon Harrington to GM role and launches new integrated production team
LIDA, the customer engagement specialist business within M&C Saatchi Group, has bolstered its team with the promotion of Brendon Harrington (pictured left) to general manager and the launch of the business' new integrated production team. Brendon will report directly to managing director, Victoria Curro.Previously group account director, Harrington has clocked up over two decades of advertising experience including a stint at Lavender working across some of Australia's most influential banki -
Fund for Peace launches 'The Bottom 100' via Havas Sydney to fight against global poverty
Havas has today launched The Bottom 100, an international campaign, aimed at raising awareness of the issue of global poverty for international not-for-profit organisation, Fund for Peace. In a world-first, The Bottom 100 is a look at the other end of global 'rich lists', revealing the faces and stories of one hundred of the world's poorest individuals from around the world.
Through the powerful content featured within the Bottom 100, Havas and Fund for Peace are working to create a greater plat -
Havas Partners With Fund For Peace To launch The Bottom 100 In Fight Against World Poverty
Havas has today launched The Bottom 100, an international campaign, aimed at raising awareness of the issue of global po... -
Performics Australia Wins Four New Clients
Performics Australia has announced it has added Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, S... -
Clems Melbourne, Marcel Sydney Grab Early Cannes Gold Glory
The week in Cannes has started off very well for the prodigious Clemenger BBDO Melbourne team, winning gold for its bril... -
What Will Letterbox Marketing Look Like in 2050?
In this guest piece, Kellie Northwood (Pictured below), CEO of the Australasian Catalogue Association (ACA), discusses t... -
How TED Broke The Rules To Become A Global Phenomenon
In this opinion piece, Viostream’s head of marketing, Nick Whitehead (pictured below), says there’s plenty o...
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